CTO News

Archive for Blog

Antigua & Barbuda expects more Caribbean tourists for 60th Carnival Celebration

26 April 2016 – (St. John’s, Antigua) The Antigua and Barbuda Tourism Authority and the Antigua and Barbuda Ministry of Tourism will host a chain of Carnival Roadshows across the Caribbean as Antigua’s Carnival – The Caribbean’s Greatest Summer Festival approaches its 60th year celebrations from July 22 – August 2, 2016.

The initiative, which involves partners from the Department of Culture and small hotel properties on the island, promotes the hotels’ special summer offers and also encourages Caribbean travel to Antigua for the summer festival.

Regional Marketing Manager at the Antigua and Barbuda Tourism Authority (ABTA) Charmaine Spencer said, “Our Caribbean arrivals reported for the year to date have grown by 41%.  The roadshows are a strategic move to build critical relationships with our travel industry partners within the Caribbean, encourage travel around Antigua’s signature and emerging events, and see further growth in Caribbean visitor arrivals as we move into the summer months.”

“The roadshows give us the opportunity to bring the excitement and festiveness of Antigua’s carnival and the warmth and friendliness of our people direct to the consumer, and issue a personal invitation to the persons we meet to visit Antigua and Barbuda.”

The roadshows which started last weekend in Trinidad included five days of consumer promotions at Trinidad’s major shopping centres, Trincity and Gulf City mall and sales presentations to the largest tour operators in Trinidad, such as Haygem Co. Ltd, Lazzari & Sampson Ltd, and Amrals Travel, as well as smaller travel agencies.  Down the line interviews were also conducted on radio 94.1 BoomChampions in Trinidad, radio Power 102, Wac Radio and Gem Radio.

Spencer said, “The Trinidad roadshow was a resounding success for those twenty-three small ‘intimate’ hotels of Antigua & Barbuda, with property representatives interacting with hundreds of mall patrons to directly sell and promote their hotels, as well as, collect information for their databases. It was a great experience for many of the properties including some from Barbuda, who received an opportunity to promote their hotels outside of Antigua and Barbuda.”

Shoppers were entertained by carnival masqueraders, and steelpan music and were able to receive information on hotel pricing and enter raffles to win holidays to Antigua.  The summer specials can be viewed on www.visitantiguabarbuda.com

The Trinidad Roadshow delegation included, Compliance & Accommodations Officer in the Ministry of Tourism Dulcie Looby-Greene, Product Development Officer for Barbuda in the Ministry of Tourism Veneta Burton and Director of Culture in the Ministry of Trade Sports Culture and National Festivals Vaughn Walter.

The Trinidad promotions will continue with the Antigua and Barbuda Tourism Authority offering the grand prize for the ‘Smother Your Mother’ promotion with radio 94.1, which is a prize of a weekend trip for two inclusive of flights, airport transfers and hotel accommodations. The draw for this promotion will take place for Mother’s Day.

The next Carnival roadshow is expected to take place in Dominica.

The Antigua and Barbuda Tourism Authority has already held prior sales visits in the islands of Guadeloupe and Puerto Rico.

Posted in: 2016 News, Blog, Destination News

Leave a Comment (0) →

Mary Lightbourne appointed as Turks and Caicos’ Deputy Director of Tourism

PROVIDENCIALES, Turks and Caicos Islands (April 22, 2016) – The Turks and Caicos Tourist Board is pleased to congratulate Mary Lightbourne on her successful appointment as the new Deputy Director of Tourism.

Lightbourne is no stranger to the Turks and Caicos Islands Tourist Board as she brings with her 23 years of a diverse track record of work experience, of which 15 were spent at the Tourist Board taking on progressively responsible roles. She was previously employed as the Registrar of the Turks and Caicos Islands Community College and most recently employed with the Turks and Caicos Islands Government in a senior-level position as the Head of Secretariat to the Minister of Education.

Lightbourne holds a Master’s of Science degree in Organizational Leadership from Nova Southeastern University, a Bachelor’s Degree in Human Resource Management and Development from American Intercontinental University, and a diploma in Tourism and Travel Agency Management from Cambridge Tutorial College, UK.  Lightbourne is not only academically motivated but also civic minded, evident through her involvement with the Rotary Club of Grand Turk where she has held the position of President.

Director of the Turks and Caicos Tourist Board, Ralph Higgs said the tourism team welcomes Lightbourne’s capabilities and experiences, “Her appointment is consistent with our commitment to ensure the continual growth of our tourism industry and to guarantee the Tourist Board’s longevity.”

Lightbourne commented that she is grateful for the opportunity to rejoin the Turks and Caicos Islands Tourist Board as Deputy Director, “I am excited to showcase my leadership skills and augment my participation in marketing the number one tourism destination.  I look forward to working with the entire tourism team to make my contribution to the growth of the vibrant tourism industry in the Turks and Caicos Islands.”

As Deputy Director, Lightbourne will be based in Grand Turk and will oversee the administration of the Grand Turk Office. Her portfolio also includes tourism statistics management, quality assurance, strengthening the cruise industry, and assisting with the development and implementation of the tourism marketing strategy, with special emphasis on Grand Turk and the surrounding Islands.

Posted in: 2016 News, Blog, Destination News

Leave a Comment (0) →

Earth Day Message from the Caribbean Tourism Organization Friday 22 April, 2016

BRIDGETOWN, Barbados – Today the Caribbean Tourism Organization (CTO) joins the world in recognizing and celebrating Earth Day.

Here at the CTO our core purpose is to lead sustainable tourism as we strive to make the Caribbean the leading sustainable tourism destination in the world.  The tourism sector and the environment are inextricably linked and environmentally responsible tourism is paramount to the sector’s sustainability and overall success.

Tourism must be stewarded and balanced so that the benefits for the environment, the communities it serves, its employees and the economy, outweigh the costs.

Two years ago, we joined the rest of the environmentally-conscious world in lobbying for a new international climate change agreement backed by supportive and where necessary, punitive national initiatives that encourage more responsible environmentally friendly behaviour.

At the recently concluded Conference of Parties 21 *(COP21) the Caribbean’s position was clear and we at the Caribbean Tourism Organization endorsed the call for “1.5 to stay alive”. We were thrilled with the news that an agreement had been reached.

Today, at a ceremony at the United Nations, President Barack Obama of the United States and President Xi Jinping of China will be the first to sign the Paris Agreement on climate change, the first day the United Nations accord will be open for government signatures.

This new agreement offers hope.  As many of CTO’s members are Small Island Developing States (SIDS), we remain optimistic that the tremendous strides made in Paris will help to ensure that this issue continues to occupy a prominent position on the global agenda.

This year’s Earth Day theme ‘Trees for the Earth’ contributes to three main positives for a better world:

  • The mitigation of climate change and pollution,
  • Protection of biodiversity
  • Supporting community and livelihoods

The Caribbean Tourism Organization pledges to pursue additional creative solutions to the many issues that face us, to benefit our citizens and visitors for generations to come. We hope that you will join us in our pledge and be part of the commitment to be socially and environmentally responsible.

Happy Earth Day!

Posted in: 2016 News, Blog, Corporate News

Leave a Comment (0) →

Region to be challenged to move from good to great at CTO Tourism Human Resources Conference

BRIDGETOWN, Barbados (15 April, 2016) – The Caribbean’s economic viability and sustainability must continue to attract the attention of leaders and policymakers in all walks of life as the region continues to grapple with the challenges of the 21st century.

“As companies and nation states, we must consider that what we have done in the past may not be good enough; what got us this far may not get us to the place where we create the loyalty and profitability we desperately need,” said M. Ian Blanchard, an action business coach and former chief executive at telecommunications company Cable & Wireless.

Mr. Blanchard will be a presenter at the Caribbean Tourism Organization (CTO)’s 8th Tourism Human Resources Conference in Antigua & Barbuda from 11-13 May. He will speak on the topic, From Good to Great: Driving Leadership & Organizational Excellence and will challenge participants to “become better versions” of themselves and fulfil the Caribbean’s true potential.

“We live in an age where opportunities abound, where we have access to a global audience in ways that are much cheaper and easier than ever before. In order for us to move from good to great and derive leadership and organizational excellence we must care more, not just about or own island, our own nationals, our own families or employees, but about the wider, the broader, the bigger picture. We must care about legacy, about building transgenerational capacity and about making a difference that will outlast us,” he said.

The session will address four key areas – clarity, accountability, reflection and execution – that are essential to drive leadership and organizational excellence.

“We will explore our path and create clear actions for moving forward,” he added.

The conference theme is, Making Excellence a Habit: Service, Loyalty and Profitability in Caribbean Tourism. It is being organized by the CTO in collaboration with Antigua & Barbuda’s Ministry of Tourism and the Antigua & Barbuda Tourism Authority and will be held at the Jolly Beach Resort and Spa.

For more information, including how to register, visit www.onecaribbean.org or email Marvelle Sealy at the CTO at [email protected]

Posted in: 2016 News, Blog, HR Conference

Leave a Comment (0) →

PRTC presents local businesses sustainable tourism and agrotourism certifications

March 30, 2016: As part of efforts to promote the development of sustainable tourism on the Island, Deputy Director of the Puerto Rico Tourism Company (PRTC), Luis D. Muñiz Martínez, presented the Green Hotel Certificate of Sustainable Tourism to La Jamaca Guest House in La Parguera and the Agrotourism Certification to La Hacienda Muñoz.

“We congratulate these companies for their efforts in sustainable development on the Island. In order to achieve these certifications one must demonstrate genuine commitment to the environment and the community around them,” said Muñiz Martínez. “We want to spread the message of sustainable development in the tourism industry among companies that serve our visitors. Tourists appreciate when a company cares about its environment, which generally results in benefits for all parties and conservation of the environment.”

Sustainable tourism, as defined by the World Tourism Organization, satisfies the needs of tourists and regions while protecting and enhancing opportunities in the future. These efforts lead to the management of all resources to ensure economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes and biological diversity.

La Jamaca Guest House is located in the rural area of La Parguera in Lajas. It has 12 rooms and a natural environment that allows direct interaction with nature. La Hacienda Muñoz offers agrotourism tours, focusing on the history and production of coffee. The tour illustrates the coffee process from the beginning as a seed to a finished cup of coffee. The hacienda is located in the municipality of San Lorenzo and has 10 acres of land.

Posted in: 2016 News, Blog, Destination News

Leave a Comment (0) →

Antigua and Barbuda regains destination of choice status among US travelers

New York, NY (March 28, 2016) – The twin islands of Antigua and Barbuda are celebrating the successful growth of their US Tourism market that has shown remarkable double-digit growth in the previous three months with incredibly strong forward bookings. The U.S. remains Antigua and Barbuda’s lead market with total arrivals for 2015 YTD at 94,617. These positive results are due to the combination of an aggressive North American Sales & Marketing Road Show in the latter half of 2015, a strategic marketing and advertising campaign, a 14% increase in airlift with the launch of JetBlue New York to Antigua non-stop service, and having some of the lowest fares available to the Caribbean. The resulting increase in awareness and visibility of Antigua and Barbuda, with new flight options, properties for every price point and desire, over 127 activities to choose from and 365 beaches, has resulted in Americans falling for the twin islands.

Regularly awarded as being one of the most romantic destinations and renowned for it 365 beaches, Antigua and Barbuda has been experiencing increased visibility across its major markets. Double-digit growth across key markets in the Northeast, Southeast and West Coast, indicates that the destination is on the path to even more positive growth.  December 2015 figures show on the Eastern Seaboard, New York and New Jersey had a combined increase of 55.98%, Connecticut, Massachusetts and Rhode Island had a combined increase of 93.41% and Maryland, Virginia and DC had a combined increase of 32.04%. In the South, Georgia, Alabama, Oklahoma and Tennessee show strong growth with a combined 62.24% increase. The Midwest showed incredibly strong growth in Michigan and Kansas with a combined 80.66% increase. The West, traditionally not a strong market for the Caribbean saw exponential growth in Washington, Arizona, and Oregon with a combined increase of 89.97%. Utah alone had a 66.67% increase. January figures continues this upward trend showing positive signs as an overall increase in visitors was up 11.61% with 9,322 visitors. Initial figures suggest this growth will be similar in February and should continue this upward trend throughout the remainder of 2016.

Uniquely positioned by having the newest and most-modern airport in the Caribbean, acting as the ideal gateway to the Twin Islands, Antigua and Barbuda are attracting visitors who are seeking something new and different. Antigua and Barbuda manages to maintain its authentic Caribbean feel and the privacy and intimacy that visitors seek from a small island destination, while still offering a full portfolio of properties meeting every price point and desire from ultra-luxurious to renowned chains to charming bed and breakfasts. In essence, Antigua and Barbuda offers something for everyone.

With over 365 beaches to choose from, visitors will find that none are overrun, and all offer pristine white or pink sand beaches, with stunning azure waters. Antigua and Barbuda also offers a wide range of activities whether on land or on water, a wide array of dining options from 5-star dining to local cuisine, with a rich culture and history.

In addition to growing visitor numbers, 2016 is set to be a year of milestones for Antigua and Barbuda. The Antigua Carnival, the Caribbean’s greatest summer festival, will be marking its 60th Celebration July 22- August 2. The Carnival will celebrate these 60 years with a colorful insight into the culture of the country. Traditionally 10 days long, this year will have an additional 2 days, of celebratory music and dance where attendees are promised to encounter colorful costumes, Carnival Queen pageants, food fairs, parades, live shows and the best Soca and Calypso music from live bands and performers. Special events are planned to make this celebratory year even better, brighter and exciting for visitors. The destination will also be celebrating 10 years of June as the month of romance and will be launching exciting activities and packages for couples.  Later in the year, Antigua and Barbuda will be celebrating it’s 35th year of independence with 3 days of celebrations planned around November 1st.

Posted in: 2016 News, Blog, Destination News

Leave a Comment (0) →

The world’s largest cruise ship visits St. Kitts

Basseterre, St. Kitts (March 24, 2016) – The world’s largest cruise ship, the Oasis of the Seas, visited St. Kitts for the first time yesterday, bringing more than 6,000 passengers.

The Royal Caribbean’s Oasis of the Seas, weighs 252,282 tons and is approximately 50% larger than any other cruise ship at sea and home to an unprecedented array of amenities, including zip lining to surfing, dining discoveries to DreamWorks characters onboard.

Minister of Tourism, International Trade, Industry and Commerce, The Hon. Lindsay F.P. Grant, led a delegation of stakeholders to participate in a plaque-exchanging ceremony to mark this significant occasion.

“It gives me great pleasure to welcome the inaugural call of the Oasis of the Seas,” Minister Grant said. “This is one the greatest ships in the world, and so when in port, it is indeed a very special event for the destination.”

Minister Grant pointed out that this inaugural call was the first of five visits for 2016, in a year in which St. Kitts will exceed one million cruise passenger arrivals for the cruise season.  He said Port Zante was built more than 20 years ago, however, the port is able to accommodate the largest ships in the world, which is a testament to the vision of those people who conceptualized the port as well as to those who oversaw its upgrades.

Captain of the Oasis of the Seas, Per Kristoffersen, said the ship came with 6,380 guests, with more than 2,183 crew members representing a total of 77 nationalities.

“This is indeed a very special ship,” Captain Kristoffersen said. “However, I feel St. Kitts is even more special, especially since I have heard that St. Kitts has one of the best golf courses in the Caribbean, and so I am very eager to play few rounds.”

Also present at the ceremony were officials from the Ministry of Tourism, St. Kitts Tourism Authority, St. Christopher Air and Sea Port Authority, High Command of the St. Kitts Police Force and the ship’s agents Delisle Walwyn & Company Limited.

A total of three cruise ships arrived in St. Kitts that day, bringing approximately 14,000 visitors to the destination.

Posted in: 2016 News, Blog, Destination News

Leave a Comment (0) →
Page 33 of 38 «...1020303132333435...»