The standard for service and business excellence.
The Hospitality Assured Certification for the Caribbean seeks to actively encourage tourism and hospitality businesses in the region to put in place a service quality framework that meets the requirements for the European Foundation for Quality Management Excellence Model.
The Hospitality Assured process encourages businesses to look at their own operation from the customer’s perspective and to see where improvements should be made to benefit the business.
Hospitality Assured was created by the Institute of Hospitality (U.K.) specifically for the tourism and hospitality sector. The Caribbean Tourism Organization (CTO) owns the license to operate the programme in the region.
Why become Hospitality Assured?
The Hospitality Assured framework can help to:
• Improve quality standards
• Improve leadership and management skills
• Increase customer loyalty
• Improve staff morale
• Reduce staff turnover
• Increase market share
• Generate great PR
• Develop service ideals, values and principles that support a culture of excellence
For a limited time businesses with less than 60 employees can receive a 50% discount on the cost for certification together with the services of a business advisor.
DOWNLOAD THE FULL HOSPITALITY ASSURED PRESENTATION HERE
"“I believe that the great benefit of Hospitality Assured for Atlantis Submarines Barbados has been the process of involving the entire team in a structured ten step analysis of our business from customer research to service delivery. Hospitality Assured has become an umbrella under which all of our continuous improvement plans can fall and it ensures that as the economy remains somewhat weak the internal focus remains strong on all the right things to get us through it.“
~ Mrs. Roseanne Myers, General manager -Atlantis Submarines (Barbados) Inc.
" The Hospitality Assured program gave us the tools we needed to coordinate and unify our operational procedures. With the use of their informative
manuals, worksheets, staff training and personal care we were able to create a business plan that will serve as a platform for the future management of
the hotel. By integrating marketing strategies, financial outlooks, on-going staff education, meaningful SOP's, and manager/supervisor profiles we gained
the confidence and skills needed to compete in a global hospitality environment. It was a great experience."
~ Island smiles, Pam Armbrister; Fernanadez Bay Village, Cat Island,Bahamas
“The Bahamas is blessed with a vast untapped potential of wonderful small properties throughout our many islands. Many are just waiting to be discovered. Hospitality Assured helps provide guests just that…an assurance that these properties have put in place procedures and practices aimed at ensuring guest satisfaction."
~ Robert ‘Sandy’ Sands, President, Bahamas Hotel Association
“Independent research has shown that Hospitality Assured accredited businesses perform significantly better and enjoy increased repeat business, room occupancy and customer spend. The real question is whether you can afford not to in today’s highly competitive travel and tourism marketplace.”
~ Highlands & Islands Enterprise
“The Corner Hotel welcomes Hospitality Assured. It has given us the opportunity to modify and fine tune all of our processes. At the same time our team has realized how much of what we do and how we do it influences our customers. Our team is now re-inspired, re-invigorated and re-energized to continuously meet and exceed our guest expectations and experiences.”
~Nina Maynard, Owner, Managing Director, The Corner Hotel, Nassau, Bahamas
“As a family run establishment, going through the process of documenting our business plan was a rewarding achievement. The Hospitality Assured process showed us how to efficiently organise our business to meet a higher standard of customer satisfaction. We are proud to be Hospitality Assured certified and look forward to continued growth in customer satisfaction.”
~Juliet Newbold, General Manager, Andros Island Bonefishing Club, Andros, Bahamas
“Accra Beach Hotel & Spa is not a member of a chain of hotels. We are a stand alone operation.
We are cognizant that customers are very brand conscious and thus associate certain standards to certain brands automatically when making choices. We continually strive to maintain certain standards, so any opportunity to achieve that goal, we readily welcome.
This is the reason Accra has formed the partnership with Hospitality Assured. It affords the opportunity to advertise our certification to our clientele and, from an internal standpoint; it keeps us “on our toes” as it relates to “best practice” on a daily basis.”
~Jon Martineau - General Manager, Accra Beach Hotel & Spa, Barbados
"This prestigious award demonstrates our continued commitment, enthusiasm, hard word and professionalism to provide high quality, high value customer focused services. Importantly, this award also assures our customers that we provide services and facilities that are nationally accredited to a very high level and we are proud to be associated with the Institute of Hospitality."
~ Lee Moore, General Manager, Lilleshall National Sports Centre
"We have decided solely to focus on HA as it has such an all encompassing business focus and it is the standard of our industry's Institute which is extremely important to our company."
~ Christian Armstrong, People & Development Director, Guoman & Thistle Hotels
Mrs. Bonita Morgan, Director of Human Resources
Caribbean Tourism Organization
One Financial Place, Collymore Rock, St. Michael, Barbados
Tel: 246-427-5242 Fax: 246-429-3065