NEW YORK, NY (29 May 2018) – Travel and tourism suppliers, agents and distributors will come together at the Caribbean Tourism Organization’s (CTO) Trade Show and Educational Forum for Travel Agents as part of Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). The event for travel professions is by invitation only and will take place Tuesday, 5 June 2018, from 5:30 – 9 p.m. at the Wyndham New Yorker Hotel (481 Eighth Avenue).
Tying in with CTO’s “Year of Wellness and Rejuvenation” for 2018, the high-profile event is themed “Selling Wellness Travel” and will showcase why the Caribbean is the premier region for health and wellness – practices that have become increasingly important in societies around the world.
“Destinations, hotels and other suppliers are enhancing or shifting their products to appeal to a wellness-conscious affluent demographic and travel agents must position themselves to benefit from this trend,” said Sylma Brown, Director, CTO-USA. She added, “According to the Wellness Global Institute, between 2013 and 2015 the wellness industry grew at a faster rate than any other industry and wellness tourism is on a trajectory to become an $800 billion industry by 2020. Travel agents must capitalize on this market share to ensure their continued success.”
Event attendees will get insight into this market segment from Sandra Ramani, senior contributing editor, Organic Spa Media Ltd. Celebrating her tenth year with the publication, Ramani has been covering spa, beauty, wellness, travel and lifestyle topics for over 18 years. Previously she served as a spa/beauty editor for New York Magazine and as editor-in-chief of Premier Traveler magazine.
In keeping with CTO’s objective of providing travel agents with the tools that will help keep the Caribbean top-of-mind when discussing travel options with clients, this forum will feature several Caribbean destinations sharing information on their diverse wellness products – a market segment that can present significant financial rewards for agents who are knowledgeable and able to develop packages that appeal to a wider audience of well-connected discerning affluent travellers.
The event is designed to give suppliers and destination representatives the opportunity to highlight what is special about their product and share relevant information, tips and trends with travel agents who work with leading tour operators with a heavy concentration on Caribbean travel.
“During the trade show and educational forum, public and private sector exhibitors will showcase the diverse product that currently exists in the region which explains why the Caribbean should be a major player in wellness tourism,” noted Brown.
Travel agents will hear from representatives from Antigua and Barbuda, Islands of the Bahamas, British Virgin Islands, Cayman Islands, Caribbean Airlines, Club Med, Dominica, GoGo Vacations, Grenada, Jamaica, Martinique, Saint Lucia, St. Vincent & the Grenadines, Travel Impressions and Unique Vacations/Sandals and Beaches.
Further solidifying the importance of this event for both agents and suppliers, more than 80 specially selected qualified travel agents from databases of the top-producing tour operators for Caribbean travel have registered for the event. Only a few slots are still available.
“Judging by the enthusiasm of the agents that have registered, travel agents look forward to receiving exclusive insight and tools from industry experts which they can use to sell Caribbean vacations to their clients,” said Brown. “We encourage suppliers to register for this high-demand event to network with travel agents and ultimately, keep their product at the forefront.”
Participation fees for exhibitors are $995 (government members); $1,045 (non-government members); and $900 for small hotels (under 50 rooms).
For more information or to register to exhibit, click HERE.
Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.