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Archive for Caribbean Tourism Month

Barbados Hotel and Tourism Association supports Caribbean Tourism Month

(BRIDGETOWN, Barbados) 16 Nov, 2016 –  The Barbados Hotel & Tourism Association (BHTA) has thrown its support behind Caribbean Tourism Month, the Caribbean Tourism Organization (CTO) initiative aimed at raising awareness among the people of the Caribbean of the importance of tourism to the region.

“The Barbados Hotel and Tourism association is happy to join the CTO and member states in raising awareness of the importance of tourism to our economy and to focus on the ladies and gentlemen serving ladies and gentlemen and the invaluable contribution they make every day,” BHTA chairman Roseanne Myers said.

“Through the maintenance of viable businesses, our members, be they accommodation, car rental agencies , restaurants, attractions, destination service providers, suppliers etc, strive to provide   prosperity for stakeholders through investment and employment, and to do so in a sustainable way, so that our children can continue to enjoy this lovely place we are blessed to call home.  Most people strive to work to live and not live to work and tourism offers us the ability to get closer to that ideal by providing a myriad of interesting and lucrative positions to utilize the skills and talents of our people,” she added.

Myers, the general manager of Atlantis Submarines, has been a staunch supporter of Caribbean Tourism Month, having in the past offered specials for both locals and visitors in observance of the month. As it has done in the past, Atlantis Submarines is again a sponsor of Caribbean Tourism Month this year.

The CTO and its member countries and partners have organized events and activities in observance of the month, including a social media marathon highlighting various themes, including romance, nature, heritage and fashion, throughout the month.

Sponsors also include Jade Mountain in Saint Lucia and Mango Bay Barbados.

Posted in: 2016 News, Blog, Caribbean Tourism Month

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Message by Belize Minister of Tourism & Culture for Caribbean Tourism Month 2016

Belize offers a unique destination to our visitors as it is located within the Caribbean and Central America regions, allowing convenient multi-destinations travel within one of the most popular tourist basins in the world. Belize features a rich and diverse mix of culture and cheerful citizens. The astounding Barrier Reef is the second largest in the world. We feature safe waters for diving, snorkeling, swimming, boating, fishing, numerous rivers for rafting and kayaking. An abundance of Mayan Temples, caves and islands, pristine rainforests for hiking and bird-watching, all contribute to the attractions which drive our thriving tourism industry.

Belize has progressed significantly in its tourism growth despite the challenges of diseases such as Zika, severe weather events such as Hurricane Earl and the recent “de-risking” banking movement that impacted the Caribbean. 2015 saw a tremendous growth of 6.2% with a significant increase in our overnight arrivals. This trend continues as the January through September 2016 statistics reflect a 16% growth in this key performance indicator. Cruise has also seen a 1.3% growth at September 2016 for the first nine months of the year. The launch of new direct flights to Belize from major travel hubs for both North American and South American markets, and increased connectivity from Europe and within the Central American region, have also contributed to this boost.

We have also seen growth in occupancy as our stakeholders improve and expand on their accommodations and amenities while ensuring that sustainable practices are being adhered to.  Infrastructural development of our roads, improvements at our domestic airports and at border facilities and tourism sites all around the country are also contributing to the enhancement of our tourism brand and equity.

Belize is enthusiastic about the future of tourism both at a national and regional level. Our efforts to penetrate new markets by strategic marketing investments include aggressively embracing digital marketing concepts. We believe that it is vital for stakeholders, statutory bodies and relevant government agencies both at the national and regional level to collaborate to ensure the vibrancy, sustainability and continuous evolvement of our collective Caribbean paradise destinations.

Caribbean Tourism Month provides another ideal opportunity for us as Belizeans to become tourists for a while in our own country and enjoy all of these wonderful attributes that we offer the rest of the world. It also is a good time to reaffirm our commitment to work towards excellence in the quality of our service, the quality of our product, and the tourism sector on a whole.

Happy Caribbean Tourism Month.

Posted in: 2016 News, Blog, Caribbean Tourism Month, Destination News

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Caribbean Tourism Month 2016 Message by CTO Secretary General, Mr. Hugh Riley

THEME: ONE SEA, ONE VOICE, ONE CARIBBEAN

BRIDGETOWN, Barbados, 1 Nov 2016.  During 2015 our region has set arrival and visitor expenditure records that have surpassed expectations. Caribbean tourism grew by an estimated seven per cent to 28.7 million visits, much higher than the projected four to five per cent. This performance was above the global rate of growth, which the UN agency, the World Tourism Organization quotes at 4.4 per cent.

In that period, visitors spent over a billion dollars more than they did in 2014, contributing approximately US$30 billion to Caribbean economies.  For 2016 the latest visitor arrival data indicate that tourist trips grew by 5.2% in the first six months when compared to the same period of 2015. While this is encouraging, we must not settle. We certainly cannot relax until we become the world’s most desirable year round, warm weather destination and until every citizen of the Caribbean benefits from tourism.

The first priority is to embrace our mantra of sustainable tourism development. We must keep the right balance between maximizing the benefits of our tourism assets for the wellbeing of our current populations, and do so responsibly, so that we can preserve those resources for generations to come.  To maximize the benefit and preserve resources, we need to create systems that ensure that guests and hosts can equally enjoy the experience.

The economic benefits of the tourism industry are enormous. In the Caribbean, where we have a clear understanding of tourism’s contribution to financial prosperity, we are seeing more of our citizens becoming involved in ‘the sharing economy’. We are opening our homes and apartments to visitors from around the world. Ordinary citizens have become hosts. But while I have often described the essence of hospitality as “sharing space and breaking bread” our populations must also pay attention to “guestpitality”, a laser-like focus on the guest’s point of view. Indeed if hospitality is about customer service, then guestpitality must surely be about customer experience.

During Caribbean Tourism Month, which we observe every November, we will have the opportunity to place even greater emphasis on the kinds of experiences we offer to guests, which make up our exciting and diversified tourism product.

It’s also a great time to introduce new ideas, methods and products, to propose innovative and revolutionary thinking and to generate fresh energy into the sector. Throughout November, the CTO will undertake several social media activities during which member countries will be profiled on the organization’s social media platforms. These include:

  • 30 Day Social Media Photo/Video Challenge featuring the people, fashion, heritage and natural attributes of the Caribbean
  • Help Me Pick a Caribbean Holiday/Vacation Spot Social Media Poll
  • Online Caribbean Fashion Show via Periscope & Facebook Live Marathon/Tweet-Chat
  • Romantic Facts about CTO member countries

This is an excellent opportunity to be featured globally and to demonstrate to the world that the spirit of togetherness we talk so passionately about remains alive and vibrant in the Caribbean. It also helps to give meaning to the Caribbean Tourism Month theme, One Sea, One Voice, One Caribbean.

We wish to encourage every CTO member country, every tourism entity and everyone engaged either directly or indirectly in tourism to join us by participating in these initiatives and by organizing at least one activity during the month that will help focus attention on the industry. Be creative, be daring, be brave, be innovative.

We’ll take this opportunity to thank the sponsors, supporters and everyone who helps us celebrate Caribbean Tourism Month.

Together, let’s keep the right focus on this important industry and reaffirm the value of One Sea, One Voice, One Caribbean.

Posted in: 2016 News, Blog, Caribbean Tourism Month

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STDF starts tourism awareness campaign

ORANJESTAD, St. Eustatius (12 November, 2015) – As part of the Caribbean Tourism Organization’s (CTO’s) Month of Tourism, St. Eustatius Tourism Development Foundation (STDF) will conduct a community-tourism awareness campaign, with the theme “I am Tourism.” During the campaign, persons in the community will be given the opportunity to express their beliefs and commitment to the Statia tourism product. “I am Tourism,” is the first topic of STDF’s awareness campaign, which will continue until mid-2016. Every month a different topic will be highlighted in the areas of sports tourism, agro-tourism, “voluntourism,” heritage tourism and community tourism. The objective of the programme is to create tourism awareness within the community to get citizens more tourism-minded and involved through stimulated activities and information. STDF will launch the one-minute “I am Tourism” film today, Thursday. “Tourism is one of the largest growing sectors in the world and Statia represents an authenticity that a lot of Caribbean destinations do not have today. The island is on the cutting-edge of tourism development and government has recognized that tourism is one of the major key economic pillars in the Caribbean. As a Caribbean island, Statia deserves a slice of the tourism pie,” according to STDF. “Our tourism product is exactly what we have to offer, and for that reason throughout the next several months STDF will promote the different aspects of tourism existing on the island,” said director Charles Lindo. “STDF believes that if not all, at least some folks will learn how to like and later love this tourism flavour.”

About the St. Eustatius Tourism Development Foundation

The St. Eustatius Tourism Development Foundation is the agency responsible for promoting and developing tourism on St. Eustatius. The mission is to get the island Government to lend greater priority to tourism by providing adequate funding to effectively and efficiently promote tourism in key markets; ensuring a quality tourism product by introducing and controlling the minimum standard requirements; preparing future generations to take on greater responsibilities within this sector by means of teaching tourism as a subject on levels of the education system.

The STDF office is located at Fort Oranje, Oranjestad, St. Eustatius, Dutch Caribbean. Tel +599 318 2433, Fax +599 318 2433, [email protected]
Follow us on Facebook: http://www.facebook.com/page/St-Eustatius-Tourism/184630988242982

Posted in: 2015 News, Blog, Caribbean Tourism Month, Destination News

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