Archive for February, 2020

Guyana Launches Official Rum Route

Georgetown, Guyana (February 14, 2020): The Guyana Tourism Authority (GTA) has launched its official rum route in collaboration with the Caribbean Tourism Organization (CTO). Capitalising on Guyana’s rich agricultural traditions, local cultural heritage and cuisine, the Guyana Rum Route is a 200-kilometre journey which blends the past and present into one exhilarating experience. Guyana is the first Caribbean country to establish a heritage route as part of a regional product development thrust being championed by the Caribbean Tourism Organization.

“Set along the vibrant coast, the route offers a sensory experience of the role of rum and sugarcane in Guyana’s economy and its indelible mark on the landscape and people,” explained Brian T. Mullis, Director of the Guyana Tourism Authority. “Rum flows throughout the Caribbean, connects us culturally, and is known to heighten the Caribbean experience.”

Neil Walters, Acting Secretary General & CEO of the Caribbean Tourism Organization reiterated that “Guyana’s official Rum Route is part of CTO’s regional Heritage Routes programme. This programme is centered on creating thematic routes or trails that tell the story of a destination through indigenous and local goods including foodstuff like sugarcane, cocoa, spices and other tangible and intangible aspects of cultural heritage.”

Guyana’s Rum Route covers three areas that can be experienced individually as day or overnight tours, or combined into a multi-day tour. These areas include Georgetown, Berbice, and the East Coast Highway (Half-day, Full-day & Overnight Tour options); West Coast Berbice (Overnight Tour options) and West Coast of Demerara (Half-Day, Full-day & Overnight Tour options). Highlights for interested travellers include:

  • Immerse yourself in the history of rum and retrace the steps of the Dutch and British on former plantations like Uitvlugt Estate and Blairmont Estate;
  • Gain insights into the experiences of slaves and indentured labourers who sustained a sugar economy for over two centuries;
  • Experience local rum shops, tour the Demerara Distillers Limited Distillery and production plants; and
  • Sample local rum-infused recipes, and taste Guyana’s world-famous rums.

This is a new offering in Guyana of which the two licensed operators are offering certain sites or elements of the areas listed above. For more information, contact Dagron Tours at 223-7921 or [email protected] and Wilderness Explorers at 226-2085 or [email protected]. Alternatively, visit the GTA’s website for an overview of the Guyana Rum Route.

Posted in: 2020 News, Blog, Destination News

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Discover Puerto Rico Reminds Travelers The Island Is Open For Tourism

SAN JUAN, Puerto RicoFeb. 4, 2020 /PRNewswire/ — Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), today announced the rollout of a new campaign, #GoForPuertoRico, to encourage travel to the Island following January’s seismic activity. Drawing inspiration from Puerto Rico’s resilient spirit, the new creative reminds travelers that Puerto Rico is open for tourism, focuses on the Island’s diverse offerings, and communicates that by traveling, visitors are fueling local communities.

Puerto Rico had record-breaking numbers in lodging revenue, airport arrivals and meetings, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar year and expects to sustain the tourism momentum through 2020. From air access being at an all-time high to witnessing notable advancements in the lodging industry, tourism numbers in 2019 surpassed the Island’s past high. Lodging revenue reached nearly $1 billion in the past year. The Island also received 5.2 million travelers across all airports throughout the Island, which include tourists, diaspora, and visiting friends and relatives. And, specifically, the MICE sector showed a tremendous increase in leads, which could positively impact the next six years, providing a potential economic impact of over $320 million to Puerto Rico.

The new campaign builds upon Discover Puerto Rico’s brand campaign “Have We Met Yet?,” which re-introduced the Island to the world in April 2019. Travelers and meeting planners will immediately be drawn by the many aspects that make Puerto Rico a unique and meaningful destination — ranging from the hospitality of the Puerto Rican people, to the cuisine, to the festive spirit, to abundant natural attractions, and much more.

“Our destination is ready and continues to receive visitors not only in the San Juan area, but across all regions,” said Brad Dean, CEO of Discover Puerto Rico. “A way people can show their support for the Island is to travel to Puerto Rico for their vacations, work trips, meetings, conferences and events. Flights are operating normally to all airports, attractions across the Island are open, and all major hotels are operating,” he added.

“The campaign launched across digital banners, social, and pre-roll in key markets and in over-the-top TV, the first since the DMO’s inception,” said Leah Chandler, CMO of Discover Puerto Rico. “The overall impetus behind the development of the campaign is to remind people that the best way to support Puerto Rico is to go, and now more than ever, hotels, small business owners, restaurants, artisans, tour operators, among other tourism partners, are ready to welcome visitors with open arms, which in turn will spur the local economy,” she added.

To view the “#GoForPuertoRico” creative online, visit YouTube.com/DiscoverPuertoRico and we encourage you to share it broadly. For more information about Puerto Rico, visit www.DiscoverPuertoRico.com.

About Discover Puerto Rico 
Discover Puerto Rico is a newly established private, not for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.

Posted in: 2020 News, Allied News, Destination News

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St. Martin and St. Maarten attend CHTA Caribbean Travel Marketplace 2020

St. Martin’s Tourist Office and St. Maarten’s Tourist Bureau participated at the CHTA Caribbean Travel Marketplace last week, from January 21st – 23rd at Baha Mar in The Bahamas. CHTA’s Marketplace is the Caribbean’s largest tourism marketing event with over 1,000 delegates, tour operators, and suppliers, along with representatives from 28 Caribbean countries in attendance.  With a total of 11,000 prescheduled appointments, the conference provides multiple networking opportunities that reinforce existing relationships and foster new ones.

St. Martin and St. Maarten took the opportunity of sponsoring the opening luncheon for this major forum for a second year in a row. Honorable Valérie Damaseau, 1st Vice President of French St. Martin Territorial Council and President of St. Martin’s Tourist Office, delivered the keynote address, sharing with the audience that the island is once again open for business and expecting a very promising winter season. Her remarks included a message from the Honorable Rene F. Violenus, Minister of Tourism, Economic Affairs, Traffic and Telecommunication for Sint Maarten, who sent his apologies for being unable to attend.

The luncheon was extensively branded, with destination signage and flags of both countries each table, and a promotional video played on a continuous loop. A group of models representing the destination walked around the room collecting business cards directly from the delegates.

In addition to the luncheon, there was also a joint press conference presented by Ms. May-Ling Chun, Director of the St. Maarten’s Tourism Bureau and Aïda Weinum, Director of St. Martin’s Tourist Office. The media in attendance were given updates on the reconstruction developments for the Princess Julianna International Airport as well as updates on cruises, restaurants and hotel openings such as the much anticipated Secrets Resorts & Spa opening in March.  A full calendar of events as well as top attractions were also highlighted in the presentation, and the media was given a USB with all the pertinent information.

“  The team at the St. Martin Tourist Office is optimistic about the expansion of our tourism product  for the year of 2020. Thanks to the support of our stakeholders, trusted travel partners and media Saint Martin remains a top Caribbean destination for exciting visitors. Participating in these meetings not only allows us to network but also to promote new brands that are opening on island such as Secret Resorts & Spa, Planet Hollywood & The Morgan. ” said Aïda Weinum, Director of St. Martin’s Tourist Office.

During the course of the two-day trade show, the delegation shared a double booth on the floor of the CHTA Marketplace and met with buyers worldwide including tour operators and villa wholesalers such as Pleasant Holidays, Classic Vacations and Apple Leisure Group, and online travel agencies Booking.com and Expedia. The team took advantage of the opportunity to promote SMART, Sint Maarten and Saint-Martin’s regional trade show taking place from May 19th– 21st. The response from both industry partners and the media was exceptionally positive.

Posted in: 2020 News, Blog, Destination News

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