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New developments to add over 700 rooms on Saint Lucia

Saint Lucia (February 18, 2016) – Saint Lucia tourism officials are preparing to welcome over 700 new hotel rooms to the island’s accommodations in 2016, along with a new marketing campaign and push for new island investment.

Rex resorts has re-opened the 110 room Papillon Hotel after completing extensive renovations as an all-inclusive four-star property in February 2016 with Air Canada Vacations as the exclusive tour operator out of Canada. The Papillon Hotel is located adjacent to the St. Lucian and Royal by rex resorts hotels on Reduit Beach near Rodney Bay.

Also set to open this year, the Harbor Club on the Rodney Bay Marina will feature 115 four-star accommodations with a number of amenities that include two restaurants, lounges, a full-service spa, gym, pool recreational concept and 4,000 square feet of meeting and conference space. Adjacent to the Harbor Club is the recently completed Dive Saint Lucia, one of the premier scuba diving centers in the Eastern Caribbean featuring state of the art facilities at the complex just south of the Rodney Bay Marina.

In late 2016, Royalton Luxury Resorts will add to its rapidly expanding portfolio of vacation experiences with the upscale Royalton Saint Lucia near Cap Estate. The elegant resort features 361 luxurious rooms, eight restaurants and six bars, world class spa, onsite splash park, conference space and an exclusive 94-suite, adults-only hotel within a resort called Hideaway.

“This overdue hotel boom adds much-needed inventory to meet the demands of our key source markets” said Louis Lewis, Director Tourism. “Tourism growth is a priority, and Invest Saint Lucia and the newly opened Saint Lucia’s Citizenship by Investment Office will continue to seek new investment and development for the island.”

Lewis reported that the U.S., the island’s leading market with more than 44 percent of arrivals in 2015, realized a seven percent growth in visitors compared to 2014. Saint Lucia saw six record-breaking months in 2015 – January, February, March, April, June and October – for a total of nearly 345,000 visitors for the year and an overall increase in stay-over arrivals of two percent, following a six percent rise in arrivals in 2014.

“Partnership is key to the continued success of Saint Lucia’s marketing efforts,” said Lewis. “We work closely with our hotel and product partners, travel agent partners, tour operators and airlines, to harness ideas and resources for the benefit of the overall destination.” He added that the Saint Lucia Tourist Board will unveil a new marketing campaign in the second half of 2016 with plans to refresh the brand with new collateral and photography.

Saint Lucia was recognized as “Best Honeymoon Island in the World,” one of the “Top 20 Islands in the World,” and one of the “Most Romantic Islands in the World” by the Condé Nast Traveler 2015 Readers’ Choice Awards. Six of the island’s resorts were also distinguished as “Top 40 Resorts in the Caribbean” by Condé Nast Traveler readers. The growing reputation of the diverse hotels, and the island of Saint Lucia as a sought-after destination was further strengthened by the more than 50 awards and accolades received by resorts across the island, including recognition from Travel & Leisure’s World’s Best List and Condé Nast Traveler’s Gold List to the coveted “Caribbean’s Leading Honeymoon Destination” by World Travel Awards.

For more information about the island of Saint Lucia, call 1-800-456-3984, or 1-888 4STLUCIA or visit http://stlucianow.com/.

Posted in: 2016 News, Blog, Destination News

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Destination rebranding services for Dominica

Discover Dominica Authority (DDA) is pleased to invite Expressions of Interest (EoI) from consulting, marketing and creative agencies to undertake activities towards a destination rebranding.  The services required include research and creative services to help better define and communicate the brand personality, brand identity, brand essence and brand promise of destination Dominica.

Expressions of Interest, which should be no more than 3 pages, should describe the company’s set up, capabilities and experience in providing the necessary research and creative services and reasons why it should be included in the shortlist of companies to be invited to tender by Discover Dominica Authority.

The shortlisted firms will receive an invitation and Request for Proposal from Discover Dominica Authority to take part in a Competitive Selection Process for the contract to provide the Destination Rebranding Services.

Expressions of Interest should be submitted to Mr. Colin Piper, CEO/Director of Tourism, Discover Dominica Authority at [email protected] and copy Monique Jacob at [email protected] no later than 23rd February, 2016.

Posted in: 2016 News, Blog, Destination News

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Isla Verde tourism to strengthen as ESJ Towers completes renovation

Isla Verde, an iconic high-density tourist area in Puerto Rico, is projected to see a boost in tourism as the transformation of ESJ Towers is finalized. The renovation of ESJ Towers to ESJ Azul, is one of the pillars proposed to revitalize Isla Verde beach. An $8 million investment made toward remodeling the property will provide a total of 450 rooms for visitors.

“The opening of ESJ Azul, as well as new tourism projects, represent an awakening in this area which is fundamental in strengthening the tourism industry in Puerto Rico,” said Executive Director of the Puerto Rico Tourism Company (PRTC) Ingrid I. Rivera Rocafort. “These projects will create a new edge on innovation, entertainment and life to this iconic neighborhood in Isla Verde.”

New projects on the island include the remodeling of ESJ Tower, El Noir and El Verde, which have been great investments in the tourism industry and have created nearly 1,000 jobs, resulting in a boost to the economy of Puerto Rico.

This new initiative, known as the rebirth of Isla Verde, is led by Keith St. Clair, a veteran of the tourism and travel industry. With the opening of ESJ Azul, the initial project of the new vision for Isla Verde, St. Clair compliments the functions of a first-class hotel with excellent attractions, services and housing, positioning Puerto Rico as a destination.

“Since I came to Puerto Rico, I have enjoyed the advantages of investing and living on the island, and I am convinced that tourism is one of the key factors to economic recovery and growth. This multi-billion dollar investment made on ESJ marks the beginning of a new stage in Isla Verde, and allows new facilities to continue to promote the tourism sector,” said St. Clair.

“This rehabilitation will provide more variety and attractive offers to visitors, resulting in a great opportunity to give the tourism industry a diverse and dynamic leadership role in the country,” said Rivera Rocafort.

Posted in: 2016 News, Blog, Destination News

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First Bed and Breakfast inaugurated in San Sebastián

The Executive Director of the Puerto Rico Tourism Company (PRTC), Ingrid I. Rivera Rocafort, and the Mayor of San Sebastián, Javier Jiménez Pérz, announced the opening of the first Bed and Breakfast (B&B) in the municipality of San Sebastián. The B&B, located in the historic center of town, has four bedrooms and encompasses a Creole-inspired atmosphere through its mix of antique and contemporary furnishings. Rates start at $99 per night.

“Yaiza Arvelo Serrano and Edwin Cortés Seguinot, owners of the B&B in San Sebastián and new entrepreneurs in the tourism industry, believed that tourism development could blossom with the first two Bed and Breakfasts certified by the PRTC program,” said Rivera Rocafort. “With an investment of nearly $65,000, the opening of the B&B in San Sebastián will increase room availability by four units, as well as offer three direct and five indirect jobs.”

“The opening of this Bed and Breakfast, has opened the possibility to a new lifestyle in which we share our home, our people and our country with individuals throughout the world,” said Serrano.

The San Sebastián B&B offers personalized service and a complete breakfast, including local produce found throughout the island. The breakfast provided features a stuffed ham and cheese pocket produced in La Esperanza, natural fruit juice, fresh fruits and gourmet Puerto Rican coffee. In addition, the new B&B will offer guests free Wi-Fi access and cable TV.

Nearby the B&B, visitors can find a number of activities in the town, including a historic century-old church, the History Museum of San Sebastián and City Hall. San Sebastián is also home to a number of bakeries, pizzerias and Creole eateries. Additionally, San Sebastián has a variety of nature attractions, such as the well-known Gozalandia waterfall and Lake Guajataca. Also close in proximity, is the Rio Camuy Cave Park, Arecibo Observatory and Caguana Indigenous Ceremonial Park.

Puerto Rico Tourism Company Bed and Breakfast (B&B) Program Information

  • B&B Inns are the smallest lodging accommodation available on the Island. Each house has at least three rooms, but no more than six.
  • The resident of the property is the host and provides each guest breakfast services as an essential part of the facility’s per-night rate.
  • The B&B Program encourages visitors to discover the culture and tourist attractions of a destination, while experiencing intimate and specialized accommodations provided by a local family service.
  • The goal of the program is to offer tourists diversity of lodgings throughout their stay in Puerto Rico.
  • The implementation of this program began in December of 2013 with the inauguration of Casa Sol in San Juan. San Sebastián Bed and Breakfast now joins Casa Sol (San Juan), Casa Castellana (San Juan) and Dos Angeles del Mar (Rincon), as a certified B&B.

Posted in: 2016 News, Blog, Destination News

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