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Grenada Tourism Authority Strengthens Tourism Ties at Caribbean Week NY

(St. George’s, Grenada) 14th June 2017— Caribbean Week in New York, hosted by the Caribbean Tourism Organization (CTO), proved to be a successful endeavor for the promotion of Grenada’s tourism product. Grenada’s delegation was led by Minister of Tourism and Civil Aviation, the Hon. Dr. Clarice Modeste-Curwen; Chief Executive Officer of the Grenada Tourism Authority, Ms. Patricia Maher and Director of Sales and Marketing (USA), Mrs. Christine Noel-Hosford. The destination’s participation in the week-long schedule of events which ran from June 5 to 9 was supported by the island’s North American public relations agency Cheryl Andrews Marketing Communications, under the leadership of President, Cheryl Andrews and Director of Client Development, Jennifer Johnson.

The Grenadian delegation spent the first half of the week attending trade-focused events including: the Travel Agent Trade Show & Educational Forum, a targeted event that provided a platform to showcase the destination’s offerings and interact with Caribbean-selling agents based in New York, New Jersey and Connecticut on June 6; Caribbean Marketing Conference, an interactive seminar dedicated to enhancing marketing initiatives on June 7 and Caribbean Tourism Industry Awards Luncheon, an occasion where the CTO recognizes journalists and photographers who have published captivating and influential stories spotlighting the region on June 8.

Also on June 8, in a private conference held during Caribbean Week, Hon. Dr. Clarice Modeste-Curwen, on behalf of the Government of Grenada, signed a memorandum of understanding (MOU), to formalize and implement a cohesive partnership with the global home-sharing company, Airbnb. The signing of the MOU is part of ongoing efforts by the GTA to maximize exposure of the destination and will act as a streamlined framework for the collaboration between the GTA and Airbnb.

Next on the agenda was Media Marketplace, where the Grenada booth was a favorite for the more than 100 media in attendance, all eager to hear and learn about the latest news, developments and industry offerings from the island. This event provided yet another valuable opportunity to be top-of-mind with niche and general destination writers across all platforms including print, digital, online and social media. Additional one-on-one media appointments included a Facebook Live video interview with Travel Agent Central Magazine on June 6, and sit-down meetings with Recommend and Travel Pulse magazines on June 9.

The week wrapped up with a festive evening of dining and dancing at CTO’s Rum and Rhythm Benefit and Auction, held at the historic, Capitale in New York. Grenada’s table was one of the most popular as the team, led by Yvette Michelle LaCrette who won the two coveted prizes of the evening–People’s Choice Award and Celebrity Chef of the Year–served up curried goat, mashed breadfruit and callaloo with Coucou dessert.

“Caribbean Week continues to be an important platform for us to showcase Pure Grenada and the destination’s unique tourism product,” noted CEO Maher. “In addition to strengthening ties with our regional and international tourism counterparts through the CTO business meetings and educational events, our participation in the industry seminars and Media Marketplace provided us with the opportunity to place Grenada front of mind with key trade and consumer journalists in our largest market, and to share what new travelers and returning visitors can expect for the summer and upcoming winter season.”

Attached Photos- Compliments the Caribbean Tourism Organization (CTO)

Photo 1-Chef Yvette LaCrette (centre) receives Celebrity Chef of the Year Award. Also in photo Eusi Skeete (left), chairman of the CTO Rum & Rhythm planning committee and Sylma Brown (right), director of CTO USA Inc.

Photo 2-L-R Christine Noel Horsford, GTA Director of Sales USA, Chef Yvette Michelle LaCrette, GTA CEO Patricia Maher and Competition Judge and Executive Chef Raymond Mohan.

Media Contact

Ria Murray

Communications Officer, Grenada Tourism Authority

[email protected]

473 440 2001/2279

473 420 2557 (mobile)

For all our recent news releases go to www.puregrenada.com/news

Posted in: 2017 News, Blog, Caribbean Week, Destination News

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Ocean Terrace Inn’s Green Initiatives Recognized at CHTA’S Chief Conference

Basseterre, St. Kitts – (June 6, 2017) – Ocean Terrace Inn (OTI) continues to stand out in the Caribbean as a leader in sustainable tourism with the property receiving runner up for Caribbean Hotel & Tourism Association’s (CHTA) Environmental Sustainability Award. Chris Ghita, General Manager of OTI accepted the award on behalf of the property at CHTA’s CHIEF (Caribbean Hospitality Industry Exchange Forum) Opening Ceremony on June 2, 2017, at the Hyatt Regency in Miami, FL.

Ocean Terrace Inn is extremely proud to receive this top honor, as it reconfirms our positioning to not only be one of the most environmentally sustainable hotels in St. Kitts, but throughout the entire Caribbean,” commented Chris Ghita, General Manager of Ocean Terrace Inn. “OTI is relentless in the pursuit of initiating and promoting eco-friendly and sustainability awareness amongst our guests, the staff and the community. Through a multi-faceted campaign that conserves energy and natural resources; reduces waste to minimize pollution and teaches eco-friendly policies in a local school, OTI uses environmental best practices to positively contribute to tourism’s sustainability and operate the resort in a fiscally responsible and economic manner.”

Produced by the Caribbean Hotel and Tourism Association (CHTA), the Caribbean Hospitality Industry Exchange Forum (CHIEF) is the premier educational forum for Caribbean hospitality and tourism professionals. CHIEF is where the hospitality industry assembles to connect, learn best practices, share ideas, brainstorm creative solutions to current challenges and build relationships. With three educational tracks covering a multitude of relevant topics, from the sharing economy to sustainability, and interactive roundtable and speed networking sessions, this event addresses issues affecting all businesses. The forum attracts hoteliers, vendors, government officials and industry experts focused on a stronger, profitable and more sustainable industry.

OTI, the intimate 4-star boutique hotel, where the ‘little things’ make all of the difference, was totally renovated in 2015. Ocean Terrace Inn offers state-of-the-art amenities, chic public areas, 34 perfectly appointed air conditioned guestrooms and suites with complimentary Wi-Fi, mouth-watering cuisine curated by International Chefs, and a level of personalized service that sets a new standard to the island.

For more information on Ocean Terrace Inn visit www.oceanterraceinn.com, email [email protected], call 1-800-524-0512 and follow Ocean Terrace Inn on Facebook, Twitter and Instagram.

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Dominica Entices The Caribbean With Summer Campaign

Roseau, Dominica – (June 6, 2017) Discover Dominica Authority has launched its summer campaign, ‘Meet Me In Dominica, Summer 2017’.  The campaign invites the region to the Nature Island of the Caribbean for a summer of adventure, nature and events for singles, couples and families.

Dominica’s Tourism Director, Colin Piper remarked that “Dominica is the destination of choice when thinking of adventure, and with 2017 labelled as the Year of Adventure, Dominica has positioned itself to embrace visitors from the region and beyond for an unforgettable experience in Dominica”.

He further commented that “collaboration is key in the sustainability of tourism, as such a number of properties and tour operators have come onboard with the DDA, to offer exciting specials and activities all in an effort to ensure that every day of your vacation is a day spent outside enjoying the Nature Island.”

The Summer Campaign runs from June 1 – August 31, 2017.

Marketing of the campaign has commenced throughout the region with the major component being digital.  “With our consumers seeking up-to-date and immediate information, our digital components of the campaign will seek to strategically target the right audience”, Piper stated.

Meet Me In Dominica, Summer 2017 comes on the heels of a successful Jazz ‘n Creole Festival held in Dominica over the last week, and opens up the doors to Dominica’s World Creole Music Festival to be held from October 27-29, 2017.   For more details, please visit www.discoverdominica.com.

 

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Regional Tourism Industry To Take Centerstage During UNWTO Global Conference In Jamaica

NEW YORK, NY – June 6, 2017 – The regional tourism industry is set to take centerstage during the UNWTO, Government of Jamaica and World Bank Group Conference on Jobs & Inclusive Growth: Partnerships for Sustainable Tourism, at the Montego Bay Convention Centre, November 27-29, 2017. Speaking at a press conference on June 6 at the Consulate General of Jamaica during Caribbean Week in New York, Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett noted that given the region’s dependency on tourism, it was important that such a conference provide solutions on how the Caribbean can better leverage this industry.

“The conference programme, though global in nature, is highly significant to the Caribbean. And therefore, we felt that we should incorporate a programme specific to the Caribbean and some of the issues we grapple with. This programme will take place on the first day of the conference on November 27,” noted Minister Bartlett.

With the regional focus on opening day, the Ministry of Tourism received the endorsement of the Caribbean Tourism Organization (CTO) from Secretary General Hugh Riley and the Caribbean Hotel and Tourist Association (CHTA) by way of Matt Cooper.

Minister Bartlett stated that tourism is the single largest generator of foreign exchange in 16 of the 28 countries in the Caribbean and the sector receiving the most foreign direct investment (FDI), adding that the region has a higher proportion of total employment and percentage of GDP derived from tourism than any other region in the world.

According to the Tourism Minister, “it is estimated that 1 in every 4 persons is employed by tourism-related activities and the sector accounts for 41% of all exports and services in the Caribbean and 31% of all gross domestic product”.

Additionally, Minister Bartlett indicated that similar to what was done with the global aspect of the conference, the organizers have included a number of Caribbean themes within the Call for Papers, which cover tourism and sustainability, where the threats, risks and challenges will be discussed; the strengthening of the human capital and human capital trends; the tourism value chain linkages and technology and innovation.

According to Minister Bartlett, one of key expected outcomes from this global conference is the Montego Bay Declaration. “At the end of the conference, there will be the compilation of the Draft Montego Bay Declaration. From this will flow an action plan for tourism destinations to follow, as well as the publication of the second volume of the UNWTO Global Report on Public Private Partnerships”.

TRIBUTE TO UNWTO SECRETARY GENERAL & CARIBBEAN LEGENDS AWARDS

The Tourism Minister also announced that the Conference will be used to pay tribute to the current UNWTO Secretary General Dr. Taleb Rifai whose tenure comes to an end. “Although he will have his formal send-off in December, the UNWTO has allowed us to utilize this opportunity for the more emotional and “irie” send-off,” noted Bartlett.

Another feature of the conference will be the presentation of the Caribbean Legends Awards, the first of its kind, which will be a collaborative effort involving the Ministry of Tourism of Jamaica, the CTO and the CHTA, supported by UNWTO. These awards, in the categories of Land, Sea and Air, will be given to individuals that have made an indelible mark on the tourism industry, not just regionally, but globally, enhancing the Caribbean brand.

Posted in: 2017 News, Blog, Caribbean Week, Destination News

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Cayman Islands celebrates inaugural Southwest Airlines Flight from Fort Lauderdale to Grand Cayman

Grand Cayman, Cayman Islands, June 5, 2017 – On Sunday, June 4, 2017, the Cayman Islands Department of Tourism (CIDOT) proudly celebrated the start of Southwest Airlines’ daily nonstop service from Fort Lauderdale—Hollywood International Airport (FLL) to Owen Roberts International Airport (GCM) with a surprise flight gate party at the southern Florida airport, followed by continued festivities in Grand Cayman upon the inaugural flight’s arrival.

Southwest Airlines’ Senior Vice President, General Counsel & Corporate Secretary, Mark Shaw, together with Miss Cayman Islands, Anika Conolly, kicked off the celebrations with an honorary ribbon cutting ceremony at the gate at FLL, signifying the start of the new daily flight service. Unsuspecting travellers were showered with Cayman’s vibrant island spirit and rich local heritage as elements of the destination’s two most beloved on-island events, Pirates Week and Carnival Batabano, came to life right before their eyes with live entertainment and dancing. Rounding out the festivities were destination-inspired giveaways and refreshments for passengers to enjoy prior to the inaugural flight, including Blackbeards Rum Cakes and miniature stingray plush toys.

During the flight, guests were given the special “Caymankind” treatment as they travelled to Grand Cayman, soaking up everything from energetic Cayman Carnival dancers to enticing gifts and giveaways such as complimentary admission to various on-island attractions and even free return two-night stays. But the revelry didn’t end there, as key Southwest Airlines executives and local island performers, along with Ms. Conolly, warmly greeted the passengers immediately after deplaning on the GCM airport tarmac. Exemplifying the destination’s unmatched hospitality, travellers were delighted as they were escorted into the Cayman Islands’ airport with a parade of excitement and high energy surrounding them, providing an unforgettable beginning to their Cayman adventure.

“We are so thrilled to welcome Southwest Airlines as our newest airline partner and introduce daily nonstop service from Fort Lauderdale to Grand Cayman, a key U.S. market for us,” said Mrs. Rosa Harris, Director of Tourism. “We couldn’t imagine a more fitting way to celebrate this exciting new alliance and enhanced accessibility to our destination than with a special ‘Caymankind’ tribute to our loyal guests. This launch helped to set the stage for what we can only hope will be the first of many more memorable visits to our shores.”

“The airline with heart now brings our world-famous hospitality with wide-reaching smiles to the limitless sand and sea horizon of Grand Cayman,” said Mark Shaw, Senior Vice President, General Counsel & Corporate Secretary, Southwest Airlines. “A Caymankind journey on Southwest® brings the compounded value of excellent customer service on comfortable planes coupled with low fares, alongside our industry-unique combination of bags fly free and no change fees for everyone. We are honored to make the Cayman Islands the tenth country served by Southwest, America’s largest airline.”

The new route, effective immediately, provides a convenient vacation escape for discerning travellers in the South Florida area. Utilizing a Boeing 737-700 aircraft, flight WN 1215 departs FLL daily at 11:45 a.m. and arrives to Grand Cayman at 12:20 p.m. The return flight, WN 1216 leaves GCM at 1:15 p.m. and arrives to Fort Lauderdale at 4:00 p.m.

Posted in: 2017 News, Blog, Destination News

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First International Hiking Festival in Martinique

Martinique will host its First International Hiking Festival of the Island from June 1st to 30th 2017, offering 30 different hikes all around this green heaven.

From a countryside walk to a beach stroll, northern lush and intense vegetation to dry coastal scenery, nature lovers will find their perfect hike, suited to their preference and physical condition. The participants will experience the wild beauty of Martinique, climb its rugged mountains, cross rivers, roam the tropical rain forest or just stroll along the coastal.

“Martinique is a land of nature where hiking is the perfect way to discover one of the most beautiful place of the world,” said Muriel Wiltord, Director Americas of the Martinique Promotion Bureau. “The Island is blessed with a wide range of natural wonders; a wealth of exotic flowers honoring Martinique’s nickname, the majestic Mount Pelée towering over the Bay of Saint-Pierre and a protected parkland that encompass two thirds of the Island, a sanctuary of numerous natural gems.”

The program of this first International Hiking Festival in Martinique will feature diverse and uncommon hikes such as the discovery of the Caravelle Peninsula and its various ecosystems on June 4th, an urban walk seeking the architectural hidden treasures of the Capital City on June 8th, a nocturnal poetic stroll under the moon light in Sainte-Anne with the famous local storyteller Joby Bernabé on June 9th and an active hike on the Morne Larcher, over the magnificent Bay of Le Diamant on June 20th.

For more information: www.festivalinternationalrandomartinique.com

Posted in: 2017 News, Blog, Destination News

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The Cayman Islands designates island-wide hurricane guarantee

Grand Cayman, Cayman Islands, 1 June 2017 – Despite the unpredictable hurricane season, a luxurious and unforgettable Caribbean escape is still within reach in the Cayman Islands thanks to the destination’s “Worry Free Hurricane Guarantee.” This summer, the Cayman Islands Department of Tourism is giving travellers peace of mind with a specialty promise that covers cancellations made prior to arrival and compensation if vacation time is cut short because of inclement weather. As soon as a hurricane is anticipated, guests are eligible to receive a full refund of accommodation fees at participating hotels, condos and villas island-wide, with a maximum one-night penalty at most for cancellations made up to 48 hours prior to check-in.

Additionally, many properties are offering a free replacement stay throughout the summer months, allowing guests to rebook for the same duration as the initially-booked stay, regardless of how many days were affected by a hurricane or storm.

“Our top priority at the Cayman Islands Department of Tourism is to provide a positive and memorable vacation experience for our guests, one that is unburdened by the stresses of everyday life,” said Mrs. Rosa Harris, Director of Tourism. “Understanding the seasonal considerations that come with the late summer and early fall months, we developed our island-wide Worry Free Hurricane Guarantee. This guarantee allows travellers to plan their stays in the Cayman Islands with complete peace of mind, ensuring they are covered even in the unlikely event that their trip is cut short due to inclement weather.”

A wide array of hotels, condominiums and villas across Grand Cayman, Cayman Brac and Little Cayman are participating in the Worry Free Hurricane Guarantee and some are also offering cancellation up to 24 hours or less before the guests’ reserved stay, with zero penalty.

For a list of participating properties, go to visitcaymanislands.com/hurricaneguarantee. For detailed property guarantees, please visit the individual property web sites or contact them directly.

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