CTO News

Archive for March, 2017

New Agro-tourism category in 2017 Sustainable Tourism Awards; New May 31 deadline

BRIDGETOWN, Barbados (7 March, 2017) – The Caribbean Tourism Organization (CTO) has added a new category to its 2017 Sustainable Tourism Awards. The Agro-Tourism Award was developed to reflect the CTO Year of Adventure and as part of the ongoing partnership between the CTO and the Inter-American Institute for Cooperation on Agriculture (IICA), where collaborative efforts have been ongoing to advance the integration of agriculture and tourism.

“When a tourist goes on a farm or community tour, or eats our signature foods prepared by local chefs, everyone benefits. Land remains in agriculture, farm incomes increase, business and employment opportunities are created, the environment is preserved, and the nation’s health and food security status are improved,” notes Ena Harvey, IICA representative in Barbados. “This is what sustainable livelihoods are all about, and can be achieved in great measure through agro-tourism linkages,” she added.

The Agro-Tourism Award  is open to any group, organization, tourism business or attraction that offers an agro-tourism product, which incorporates the elements of food production, culinary output and visitor experiences. Applicants should demonstrate how they have successfully achieved sustainable linkages between agriculture and the tourism industry, which promotes the sharing and preservation of local agriculture and culinary heritage.

“Agro-tourism in the Caribbean is an important and growing niche, which in turn supports expansion in agriculture, promotes our rich culinary heritage, and contributes to generating sustainable livelihoods for local host communities,” said Amanda Charles, the CTO’s sustainable tourism specialist. “In the context of the long-standing partnership with IICA, the CTO is pleased to add the agro-tourism category to its 2017 Sustainable Tourism Awards, and commends IICA for sponsoring this initiative.”

Applicants for the CTO Sustainable Tourism Awards may apply in the following categories:

  • Excellence in Sustainable Tourism Award
  • Destination Stewardship Award
  • Sustainable Accommodation Award
  • Community Benefit Award
  • Heritage Protection Award
  • Biodiversity Conservation Award
  • Agro-Tourism Award in honor of the CTO Year of Adventure

The closing date for receipt of applications is May 31, 2017. For more information, including entry guidelines click here: #CTOSTAwards2017.

CTO’s Sustainable Tourism Awards programme has been in existence for 13 years and recognizes unique and innovative tourism products that embrace sustainable tourism concepts and core values, and help to enhance tourism product offerings. A panel of regional and international tourism and environmental specialists will select the winning projects and the awards will be presented at the State of the Tourism Industry Conference (SOTIC) being held in Grenada from 9-13 October..

About Inter-American Institute for Cooperation on Agriculture

The Inter-American Institute for Cooperation on Agriculture (IICA) work covers topics such as Agribusiness, Agro-Tourism, Food Safety, and Sustainable Development, with flagship projects that address challenges inclusive of Competitiveness, Resilience and Risk Management, and Productivity. IICA is celebrating its 75th Anniversary this year, and IICA Barbados is also celebrating 40 years of technical cooperation. IICA and the CTO signed a MOU for cooperation in 2014.

Posted in: 2017 News, Blog, Corporate News

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Antigua and Barbuda featured in fashion mega brand J.Crew Fashion Guide

March 6, 2017 (St. John’s, Antigua) –  Antigua and Barbuda and Curtain Bluff play hosts for the J. Crew Spring/Summer 2017 Style Guide, available in print and online. The destination offers stunning backdrop to the latest fashions from J. Crew, a multi-brand, multi-channel American fashion retailers. It operates more than 551 locations throughout the United States and world, as well as doing business through their catalog and online. J. Crew is one of the most popular brands for women’s, men’s and children’s apparel and accessories, including a wedding line, with an annual revenue of $2.227 billion.

With 3.8 million followers across Instagram, Twitter and Facebook and over 80 million copies of catalogs distributed in a year, this is great visibility of Antigua and Barbuda, particularly in the US market, to a targeted demographic.

This Spring/Summer campaign feature, comes after H&M featured Antigua and Barbuda in their 2016 swimsuit commercial, further strengthening the fashion connection to Antigua and Barbuda and encouraging conglomerates and businesses to choose Antigua and Barbuda as their backdrop. This visibility will inspire J. Crew shoppers to discover Antigua and Barbuda firsthand, increasing the number of visitors, with some followers on social media already asking where the photos were taken.

To view the new Spring/Summer Style Campaign visit: https://www.jcrew.com/womens_feature/lifes_a_party.jsp?sidecar=true.

Posted in: 2017 News, Blog, Destination News

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Caribbean Primary School Tourism Writing Competition 2017

The Caribbean Tourism Organization (CTO) is pleased to announce its  Caribbean Primary School Tourism Writing Competition for 2017, the CTO Year of Adventure in the Caribbean. This competition will open from 1st March – 1st May 2017, for children ages 8 – 12 in every CTO member country and seeks to encourage both creative and formal writing submissions related to strengthening sustainable tourism development in the region.

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St. Kitts reviews UK public relations services

Basseterre, St. Kitts (March 3, 2017) – The St. Kitts Tourism Authority is currently seeking a United Kingdom (UK)-based Public Relations Agency of Record, having today issued a Request for Proposal (RFP) for public relations services. The agency would be responsible for providing PR representation for the destination in the UK marketplace, which is a key source market for visitors.

All proposals must be submitted by 4:30pm Atlantic Standard Time on Friday, March 17, 2017.  Proposals should specify exactly how each element of the scope of work will be approached and completed and should cover a 12-month period beginning May 1st 2017.

Below is a summary of the requirements:

  • Demonstrated experience in public relations in the UK.
  • Proven methodology for measurement/ROI of marketing investment – this may include research services such as performing review, analysis and recommendation for various opportunities from media requests for press trips to advertising proposals.
  • Relevant experience and understanding of St. Kitts’ tourism industry.
  • High level of commitment to client service in terms of quality, thoroughness of strategic approach and follow through.
  • Demonstrated existing relationships with general media and key members of the travel industry, across all stakeholder groups, e.g. trade, consumer publications and newspapers; and special interest and lifestyle media which support the destination’s relevant markets, including social media.

Depending on the outcome of written submissions, agencies may be required to make a Skype presentation to the selection committee based on their submissions.  Evaluation of proposals will be completed and submitted by March 24, 2017 with the possibility of presentations, if required, between March 27 and April 5, 2017.

Complete details are provided in the RFP which is available for download in PDF format at https://www.dropbox.com/s/8oslt6n1puzljml/RFP UK Public Relations Consultancy Services- March 3 2017 -.pdf?dl=0.  Any inquiries regarding the RFP should be directed via e-mail to [email protected].

Posted in: 2017 News, Blog, Destination News

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