CTO News

Archive for June, 2016

Family Travel Association and Caribbean Tourism Organization announce partnership

NEW YORK, NY, 28 June, 2016: The Family Travel Association (FTA) and the Caribbean Tourism Organization (CTO) have formally announced a partnership  to promote a travel agent educational programme for the Caribbean.  As part of the agreement, the CTO and CTO members who join the FTA will be eligible to work with the FTA and CTO in the development of educational material for travel agents. This includes webinars, editorial/content for trade partners, live events (conferences/trade show) participation, promotion on FamilyTravel.org and both the CTO and FTA newsletters.

“Our research indicates that 93 per cent of American parents are either “very likely” or “likely” to travel with their children in the next two years so we are thrilled to be working with the CTO and its members in not just inspiring families to travel, but to help travel agents better understand and sell the Caribbean to this complex demographic,” says Rainer Jenss, FTA President, who founded the organization in 2014 to create a single and collective voice on behalf of the travel industry and those companies that serve traveling families.

“Given the incredible wealth of experiences the Caribbean offers families, this partnership will ensure that travel agents are prepared to meet the needs of this highly lucrative market segment”, added Sylma Brown Bramble, Director CTO-USA, Inc. “We are particularly delighted about the value and opportunity the new FTA and CTO relationship will provide to the OneCaribbean Chapter (OCC) members.  Travel agents are one of our greatest assets in Caribbean destination travel and providing value to them through relationships like this is our way of showing appreciation for the great job that they do selling the Caribbean year after year”.

The One Caribbean Chapter (OCC) was created by the CTO  with the primary purpose of enabling a business environment in which travel professionals can gain access to knowledge of the region and its diverse tourism product; networking opportunities and education on the unique selling proposition of the various Caribbean destinations.

OCC is the vehicle which gives travel agents access and advantage to increase their business to over 28 Caribbean countries under the regional umbrella. The chapter provides education on the myriad niche products available in the Caribbean and destination support to prepare travel professionals for success in selling each country’s unique travel product.  oneCaribbeanchapter.org

For further information on the FTA and CTO upcoming webinars and programmes, please contact: programme and business development executive Wanda Fisher at  (510) 599-9844.

About the Family Travel Association
The Family Travel Association (FTA) was established in 2014 to mobilize the global travel industry around the large – and fast-growing – market for family travel. The organization is connecting the world’s leading travel suppliers, destinations, media brands, and influencers into a global network to grow the market by inspiring families to travel.  By harnessing the collective power and influence of its members, the FTA is educating travelers, the media, and travel agents on the variety of options families have when planning their vacations and what transformational benefits travel offers families.

Posted in: 2016 News, Blog, Corporate News

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Caribbean on course to break 20 million arrivals barrier in 2016

NEW YORK, NY, 3 June, 2016 –   Tourist arrivals to the Caribbean are expected to surpass the 30 million mark for the first time ever this year, following a record 28.7 million arrivals in 2015.

Chairman of the Caribbean Tourism Organization (CTO) Richard Sealy announced here on Thursday evening that the industry got off to a fast start in 2016, registering a 7.3 per cent rise in the first quarter over the corresponding period last year.

During this period, the Caribbean region welcomed approximately 8.5 million international visitors, 580,000 higher than the first quarter of 2015.

“This performance was buttressed by lower oil prices and the strong US dollar, which increased the appeal of the region to potential visitors. The many air service agreements ensured that the region had adequate seats to facilitate the flow of travellers to and within the region,” the CTO chairman explained.

Nineteen destinations showed improvements upon their 2015 performance, with eight registering double digit growth of between 10.5 per cent and 26.8 per cent.

The growth was led by intra-regional trips which rose by 12-9 per cent, followed by the European market which registered growth of 11 per cent.

The CTO chairman told media at a news conference at Caribbean Week New York that regional tourism officials have recognized that more needed to be done to keep visitors occupied while in the Caribbean.

“The CTO continues to work feverishly with our members to see how they can improve their product offering and diversify their markets,” he said.

The CTO has projected growth of between 4.5 per cent and 5.5 per cent in 2016.

Caribbean Week New York continues this evening with Rum and Rhythm, a benefit for the CTO Foundation, the regional tourism development agency’s scholarship programme which assists Caribbean nationals pursuing further studies in tourism and hospitality.

The Empire State Building will also light up in Caribbean colours tonight in observance of Caribbean Week New York, which celebrates the sights, sounds, colours, culture and unique holiday experiences of the Caribbean.

Caribbean Week New York is supported by American Express, Academy Engraving, Anguilla, Antigua & Barbuda, the Atrebor Group, the Islands of the Bahamas, Barbados, Bloomingdales, Caribbean Airlines, Cayman Islands, CitiTech Solutions, Dominica, El Dorado Rum, Empire State Building, Grace, Grenada, Golden Crust, Jade Mountain/Anse Chastanet Resort, Jamaica, Marry Caribbean, Martinique, Nassau Paradise Island, Nevis, Proximo, Resonance, The Real McCoy Rum, Saint Lucia, St. Kitts, St. Vincent and the Grenadines, Sugar Beach, Travel + Leisure, Resonance Consultancy; Trinidad and Tobago, Turks & Caicos Islands, Sugar Bay Resort & Spa, Unique Vacations, Inc./Sandals and Williams-Sonoma.

Posted in: 2016 News, Blog, Caribbean Week

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