CTO News

Canadians demanding more diversity says Air Canada Leisure Group President

BRIDGETOWN, Barbados, 30 August, 2016 –  Canadian travellers are demanding more diversity and greater options and Caribbean destinations must offer a diverse product if they are to remain attractive to this important market, president of Air Canada Leisure Group Craig Landry said.

Mr. Landry, whose responsibilities include Air Canada Vacation and the leisure carrier Air Canada Rouge, will deliver the feature address on Friday 16 September at the Caribbean Tourism Organization’s State of the Tourism Industry Conference (SOTIC) taking place in Barbados from 14-16 September.

However, in an interview ahead of the event, the airline executive spoke of evolving consumer preferences, from accommodation to activities.

“From the perspective of the consumer it’s all about choice, so choice means we need diversity in the type of products we can offer,” Mr. Landry explained.

“What we’re seeing is that with different types of markets, whether it’s from family size or whether it’s adults and couples, their needs are different in terms of the types of amenities and the types of services that respond to them and so we need to make sure we have segmentation and the ability to be able to address that.

“We’re also seeing changes in people who are booking not necessarily non-inclusive –  so that can be villas or people who might want to do some of their own cooking or some of their own travel experiences and excursions when they’re there; they’re looking for a different type of living aboard type of approach when they stay in a destination and we need product to accommodate that and we need to make sure we have enough breadth and depth of our product and diversity in the type of things we can offer to satisfy different segments of travel,” he added.

A transcript of the full interview, as well as an audio recording, can be found at http://sotic.onecaribbean.org/speaker/craig-landry/.

The State of the Tourism Industry Conference, which has as its theme, Honouring Our Legacy, Defining Our Future, is the pre-eminent tourism gathering in the region. It brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students, the media and persons directly and indirectly involved in tourism. It is preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.

This year’s conference at the Hilton Barbados Resort is organized in collaboration with Barbados’ Ministry of Tourism and International Transport and the Barbados Tourism Marketing Inc and is sponsored by LIAT, the Caribbean Airline and Libris by Photoshelter.

Minister of Tourism and International Transport for Barbados and CTO Chairman Richard Sealy has a special message on SOTIC. To view the message, please click on the following link: http://bit.ly/2comjPC and for more information on SOTIC, including how you can register, participate and benefit, visit sotic.onecaribbean.org.

Posted in: 2016 News, Blog, SOTIC

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The Grenada Tourism Authority Welcomes New Marketing Manager

(St. George’s, Grenada) 23rd August 2016 – The Grenada Tourism Authority (GTA) is pleased to announce the appointment of Ms. Francine Stewart as Marketing Manager on the 1st August 2016. Ms. Stewart’s functions include the interaction with key private and public sector partners, the execution of all marketing programmes, and the management of marketing expenditure.

“Marketing Grenada as a destination is huge responsibility and I am honoured to serve my country in this way. My initial focus would be to foster and develop strong relationships with all key stakeholders locally, regionally and internationally. This industry is an interestingly dynamic one with constant competition, making it important for us to directly reach our target audience via the most appropriate mediums at the lowest costs,” said Ms. Francine Stewart when asked about her focus for the upcoming months.

She continued, “This targeted approach through digital marketing, public relations, and other marketing strategies in our source markets will allow us to promote our market niches and increase visitor arrivals, while developing programmes to encourage repeat visits and to increase the conversion rate of cruise/yachting to stay over arrivals.”

The new marketing manager brings a wealth of knowledge and expertise to the GTA, having been previously employed by Sandals LaSource Grenada as Resort Sales Manager. Ms. Stewart’s career history includes hotel & event management in the region, international airline sales for Air Jamaica, product development management for Air Jamaica Vacations, and property management for Terra Caribbean – Grenada. She holds an Associate of Science in Hotel Management from the Aruba School of Hotel Management and a Bachelor of Science in Travel & Tourism Management from the Florida International University.

“With such a diverse background in the travel and tourism industry, I longed to do more for my country on a national level. Grenada, Carriacou, and Petite Martinique are truly gems in their own sense, deserving of anyone’s vacation. We must be proud to showcase our home and to ensure that each visitor leaves our shores wanting to come back for more,” commented Ms. Stewart.

Media Contact

Chrislyn Lashington; Corporate Communications Officer;
Grenada Tourism Authority
[email protected]
473 440 2001/2279

For all our recent news releases go to www.puregrenada.com/news

Posted in: 2016 News, Blog, Destination News

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SLU Government pays homage to local family for 50-year contribution to tourism industry

SAINT LUCIA (August 17, 2016) The Government of Saint Lucia has paid glowing tribute to one local family for its long and illustrious contribution to the development of Saint Lucia’s tourism industry.

On Tuesday August 16th, 2016, Government officials, led by Prime Minister Allen Chastanet, the Minister for Tourism, Dominic Fedee, along with other senior officials representing key institutions in the tourism industry, notably the Saint Lucia Hotel and Tourism Association (SLHTA) and the Saint Lucia Tourist Board (SLTB), got together at the official residence of the Prime Minister, to pay homage to and recognize the contribution of the Barnard Family, to the growth of the hospitality sector over the past 50 years.

Describing it as nothing short of visionary and pioneering, Tourism Minister Dominic Fedee heaped praise on the Barnard family for the strides made over the past five decades. “This family, under the Rendezvous brand, has the distinction of being the only hotel proprietors on island to have managed a property for 50 years without changing owners.”

Addressing a gathering comprising other hoteliers, industry partners, family members, friends and well-wishers, Fedee noted, “When you consider the complexities and challenges of the hotel industry just surviving for that length of time is amazing. However when you consider the manner in which the Barnard family achieved this milestone, all the while holding the flag of Saint Lucia high and with distinction, its simply an extraordinary feat.”

In presenting a commemorative plaque to hotelier and business head, Andrew Barnard, Prime Minister Allen Chastanet expressed his government’s and the people of Saint Lucia’s appreciation and gratitude for the Barnard family’s contribution to the tourism sector, highlighting the hundreds who had gained employment over the years and the hotel’s direct economic injection into the local economy over the past five decades.

The 10 acre Rendezvous hotel is located just off the George F.L Charles Airport in the capital Castries. The Barnard family not only owns and manages the award winning Rendezvous hotel, but also the acclaimed Body Holiday property located in the island’s extreme north.

Posted in: 2016 News, Blog, Destination News

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Michael J. Youngman, Past CTO Director of Marketing Dies at 84

NEW YORK, NY (17 August, 2016) — Michael J. Youngman, travel industry veteran leader, former Director of Marketing for the Caribbean Tourism Organization (CTO) and former airline executive for American Airlines, died in New York City on Aug. 13. He was 84.

Youngman, an English-born and educated airline and marketing executive came to the United States in the early 1960s and became Vice President of Sales and later Senior Vice President Marketing for Trans Caribbean Airways.  In the late 1960s he helped in the evolution of Trans Caribbean into American Airlines and subsequently left the airline industry for a short while to head Winchester Worldwide Safaris based in New York.

American Airlines lured him back into the airline arena in 1971 to work as Director of International Marketing where he was responsible for strategic planning and route development, including conducting feasibility studies for Mexico and Caribbean routes.  He was influential in American Airlines’ decision to begin serving the Caribbean and eventually moved into a newly created position as American’s first Director of Marketing for Atlantic/Caribbean after the airline moved its headquarters from New York to Dallas.

Mr. Youngman left American Airlines in 1982 to become Vice President of Advertising and Public Relations for Tromson Monroe Advertising and later Pace Advertising which were both part of the WPP Worldwide Group.

He assumed the position as Director of Marketing for the Caribbean Tourism Organization in November 1991 and held this post until he retired in March 2002 from an extensive and highly successful career in Caribbean tourism.  As the CTO’s Director of Marketing, he was responsible for all regional marketing activities worldwide for member states of the CTO.

He served on the Board of the Caribbean Tourism Association (which preceded the CTO) for four terms as Secretary/Treasurer, where he helped to develop and launch the concept of CTO Chapters made up primarily of travel agents selling vacations to the Caribbean.  Under his direction, the CTO Chapter system grew to 44 Chapters worldwide including North America, Europe, Australia and in the Caribbean. He also launched educational programmes for travel agents to help them promote and sell Caribbean holidays.

He was the first airline director on the Board of the Caribbean Hotel Association (CHA) and continued as a member of the CHA Board while with the CTO.  He was also a member of the advisory board to the New York University School of Continuing Education programme in Hospitality Studies and Travel and Tourism Management.

He considered among his most cherished accomplishments the highly successful CTO/CHA Regional Marketing Programme of 1993 that resulted in a 10.4 percent increase in visitor arrivals to the Caribbean in 1993 – 1994. The programme was the first of its kind and has since been copied by other destinations. Youngman also wrote the original CTO Marketing Plan in 1991 which was  used as a platform for CTO marketing worldwide.

His expertise was used by the CTO to develop strategies for the first-ever government Tourism Summit meeting in Kingston, Jamaica in 1992 and again for the Tourism Summit held in the Bahamas in 2001.  He introduced the first CTO web site in 1995 and was involved as an author and editor in the development of the CTO Tourism Executive Brief.

Youngman received  the CTO’s Lifetime Achievement Award in 2002, the same year in which the region launched its Life Needs the Caribbean television campaign which he had helped to develop..

Michael Youngman is survived by his wife of 57 years Arline, a former editor on the New York Times book review.

 

Posted in: 2016 News, Blog

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UNWTO head to make first ever appearance at CTO State of the Tourism Industry Conference

BRIDGETOWN, Barbados, 3 August, 2016 –  The head of the United Nations agency responsible for the promotion of responsible, sustainable tourism will make his first ever appearance at a Caribbean Tourism Organization (CTO) event when he presents at the State of the Tourism Industry Conference (SOTIC) next month.

Secretary General of the World Tourism Organization (UNWTO) Taleb Rifai will be joined by the president of the World Travel and Tourism Council (WTTC) David Scowsill and CTO secretary general Hugh Riley on a panel to discuss how to pilot an industry through a perpetual state of flux.

“The commitment of the UNWTO and the WTTC to participate in this conference fulfils our mandate to make leaders of the global tourism industry accessible to our members, to share information with us and exchange ideas on how to resolve issues and challenges and how to take advantage of opportunities in tourism globally,” Mr. Riley said.

During the session entitled, No Place For The Status Quo, the tourism leaders will delve into factors, such as changing demographics and attitudes, which drive the tourism industry into a state of constant transition, and how to continuously align the product to consumers’ tastes.

“There really is no status quo in the tourism sector. Things are constantly changing; it’s a dynamic industry, it’s vulnerable to external shocks but it always recovers. When we look at issues that affect public health, security, terrorism, economic shocks, all of these things affect the success and the sustainability of the tourism sector,” the CTO secretary general added.

The session takes place from 9:45 a.m. to 11:00 a.m. on Friday 16 September, immediately following the feature address by Craig Landry, the president of Air Canada Leisure Group.

The State of the Tourism Industry Conference, which has as its theme, Honouring Our Legacy, Defining Our Future, is the pre-eminent tourism gathering in the region. It brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students, the media and persons directly and indirectly involved in tourism. It is preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.

A number of other presenters have been confirmed for SOTIC, which will explore subjects ranging from how to transition the product and multicultural and emerging markets to creating a luxury experience and the sharing economy.

This year’s conference at the Hilton Barbados Resort is organized in collaboration with Barbados’ Ministry of Tourism and International Transport and the Barbados Tourism Marketing Inc.

For more information on SOTIC, including how you can register, participate and benefit, visit www.onecaribbean.org.  For a sound bite from the CTO secretary general, please click on the following link: http://bit.ly/2ay99wO

Posted in: 2016 News, Blog, SOTIC

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Saint Lucia Agent Months: Travel agents invited to experience destination firsthand

SAINT LUCIA (August 2, 2016) The Saint Lucia Tourist Board has launched its annual travel agent incentive program, Saint Lucia Agent Months (SLAM). Created to showcase Saint Lucia to visiting travel agents, SLAM runs through November 30, 2016, and includes booking incentives and special rates on accommodations.

Designed to provide travel agents with an immersive Saint Lucia experience, the Tourist Board has planned diverse tours, land and sea excursions, and opportunities to enjoy authentic island cuisine. SLAM also grants agents access to the island’s award-winning hotels and resorts through planned site inspections.

“Saint Lucia Agent Months are back by popular demand,” said Tracey Warner Arnold, deputy director of Tourism for the Saint Lucia Tourist Board. “Travel agents appreciate the flexibility to explore and enjoy the island as their clients would, which ultimately helps travel agents create memorable vacations, honeymoons and even weddings for their clients.”

American Airlines is offering travel agents with valid IATAN cards discounts of up to 20 percent off fares to Saint Lucia from September 6 through December 15, 2016.

Participating SLAM hotels include: Alize Inn, Anse Chastanet, Apartment Espoir, Bay Gardens Beach Resort and Spa, Bay Gardens Hotel, Bay Gardens Inn, Blu St. Lucia, Calabash Cove, Calabash Mountain Villa, Cap Maison, Capella Marigot Bay Resort & Marina, Coco Palm, Coconut Bay Beach Resort & Spa, East Winds Inn East, Fond Doux, Harmony Suites, Hotel Chocolat, Jade Mountain, La Dauphine Estate, Ladera, Marigot Beach Club & Dive Resort

Rendezvous, Royal St. Lucia, St. James’s Club Morgan Bay, Stonefield Resort, Sugar Beach A Viceroy Resort, The BodyHoilday, The Landings, Villa Beach Cottages, Windjammer Landing.

For more information about Saint Lucia Agent Months offers, travel agents can visit www.stlucia.org/travel-trade/saint-lucia-agent-month/<http://www.stlucia.org/travel-trade/saint-lucia-agent-month/>, email: [email protected] or contact a North America-based Saint Lucia representative:

Mid-Atlantic
Hortensia Joseph
Phone: 908-486-2559
Email: [email protected]

North East/West Coast
Lorine Charles-St. Jules
Phone: 212-867-2950
Email: [email protected]

South East/South West
Kelly Fontenelle- Clarke
Phone: 678-377-0170
Email: [email protected]

Mid-West
Ingrid Stewart
Phone: 708-922-0369
Email: [email protected]

Posted in: 2016 News, Blog, Destination News

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St. Lucia rocks when Canadians Unlock!

SAINT LUCIA (July 27, 2016) – From the top of the Pitons to the coral reefs dotting the shoreline, Saint Lucia’s natural beauty offers summer vacationers a distinct blend of island adventure and Caribbean vibes. The picturesque island also provides the ideal setting to inspire #UnlockSaintLucia, a social media photo sharing campaign, where Canadians work together to help unlock exclusive, time-limited travel deals for an idyllic Saint Lucia getaway.

Starting July 27 and running until August 31, 2016, Canadian travellers are urged to share photos showcasing their perfect Saint Lucia getaway using the hashtag #UnlockSaintLucia on Instagram, Twitter and Facebook. When 25 or more photos are shared each week, a unique deal will be “unlocked” for a limited time, and will be available to Canadians travelling to Saint Lucia until the countdown timer at http://www.stlucia.org/st-lucia-rocks/ runs out.

The social campaign runs for 5 weeks, and will feature 7 deals exclusively for Canadians travelling to Saint Lucia, including free admission to some of Saint Lucia’s biggest attractions. The complete list of deals includes:

  • FREE beach-side massage for two by Touch Therapies Day Spa.
  • FREE tour of the drive-in volcano and soak in the iconic Sulphur Springs mud baths located in Soufrière for a family of four*.
  • FREE tour of Tet Paul Nature Trail for a family of four.
  • FREE tour of Pigeon Island National Landmark for a family of four.
  • 50% off a ziplining tour at Rainforest Adventures for a family of four.
  • FREE two-hour pass for a family of four to Splash Island Water Park, the Caribbean’s first open-water sports park, located in the northwest coast of the island.
  • FREE Segway tour by LucianStyle Development Corporation for a family of four.

 As the entire island of Saint Lucia can be driven in under 2-hours, travellers can easily take advantage of every deal they unlock.

“Summer in Saint Lucia is full of adventure and packed with value,” said Tracey Warner Arnold, Deputy Director of Tourism for the Saint Lucia Tourist Board. “Special savings on tours and attractions found only in Saint Lucia are the perfect complement to summer vacations for both couples and families.”

There is no purchase necessary to claim a deal, and deals will be available to all Canadians travelling to Saint Lucia. Once each deal is unlocked, visit http://www.stlucia.org/st-lucia-rocks/ and complete the simple online form to claim the offers. All deals must be claimed before the countdown timer expires, but can be redeemed up to September 30, 2016. Details for redeeming the deals will be sent by email.

For more information about the island of Saint Lucia, call 1-800-869-0377and visit www.stlucia.org.

Posted in: 2016 News, Blog, Destination News

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