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CTO’s travel agents training programme receives top award

(LONDON, UK) – 7 Nov, 2016 – The Caribbean Tourism Organization (CTO)’s training programme for travel agents in the UK has been voted the best training programme in the 2016 Selling Travel Agents Choice Awards.

Caribbean Travel Guru was today awarded in the coveted Travel Uni Training Programme category at World Travel Market.

“We are truly honoured to have received such a prestigious award. We would like to thank all of the UK travel retailers for voting for Caribbean Travel Guru,” said Carol Hay, the CTO’s director of marketing for the UK and Europe.

“We currently have over 2,500 agents registered on the programme and we aim to grow this number and continually update the agents, to push Caribbean sales from the UK and Irish markets. We also aim to grow the number of suppliers participating in the programme to ensure that the agents are in constant supply of Caribbean news and information from all sectors of the industry. Working with My Booking Rewards to reward our agents has also added value and kept our programme vibrant,’ she added.

The Selling Travel Agents Choice Awards have been described as the only travel trade awards nominated and voted for by UK travel retailers – the readers of Selling Travel – plus the users of leading online training provider, Travel Uni.

Posted in: 2016 News, Blog, ITB & WTM

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CTO Launches UK & European Travel Industry Trends & Insight Report 2015 at WTM

LONDON, UK, 2 Nov. 2015 – The Caribbean Tourism Organization (CTO) today launched its UK and European Travel Industry Trends & Insight Report 2015, produced in conjunction with the travel trade publication, TTG.

For the second year running the CTO has produced this report to give members and wider travel industry partners a unique insight into the key issues affecting the industry and a snapshot on developments within the Caribbean itself.

It was launched by CTO chairman Richard Sealy before an audience that included ministers and directors of tourism from the Caribbean, as well as key industry representatives attending World Travel Market (WTM).

Carol Hay, director of the Caribbean Tourism Organization said: “We are delighted to have produced this report once again and hope our partners, members and ministers find it a useful tool, particularly during the next few days at World Travel Market.  Overall the picture for the Caribbean is a positive one, with an increase in visitor arrivals in the past year, however we need to be aware of universal issues that are affecting the travel industry as a whole such as currency exchange, oil prices and of course safety.”

Watch a video with Pippa Jacks on the key findings: https://youtu.be/aRrd6TdvV04

Key findings from the report include:

Caribbean performance

  • The Caribbean was one of the best performing regions in the first six months of this year with visitor arrivals up 5.8  compared to a 4 per cent rise in international tourism arrivals
  • The region attracted a record-setting 26.3 million tourists in 2014, which was on the back of the previous record of 25 million in 2013. Last year’s visitors contributed a total of $29.2 billion to Caribbean economies, about a third of the region’s GDP
  • Destinations with the biggest year-on-year percentage increase in visitor numbers

(January-July 2015):

  • Cuba: +16.9% (2.2 million visitors)
  • Aruba: +15.8% (680,000)
  • Trinidad & Tobago: +8.5% (265,000)
  • Dominican Republic +7.6% (3.4 million)
  • US Virgin Islands: +6.8% (514,000)

Economic growth

  • As for potential growth in 2016, the International Monetary Fund is currently predicting that the world’s GDP will rise by 3.8% with a continued pick-up in the advanced world economies where it is predicting a 2.4% year-on-year rise in GDP
  • The UK economy is still predicted to grow.  The main risks to attaining this level of economic growth are “increased market volatility” including Greece’s on-going financial problems, and “economic distress” from geopolitical factors.
  • The number of multi-millionaires in Europe will continue to be higher than anywhere else in the world with around 76,000 individuals across the continent

Booking trends

  • Online sales accounted for 66% of all global travel bookings in 2014 which was a seven point rise on previous years.  Bookings at traditional travel agents have stabilised at around 24% of the total market
  • 74% of all holidaymakers consider free  Wi-Fi in the hotel room an important factor when booking a hotel room compared to 60% of travellers wanting a free breakfast
  • The “sharing economy” continues to grow.  Airbnb books 37 million room nights per year, which could rise to 129 million per annum by the end of 2016, surpassing all the major hotel chains

 Sustainability

  • Sustainable tourism continues to grow and there is more informed conversation around tourism impact management and the importance of this for achieving sustainable tourism. The Caribbean Alliance for Sustainable Tourism (CAST) gives support to tourism businesses to develop in a sustainable manner.

 

For further information contact Frances Amissah or Helen Coop at Four bgb

t: +44 (0) 20 3697 4200 / e: [email protected]

Alternatively, contact the Caribbean Tourism Organization on +44 (20) 8948 0057

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination. Its Purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, research and information technology.

In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, BB 22026, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: [email protected].

The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: [email protected];

The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: [email protected];

For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org or www.caribbean.co.uk

Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism.

Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.

 

Posted in: 2015 News, Blog, ITB & WTM

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CTO Recognises Excellence in Journalism at Media Awards Event in Berlin

L-R: Jakob Strobel y Serra (winner newspapers), Wolf Alexander Hanisch (2nd newspapers), Christian Ermert (2nd magazines), Heidi Diehl (3rd newspapers),Harald Schmid (winner TV/broadcast), Anne-Bärbel Köhle (winner magazines), Edward Suares (Director Marketing Europe Curacao Tourism Board), Carol Hay (Director Marketing UK&Europa of CTO), Caroline Welsch (PR Manager Condor), Rolf Nieländer (CTO PR-Representation Germany), Ivonne Schmieder   (Barceló Hotels).

L-R: Jakob Strobel y Serra (winner newspapers), Wolf Alexander Hanisch (2nd newspapers), Christian Ermert (2nd magazines), Heidi Diehl (3rd newspapers),Harald Schmid (winner TV/broadcast), Anne-Bärbel Köhle (winner magazines), Edward Suares (Director Marketing Europe Curacao Tourism Board), Carol Hay (Director Marketing UK&Europa of CTO), Caroline Welsch (PR Manager Condor), Rolf Nieländer (CTO PR-Representation Germany), Ivonne Schmieder
(Barceló Hotels).

BERLIN, Germany, 6 March 2015 – The Caribbean Tourism Organization (CTO) last night welcomed nearly 50 media professionals to it 12th pan-Caribbean media awards event for German media at the renowned Funkturm Restaurant, the Berlin radio tower inaugurated in 1926 and which provides spectacular views on the city.

The Caribbean Travel Journalism Awards 2015 were presented during a networking evening, supported by the Curaçao Tourism Board.  Over 100 guests, comprising visiting ministers, directors and their delegations, industry partners and an array of consumer and trade media, national and regional newspaper journalists and a number of freelancers attended the event.

Eight awards were presented in three categories: Newspapers (Print/Online), Magazines (Print/Online) and broadcast.

“It’s good to have the support from our friends in the media, which is very much appreciated amongst all our Caribbean representatives. We would like to reward and thank all travel writers for their continued support in maintaining the colourful and charismatic reputation of the Caribbean in Germany,” said Carol Hay, the CTO’s director of marketing for the UK and Europe.

“I’d also like to thank Curaçao for co-hosting this event in what is an excellent demonstration of co-operation between the CTO and its member countries,” Ms. Hay added.

Other sponsors included sponsors: Barceló Hotels, Condor, Dertour, Norwegian Cruise Lines and TUI

–           Winners and runners up please see attached document

CTO Travel Journalism Awards winners:

1.         Best broadcast, TV and radio feature
•           2nd Place: Ralf Benkö
•           Piece: ‘holiday dreams: Caribbean holiday for 2.000 €’, Martinique
•           Media: RTL

2.         Best broadcast, TV and radio feature

•           1st Place: Harald Schmid
•           Piece: ‘My most beautiful holiday experience’, Saint Lucia
•           Media: Saarländischer Rundfunk

3.         Best newspaper feature (online/print)

•           3rd Place: Heidi Diehl
•           Piece: ‘Singing with plants’, Curaçao
•           Media: neues deutschland

4.         Best newspaper feature (online/print)

•           2nd Place: Wolf Alexander Hanisch
•           Piece: ‘Bahamas on mail boats’, Bahamas
•           Media: Die Zeit

5.         Best newspaper feature (online/print)

•           1st Place: Jakob Strobel y Serra
•           Piece: ‘Paradise is a privat estate, Bahamas
•           Media: Frankfurter Allgemeine Zeitung

6.         Best magazine feature (print/online)

•           3rd Place: Martin Cyris
•           Piece: ‘Spinning dreams in paradise’, Jamaica
•           Media: Spiegel online

7.         Best magazine feature (print/online)

•           2nd Place: Christian Ermert
•           Piece: ‘Jungle-Run with pirate feeling’, Dominica
•           Media: aktiv Laufen

8.         Best magazine feature (print/online)

•           1st Place: Anne-Bärbel Köhle
•           Piece: ‘Vacations like cocktails’, Curaçao
•           Media: Brigitte

About Curaçao

Home to more than 35 captivating beaches, a diverse heritage spanning 55 different cultures, ‘live and let live’ attitude and unrivaled European architecture; Curaçao remains one of the most exceptional islands of the region. Its capital city, Willemstad – a UNESCO World Heritage site – with its iconic colorful Handelskade backdrop and roster of museums, monuments, flavorful restaurants and shopping, was selected in 2014 as one of USA Today’s 10 Best Caribbean Destinations.  Curaçao’s natural beauty, pristine diving and snorkeling sites are a favorite with divers and adventure seekers, and its beaches and idyllic weather, situated on the outer fringes of the Hurricane Belt, has won it further accolade and recognition. To learn more about Curaçao please visit www.curacao.com, call toll free 1.800.328.7222 or download our newest brochure at http://curacao.com/brochure.  Find us on Facebook: www.facebook.com/Curacaotb, Twitter: @CuracaoTravel or Instagram: CuracaoTB

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

 

Posted in: 2015 News, Blog, ITB & WTM, Media Awards

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