CTO's marketing programme focuses primarily on fulfilling the commitment to making the Caribbean Tourism
Development Company (CTDC) fully operational and delivering its mandate to Promote, Protect, Advance and Enhance the Caribbean brand.
The objective of CTO's Human Resource Department is to broaden and strengthen the skills base and expertise of persons working at all levels in the Tourism sector, through technical assistance, training attachments and the development and delivery of training activities.
The overall objective of the Programme is to contribute to economic growth and poverty alleviation of CARIFORUM countries through increased competitiveness and sustainability of the Caribbean tourism sector.
In the Caribbean, Sustainable Tourism is understood as the optimal use of natural, cultural, social and financial resources for national development on an equitable and self sustaining basis to provide a unique visitor experience and an improved quality of life through partnerships among government, the private sector and communities. This section contains documents, reports and studies related to research or projects on sustainable tourism development, at both regional and international levels.
The London office, co-ordinates and facilitates marketing activities throughout Europe, and through its Chapters in the UK and Holland. It works closely with the public and private sector to promote sustainable tourism to the region, through a wide programme of consumer and trade events and activities.