CTO News

St. Lucian Dona Regis-Prosper Named First Female Secretary-General and CEO of the Caribbean Tourism Organization

BRIDGETOWN, Barbados (July 13, 2023) – The Caribbean Tourism Organization (CTO), the premier tourism development agency for 25 Caribbean countries and territories, has appointed Dona Regis-Prosper the new Secretary-General and Chief Executive Officer. Beginning her assignment on September 1, 2023, Regis-Prosper, who hails from St. Lucia, is set to make history as the first woman to assume leadership of the intergovernmental body.

With an impressive career that spans more than 22 years, Regis-Prosper brings an unparalleled depth and breadth of knowledge and experience in the tourism industry to the CTO. She has lived and worked in multiple Caribbean destinations, and served as Director of Marketing and Product Development of the St. Lucia Air and Seaports Authority; Director of Business Development for Margaritaville Caribbean Group in Jamaica; CEO of the Tortola Pier Park in the British Virgin Islands; and General Manager of the Antigua Cruise Port where she is currently employed.

Chairman of the CTO, Kenneth Bryan, who is the Minister of Tourism and Ports of the Cayman Islands, welcomed Regis-Prosper to the regional body. “We are extremely pleased to have Dona Regis-Prosper come on board to lead the CTO. Her vast experience, strategic insight, and impressive track record in the tourism sector make her an exceptional choice to propel our organization into a new era,” he stated, adding that having more women in positions of influence enhances the efficiency of the region’s major economic earner and sends positive messages of encouragement and inspiration for women and girls across the Caribbean.

A dynamic and transformative leader who has built and sustained a strong network of professionals in both the public and private sector (working closely with regional government officials, tourism stakeholders, and industry professionals), Regis-Prosper emerged as the top choice from a pool of more than 60 highly qualified applicants. The rigorous selection process included multiple rounds of interviews and a comprehensive assessment related to addressing some of the most pressing issues faced by the regional tourism industry.

Chairman Bryan disclosed that throughout the selection process, ministers, commissioners and directors lauded Regis-Prosper’s transformational leadership style. “They found her to be innovative, forward-thinking, results-driven, and solution-oriented,” he said, noting that her perspective on managing the climate crisis was particularly well-received, illustrating her deep-seated passion for sustainability and her ability to develop practical solutions to critical industry issues.

Regis-Prosper takes over the organization’s leadership reins from Acting Secretary General and CEO Neil Walters, CTO’s Director of Finance and Resource Management, who has been filling the position following the retirement of Barbadian Hugh Riley in 2019. The other two Caribbean tourism professionals to serve in the region’s top tourism post include the late tourism stalwart Jean Holder and Vincent Vanderpool Wallace, former Bahamas Director General and Bahamas Minister of Tourism.

Of her new role, Regis-Prosper stated, “I am deeply honored to have been selected to serve as Secretary General of the CTO and am grateful for the trust and confidence the CTO Council of Ministers and Commissioners of Tourism and the Board of Directors have placed in me. I eagerly look forward to working with our dedicated team and diverse stakeholders to promote the Caribbean tourism sector, champion sustainability, and continue to foster impactful relationships and deliver ROI for our members.”

With a Master of Business Administration degree, Certified Professional Marketer qualification, and significant experience in business development, strategy, marketing and sustainability, Regis-Prosper is well able to lead the Caribbean tourism sector into a bright and prosperous future, Chairman Bryan asserted.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com.

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, LinkedIn and Instagram to be part of the conversation.

Collaboration critical during crisis – Caribbean tourism stakeholders

BARBADOS (July 6, 2023) – As the 2023 Atlantic hurricane season got off to a busy start, key stakeholders in the Caribbean tourism sector convened a virtual forum last week, placing a spotlight on the pivotal role of effective, strategic crisis communications when responding to, and recovering from, natural and manmade disasters.

During the forum, hosted by the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA), the consensus was clear: collaboration across regional, national and community levels, paired with efficient, proactive communications, forms the backbone of successful crisis management and resilience in the tourism sector.

Neil Walters, Acting Secretary General of the intergovernmental CTO, noted that just three weeks into the 2023 Atlantic hurricane season the region had already witnessed three tropical storms, which forecasters signaled was an early and aggressive start to the hurricane season.

Walters told ministers, senior officials and private sector leaders participating in the webinar that, “Communication plays a vital role in managing crises, as it shapes perceptions, builds trust, and ensures that accurate and timely information reaches both internal and external audiences during times of crisis … (which) can mean the difference between chaos and order, despair and hope.” He further highlighted the importance of the CTO and CHTA collaboration, in working together to ensure the safety and well-being of visitors, industry professionals, and local communities.

Referring to the COVID-19 pandemic as “the world’s most devastating health crisis in over 100 years,” Nicola Madden-Greig, Director of marketing and sales for The Courtleigh Hospitality Group in Jamaica, and President of CHTA, which represents the private sector, asserted that partnership between the CTO and CHTA on disaster preparedness has been pivotal to navigate the various challenges that confront the Caribbean tourism sector. She noted the contributions of various partner organizations and surmised that maintaining the legacy of resilience and success as a region and destinations was tied to “working together at the regional, national and community levels.”

“Effective collaboration must be accompanied by effective communications, and in the age of multiple channels of communications, and when any of us with a cell phone and internet access can quickly report, accurately or not, on the status of a crisis, it is essential that we continue to build and implement sound communication plans to ensure that what is actually happening on the ground is reported in the most accurate way,” said Madden-Greig.

The virtual tourism forum, which focused on Crisis Communications and Best Practices for Hazards Response and Recovery, was the second in a series, jointly organized by the CTO and CHTA, as part of efforts to support disaster preparedness, sensitization and capacity building for the tourism sector.

Bevan Springer, president of Marketplace Excellence (MPE) who moderated the session, noted that timely, accurate press releases and updates are necessary, but it is equally important to ensure the narrative is from a Caribbean perspective, thereby framing the destination’s future agenda. “Every crisis prepares us to deal with the next crisis, and learning from one crisis to another is something that is critically important,” he declared.

Springer, who is also founder and president of the Caribbean Media Exchange (CMEx), recommended developing post-crisis marketing plans to reboot and recover, such as the one MPE and the U.S. Virgin Islands Department of Tourism instituted after the twin “Irmaria” storms in 2017 to help get the Territory back on the map and into the marketplace by partnering with airlines, travel advisors and other strategic partners.

Similar sentiments were echoed by Trevor Moss, general manager of travel compliance for the Ministry of Tourism, Investments and Aviation for The Bahamas. He outlined the integrated communication and cooperative system used by his country to deal with crises: “We work as one voice, one response with many moving parts, ensuring the safety of lives throughout the Commonwealth of The Bahamas by maintaining a structured method of response with clear communications prior (to), during, and after major incidents.”

Speaking about public relations initiatives for recovery in the British Virgin Islands after 2017’s twin storms, Lauren Kaufman, senior vice president and director of operations at MMGY NJF, asserted there were two types of crises: dangerous situations such as hurricanes, and reputational crises, which tend to last for months beyond some of the disasters comprising dangerous situations. For both situations, she recommended a robust media relations program. She encouraged stakeholders to be proactive by quickly getting messages out and securing control of the narrative.

Wrapping up the session, Lelei LeLaulu, a communications advisor to Marketplace Excellence, stressed the importance of first finding out what affected communities need to ensure delivery of appropriate aid in the aftermath of a disaster. He recommended a fundraising web page or portal and highlighted the need for regular updates on the status of recovery, as well as reporting to donors on how their resources were used.

The forum was designed to facilitate the sharing of knowledge, lessons learnt and experiences, with the aim of fostering a culture of tourism sector resilience.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com.

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, LinkedIn and Instagram to be part of the conversation.