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Pure Grenada, the Spice of the Caribbean is ‘Free to Wonder’

(St. George’s, Grenada) 25th April, 2017— Pure Grenada, the Spice of the Caribbean is free to wonder; a fitting catchphrase for the Grenada Tourism Authority’s exciting new lifestyle campaign launched under the umbrella of the Pure Grenada, the Spice of the Caribbean brand. The ‘Free To Wonder’ lifestyle campaign digital launch took place at the GTA headquarters on Tuesday 25th April. The campaign which complements the mainstay Pure Grenada brand combines Grenada’s gorgeous backdrop scenery with focus on everyday people who are free to wonder at the many things they can see and do in the destination. Chief Executive Officer of the GTA Patricia Maher introduced the campaign saying ‘Free To Wonder’ is an emotional connection to the tactical Pure Grenada brand. She said quote, “It portrays people like you and me wondering at the beauty of this pure and unspoilt place; that is what we offer visitors and locals alike; and being a safe destination, you are free to wonder on our pristine beaches, free to wonder at our refreshing waterfalls, free to wonder at our treasures beneath the sea and free to wonder with our lovely people.”

Marketing Manager for the GTA Francine Stewart told the gathering of stakeholders and media that ‘Free To Wonder’ is a strategic move on the part of the GTA to enhance the Pure Grenada brand. She said, “ We are proud of this lifestyle campaign and it will be launched in our main markets by our Public Relations and sales partners.” Stewart also thanked local companies Hexive Creative Agency and Grengraphics for creating the campaign and bringing it to fruition. She said, “ It is a pleasure to have worked along with Grenadians to develop this wonderful campaign.”

Immediately following the press launch, the ‘Free To Wonder’ lifestyle campaign was launched digitally via the GTA’s social media platforms (Facebook, Instagram and Twitter). Followers on social media were encouraged to use the #FreeToWonder in addition to #PureGrenada on GTA’s social media handles @discovergrenada. GTA officials assured stakeholders that the ‘Free To Wonder’ campaign images will be shared with them to maximise their marketing of the destination and their services.

Posted in: 2017 News, Blog, Destination News

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The Grenada Invitational Legacy: Tourism Industry

(St. George’s, Grenada) 11th April, 2017— Everyone’s buzzing about Grenada. That’s the feedback the Grenada Tourism Authority  (GTA) has been receiving from our international partners following the hosting of the historic inaugural Grenada Invitational. The live broadcast of the Invitational was estimated to reach 90 million homes worldwide via ESPN2. During that time, viewers were treated to gorgeous visual presentations of Pure Grenada’s stunning scenery, friendly people and abundant activities for visitors through adverts and promotional videos provided by the GTA.

According to CEO of the Grenada Tourism Authority Patricia Maher, “The GTA on behalf of the Ministry of Tourism was delighted to support the hosting of the first Grenada Invitational as we valued the opportunity to showcase Pure Grenada, the Spice of the Caribbean to the world.” She further stated, “Our Marketing Manager Francine Stewart dedicated her time and resource to the Local Organizing Committee over an intensive six-month period and the GTA together with our PR Agency CAMC organised our first international press trip group for the year around the event. By all accounts, Grenada got the global brand visibility we were looking for with worldwide coverage of over 90 million viewers of the event on ESPN. The marketing exposure we received for our tourism destination was priceless”.

The 2017 Grenada Invitational was the first event of the track and field season and it attracted some of the top athletes in the world including Grenada’s Kirani James, Asafa Powell, Veronica Campbell Brown and Justin Gatlin.  It was a historic moment for Grenada as the achievements of the country’s first Olympic medalist were immortalized with the Athletics Stadium being renamed the Kirani James Athletics Stadium. This moment was crowned by James winning the 400m race to the jubilation of the crowd. Some of the other athletes either posted personal best times or broke national records. Apart from competing, they took time to enjoy Grenada’s natural beauty and they are sharing with the world via Facebook, Twitter and Instagram.

As for the five members of the GTA organised press trip from Canada, the USA and the Caribbean, they thoroughly enjoyed their experience and are excited to write about destination Pure Grenada. Their social media accounts are buzzing with every moment of their trip including getting the chance to meet Grenadian Olympian Kirani James. The group includes: US travel writer Sarah Greaves Gabbadon (JetSetSarah), Travel Pulses Brian Major, US Journalist Robert Curley, Canadian Travel Press Ann Christine Ruppenstein and Kimberley Honey who writes for the Toronto Star.

According to Grenada Invitational officials, the event will be rebroadcast on Tuesday 11th April, 2017 from 8 to 11pm Eastern time on ESPN Caribbean Network. As part of the arrangement, the 2017 Grenada Invitational will be shown on various ESPN Digital Platforms within a three-month window from the date of the event. Overall, the Grenada Tourism Authority believes that the hosting of the Grenada Invitational and coverage via ESPN will boost arrivals in Grenada in the coming months from all source markets. The GTA would also like to add its special thanks to the Grenada Hotel and Tourism Association for its support during the hosting of the event.

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Pure Grenada celebrates 30-year partnership with British Airways

(St. George’s, Grenada) 3rd April, 2017— On April 1st, 2017 the number 30 held much significance in Pure Grenada, the Spice of the Caribbean. British Airways (BA) and Grenada celebrated 30 years of partnership and for three (3) hotels their 30 year commitment to service excellence was also celebrated. A short commemoration ceremony was held at the Maurice Bishop International Airport along with a special treat for visitors arriving on British Airways; sweet steel pan music and refreshing local beverages.

In 1987, then Minister of Tourism Hon. Ben Jones and a crowd of well wishers welcomed the first British Airways flight to Grenada commanded by Captain Doug Hudgell. The flight took 11 hours and 56 minutes landing at the then Point Salines International Airport.  Thirty years later, current Minister of Tourism & Civil Aviation, Hon. Clarice Modeste Curwen said she was happy to commemorate the significant anniversary. While there have been some changes over the years the Minister noted, “What has not changed is British Airways commitment to Pure Grenada and our warm and friendly welcome.” In recognition of the anniversary the Minister presented the flight captain with a token of appreciation on behalf of the Government and people of Grenada.

Chairman of the Grenada Tourism Authority Mr. Rodney George thanked British Airways for their partnership and congratulated the Airline for its customer service excellence. He noted, “British Airways has opened up Grenada to the UK and Europe accounting for 30% of visitors from our second largest source market.”

Manager of the Grenada Airports Authority Mrs. Wendy Williams took a step back into history looking at a centre page feature written in British Airways News in 1987. An excerpt read, “It’s not just saffron and nutmeg that make Grenada the isle of spice.  The rich blend of its warm-hearted people and tempestuous past make it an intriguing island to visit.”

BA District Manager for the Central Caribbean Mr. Nigel Blackett said his organization values it partnership with Grenada. As part of the celebrations, he noted that British Airways was providing specials on airfare to and from Grenada during the month of April. He also presented a token of appreciation to Tourism Minister Modeste Curwen to mark the special occasion.

BA Commercial Manager for the Caribbean Diane Corrie recognized three hotels that are British Airways Holidays partners and also celebrating 30 years of operation and commitment to service excellence. She handed over tokens of appreciation to Chairman of the Spice Island Beach Resort, Sir Royston Hopkin, KCMG, Managing Director of the Coyaba Beach Resort Mr. Andre Cherman and Owner of the Calabash Luxury Boutique Hotel & Spa, Mr. Leo Garbutt. Tourism Minister Modeste Curwen also congratulated the hoteliers on their contributions to the industry. British Airways now operates a twice-weekly service to Grenada.

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SVG hosts Caribbean Sailing Festival

KINGSTOWN, ST.VINCENT AND THE GRENADINES, March 20, 2017– The Ministry of Tourism, Sports and Culture in collaboration with the St. Vincent and the Grenadines Tourism Authority, recently hosted the 2017 Russian Regatta dubbed the ‘Caribbean Sailing Festival’.

During the period March 11th-18th 2017, the destination attracted fifty-four (54) sailing enthusiasts to the shores of St. Vincent and the Grenadines. During that period, seven (7) crews took part in daily fun races and sailing quests on yachts and catamarans. The event commenced at the Blue Lagoon Marina on St. Vincent with a welcome Cocktail Reception hosted by the Hon. Minister of Tourism Mr. Cecil McKie; the seven (7) days of sailing encompassed stops at Wallilabou, Bequia, Mustique and the Tobago Cays concluding back at the Blue Lagoon Marina.

The Regatta which is into its 10th year has been previously hosted in Antigua and Barbuda, St. Maarten, St. Barts, Guadeloupe, Dominica, Martinique, St. Lucia and Grenada. During their stay the participants visited local restaurants and bars in their quest to ‘make a reality of the history of the movie “Pirates of the Caribbean” in the natural scenery’. It also sought to unite the participants and open up new possibilities for communication, connections; according to its organizers it is a clear example of tourism exchange that actively involves local industries and promotes the strengthening of bilateral relations of both countries.

The visitors had the opportunity to meet and mingle with senior representatives of the Ministry of Tourism, the Tourism Authority, Invest SVG, National Properties and the Hotel and Tourism Association. They were also treated to local steel pan entertainment as well as the destination’s Garifuna heritage through dancing, drumming and singing.

Sailing is one of the major niche markets for tourism in St. Vincent and the Grenadines attracting in excess of 40,000 visitors to the destination annually.

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Antigua and Barbuda featured in fashion mega brand J.Crew Fashion Guide

March 6, 2017 (St. John’s, Antigua) –  Antigua and Barbuda and Curtain Bluff play hosts for the J. Crew Spring/Summer 2017 Style Guide, available in print and online. The destination offers stunning backdrop to the latest fashions from J. Crew, a multi-brand, multi-channel American fashion retailers. It operates more than 551 locations throughout the United States and world, as well as doing business through their catalog and online. J. Crew is one of the most popular brands for women’s, men’s and children’s apparel and accessories, including a wedding line, with an annual revenue of $2.227 billion.

With 3.8 million followers across Instagram, Twitter and Facebook and over 80 million copies of catalogs distributed in a year, this is great visibility of Antigua and Barbuda, particularly in the US market, to a targeted demographic.

This Spring/Summer campaign feature, comes after H&M featured Antigua and Barbuda in their 2016 swimsuit commercial, further strengthening the fashion connection to Antigua and Barbuda and encouraging conglomerates and businesses to choose Antigua and Barbuda as their backdrop. This visibility will inspire J. Crew shoppers to discover Antigua and Barbuda firsthand, increasing the number of visitors, with some followers on social media already asking where the photos were taken.

To view the new Spring/Summer Style Campaign visit: https://www.jcrew.com/womens_feature/lifes_a_party.jsp?sidecar=true.

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St. Kitts reviews UK public relations services

Basseterre, St. Kitts (March 3, 2017) – The St. Kitts Tourism Authority is currently seeking a United Kingdom (UK)-based Public Relations Agency of Record, having today issued a Request for Proposal (RFP) for public relations services. The agency would be responsible for providing PR representation for the destination in the UK marketplace, which is a key source market for visitors.

All proposals must be submitted by 4:30pm Atlantic Standard Time on Friday, March 17, 2017.  Proposals should specify exactly how each element of the scope of work will be approached and completed and should cover a 12-month period beginning May 1st 2017.

Below is a summary of the requirements:

  • Demonstrated experience in public relations in the UK.
  • Proven methodology for measurement/ROI of marketing investment – this may include research services such as performing review, analysis and recommendation for various opportunities from media requests for press trips to advertising proposals.
  • Relevant experience and understanding of St. Kitts’ tourism industry.
  • High level of commitment to client service in terms of quality, thoroughness of strategic approach and follow through.
  • Demonstrated existing relationships with general media and key members of the travel industry, across all stakeholder groups, e.g. trade, consumer publications and newspapers; and special interest and lifestyle media which support the destination’s relevant markets, including social media.

Depending on the outcome of written submissions, agencies may be required to make a Skype presentation to the selection committee based on their submissions.  Evaluation of proposals will be completed and submitted by March 24, 2017 with the possibility of presentations, if required, between March 27 and April 5, 2017.

Complete details are provided in the RFP which is available for download in PDF format at https://www.dropbox.com/s/8oslt6n1puzljml/RFP UK Public Relations Consultancy Services- March 3 2017 -.pdf?dl=0.  Any inquiries regarding the RFP should be directed via e-mail to [email protected].

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Antigua and Barbuda’s popular Run In Paradise Half-Marathon set for May 28

February 23, 2017 (St. John’s, Antigua) – A record number of runners on the international, regional and national running scenes are expected to register by February 28 to receive a special rate for the third annual Run in Paradise, hosted in beautiful Antigua and Barbuda.

Run in Paradise, which is set for May 28, 2017, allows runners from around the world the opportunity to explore all that the destination has to offer, with participants treated to a spectacular variety of sights and sounds in Antigua, including the stunning beaches, intimate neighborhoods, rolling hills, and the bustle of energetic St. John’s city.

The event offers a Half Marathon, 5K race and a new 10K distance. For 2017, participants can also expect a revised course, which runs from the V.C. Bird International Airport past the American University of Antigua and the Jabberwock Beach. The course then winds its way through the Paradise View neighbourhood and into the heart of St. John’s before finishing on the beach at historic Fort James.

The race, which has featured professional marathon runners including the 2015 half-marathon winner Mike Korir, of Kenya, and the 2016 winner Elliott Mason, of Antigua, is open to participants of all abilities, including walkers.

Last year’s Run In Paradise attracted participants from ten different countries. Organisers anticipate that with the addition of a 4-days, 3-nights Runcation to Antigua package with airfare and hotel included for US$699, the event will exceed the 2016 numbers.

International participants are personally greeted at the airport by race staff and provided free transportation to the race’s host hotel, the luxurious Antigua Yacht Club Marina and Resort. Participants will also be treated to an optional free tour of the island on Saturday, May 27. Transportation to the start line and back from the finish line is provided for racers staying in the host hotel. After the race, participants and their families will celebrate their accomplishments at the post-race party held on Pigeon Point Beach, with free food and drinks! This is truly a “runcation” in every sense of the word.

For details on runcation packages and to register for the Run In Paradise visit  www.runinparadise.com or contact organisers  in the USA on 1 (786) 269-3432  or  in Antigua and Barbuda on 1 (268) 774 5555. Participants can also follow Run In Paradise on www.facebook.com/runinparadise and on Instagram and Twitter @WeRunAntigua.

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