Home * About Hospitality Assured * Certification * Steps to Service Excellence * News & EventsThe Route1. Understand the standard. A business advisor will talk you through the certification programme to ensure you fully understand the purpose of the programme, what is involved and the benefits to your business.2. Complete the self assessment.3. Score. If score above 60 move to step 64. Identify areas of improvement5. Access HA advisor to implement improvements6. Apply to the CTO for Assessment pack7. CTO Assessor assessment8. Certification achieved at 60% score9. Comparisons10. Re-new every 2 years