NEW YORK, N.Y.—June 10, 2011 – The National Tourism Association and the Caribbean Tourism Organization (CTO) have created a partnership to promote opportunities to tourism businesses in the over 30 member countries of the CTO and give NTA tour operators easier access to Caribbean destinations. The CTO Chairman Senator Ricky Skerritt and Lisa Simon, president of NTA, signed the agreement at a news conference today at the Marriott Marquis in New York City, home of the annual CTO event which celebrates Caribbean tourism and the rich heritage and culture of the region.
“This match creates an important commercial opportunity for CTO members”, said Skerritt. “NTA is an international association focused on travel to, from and within North America, which fits perfectly with the product offerings of CTO members,” he said. “I expect that this partnership agreement will create more North American tourism arrivals for the Caribbean”.
Through their new agreement, NTA and CTO will promote each other’s organization, encourage their members to belong to both organizations and provide educational leadership at each other’s signature conferences. These include CTO’s annual conference and NTA’s two major North American events, Contact and Convention.
Simon also welcomes the agreement between the two groups. “NTA tour operators are familiar with the fantastic Caribbean destinations, and the CTO recognizes the huge potential this represents for their members. This collaboration simply makes it easier for both NTA and the CTO to bring new business opportunities to our members,” she said. “It’s wonderful to join forces officially, bring value to the industry overall and discover ways to connect our members.”
The Caribbean Tourism Organization, with headquarters in Barbados and marketing operations in New York and Toronto, is the Caribbean’s tourism development agency and comprises membership of more than 30 governments and a myriad of private sector entities. The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and information technology, and sustainable development. Visit www.onecaribbean.org for more information.
Now celebrating its 60th year, NTA is the leading association for professionals serving travelers to, from and within North America. Formerly the National Tour Association, the association became NTA when its global membership (more than 40 countries) and focus exceeded its name. Today NTA helps its diverse membership expand market reach with innovative business tools, strategic relationships and collaboration within the industry. For more information, visit www.NTAonline.com.