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Welcome CTO Allied Members



Caribbean Week Presentations

2012 Canada


All Inclusives on Steriods - David Redekop (CTO Members Only)

Steve Gillick - Tapping into the Lucrative Niche of Luxury Travel



2012 New York

Michael Lum - Air Service Strategy and Development Consultant; Sixel Consulting Group, Inc


Sustainable Culinary Tourism - Sus-Cook International


Eventuality Limited Jamaica - Affair Magazine

Climate Change Public Awareness Campaign - University  of  Technology, Jamaica

CTO Diaspora Rediscover Home Card Program - Kharisma Luxe Inc

MONTSERRAT Spectacular by Nature

U.S. Virgin Islands Ambassador Program

American Express Business Insights

The Latest Insights into Customer Purchase Behavior - Michael Grillo



2011 - New York

Jim Brody: Senior International Sales Manager, Destination Marketing, TripAdvisor

Caribbean Niche Markets - Quick View Summary - Presentation by Geri Bain



2010- New York

CDB: Regional Economic Performance - Crisis Impact & Prospects

Future Trends in Caribbean Tourism - How Caribbean tourism will thrive from changing consumer behavior by Daniel Levine

Risky Business Workshop: What if a Disaster or Emergency Happened During Your Meeting? by Black Travel & Tourism Magazine
 
North American Conventions, Meetings & Incentives Industry by Marketing Challenges International (NTO Workshop)

 

2008 - New York

TRAVEL WEEKLY: UK Travel Agents - Key Insights, by Simon Ferguson, UK Publishing Director

TUI Northern Europe - Garry Wison, Director of Purchasing 

Virgin Atlantic & the Caribbean -  Joe Thompson - General Manager, Airline & Planning

eDigital Research -- Michelle Fuller, Founder & Director

Caribbean Week Toronto 2008 - David Redekop, Principal Research Associate/Conference Board of Canada: Reinventing Caribbean Tourism

 


Annual Caribbean Tourism Summit 2011, 2008: Presentations


CTO Leadership Strategy Conference: Presentations, Speeches, Videos  

 Add Your CVs to the CTO Consultants Database

 Amended 2008 CTO Constitution     

Guidelines & Agreement for Use of CTO's logo: Caribbean   

Lou Hammond: Caribbean Week in Canada 2009 Publicity Recap Report

'You Need a Passport' Campaign 2006


CTO Marketing Information

Market Briefing Norway 2010

China as a Tourism Market - Presentation by Fernando Abreu, Dep. Dir. Marketing, CTO

CTO European Market Intelligence Newsletter - France, Spain, Italy

Guidelines & Agreement for Use of CTO's logo: Caribbean

Lou Hammond: Caribbean Week in Canada 2009 Publicity Recap Report


Tourism Executive Brief

2013

It was another rollercoaster year for the travel and tourism industry in most of our major markets with small increases overall in the U.S. in the first half slowing to a crawl by the third quarter with a downturn in discretionary spending as the election process played out. The downturn also reflected the negative impact of price increases for accommodations and airfares for most domestic and international destinations. 

For the Caribbean, it was a year of modest gains for the region at large with those countries most dependent on the UK market having bigger problems. As we look back at our recommendations of a year ago in the January 2012 Brief, we said then that North American markets would be the “best bet” and would “reward a strong investment in marketing dollars for Caribbean interests of all stripes in their budget allocations.”

CTO recently released preliminary figures for 2012 that seem to endorse that forecast with gains recorded for both the U.S. and Canada in the order of 5.3%.

View January 2013 Tourism Executive Brief


2012

Fall Edition, Oct. 2012

At the start of the summer, we referenced the difficulty in making economic forecasts with a quote from St Paul to the Corinthians that spoke of the future “as seen through a glass darkly.”   Summer has ended and the fog of financial and political turmoil that characterized global events then has in no way lessened.

View October 2012 Tourism Executive Brief 


View June 2012 Tourism Executive Brief

In the biblical quotation above, St Paul spoke to the Corinthians of their inability to see their future clearly nearly 2000 years ago. Today, it remains an apt description for the clouded vision of market prognosticators seeking to see through the prevailing fog of financial and political turmoil.

View January 2012 Tourism Executive Brief

For those of our readers who have asked, we delayed our promised second installment of last year’s final brief into early 2012 to gauge if our mostly gloomy prognostications for our major markets would change at all in the early going and, indeed there has been some improvement in US consumer confidence and a slight uptick in the employment picture.  This has kept a very nervous stock market in positive territory so far in January after the Dow Jones Industrial Average ended 2011 with a respectable 5.5% gain.


2011

View November-December 2011 Tourism Executive Brief

Our major markets are in near total disarray and fears of a double-dip recession or worse, including an unthinkable collapse of the euro, have resurfaced among consumers and economic pundits alike. In fact, the global economy is already in a “jobs recession” that is sparking global unrest on a scale not seen in decades and now has reached the United States. These protests are exemplified by recent large-scale demonstrations in many cities across America targeting Wall Street “fat cats” and the ever-widening gulf between the tip-of-the iceberg super rich and the rest of the population.


View June 2011 Tourism Executive Brief

As the first half of the year reached an unsettling conclusion, there was little cause for optimism that the global recovery picture was showing much improvement from the disasters that beset life in the first quarter. Internationally, stock prices fell sharply for most of June; factory production fell together with demand; consumer confidence fell sharply on both sides of the Atlantic and with it consumer spending.

View April 2011 Tourism Executive Brief

We are certainly not among those doomsayers who reach their conclusions through interpretations of the Book of Revelations, the coming end of the Mayan Calendar and the prophecies of Nostradamus but the world as we knew it last year has turned upside down and the best we can say for now is that most bets are off for the short term as the global travel and tourism comes to grips with the harsh realities of escalating fuel prices and falling consumer confidence and political and social insecurity in some destinations

View January 2011 Tourism Executive Brief

It’s time once more for our annual retrospective on events that shaped our lives in the year past and our take with fingers crossed on what we may expect in the year ahead. We offer the usual caveat that making specific forecasts is a fool’s game in our ever-changing and dangerous world.

2010

View Tourism Executive Brief - October 2010 

Both the third quarter and summer of 2010 are now behind us and it was once again a season of contradictions where good news battled the bad in most of our principal markets with the former coming out slightly ahead in our estimation.

View Tourism Executive Brief - Issue 4, Summer 2010 Edition - Part 1

The first half of 2010 is now history and what a tough year it has been so far with a full slate of natural disasters including several devastating earthquakes, floods and a major volcanic eruption, and the threat of a worse than usual hurricane season in the Atlantic/Caribbean still ahead.


View Tourism Executive Brief - January 2010

The first decade of the 21st century is now behind us and what a tumultuous and challenging decade it was! Trying to put so many extraordinary events into any context with meaning for the future is a near to impossible task.

View Tourism Executive Brief - January 2010 - Part 2
 
HAITI – CAN IT RISE FROM THE ASHES ?
At this time of agony and despair for the people of Haiti, no person writing on Caribbean affairs, no matter the normal context, can fail to be profoundly moved or to ignore the stark reality of Haiti’s latest catastrophe and its equally grim aftermath.  And so it is for the author of this newsletter who has had a long-lasting business and personal relationship with Haiti going back over 40 years to the presidency of the first Duvalier.

2009


View Tourism Executive Brief - October 2009;    

View Tourism Executive Brief - August 2009;   

View Tourism Executive Brief - June 2009;   

View Tourism Executive Brief - March 2009;       

View Tourism Executive Brief - January 2009


2008

November 2008;   August 2008;      June 2008; 


April 2008 ;  February 2008 ;  January 2008


2007


October 2007;   August 2007;   June-July 2007 ;  April 2007 ;  March 2007 ; Jan- Feb 2007

Tourism Executive Briefs: February - July 2006;  August - December 2006

 


European Marketing Forum (WTM)

2010

Download compilation of presentations.


2009

BGB presentation

Carol Hay's Introduction

UK travel sector…shape and impacts by Simon Ferguson - Chief Executive, TWgroup Ltd

GfK Ascent Caribbean Performance presentation

2008

TRAVEL WEEKLY: UK Travel Agents - Key Insights, by Simon Ferguson, UK Publishing Director

TUI Northern Europe - Garry Wison, Director of Purchasing

Virgin Atlantic & the Caribbean - Joe Thompson - General Manager, Airline & Planning

eDigital Research -- Michelle Fuller, Founder & Director


YOUR CUSTOMERS WANT TO DANCE!" AND OTHER ESSENTIAL MAXIMS OF SUCCESSFUL MARKETING

Abridged From The Maxims of Marketing: The Definitive Guide To Highly-Profitable Marketing*
*(Understanding The “Why’s” Of Marketing) By W. Emerson Brantley III, CME