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CTO’s travel agents training programme receives top award

(LONDON, UK) – 7 Nov, 2016 – The Caribbean Tourism Organization (CTO)’s training programme for travel agents in the UK has been voted the best training programme in the 2016 Selling Travel Agents Choice Awards.

Caribbean Travel Guru was today awarded in the coveted Travel Uni Training Programme category at World Travel Market.

“We are truly honoured to have received such a prestigious award. We would like to thank all of the UK travel retailers for voting for Caribbean Travel Guru,” said Carol Hay, the CTO’s director of marketing for the UK and Europe.

“We currently have over 2,500 agents registered on the programme and we aim to grow this number and continually update the agents, to push Caribbean sales from the UK and Irish markets. We also aim to grow the number of suppliers participating in the programme to ensure that the agents are in constant supply of Caribbean news and information from all sectors of the industry. Working with My Booking Rewards to reward our agents has also added value and kept our programme vibrant,’ she added.

The Selling Travel Agents Choice Awards have been described as the only travel trade awards nominated and voted for by UK travel retailers – the readers of Selling Travel – plus the users of leading online training provider, Travel Uni.

Posted in: 2016 News, Blog, ITB & WTM

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CTO Launches UK & European Travel Industry Trends & Insight Report 2015 at WTM

LONDON, UK, 2 Nov. 2015 – The Caribbean Tourism Organization (CTO) today launched its UK and European Travel Industry Trends & Insight Report 2015, produced in conjunction with the travel trade publication, TTG.

For the second year running the CTO has produced this report to give members and wider travel industry partners a unique insight into the key issues affecting the industry and a snapshot on developments within the Caribbean itself.

It was launched by CTO chairman Richard Sealy before an audience that included ministers and directors of tourism from the Caribbean, as well as key industry representatives attending World Travel Market (WTM).

Carol Hay, director of the Caribbean Tourism Organization said: “We are delighted to have produced this report once again and hope our partners, members and ministers find it a useful tool, particularly during the next few days at World Travel Market.  Overall the picture for the Caribbean is a positive one, with an increase in visitor arrivals in the past year, however we need to be aware of universal issues that are affecting the travel industry as a whole such as currency exchange, oil prices and of course safety.”

Watch a video with Pippa Jacks on the key findings: https://youtu.be/aRrd6TdvV04

Key findings from the report include:

Caribbean performance

  • The Caribbean was one of the best performing regions in the first six months of this year with visitor arrivals up 5.8  compared to a 4 per cent rise in international tourism arrivals
  • The region attracted a record-setting 26.3 million tourists in 2014, which was on the back of the previous record of 25 million in 2013. Last year’s visitors contributed a total of $29.2 billion to Caribbean economies, about a third of the region’s GDP
  • Destinations with the biggest year-on-year percentage increase in visitor numbers

(January-July 2015):

  • Cuba: +16.9% (2.2 million visitors)
  • Aruba: +15.8% (680,000)
  • Trinidad & Tobago: +8.5% (265,000)
  • Dominican Republic +7.6% (3.4 million)
  • US Virgin Islands: +6.8% (514,000)

Economic growth

  • As for potential growth in 2016, the International Monetary Fund is currently predicting that the world’s GDP will rise by 3.8% with a continued pick-up in the advanced world economies where it is predicting a 2.4% year-on-year rise in GDP
  • The UK economy is still predicted to grow.  The main risks to attaining this level of economic growth are “increased market volatility” including Greece’s on-going financial problems, and “economic distress” from geopolitical factors.
  • The number of multi-millionaires in Europe will continue to be higher than anywhere else in the world with around 76,000 individuals across the continent

Booking trends

  • Online sales accounted for 66% of all global travel bookings in 2014 which was a seven point rise on previous years.  Bookings at traditional travel agents have stabilised at around 24% of the total market
  • 74% of all holidaymakers consider free  Wi-Fi in the hotel room an important factor when booking a hotel room compared to 60% of travellers wanting a free breakfast
  • The “sharing economy” continues to grow.  Airbnb books 37 million room nights per year, which could rise to 129 million per annum by the end of 2016, surpassing all the major hotel chains

 Sustainability

  • Sustainable tourism continues to grow and there is more informed conversation around tourism impact management and the importance of this for achieving sustainable tourism. The Caribbean Alliance for Sustainable Tourism (CAST) gives support to tourism businesses to develop in a sustainable manner.

 

For further information contact Frances Amissah or Helen Coop at Four bgb

t: +44 (0) 20 3697 4200 / e: [email protected]

Alternatively, contact the Caribbean Tourism Organization on +44 (20) 8948 0057

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination. Its Purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, research and information technology.

In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, BB 22026, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: [email protected].

The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: [email protected];

The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: [email protected];

For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org or www.caribbean.co.uk

Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism.

Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.

 

Posted in: 2015 News, Blog, ITB & WTM

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Trinidad & Tobago receives award for Sustainable Tourism Promotion at ITB 2015

Port-of-Spain, trinidad – March 9, 2015. Trinidad and Tobago represented by a delegation of senior government officials from the Trinidad and Tobago Tourism Development Company (TDC) and the Tobago House of Assembly (THA), Division of  Tourism and Transportation accompanied by stakeholders kicked off day one of the ITB Berlin Convention with an award presented by DERPART Travel Services for Sustainable Destination Promotion on the German Market.

Derpart is one of the leading travel agency networks in Germany with more than 450 franchise travel agencies with total revenue of 1.5 billion EURO and ranks among Germany’s 500 largest companies. Trinidad and Tobago was given special recognition for its success in building an excellent reputation as a reliable and trustful partner of the German travel industry through its stable marketing efforts and unchanged presence in the German market.

The destination was also commended for actively responding to the rapidly changing demands of travel consumers and the latest booking trends in destination marketing.

Commenting shortly after accepting the award from Derpart, Keith Chin, Chief Executive Officer, Tourism Development Company said, “I am indeed honoured to accept this award on behalf of Trinidad and Tobago. This recognition by Depart is a testament to our continued commitment to the advancement of the tourism product in Trinidad and Tobago.”

He further added, “As a destination we continue to position ourselves as a premier destination of choice and participation at shows such as ITB allows us to sell our product offering in a market that despite occasional shocks have shown virtually uninterrupted growth with travel continuing to be a mega trend with positive forecasts for every major economic zone.”

Germany continues to be a key source market for the destination, in particular the sister isle of Tobago. For 2015, the german economy is Europe’s biggest economy and Germans have an increased interest in discovering new destinations or undertaking new types of holiday having the financial security and available time to travel. In 2013 this market accounted for a total spend of $85.9 billion abroad.

Closing off the day in true Trinbagonian style, Trinidad and Tobago hosted a rum and chocolate tasting session for exhibitors and visitors to the convention. The session was led by former Miss World 1986 Giselle La Ronde- West who provided commentary on Angostura’s signature 1919 rum while ace pannist Johann Chuckaree brought the house down with his energetic performance on the steelpan.

ITB is the world’s leading travel show and is scheduled to run over a five day period from March 4th – 8th, 2015. Trinidad and Tobago joins over 180 countries, 10,000 exhibitors, 50,000 private visitors and 110,000 trade visitors at the show, an opportunity which offers the destination an ideal platform for networking with representatives from tour operators, online booking agents, hotels and many other service providers.

For more information on ITB 2015 and Trinidad and Tobago’s participation please contact the TDC’s Corporate Communications Department at [email protected] or [email protected] tdc.co.tt

Posted in: 2015 News, Blog, Destination News, ITB & WTM

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CTO Recognises Excellence in Journalism at Media Awards Event in Berlin

L-R: Jakob Strobel y Serra (winner newspapers), Wolf Alexander Hanisch (2nd newspapers), Christian Ermert (2nd magazines), Heidi Diehl (3rd newspapers),Harald Schmid (winner TV/broadcast), Anne-Bärbel Köhle (winner magazines), Edward Suares (Director Marketing Europe Curacao Tourism Board), Carol Hay (Director Marketing UK&Europa of CTO), Caroline Welsch (PR Manager Condor), Rolf Nieländer (CTO PR-Representation Germany), Ivonne Schmieder   (Barceló Hotels).

L-R: Jakob Strobel y Serra (winner newspapers), Wolf Alexander Hanisch (2nd newspapers), Christian Ermert (2nd magazines), Heidi Diehl (3rd newspapers),Harald Schmid (winner TV/broadcast), Anne-Bärbel Köhle (winner magazines), Edward Suares (Director Marketing Europe Curacao Tourism Board), Carol Hay (Director Marketing UK&Europa of CTO), Caroline Welsch (PR Manager Condor), Rolf Nieländer (CTO PR-Representation Germany), Ivonne Schmieder
(Barceló Hotels).

BERLIN, Germany, 6 March 2015 – The Caribbean Tourism Organization (CTO) last night welcomed nearly 50 media professionals to it 12th pan-Caribbean media awards event for German media at the renowned Funkturm Restaurant, the Berlin radio tower inaugurated in 1926 and which provides spectacular views on the city.

The Caribbean Travel Journalism Awards 2015 were presented during a networking evening, supported by the Curaçao Tourism Board.  Over 100 guests, comprising visiting ministers, directors and their delegations, industry partners and an array of consumer and trade media, national and regional newspaper journalists and a number of freelancers attended the event.

Eight awards were presented in three categories: Newspapers (Print/Online), Magazines (Print/Online) and broadcast.

“It’s good to have the support from our friends in the media, which is very much appreciated amongst all our Caribbean representatives. We would like to reward and thank all travel writers for their continued support in maintaining the colourful and charismatic reputation of the Caribbean in Germany,” said Carol Hay, the CTO’s director of marketing for the UK and Europe.

“I’d also like to thank Curaçao for co-hosting this event in what is an excellent demonstration of co-operation between the CTO and its member countries,” Ms. Hay added.

Other sponsors included sponsors: Barceló Hotels, Condor, Dertour, Norwegian Cruise Lines and TUI

–           Winners and runners up please see attached document

CTO Travel Journalism Awards winners:

1.         Best broadcast, TV and radio feature
•           2nd Place: Ralf Benkö
•           Piece: ‘holiday dreams: Caribbean holiday for 2.000 €’, Martinique
•           Media: RTL

2.         Best broadcast, TV and radio feature

•           1st Place: Harald Schmid
•           Piece: ‘My most beautiful holiday experience’, Saint Lucia
•           Media: Saarländischer Rundfunk

3.         Best newspaper feature (online/print)

•           3rd Place: Heidi Diehl
•           Piece: ‘Singing with plants’, Curaçao
•           Media: neues deutschland

4.         Best newspaper feature (online/print)

•           2nd Place: Wolf Alexander Hanisch
•           Piece: ‘Bahamas on mail boats’, Bahamas
•           Media: Die Zeit

5.         Best newspaper feature (online/print)

•           1st Place: Jakob Strobel y Serra
•           Piece: ‘Paradise is a privat estate, Bahamas
•           Media: Frankfurter Allgemeine Zeitung

6.         Best magazine feature (print/online)

•           3rd Place: Martin Cyris
•           Piece: ‘Spinning dreams in paradise’, Jamaica
•           Media: Spiegel online

7.         Best magazine feature (print/online)

•           2nd Place: Christian Ermert
•           Piece: ‘Jungle-Run with pirate feeling’, Dominica
•           Media: aktiv Laufen

8.         Best magazine feature (print/online)

•           1st Place: Anne-Bärbel Köhle
•           Piece: ‘Vacations like cocktails’, Curaçao
•           Media: Brigitte

About Curaçao

Home to more than 35 captivating beaches, a diverse heritage spanning 55 different cultures, ‘live and let live’ attitude and unrivaled European architecture; Curaçao remains one of the most exceptional islands of the region. Its capital city, Willemstad – a UNESCO World Heritage site – with its iconic colorful Handelskade backdrop and roster of museums, monuments, flavorful restaurants and shopping, was selected in 2014 as one of USA Today’s 10 Best Caribbean Destinations.  Curaçao’s natural beauty, pristine diving and snorkeling sites are a favorite with divers and adventure seekers, and its beaches and idyllic weather, situated on the outer fringes of the Hurricane Belt, has won it further accolade and recognition. To learn more about Curaçao please visit www.curacao.com, call toll free 1.800.328.7222 or download our newest brochure at http://curacao.com/brochure.  Find us on Facebook: www.facebook.com/Curacaotb, Twitter: @CuracaoTravel or Instagram: CuracaoTB

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

 

Posted in: 2015 News, Blog, ITB & WTM, Media Awards

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CTO LAUNCHES INDUSTRY TRENDS REPORT AT WORLD TRAVEL MARKET

LONDON, UK (3 Nov, 2014) – The Caribbean Tourism Organization (CTO) today launched a new publication aimed at giving regional tourism policy-makers and executives insight into the travel habits and plans of British and European holidaymakers.

The European Industry Trends & Insight Report 2014, launched at the international travel trade show, World Travel Market, provides an up-to-date analysis of the challenges facing the UK & Europe’s travel industry, as well as an overview of the latest consumer trends. The report, which draws from the swathes of available industry reports and statistics, also gives insight into what the Caribbean’s competitors are doing, and how consumers perceive the region.

“It’s important that we have insights that policy-makers and planners can stay current and understand what’s trending. We constantly hear that booking windows are shortening; people are using the internet to make travel decisions so everything is occurring at breakneck pace so we need to have the information in order to make decisions that make sense. Gone are the days when the beach alone would have done it, people want to experience different things when they go on vacation so we have to push the various niches, the whole experience. So when we market our tourism services to the world we are telling people come and share in our culture, come and experience what we are and who we are, so we really have to be more sophisticated in terms of how we handle tourism,” said CTO chairman Richard Sealy, at the a gathering which included ministers and directors of tourism and senior travel trade officials.

The report delves into a number of areas of concern for the Caribbean, including the amount of disposable income that the British & Europeans have, how often they plan to travel in 2015 and growth forecasts for outbound travel from Europe. It also looks at the criteria that today’s consumers use when choosing a destination, consumers’ perceptions of the Caribbean tourism product and how consumers currently research and book holidays/

The snappy, engaging and dynamic eight-page supplement was produced for the CTO by the travel trade magazine, TTG and uses infographics, charts and visuals to tell the story.

Pippa Jacks of TTG presents a copy of the European Industry Trends & Insight Report 2014 to CTO Chairman Richard Sealy with CTO SG Hugh Riley (L) looking on

Pippa Jacks of TTG presents a copy of the European Industry Trends & Insight Report 2014 to CTO Chairman Richard Sealy with CTO SG Hugh Riley (L) looking on

“Not only does this report examine the current travel situation in the UK and Europe, but it also looks ahead to the changes and challenges that are anticipated in the next two to three years,” said Carol Hay, the CTO director of marketing for the UK/Europe. “The well-researched and rich content will prepare our ministers and directors of tourism, as well as Caribbean tourism practitioners for the weeks and months ahead, so that they are well equipped for meetings with industry partners and ready to do business.”

The full-colour European Industry Trends &amp; Insight Report 2014 is available online at <a href=”http://bit.ly/1E8uTpd”>http://bit.ly/1E8uTpd</a> and at <a href=”http://www.onecaribbean.org”>www.onecaribbean.org</a>.

Posted in: 2014 News, Blog, Corporate News, ITB & WTM

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