CTO News

CTO Declares 2017 “Year of Adventure” in the Caribbean

BRIDGETOWN, Barbados (Jan. 10, 2017) – On the heels of last year’s successful Year of Romance, the Caribbean Tourism Organization (CTO) has declared 2017 the Year of Adventure in the Caribbean. This year the region will celebrate everything from adrenaline-pumping active pursuits to local culture and casually sampling experiences unique to a specific CTO destination.

“Adventure comes in different degrees for travelers. For some, it is zip lining high above a valley or speeding around a motor racing circuit. For others, an adventure is simply exploring local communities to learn their language and customs, and teasing the senses with new cultural and culinary experiences,” said Hugh Riley, Secretary General and Chief Executive Officer of CTO.

The 2017 Caribbean Year of Adventure will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of an adventure-filled Caribbean vacation throughout 2017. CTO has adopted the hashtag #CaribbeanAdventure and encourages all member countries and hotels to use the hashtag when posting images via social media networks. While each destination is unique and inviting in its own right, the common denominator of all Caribbean destination vacations is travelers yearning to enjoy a Caribbean Adventure – no matter how laid-back or thrilling the activity may be.

Through the campaign, CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a vacation filled with adventure for consumers and travel planners selling the region. The theme is designed as a catalyst for sellers and promoters of group travel, family adventure and friend-cations, as well as weddings and honeymoons. Visitors too, will be invited to submit thoughts on their most memorable Caribbean adventures.

 “With a variety of destinations to discover, the Caribbean provides the ultimate vacation playground highlighted by picture-perfect landscapes and ideal weather for an abundance of land and water activities,” said Riley. “The Year of Adventure will highlight the range of activities offered throughout the Caribbean. It’s a theme which can easily be embraced by all CTO member destinations 365 days a year,” Riley noted.

Throughout 2017, the CTO, in cooperation with its private sector partner the Caribbean Hotel & Tourism Association (CHTA), will assist member countries and hotels with an assortment of ideas which can be implemented around the theme of adventure to appeal to consumers, travel agents and tour operators. Initiatives will be developed around:

 ·     “Once-in-a-Lifetime” getaways (volcano discoveries, helicopter tours, etc.)

·     “There’s a first time for everything” vacations (zip lining, scuba diving, go-kart racing, etc.)

·     Family and “Friends-cation” discovery journeys (whale watching, swimming with dolphins, world-heritage site explorations, etc.)

·     Wellness adventures (Paddle Board Yoga, Aqua Parkour, Tai Chi, etc.)

·     Dine-around delicacy vacations focusing on unique food offerings

Tours can often conveniently be arranged at a resort’s on-property tour desk. Licensed and insured on-island tour companies bring travelers beyond their resort and into the heart of the destination where guests can immerse themselves in parasailing, snorkeling and kayaking; zip line adventures; fishing charters; dolphin and whale watching; horseback riding along the beach; helicopter tours; swimming with dolphins; volcano discoveries; sailing expeditions; rain forest hikes; island exploring; tasting rich flavors and rum factory tours; celebrating Caribbean festivals, perhaps in full costume; and much more.

“We anticipate that in addition to the ideas we provide our members, the countries and hotels will develop their own plan of action for promoting adventure in their individual destinations,” said Riley adding: “The theme is inclusive of a wide range of partners, activities, age ranges and tastes. Ultimately, the aim is for our visitors to have fun with this. The Caribbean is proud of its diversity of exciting experiences and we encourage visitors to explore their own sense of adventure when they visit our shores.”

Posted in: 2017 News, Corporate News

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