BRIDGETOWN, Barbados, 5 March, 2018 – Two new categories have been added to this year’s Caribbean Travel Media Awards to be presented by the Caribbean Tourism Organization (CTO) during Caribbean Week New York.
Both awards are for social media and are among changes for this year’s Caribbean Tourism Industry Awards programme.
This year the CTO introduces the Up the Social Ladder award for best social media campaign by a member country and the Look, I’m Going Social award for most outstanding social media coverage of an event or activity in, or about, a CTO member country by a journalist or influencer.
In addition, for the first time ever the awards will be presented at a dinner, after being a luncheon event from its inception.
“Social media has become an important tool in the coverage of tourism, and both our members and the media are increasingly using the various platforms to tell compelling Caribbean stories. Therefore, we believe now is the time to introduce these awards to make the categories of awards more reflective of the ways the public consumes information,” said Sylma Brown, the head of the CTO New York office, which organises Caribbean Week New York.
“The decision to make it an evening event came after feedback from our members, who felt this was one way of giving the awards programme the stature it deserves,” Ms. Brown added.
During the Caribbean Travel Industry Awards Dinner, the CTO will also present its Lifetime Achievement Award, the allied members’ Jerry, Allied and Special Recognition Awards will be presented, and Jamaica will hand out its Marcia Vickery and Marcella Martinez awards. Tickets are US$250 per person or US$2250 for a table of ten.
The following are the categories for this year’s Travel Media Awards to be presented to journalists from US and Caribbean-based media:
I Couldn’t Have Written It Better Myself
- Best Feature Article in a US-based Consumer Newspaper
Been There, Wrote That
- Best Feature Article in a US-based Consumer Magazine
Inner Circle King/Queen
- Best Feature Article in a US-based Trade Publication
- Best Photograph in Conjunction with a Feature Article
- Best Feature Broadcast
Virtual Visitor Award
- Best Feature in an Online publication not including blogs
Up the Social Ladder
- Best Social Media Marketing Campaign by a CTO Member Country
Look, I’ve Gone Social
- Most Outstanding Social Media coverage of an event or Activity by a journalist or influencer
Me Too! I Rediscovered Home!
- Best Feature by a Diasporan Journalist in US or Caribbean Media
No Anansi Story!
- Best Feature by a Caribbean-based Journalist that appeared in Caribbean-based media
Oh My Word, I Blogged!
- Best Caribbean Travel Blog Posting
The deadline for receiving entries is Friday 6 April at 11:59 Pacific Standard Time.
The blog award is given to the person voted as having written the best travel blog posting about the Caribbean or any CTO member country. The winner is decided by public vote.
Bloggers are asked to enter via the following link: https://ctobesttravelblog2018.pgtb.me/z5k1wp. Voting begins on Monday 9 April at 12:01 a.m. Eastern Standard Time and ends on Friday 18 May at 11:59 p.m. PST.
All other entries must be submitted in the following formats via https://caribmediaawards.pgtb.me/dDmC8s.
Caribbean Week New York, which takes the sights, sounds, tastes, colours and attributes of the Caribbean to the vibrant American city, takes place from 2-8 June, 2018.