RFP: Establishment and Operation of Marketing and Public Relations Representative Services for the Anguilla Tourist Board in North America
As a wise person once said, “the secret of change is to focus all of your energy, not on fighting the old, but on building the new”.
For forty years the mystique that is Anguilla has been slowly evolving with each generation etching its mark on the canvas that tells the story of a proud, resilient and friendly people. Now there’s a new generation of Anguillans writing the island’s next chapter, and there is a renewed sense of energy about the place. The Anguilla Tourist Board realizes it’s time to not only try different things but to become more relevant as a Destination Marketing Organization in order to achieve great results for Anguilla and its people. We invite you to play your part.
Anguilla has had its share of challenges with competition from other destinations that in recent years are targeting the luxury traveler while our value priced properties have low hotel occupancy. We must break the cycle now, change our approach and introduce Anguilla to a new generation of spirited and fearless travelers, and once again make Anguilla the destination of choice.