BRIDGETOWN, Barbados (25 January 2011)– Sustainable tourism is changing changing the travel landscape for the better and countries and businesses that get onboard early will have a decided advantage, one of the world’s leading sustainable tourism experts has said.
“The tourism industry is now at an historic crossroads where sustainable principles and practices are becoming a key indicator of quality, along with such traditional standards for quality as excellent guest services, a beautiful hotel room, and great food,” said Costas Christ, the National Geographic Traveler Editor at Large who helped officially define the term eco-tourism . “Sustainable tourism is here to stay, and it is changing the entire landscape of travel and tourism as we have known it. Those businesses and destinations that understand this now will be the businesses and destinations that successfully compete tomorrow in terms of market growth, in the emerging greener global economy.”
Mr. Christ will deliver a dynamic and relevant keynote address at the 12th Annual Caribbean Conference on Sustainable Tourism – otherwise known as the Sustainable Tourism Conference (STC-12) – which takes place from 3-6 April in Bermuda. The address, entitled “Global Sustainable Tourism Trends: How Sustainability is Transforming the World of Travel” will look at the evolution of sustainable tourism and what it means today for destinations like the Caribbean.
“”We are in a global travel market paradigm shift, where embracing sustainable standards, such as tourism that supports the economic and social well-being of local peoples and directly contributes to the protection of cultural and natural heritage, is not just a question of ethics – doing what is right for people and the planet – but rather, it is increasingly a strategy for doing what is right for business growth,” he said in a preview of his presentation.
STC-12, which has as its theme “Keeping the Right Balance: Rising Above the Numbers” will address a number of critical issues such as understanding the next generation of experiential travellers, attracting and developing adequate regional human resource capacity to manage the industry efficiently, and developing strategies to marry profitability with sustainability in the new green economy. It is being organised by CTO, in collaboration with the Bermuda Department of Tourism and will be held at the Fairmont Southampton.
For more information on STC-12, including how to register for the conference, visit www.caribbeanstc.com.
Bermuda is an astoundingly beautiful stretch of the Atlantic. A mere 1046KM / 650MI east of North Carolina, flights from New York and other eastern US cities reach their shores in less than two hours.>
Bermuda operates on Atlantic Time, or one hour ahead of New York and four hours behind London. The Island is an overseas territory of the UK and all of it fits in a cozy 53.7sq km/20.7 sq mi. They boast 120km/ 75miles of dramatic coastline.
Extraordinarily pleasant weather and a distinctive islandscape make Bermudians love their island wholeheartedly and know you will love it too.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with the headquarters in Barbados and marketing operations in New York and London, is the Caribbean’s tourism development agency and comprises membership of over 30 governments and a myriad of private sector entities
The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people.
The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.
The CTO’s New York office is located at 80 Broad St., 32nd Floor, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: [email protected]; CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: [email protected]; CTO Headquarters is located at One Financial Place, Collymore Rock, St, Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: [email protected]. For more information, please visit www.caribbeantravel.com or www.onecaribbean.org. Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism. Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.
Posted in: 2011 News, Blog