TORONTO, CANADA (25 June, 2014) – The Caribbean tourism sector has recorded improvements during the first quarter of this year when compared to the corresponding period in 2013.
Figures released by the Caribbean Tourism Organization (CTO) show a 2.2 per cent rise in stayover arrivals between January and March 2014, with cruise visits up 2.3 per cent.
The CTO chairman, Beverly Nicholson-Doty, in announcing the first quarter performance at a news briefing here during Caribbean Week Toronto, also revealed that visitor spend was trending upwards.
“Based on the increased arrivals and improved average visitor spending in the accommodation sub-sector so far, a rise of around four per cent in total spend region-wide is predicted this year,” the CTO chairman said.
The accommodation sector also performed better during the first quarter than it did during the same period last year, with average daily rates and room revenues recording growth.
“That’s an extremely good indicator for the region in terms of people spending both on their way to our destinations but also while they are in our destinations,” she said of the hotel sector’s performance.
Regarding Canada’s performance, Mrs. Nicholson-Doty announced that arrivals from this market were up 3.3 per cent in the first quarter, with 1.3 million Canadians coming to the Caribbean.
The U.S., with just under 3.5 million, continues to be the largest provider of tourists to the Caribbean. However, the Canadian market grew at a faster pace during the first quarter. The European market also improved, with 1.5 million visitors coming to the region from Europe between January and March 2014.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.
The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: [email protected].
The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: [email protected];
The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: [email protected];
For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org.
Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism.
Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.