CTO News

Archive for July, 2018

CTO Helps Dominica Prepare To Cope With The Impact Of Climate Change

BRIDGETOWN, Barbados (30 July 2018) – The Caribbean Tourism Organization (CTO), the region’s tourism development agency, has been working closely with its member country, Dominica, to be better able to plan for, withstand and recover from the negative impacts of climate change and natural disasters.

The CTO has completed a two-day climate sensitisation and disaster risk management workshop in Roseau, aimed at facilitating the sharing of knowledge and best practices on strategies related to climate mitigation and adaptation, as well as identifying sound disaster risk management approaches.

Dominica suffered a direct hit by category five Hurricane Maria last September, which wiped out 226 per cent of its gross domestic product, two years after Tropical Storm Erika passed over the island, destroying an entire village, killing 20 people and leaving behind damage to 90 per cent of the country’s GDP.

“The topics of climate change and disaster preparedness are very pertinent to us in Dominica and in the wider Caribbean. We live in a region that is prone to the effects of climate change and disasters especially hurricanes. Of course, we have first-hand knowledge and recent experience with hurricanes,” Colin Piper, the chief executive officer of Discover Dominica Authority (DDA), the island’s tourist board, said at the opening of the workshop

“Anecdotal data indicates that tourism arrivals after natural disasters reduce by up to 30 per cent for up to three years. We are in fact experiencing a reduction in promotable visitor arrivals. For some properties, their occupancy levels may be up due to aid and agency short stays, but we must address this issue which threatens our livelihood within the hospitality industry and as nation,” he added.

Thirty tourism practitioners and decision makers from the public and private sectors participated in the event, which formed part of the “Supporting a Climate Smart and Sustainable Caribbean Tourism Industry” project currently implemented by the CTO, with funding and technical assistance from the Caribbean Development Bank, through the joint Natural Disaster Risk Management (NDRM) programme for Caribbean Forum states, undertaken in conjunction with the African Caribbean and Pacific Group and the European Union.

The 26-27 July workshop, facilitated by strategic planning expert Dr. Jennifer Edwards, was the latest in a series of training programmes being conducted by the CTO for Dominica.

Earlier this month a “Delivering Quality Service” workshop was held for 55 craft and souvenir vendors, hair braiders and tourism taxi service providers to help them better appreciate the importance of their roles in visitor satisfaction; improve people relations through effective communication and understand how positive visitor interactions result in satisfied visitors.

That workshop, facilitated by the CTO’s regional human resources development consultant Sharon Banfield- Bovell,  covered areas such as understanding the customer, the importance of delivering quality customer service and the ten principles of customer service, all areas which Dominica said were critical in ensuring the service providers are equipped with the necessary skill set to deliver the highest level of customer service.

In addition, 25 participants each are to be trained in the management of sites and attractions at a workshop which targets forestry park wardens and the Waitukubuli National Trail Project among others, and a management of service quality workshop for senior executives and general managers in private and public sector tourism enterprises.

The CTO’s resource mobilisation and development division offers several training and development programmes, for member countries and the tourism sector, in keeping with its mandate to assist in developing and strengthening human capital in the region’s tourism sector so as to offer high levels of professional service.

Posted in: 2018 News, Blog, Climate Change, Corporate News

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Tourism Human Resource Professionals To Plan Strategies To Build High Performance Workforce

BRIDGETOWN, Barbados (26 July 2018) – When human resource professionals from across the region meet in the Cayman Islands in November for the 9th Tourism Human Resources Conference, they will be challenged to develop effective strategies and plans to build a high performance and motivated workforce.

The 28-30 November conference, organised by the Caribbean Tourism Organisation (CTO), in collaboration with the Cayman Islands Department of Tourism (CIDOT), comes at a time when the Caribbean faces increased competition in the global, high-tech, innovation driven industry, and amidst increasing calls for a total rethink of the way tourism leaders engage with the workforce.

“There is an urgent need for a high performance, resilient workforce which is critical for sustainability of the tourism sector in this ever-changing environment,” Sharon Banfield-Bovell, the CTO’s regional human resource development consultant said as planning for the conference intensifies.

Building high performance teams come with challenges, she said, including employees’ unwillingness or lack of motivation to change; low employee productivity and morale; and the scarcity of relevant skills, as well as weak or outdated leadership thinking and styles.

However, Banfield-Bovell said, while technology can help drive efficiency, “the real value in tourism is our human resources – the power of people – and the ability of a well-trained, highly valued, and fairly compensated workforce to transcend beyond process and profit”.

The conference, which has as its theme Building a Resilient, High-Performing and Sustainable Caribbean Tourism Workforce For Global Competitiveness, will feature experts in human resources, tourism and labour, including Claudia Coenjaerts, director of the International Labour Organization’s decent work team  and office for the Caribbean, who will deliver the keynote address on, The Future of Work – What will become the New Normal.

The CTO team has been working with the CIDOT to produce a dynamic programme of plenaries, masterclasses, a students’ forum and a tour.

“As Caribbean nations, it is imperative that we make the necessary investments which drive visitation in this globally competitive industry. While these investments often come in the form of property development or increased marketing, it is my belief that the greatest asset any tourism product has is its people,” commented Rosa Harris, director of tourism for the Cayman Islands. “The Cayman Islands has continued to develop our local tourism workforce through nationwide customer service training, tertiary education scholarships and the establishment of a vocational certification programme through our School of Hospitality Studies. We are proud to host the 2018 Caribbean Tourism Organization’s Human Resources Conference and look forward to inviting professionals from across the region, to share best practices on ways we can strengthen our tourism workforces for collective success.”

Registration and other information available at www.onecaribbean.org.

Posted in: 2018 News, Blog, HR Conference

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New Directions for Caribbean Tourism at SOTIC 2018

BRIDGETOWN, Barbados (25 July 2018) – The Caribbean Tourism Organization (CTO) is examining new strategies to stimulate growth in the region’s tourism industry at this year’s State of the Tourism Industry Conference (SOTIC) themed Rejuvenate, Recreate, Reconnect – New Directions for Caribbean Tourism.

Scheduled 2-5 Oct. 2018 at Atlantis, Paradise Island in The Bahamas, SOTIC 2018 will consider ways to build a tourism industry that is resilient and able to adapt to changing trends, demands and situations.

“Globally, the tourism industry is constantly evolving. At the Caribbean Tourism Organization, we must be in the forefront of anticipating and managing the changes that affect our region – extreme climate phenomena, political and economic realities at home and abroad, and the rapid rise in technological developments,” said Hugh Riley, secretary general and CEO of CTO.

“In order to continue to grow our tourism in a way that is sustainable and beneficial to our communities, we must be open to new thinking, which often means breaking out of traditional comfort zones. SOTIC 2018 is intended to inspire action to develop innovative concepts, tools and models, and implement strategies that recognise the changing demands of international travellers. Exceeding the expectations of increasingly knowledgeable consumers is a challenge the Caribbean must always be prepared to meet,” Riley added.

The SOTIC theme ties in CTO’s declaration of 2018 as the “Caribbean Year of Rejuvenation and Wellness,” with multifaceted themes for each of the three conference days:

  • Day one is centered on “Recreate” with discussions focused on innovation, business development and building better, not just the physical infrastructure, but an entire immersive experience that is driven by technology.
  • The second day will delve into “Rejuvenation,” featuring a blend of creative ideas and cutting edge thinking on what can be done to add vitality, energy and freshness into the Caribbean tourism product. Discussions will also focus on efforts by regional carriers to make travelling through the region less challenging and enhance the visitor experience.
  • Emphasis on day three will be on “Reconnecting,” where participants will explore ways to distinguish the Caribbean tourism product by incorporating the region’s unique cultural hybridism and endemic wellness customs into programmes.

Throughout the three-day event, delegates will address visitors’ desire for new experiences, while being conscious of the impact they have on the communities they visit.

Caribbean tourism practitioners, policymakers, travel professionals and strategic partners from the public and private sectors throughout the region and internationally participate each year in SOTIC.

SOTIC is being organised by the CTO in collaboration with the Bahamas Ministry of Tourism. The conference will be preceded by business meetings on 1 – 2 Oct. 2018.

Sponsorship opportunities and details are available from CTO USA 212-635-9530 or via http://sotic.onecaribbean.org/sponsor.

For further details on the conference, including how to register, please visit http://sotic.onecaribbean.org/.

Posted in: 2018 News, Blog, SOTIC

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