The Valley, Anguilla, June 14, 2021….The Anguilla Tourist Board (ATB) launches its official reopening campaign this week under the theme “Lose the Crowd, Find Yourself”. A tourism delegation led by Mrs. Stacey Liburd, Director of Tourism will travel to the United States to promote the island’s new relaxed protocols and remind visitors of the extraordinary experiences that await them in Anguilla. The ATB team, comprised of Mrs. Liburd and Mrs. Chantelle Richardson, Coordinator, International Markets, will be joined by representatives from Belmond Cap Juluca, Zemi Beach House, Tranquility Beach Anguilla, Malliouhana, Auberge Resorts Collection and Aurora Anguilla Resort and Golf Club.
Anguilla’s successful Covid-control and updated safety protocols have earned the island a Level 1 classification from the Centers for Disease Control and Prevention (CDC), the lowest possible risk level. As an extra layer of protection for both residents and guests, as of July 1st, 2021 all visitors to Anguilla must be fully vaccinated at least three weeks before arrival to be allowed entry to the island. Visitors must still apply for entry and produce a negative rt-PCR COVID-19 test administered 3-5 days prior to arrival, but they will no longer be tested on arrival or required to vacation in place. They will be free to explore the island’s spectacular beaches, dine at their favorite local restaurants, and experience the destination’s timeless appeal at their leisure.
“We have missed our visitors, and we can’t wait to welcome our loyal repeat guests back to Anguilla and greet the new friends who will be discovering us for the first time,” declared Mrs. Stacey Liburd, Anguilla’s Director of Tourism. “Since we reopened on May 25th we have welcomed hundreds of visitors, who have provided a tremendous boost to our tourism economy. Our reopening campaign is designed to ramp up demand, to keep the momentum going and lay the foundation for our best winter season ever,” she continued.
The reopening campaign will take place in three phases and will target Anguilla’s travel partners and potential consumers via in person sales calls, targeted advertising and social media channels. In Season 1, from June 18 – 30, the ATB delegation will visit the Southern US cities of Dallas, Atlanta, Tampa, Ft. Lauderdale and Miami, to promote the expanded summer airlift via St. Martin, a major gateway, as well as Seaborne Airlines’ non-stop service from San Juan, Puerto Rico to the Clayton J. Lloyd International Airport in Anguilla. The delegation will meet with Virtuoso travel advisors, as well as with advisors from leading agencies Pro Travel, FROSCH, Travel Experts, Travel Edge, SmartFlyer and Travel Leaders.
“The campaign strategy is grounded in our brand pillars – Romance, Adventure & Events, Culture, Family, Cuisine, Health & Wellness — and our imagery and messaging will reflect these experiences,” declared Georgios Tserdakidis, Chief Marketing Officer, ATB. “We have created a series of videos and static ads based on the different brand pillars and the “Lose the Crowd” brand slogans. Through social media stories and posts and strategic ad placements, we invite our guests to “Find Romance”, “Find Adventure”, “Find New Flavors”, “Find Tranquility”, or “Find a Community” in Anguilla.”
In Season 2, the ATB will target the Northeast cities of Boston, MA; Greenwich, CT; New York, NY; Northern and Southern NJ; Philadelphia, PA; Washington, DC, and the Baltimore, MD and Virginia Beltway. In Season 3, the ATB heads to the West Coast, to visit travel partners in Los Angeles, CA, Las Vegas, NV and Phoenix, AZ.
“Our focus is on the US market as American travelers have been the first to resume travel, having the least travel restrictions and greatest access, and so much pent-up demand,” said Chantelle Richardson, ATB Coordinator, International Markets. “We look forward to engaging with our travel advisor partners in-market, who have supported us throughout by sending their clients as soon as we reopened our borders.”
For travel information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com/escape; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.
Editor’s Note: Anguilla’s June Roadshow Video Announcement is available at this link – https://bit.ly/3cEBMYl