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Anguilla Tourist Board Announces The Appointment Of New Marketing Personnel

The Valley, Anguilla, February 8, 2018……The Anguilla Tourist Board (ATB) is pleased to announce the appointment of Mr. Colwayne Pickering to the position of Marketing Officer, and Mr. Jameel Rochester to the position of Assistant Manager, Destination Experience. Both appintments are effective February 1st, 2018, and the positions are based at the head office.

Mr. Pickering will assist in leading the development of an Island-headquartered marketing department. This includes designing and executing new and digitally-focused marketing strategies and plans, supporting international marketing efforts, and developing partnerships to enhance and increase tourism arrivals.

Colwayne Pickering, Marketing Officer (left)Jameel Rochester, Assistant Manager, Destination Experience (right)

He is tasked with assisting in the creation and execution of strategic marketing plans to promote awareness for the island, and will oversee and direct the marketing efforts of the international representatives in North America, the U.K., Latin America, Germany, and Italy. He will also assist in expanding Anguilla’s destination presence through consumer and travel trade programmes, including digital, social, and public relations.

Prior to joining the Anguilla Tourist Board, Mr. Pickering served as General Manager (Cable and Broadband) Operations of Wireless Ventures (Digicel) Anguilla Ltd., where he managed million dollar budgets and targets and supervised a team in excess of 50 staff members. He successfully developed both sales and operational growth strategies, with a focus on driving significant increases to both customer numbers and revenue, while keeping the operational expenses in check.

“I have a strong background and experience in excess of 10 years directly relating to marketing and promotions, coupled with operational and people management. I am confident that I will be an excellent asset to the organisation, with a full appreciation for time management and the ability to work autonomously and under pressure in achieving required objectives,” said Mr. Pickering.

A Jazz Aficionado and avid traveller, Mr. Pickering holds a Bachelor of Science Degree in Management Studies from the University of the West Indies.

Mr. Rochester will be responsible for assisting in the development, promotion, and management of the on-island experience, which includes engaging with stakeholders in relation to all elements of Anguilla’s Tourism Product.

The key duties of his post include, but are not limited to, participating in the development and implementation of Anguilla’s destination development strategy; assisting in managing Public and Private Sector Relations; organising and promoting internal and external training in the elements of hospitality; and assisting in coordinating and facilitating community outreach programmes to highlight the role of communities in creating the visitor experience.

Prior to joining the Anguilla Tourist Board’s team, Mr. Rochester held the position of Resort Assistant Manager at the Four Seasons Resort & Residences Anguilla, where he performed a variety of service-related functions. He previously held the position of Executive Assistant at Zemi Beach House Hotel & Spa, where he assisted the General Manager.  Mr. Rochester has also held many leadership positions in the Hospitality and Finance Industry.

“With my practical experience combined with my educational studies, I am confident that I can and will become an invaluable asset to the Anguilla Tourist Board,” said Mr. Rochester. “My long-term career goal is to continue to learn and develop my skills and abilities within the hospitality industry, whilst utilising my experience, knowledge, and skills to the benefit of the organisation.”

Mr. Rochester holds a Bachelor of Science Degree in General Management Studies from the University of the West Indies and is currently pursuing a  Master of Science Degree in General Management Studies from the University of the West Indies. He also holds certificates in Lodging and Hospitality Management, Hospitality and Tourism Management in the Caribbean and Social Media Marketing.

For more information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Posted in: 2018 News, Blog, Destination News

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