CTO News

The Saint Lucia Tourist Board Increases Tourism Outreach with New Diaspora Program

SAINT LUCIA (March 5, 2015) – The Saint Lucia Tourist Board has launched a dedicated marketing initiative to reach the island’s Diaspora in North America and the United Kingdom. Called Se Sannou, meaning “our thing” in Creole, the program is designed to strengthen ties with the Diaspora community as a knowledgeable and valuable resource to showcase the island as a choice vacation destination in lead source markets.

The Saint Lucia Tourist Board will offer dedicated training sessions for members of the Diaspora community who wish to become skilled “Diaspora Touchpoints.” The tourism ambassadors will also receive a “Se Sannou” toolkit, marketing materials, merchandise, a quarterly newsletter with trends and island developments, and more.  A dedicated landing page will be included on http://stlucianow.com/ and an invitation-only Facebook group will connect the Diaspora community and encourage worldwide member dialogue. Prizes will be awarded for lead generation, including the chance to win a family vacation for four to Saint Lucia.

“Members of our Diaspora community are in a unique position to share their love and knowledge of their home with other members of the community and any potential visitors” says Louis Lewis, ‎director of tourism for the Saint Lucia Tourist Board. “They are an untapped resource who can be passionate advocates and help contribute to Saint Lucia’s leading tourism industry.”

Additional Se Sannou launch events will be held in the following markets: New York City on March 5; Toronto on March 7; and Washington D.C. on March 14.

For more information about the island of Saint Lucia and the Se Sannou Diaspora program, call 1-800-456-3984, or 1-800 4STLUCIA or visit http://stlucianow.com/.

About Saint Lucia

One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the Eastern Caribbean archipelago. The “Helen of the West Indies,” Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains – a UNESCO World Heritage Site – a tropical rainforest and one of the world’s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz & Arts Festival. Saint Lucia’s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties. Saint Lucia also is home to world class cruise and yachting facilities. The island is continually recognized as one of the Leading Wedding and Honeymoon destinations worldwide.

Posted in: 2015 News, Blog, Destination News

Leave a Comment (0) ↓