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Archive for September, 2015

Chef Ed Harris Jr. takes home the title “International Iron Chef Competition Champion 2015”


SAINT LUCIA (September 9, 2015) – The Saint Lucia Tourist Board and renowned Saint Lucian Chef Ed Harris recently participated in the Harbourfront Centre’s International Iron Chef Competition in Toronto Canada on September 6th & 7th 2015. This year, the focus of the competition was on keeping it hot, spicy and sustainable and the Chefs were challenged to use local, sustainable ingredients from their homeland.

As a main theme of the Hot & Spicy Food Festival, the Culinary experiences shape all aspects of global culture and food continues to thrive as a central method of cultural expression. The competition explored global cuisine, as innovations in food production and preparation move toward a highly specialized art form.

Chef Ed’s participation at the Hot and Spicy festival was coordinated by the Saint Lucia Tourist Board’s Canadian team and provided an opportunity to bring together the Saint Lucian community to showcase the flavors of the island. Within the Saint Lucia Tourist Board’s booth, Saint Lucia’s own Ti Kaye La sauces showcased their line of Saint Lucia sauces which are on sale in Toronto and were used in Chef Ed’s winning recipe.

“This collaboration was a very successful one as Canadians came out in strong numbers both families, tourists and food lovers alike, and were very interested in learning about Saint Lucia and tasting the local flavors. The interest in Saint Lucia was elevated during the Iron Chef Competition as Chef Ed and Canada battled to the bitter end. So we couldn’t be more thrilled for Ed and his success in his first Canadian Competition”, said Alison Theodore, Marketing Manager for the Saint Lucia Tourist Board. “His incorporation of local ingredients from Saint Lucia played an important role in keeping his dishes aligned with the culinary tastes of the island and winning the title.”

Ed Harris was born in Cedars St. Lucia, but currently resides in Atlanta Georgia, USA.  Chef Ed Harris’ unending passion for cuisine began in the kitchen. Over the past decade, Ed has been heavily involved in the food business in many aspects. His experience ranges from high end private events, off site events and various celebrity gatherings to consulting on menu items and restaurant concepts.

Throughout his career Ed has worked as a Tournant, Junior Sous Chef, Banquet Chef, Executive Sous Chef, Dim Sum Chef, Expeditor and Saucier and now that he is a Consultant Chef, he uses all those areas of expertise to further his career. A popular and talented chef, Harris appeared as a chef on 24-hour Restaurant Battle and was the winner of the Food Network’s CHOPPED “Turbot Powered” Season Four. Ed’s company “Chef Life Consulting” partners with various charities especially ones for children, something he holds very close to his heart. His experience in the different positions has given him the opportunity to play an active role in the planning, supervision, and creative aspects of the food industry. When it comes to sharing his love of food with others, Ed Harris’ work is not just limited to assisting in the process of providing customers with avant garde meals. He has dedicated much of his leisure time to informing younger children about food and the business of food. Ed has also participated in events to help raise funds for several charities.

The Saint Lucia Tourist Board, SLHTA and Ministry of Tourism and the entire tourism fraternity extends heartfelt Congratulations and best wishes to Chef Ed Harris on adding yet another jewel in his crown!

For more information about the island of Saint Lucia call 1-800 456-3984, or 1-888 4STLUCIA or visit www.saintlucianow.com.

About Saint Lucia

One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the eastern Caribbean archipelago. The “Helen of the West Indies,” Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains – a UNESCO World Heritage Site – a tropical rainforest and one of the world’s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia’s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties.

For more information, visit www.saintlucianow.com

Posted in: 2015 News, Blog, Destination News

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PRTC Celebrates International Tourism Month

The Puerto Rico Tourism Company (PRTC) began the celebration of International Tourism Month with the presentation of its Quality Service Program, a key aspect of Executive Director Ingrid I. Rivera Rocafort’s strategic plan for the agency. Quality of service encompasses several elements that make a difference in the reputation of a destination, such as cleanliness, how guests are treated, ability to satisfy guests’ needs and solving unexpected situations.

“From day one as Executive Director of the Puerto Rico Tourism Company, I told myself that one of the main pillars of my work here would be enhancing the quality of our service through a program that would include all of our citizens in order to make a real difference in the experience lived by our guests, and today I can say with great pleasure that this program is ready for implementation,” said Rivera Rocafort. The Executive Director added, “Puerto Rico has great attributes: spectacular natural landscapes, impressive historical monuments and a rich cultural heritage, but there is no doubt that our best attribute is our people, who are widely known for their warmth and hospitality. Nonetheless, it is necessary to translate this attribute in a more effective manner and with our Quality Service Program we aim to provide our people better tools in order to take hospitality to the next level and encourage the arrival of more visitors.”

To develop the program, the PRTC team embarked on a comprehensive research process to help determine the areas in which to be implemented, as well as the strategies to be followed to achieve success in this important project. Based on the data collected through interviews, focus groups and research, PRTC’s Quality Service Program focuses on three main aspects: awareness, training, and recognition.

The awareness phase is aimed at strengthening service capabilities at both the internal and external levels. The first step will be to strengthen the capabilities of the agency’s team to enhance the quality of the services they provide to clients, partners and guests and at the same time, to serve as spokespeople of the program amongst citizens. Also, PRTC is working in a partnership with the Department of Education to provide a series of workshops during the 2015-2016 school year, in addition to a summer camp which educates students interested in working in the tourism industry about the importance of quality service.

To move the community and the industry toward the goal of enhancing local tourism’s quality service, PRTC developed a media campaign that includes press advertisements on radio, TV and social media which will highlight examples of how to be ambassadors of quality service to visitors.

The training phase includes initiatives to promote excellence in service and will begin with a series of workshops for employees and management teams of government agencies. It will continue with training opportunities for restaurant staff, hotel owners and operators to provide them the tools needed to reach a quality excellence level that will encourage new visits in the near future.

The third phase enhances the importance of recognition and will include the relaunching of PRTC’s Quality Awards with a new logo, new categories and regional awards. PRTC’s personnel will also be recognized in this phase. All these strategies will run under the “It’s Our Time to Shine!” slogan. “When we say It’s Our Time to Shine, we want all our people to get involved in the process of welcoming and providing great attention with the special warmth that characterizes the Puerto Rican people and our Island as a five-star destination in the Caribbean and the rest of the world,” concluded Rivera Rocafort.


Lindsey Barber

[email protected]


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Anguilla Appoints the PM Group as North American Representative

September 8, 2015…. The Anguilla Tourist Board is pleased to announce the appointment of The PM Group as its North American marketing representative, effective September 1, 2015.

The PM Group will be responsible for all destination sales, marketing and public relations representative services for the Anguilla Tourist Board in North America. Headquartered in New York City, and with over 25 years of experience in Caribbean travel and tourism, The PM Group brings to the assignment an in-depth understanding of the region and the industry, and an integrated approach to tourism marketing that incorporates the new platforms that are transforming the ways brands communicate with their customers. The account will be headed by Alison Ross, Vice President, The PM Group.

“We look forward to working with The PM Group to re-introduce Anguilla to both our core audiences and to a brand new cadre of potential travelers,” said Donna A. Banks, Chairperson of the Selection Committee. ”We are confident that this new partnership will enable us to develop a solid foundation for sustained growth, increasing arrivals, expanding our product and generating interest and awareness of Anguilla’s unique tourism offering.”

The PM Group was hired after a two-month review process, and effectively replaces the Cheryl Andrews Marketing Corporation.

Contact:  Marita Rosado –  [email protected]

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Seaborne Announces New Service Between Puerto Rico and Antigua and Barbuda

SAN JUAN, Puerto Rico, August 31, 2015 – Seaborne Airlines, the fastest growing airline in the Caribbean, announced that it will introduce non-stop service between the carrier’s hub in San Juan’s Luis Munoz Marin International Airport and Antigua and Barbuda newly inaugurated V.C. Bird International Airport, effective December 13, 2015. The service will represent the only non-stop connection between Puerto Rico and Antigua and Barbuda.

The flights will provide convenient connecting opportunities to Seaborne’s sizable portfolio of airline connecting partners at San Juan Luis Munoz Marin International Airport. In tandem with connections to other Seaborne flights in the Caribbean, and connecting partner airlines Air Europa, American Airlines, Delta Airlines, JetBlue Airways, and United Airlines, passengers will be able to connect to 33 destinations in the America’s and Europe.

All flights will be operated by 34-seat Saab 340 aircraft. The plane operates with two pilots and a flight attendant, and offers inflight service, a roomy cabin with overhead bins, and other amenities.

Service will operate four times weekly on a year-round basis. To celebrate the new non-stop service, Seaborne Airlines is offering a promotional fare of $128 each way, inclusive of all taxes and fees.

“We are excited to make Antigua the 17th airport served by Seaborne Airlines in the Caribbean, “ said Seaborne CEO Gary Foss, “I expect visitors and residents of Antigua and Barbuda alike to appreciate Seaborne’s award-winning customer service, commitment to low fares, and connectivity to our airline partners.”

“Puerto Rico continues to shine as a first-rate destination. Our alliance with Seaborne continues to strengthen the connections between Caribbean destinations and our position as the leading air access hub of the region”, stated Ingrid I. Rivera Rocafort, Executive Director of the Puerto Rico Tourism Company. “With this new route between San Juan and Antigua we expand our reach towards new markets in the area and provide more options for travelers who want to visit multiple destinations during their vacation”.

Antigua and Barbuda’s Minister of Tourism, The Honorable Asot Michael said, “With a more modern, efficient airport terminal built to enhance the experience of Antigua and Barbuda visitors, we are pleased that Seaborne will be arriving into the destination this winter, increasing our airlift and providing us with the ability to offer more flight options to our visitors, as well as truly positioning Antigua and Barbuda as a major gateway for passengers connecting to other Caribbean destinations.”


Schedule effective December 13, 2015

Dep. Airport Arr. Airport Dep. Time Arr. Time Day of Week
San Juan (SJU) Antigua (ANU) 12:45 14:20 Mon, Thu, Sat, Sun
Antigua (ANU) San Juan (SJU) 15:05 16:40 Mon, Thu, Sat, Sun


About Seaborne Airlines

Seaborne Airlines has been operating in the Caribbean for over 23 years, carrying approximately 3 million customers safely. With over 1,500 monthly departures to 17 airports, Seaborne serves San Juan’s Luis Munoz Marin International Airport, St. Thomas airport and Seaplane base, St. Croix airport and Seaplane base, Anguilla, Antigua, Tortola, Dominica, Martinique, Guadeloupe, Saint Martin, St. Kitts, Nevis, La Romana, Punta Cana, and Santo Domingo. All flights operate with two pilots and two engines under Federal Air Regulation Part 121, the strictest code of the US Federal Air Regulation governing air travel.


About Antigua & Barbuda

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’ da) is located in the heart of the Caribbean Sea. The largest of the Leeward Islands, Antigua & Barbuda comprises 108-square miles. The 365 white and pink sand beaches, one for every day of the year, are just the beginning of the treasures that await visitors.  Antigua’s rich history and spectacular topography provide a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort commissioned by the British in 1755, is perhaps the most renowned landmark. Betty’s Hope, built in 1674, is the site of one of the first full-scale sugar plantations on Antigua, and offers a chance to step back into time by visiting the restored mills. Another unique attraction is Devil’s Bridge, located at the eastern tip of the island in Indian Town National Park, where Atlantic breakers have carved out a natural limestone arch. Antigua boasts a varied tourism calendar including events such as the World Class Antigua Sailing Week, Classic Yacht Regatta, Antigua Sports Fishing and also the annual Carnival; known as the Caribbean’s Greatest Summer Festival. Island accommodation ranges from luxury resorts and all-inclusive hotels to smaller more intimate boutique guesthouses and cottages. For information about Antigua & Barbuda visit www.visitantiguabarbuda.com


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Caribbean Travel Journalism Awards 2015

02 September, 2015 – The Caribbean Tourism Organization (CTO) is delighted to announce the launch of The Caribbean Travel Journalism Awards 2015, which will take place on 2 November 2015, during World Travel Market 2-5 November 2015.

Carol Hay, the CTO’s director of marketing for UK and Europe, commented, ‘The annual Caribbean Tourism Journalism Award is a great opportunity for us to reward and recognise the inspiring and positive articles written about the Caribbean region in the UK and Irish media. What’s more it’s a very exciting year for the CTO. This year marks our 25th year in the UK, so we look forward to celebrating with all the writers for their on-going support throughout the years.

The Caribbean Travel Journalism Awards will include eight categories:

  1. Best travel trade feature;
  2. Best national newspaper feature;
  3. Best regional newspaper feature;
  4. Best consumer feature;
  5. Best broadcast, TV and radio feature;
  6. Best online feature;
  7. Best blog feature;
  8. Best piece of photojournalism

 Entries for the awards will be welcomed from editors, journalists and bloggers, as well as Caribbean tourist boards, tour operators, hotels and other industry partners. Editorial entries can be news stories, travel features or photography and must present the Caribbean in a positive light, encouraging travel to the region.

All submissions must have been published between 31 May 2014 and 31 August 2015

 Submissions for the photojournalism award must be emailed at 300dpi resolution or as PDF scans of the entire articles.

All entries should be emailed to Frances Amissah ([email protected]) at Four bgb with the attached entry form (a separate form is required for each entry), by Friday 09 October, 2015 at the latest.

Results of the Caribbean Travel Journalism Awards 2015 will be announced at the Caribbean Host and Reward the Media event which will be held during World Travel Market Monday 2 November 2015.

For further information contact Frances Amissah or Helen Coop at Four bgb +44 (0)20 3697 4200; [email protected]. Alternatively, contact the Caribbean Tourism Organization on +44 (20) 8948 0057.



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