Caribbean Tourism Day Message: Hugh Riley, Secretary General & CEO of the Caribbean Tourism Organization
It is with one voice that we celebrate today all that bind us together as one Caribbean and everything that makes our region the world’s most desirable tourist destination. It is as one Caribbean tourism family that we take pleasure in our diversity, and savor the near perfect blend of vibrant cultures that make for a unique holiday experience. It is as One Sea, One Voice, One Caribbean that we observe Caribbean Tourism Day today, focusing on the strength of the Caribbean brand.
The Caribbean brand is a unifying force. It celebrates the diversity of the four language groups and our range of cultural influences, while highlighting the elements that unite us. That's what we mean when we speak of One Sea, One Voice, One Caribbean.
As the global voice of 33 countries, the Caribbean Tourism Organization will continue to lead the charge to ensure that the brand transmits the excitement of this region and that it remains strong.
It is the strength of the brand that keeps the Caribbean on the minds of potential travellers during tough economic times. It’s the power of the brand that attracts visitors back to our shores as they begin to travel again. This year, after a difficult 2009, we are beginning to see some upward movement in arrivals. And we predict a four to six per cent rise in visitor arrivals
As we celebrate Caribbean Tourism Day, together with our partners in the public and private sectors, we take pride in our identity as One Sea, One Voice, One Caribbean.
Happy Caribbean Tourism Day.
Objectives of Caribbean Tourism Day
To raise awareness among Caribbean people of the importance of tourism in the Caribbean
To enhance the profile of the Caribbean tourism sector in the marketplace.
To attract positive media coverage of the Caribbean
To reflect on the invaluable impact of tourism on the economic, social and cultural wellbeing in the Caribbean
Rationale for Caribbean Tourism Day
Important for ALL stakeholders to understand tourism
To create awareness of the benefits of tourism to Member Countries, and the region as a whole
When is Caribbean Tourism Day celebrated?
Caribbean Tourism Day is celebrated on the first Tuesday in November of each year.
CTO’s role in Caribbean Tourism Day
Encourage Member Countries to participate in Caribbean Tourism Day
Co-ordinate activities at a regional level, e.g. broadcasting of pertinent and related presentations and panel discussions
Oversee general planning of Member Countries’ activities to commemorate Caribbean Tourism Day
Increased awareness of Caribbean Tourism Day
Plan and execute activities to celebrate Caribbean Tourism Day within their country
Encourage appreciation and awareness of tourism and its importance to the Caribbean and its population
For more information, recommendations or suggestions on Caribbean Tourism Day, please contact:
Johnson JohnRose
Communications Specialist
Caribbean Tourism Organization –Barbados
Email: jjohnrose@caribtourism.com
Download the information above about Caribbean Tourism Day in a pdf.
Download proposed list of activities for Caribbean Tourism Day, 2010.
Bahamas Caribbean Tourism Day Programme (jpg)
Dominica to Join in Caribbean Tourism Day Celebrations: http://dominicanewsonline.com/dno/dominica-to-join-region-in-world-tourism-day-celebrations/
Antigua and Barbuda's activities; Hon. John Maginley Minister of Tourism Antigua and Barbuda in Commemoration of Caribbean Tourism Day
“Tourism Binds the Caribbean Together,” Says St. Maarten's Minister of Tourism Frankie Meyers on Caribbean Tourism Day.
Premier of the British Virgin Island's, Hon. Ralph T. O'Neal's speech for Caribbean Tourism Day 2010 - audio
Grenada Tourism Minister's Speech for Caribbean Tourism Day