CTO News

CTO UK Media Event Raises Funds for Dominica

(LONDON, UK) 16 Sept 2015 The Caribbean Tourism Organization (CTO) hosted its Meet the Media members’ event  on Tuesday 15 September in Central London.  This event was attended by over 30 travel media professionals and about 25 CTO UK Chapter members.

The evening allowed members to discuss and update the media on their products and the latest developments within their destinations.  Attendees included a wide range of high-calibre media, ranging from national newspaper travel and feature correspondents and editors, glossy magazine writers, newspaper supplements and online editors to key freelancers and influential travel and lifestyle bloggers. Also in attendance were representatives from the Morant Bay Distillery, who kindly supplied a sample of their rum and chocolates to the attendees.

The Morant Bay Rum is made from Jamaican molasses sourced from an estate in Jamaica. The rum is produced using temperature-controlled conditions at a site in the United Kingdom, replicating the climate of Jamaica for rum production, distilling, and ageing with the bottling process, according to the company.

During last evening’s event, a business card prize draw was held, with prizes supplied by the CTO’s members.  In addition, a special charity raffle was conducted to raise relief funds for Dominica which suffered over EC$600m in damage from Tropical Storm Erika.  Attending media had the opportunity to enter the by donating a minimum of £10 each  to win a selection of prizes.

Peter Ellegard, a freelance writer, was the lucky winner of a pair of British Airways World Traveller Plus tickets to Tobago; four nights all-inclusive stay for two people at Le Grand Courlan Spa Resort & three-nights at The Grafton Beach Resort Tobago, courtesy of British Airways and Sunrise Marketing.

Majorie Yeu of the Sunday Mirror was also rewarded but with a five nights stay for two courtesy of PSA Marketing and the Trinidad and Tobago Tourist Office. The raffle raised over £400 and all proceeds will be donated directly to Dominica.

Carol Hay, the CTO’s director of marketing for the UK and Europe stated: “We are always keen to support our member countries, in any way we can and we are very appreciative of the support offered by our media and trade partners at our ‘Meet the Media’ event”.

Posted in: 2015 News, Blog, Corporate News

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