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Archive for May, 2016

Barbados reveals new destination website

BRIDGETOWN, Barbados. May 24, 2016 – Destination Barbados has a new online presence at VisitBarbados.org.

Barbados Tourism Marketing Inc. (BTMI) CEO, William Griffith, described the site, which went live on Sunday May 22, as the most comprehensive online presence the destination has had in many years, with several new media features that can provide visitors with a peek into the destination.

After rigorous testing and helpful feedback from industry partners, the BMTI unveiled the new interactive site to assist travelers in planning their holiday in the sun on the island. More importantly, it will serve to sales referral tool for several local partners providing services and products to today’s traveler, including a wide array of attractions, services and events on the island.

“We are taking a comprehensive approach where the new website will be integrated with our social media and digital marketing strategies to deepen our relationships with potential and repeat visitors online”. Griffith said.

Through the use of rich media in the form of 360° videos that provide visitors with virtual views of the destination; trip planning tools and a robust content strategy, the BTMI team will work to ensure that the site drives visitors smoothly through the travel planning process.

BTMI Manager Digital Marketing & Social Media Manager, Gabriel Isaie, stated that the new site would be the centerpiece of the island’s digital marketing efforts moving forward.

“The technology on the website represents some of the industry’s leading technologies and traveler conversion tools. The content on the website utilizes large vibrant and engaging photography from some of Barbados’ leading photographers. Copy has also been developed into easy to digest excerpts, highlighting stories on Barbados’ culture, heritage and lifestyle blogs”.

Following a competitive selection process, the BTMI selected three vendors, including two local companies spearheading the content creation. The arrangement was structured to ensure technology transfer to the local entities, which will also manage the content development strategy over the long term.

Posted in: 2016 News, Blog, Destination News

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Former JetBlue CEO Dave Barger for Caribbean Week New York

BRIDGETOWN, Barbados (19 May 2016) –  Former chief executive officer of JetBlue Dave Barger joins a growing list of top executives and celebrities who will participate in Caribbean Week New York, a series of tourism trade and consumer events organized by the Caribbean Tourism Organization (CTO) to showcase the region in one of its most important markets.

Already, executives from Google and Caribbean Journal, as well as film and stage actor Robert Riley, have been confirmed for Caribbean Week New York.

An airline industry veteran who over the course of a career spanning four decades became one of the most recognized leaders in global aviation, Mr. Barger will be the motivational speaker at the Students’ Colloquium, the Caribbean Week youth programme designed to engage the future leaders of the Caribbean in tourism related activities.

Mr. Barger retired from his post as CEO of the New York-based carrier last year after eight years at the helm, and under his watch JetBlue became the fifth largest airline in the United States.

“It is wonderful delights to have Mr. Barger deliver the motivational speech to the tourism industry’s rising stars. His successes at JetBlue and, prior to that, at Continental Airlines, and his community involvement in a number of key areas including education, means he has a compelling story to share,” said Sylma Brown, head of the CTO’s New York office which manages Caribbean Week.

Last year’s winner of the colloquium, the Turks & Caicos Community College, will be joined by three other Caribbean tertiary institutions, the College of the Bahamas, University of Technology of Jamaica and the University of the West Indies St. Augustine, Trinidad & Tobago campus in the contest for the best tourism-related business plan.

The students will be challenged to create a sustainable bed and breakfast business in the Caribbean that will become the new face of accommodation in small lodging establishments in the next ten years; develop and design an innovative strategic plan to increase intra-regional and domestic tourism; or demonstrate how an agritourism programme might be sustainably developed to support rural communities in the Caribbean.

The Students’ Colloquium takes place on Wednesday 1 June from 6:00 PM to 8:00 PM at the Marriott Marquis in Times Square, New York.

Organized by the CTO, Caribbean Week New York is the largest, most engaging regional tourism activity in the “Big Apple” and typically attracts thousands of participants, including Caribbean tourism officials, the media, artists, performers, celebrity chefs, fashion designers, models, investors and other strategic partners. It showcases the sights, sounds, colours, culture and unique holiday experiences of the Caribbean and combines business sessions and consumer-oriented events with food, fashion, entertainment, sales and networking opportunities.

For the full Caribbean Week New York programme and for additional  information visit www.onecaribbean.org;  email [email protected] or call (212) 635-9530

Caribbean Week is supported by Academy Engraving, Anguilla, Antigua & Barbuda, the Atrebor Group, the Islands of the Bahamas, Barbados, Caribbean Airlines, Cayman Islands, CitiTech Solutions, Dominica, El Dorado Rum, Empire State Building, Grenada, Jade Mountain/Anse Chastanet Resort, Jamaica, Martinique, Nassau Paradise Island, Nevis, Saint Lucia, St. Kitts, St. Vincent and the Grenadines, Travel + Leisure, Resonance Consultancy; Trinidad and Tobago, Turks & Caicos Islands, Sugar Bay Resort & Spa and Unique Vacations, Inc./Sandals.

Posted in: 2016 News, Blog, Caribbean Week

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Dominica to host 1st Caribbean Aviation Meetup Conference

(Roseau, Dominica – May 24, 2016) The government of the Commonwealth of Dominica through the Ministry of Tourism and Urban Renewal and Discover Dominica Authority will host the first CARIBBEAN AVIATION MEETUP Conference in Dominica from June 14 – 16, 2016. 

The CARIBBEAN AVIATION MEETUP is made up of well thought out program sessions and affords generous opportunities for dialogue among professionals. Most of the conference program will be discussions on changes for improved airlift in the Caribbean and its impact on tourism and the economy.  It will also provide impetus for new business developments and industry investments.   The three day program includes a wide range of topics such as regional airlines, route development, airport development, airlift impact on tourism and the economy, investment considerations, trends in regional travel and tourism, innovation of product, service and infrastructure.

From plenary session on the morning of the opening day, the program will have 2 simultaneous break-out sessions ensuring that there is always a session to attend for anyone’s particular area of interest.  The invited presenters have a wealth of knowledge on their areas of expertise and participants are encouraged to share perspectives, ideas, concerns, and successful strategies.  The detailed conference program and agenda can be found at www.caribavia.com/program.htm.

Registration is now open online at www.caribavia.com for regional and international participants. Interested participants residing in Dominica should contact Discover Dominica Authority at [email protected] for registration information.

About Caribbean Aviation Meetup: CARIBBEAN AVIATION MEETUP shall be the Annual Conference of the CARIBAVIA.  During the first CARIBBEAN AVIATION MEETUP (June 2016), a new Caribbean Aviation Industry Association will be inaugurated. It shall carry the name CARIBAVIA which stands for CARIBbean AViation Industry Association. It shall be an umbrella organization representing all aviation interest in the Caribbean region.  For more information visit www.CaribAVIA.com.

For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.DiscoverDominica.com, follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.

Posted in: 2016 News, Blog, Destination News

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Grenada wins gold at RHS Chelsea Flower Show with ‘Three Enchanting Islands – Pure Grenada’

(St. George’s, Grenada) 24th May, 2016 – The Grenada exhibit at the RHS Chelsea Flower Show 2016 named ‘Three Enchanting Islands – Pure Grenada’ has won Gold. The Show team was led by Grenadian-based designer Catherine John and brought Grenada, Carriacou and Petite Martinique to life with a display of floral diversity.

“Our theme this year was inspired by the distinct floral character of the three islands, which although in close proximity of each other in the Southern Caribbean Sea, do not receive the same amount of rainfall. The vegetation and crops grown on Carriacou and Petite Martinique are markedly different from those that thrive in Grenada,” said Mrs. John.

The greenery and spices were all grown in Grenada and arranged to Catherine’s design, ahead of Monday 23rd May when the display enthralled Press Day visitors including Grenada’s High Commissioner, His Excellency Mr. Karl Hood and Dr Johnson Beharry VC – recipient of the highest military decoration for valour in the British and Commonwealth armed forces, who was born in Grenada.

“As small islands we are mindful of rising sea levels due to climate change, and our display features the coastline as a reminder of the balance of nature that we all depend upon,” added Mrs. John.

The display won a gold medal, making this the twelfth gold medal Grenada has received at the RHS Chelsea Flower Show.

“We’re delighted that the exhibit has been awarded Gold here in London. My personal inspiration this year comes from just wanting to differentiate and display the diversity of plant materials on our Sister Isles,” said Catherine after receiving the news.

“Grenada, Carriacou and Petite Martinique are three distinctive islands that each boasts a remarkable natural landscape. The design team has captured the essence of all three islands to provide visitors to the world’s greatest flower show with an authentic taste of Pure Grenada, the Spice of the Caribbean,” said Ms. Sharon Bernstein, Grenada Tourism Authority Director of Sales for the UK & Ireland.

Posted in: 2016 News, Blog, Destination News

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Caribbean Tourism Organization appoints experienced tourism professional as Sustainable Tourism Product Specialist

Amanda

BRIDGETOWN, Barbados (17 May, 2016) – The Caribbean Tourism Organization (CTO) has appointed Dominican native Amanda Charles as Sustainable Tourism Specialist effective today.

Ms. Charles will coordinate and implement the CTO’s sustainable tourism programme aimed at enhancing the development, growth, quality, competitiveness and sustainability of Caribbean tourism.

Ms Charles is a tourism professional with several years of experience, having worked most recently as the adviser to the directorate of sustainable tourism at the Association of Caribbean States (ACS) in Port of Spain, Trinidad & Tobago, a position she held for five years.

While there Ms. Charles coordinated the directorate’s sustainable tourism programme and managed the financial, technical and logistical aspects of the directorate’s projects and activities.

She also worked as a tourism specialist consultant at the Organization of American States (OAS) department of economic development, trade and tourism in Washington, DC and as a project consultant at the OAS department of sustainable development.

A CTO Foundation scholarship winner in 2006 and 2007, Ms. Charles is a graduate of George Washington University in Washington, DC from which she holds a master’s degree in tourism administration, with emphasis on sustainable destination management. She also holds a Bachelor of Science degree in hospitality and tourism management, with minors in business administration and French, from the State University of New York (SUNY) Plattsburgh.

As the CTO’s sustainable tourism specialist, Ms. Charles will lead the organization’s agenda which includes helping to develop quality standards for Caribbean destinations and their tourism products and services; designing, delivering and/or coordinating training and development programmes dealing with sustainable tourism and product development; and providing and/or facilitating technical advice/assistance on management issues related to product development and sustainable tourism matters to Ministries of Tourism, Boards of Tourism and other public and private sector tourism entities in the CTO member states.

Posted in: 2016 News, Blog, Corporate News

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Four receive excellence awards in first-ever Hospitality Assured Caribbean Awards Programme

HRAwardpic

JOHN’S, Antigua (11 May, 2016) – Three Caribbean hospitality businesses and one business advisor received excellence awards today in the Caribbean Tourism Organization (CTO)’s first-ever Hospitality Assured (HA) Caribbean Awards Programme.

Awards were presented to Atlantis Submarines of Barbados, Round Hill Hotel & Villas and Tryall Club, both of Jamaica for outstanding service and business excellence in tourism and hospitality. HA business advisor Hugh Wint of Jamaica was recognized for his active commitment to the HA Caribbean programme.

In introducing the inaugural awards on the first day of the CTO’s 8th Caribbean Tourism Human Resources Conference, director of resource mobilization and development Bonita Morgan explained that the programme was conceptualized to recognize Caribbean tourism and hospitality businesses which use the HA model for achieving continuous improvement, and have achieved HA certification.

One member of the Caribbean team of trained advisors and assessors who provide technical assistance to participating businesses, and who determine whether the businesses have met the certification criteria, was also recognized.

The following are the awards:

Award of Excellence for the Best Performer – Customers – Tryall Club of Jamaica. This award acknowledges the business with the highest average score in the segment that focuses on customer research, the customer service promise and customer satisfaction improvement.

Award of Excellence for the Best Performer – Employee – – Round Hill Hotel & Villas of Jamaica. This award recognizes the business with the highest average score in the segment which focuses on the employee, including resources, training and development and service delivery.

Award of Excellence for the Best Performer – The Organization – – Atlantis Submarines of Barbados. This award is in recognition of the company with the highest score for its focus on the customer in the areas of business leadership and planning and operational planning and standards of performance.

Award of Excellence for the Best Overall Performer – Tryall Club of Jamaica. This award is for the HA certified business with the highest overall total score among all the certified business.

Tryall Club received an overall score of 77.9, just over the score of 75 requited to plce it in the category of businesses which have achieved world class standards.

The Caribbean Tourism Organization Recognition Award – Hugh Went of Jamaica. This award goes to the team member who demonstrated a number of exceptional qualities and dedication tow towards improving the programme.

The conference theme is, Making Excellence a Habit: Service, Loyalty and Profitability in Caribbean Tourism. It is being organized by the CTO in collaboration with Antigua & Barbuda’s Ministry of Tourism and the Antigua & Barbuda Tourism Authority and will be held at the Jolly Beach Resort and Spa.

For more information, including how to register, visit www.onecaribbean.org or email Marvelle Sealy at the CTO at [email protected]

Posted in: 2016 News, Blog, HR Conference

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St. Kitts & Nevis Partner Golf Classic targets the affluent golf market

Basseterre, St. Kitts (May 11, 2016) – The St. Kitts Tourism Authority partnered with LINKS Magazine, a premier golf lifestyle publication, to present the first annual St. Kitts & Nevis Partner Golf Classic. The event was hosted from May 3rd to 7th, by the world-class Four Season Resort Nevis and featured tournament rounds on both the Robert Trent Jones II course at Four Seasons and the Royal St. Kitts Golf Club course.

At the event’s awards ceremony, held at the Mango Restaurant on Friday, the Hon. Lindsay F.P. Grant, Minister of Tourism, International Trade and Commerce, said that golf tourism is a very important element of the overall tourism strategy for the destination. The Minister thanked LINKS Magazine, for their continued support in increasing the awareness of St. Kitts’ golf resorts and events in the U.S. Market.

“This is an important event for our destination marketing efforts as we begin to promote St. Kitts & Nevis as a world-class, twin-island golf destination,” said Minister Grant. “With two more championship courses scheduled to open on St. Kitts at Kittitian Hill and Christophe Harbour, we are becoming well-positioned to grow the market for golf tourism to our islands.”

The St. Kitts & Nevis Partner Golf Classic is a tournament for couples who enjoy the spirit of friendly competition and playing a different partner golf format each day. Attendees visited St. Kits and Nevis from seven different US states. The Overall Champions of the first annual St. Kitts & Nevis Partner Golf Classic were Cheryl & Dale McLean from Wyndermere GC in Naples Florida.

The St. Kitts Tourism Authority presently partners with LINKS Magazine, a golf media platform with a high-household income readership of more than 500,000 across its print and digital assets, to generate targeted awareness and travel consideration in the U.S. market among affluent golf enthusiasts.  LINKS is a sophisticated and engaging publication that helps golfing enthusiasts fuel their passion for the game and enjoy the golf lifestyle in new and stimulating ways. In 2014, LINKS Magazine included St. Kitts & Nevis in its newly created ranking of the Top 25 Islands in the world for golf travel; one of just seven Caribbean islands to earn a spot on the list.

The St. Kitts & Nevis Partner Golf Classic presented by LINKS Magazine is managed by TGC Sports LLC based in Philadelphia, Pennsylvania. For more information on golf in St. Kitts, visit www.golfstkittsandnevis.com.

Posted in: 2016 News, Blog, Destination News

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