BERLIN, Germany (March 15, 2025) – Caribbean Tourism Organization (CTO) Secretary-General Dona Regis-Prosper called for immediate and tangible climate action, financing and collaboration to protect tourism-dependent destinations during a high-profile panel discussion at ITB Berlin, one of the world’s leading travel trade shows, which concluded last week.
Regis-Prosper was speaking during a panel on the Orange Stage titled “From Promise to Progress: Steering Tourism in Challenging Times”, alongside global tourism executives from the World Travel and Tourism Council (WTTC), the World Sustainable Hospitality Alliance, the European Commission, and NECSTouR.
Highlighting the Caribbean’s vulnerability to climate change, Regis-Prosper stressed the urgent need for practical tools and financing to help tourism-dependent regions navigate escalating climate impacts.
“Sustainability is our currency,” Regis-Prosper explained, emphasizing the Caribbean’s unique economic dependency. “At least eight out of the 10 most [tourism]-dependent nations in the entire world are based in the Caribbean. And for some of our destinations, up to 80% of GDP is tourism-based.”
Regis-Prosper added that while Caribbean destinations have already taken significant steps toward sustainability, including community-based tourism, circular economy initiatives, and strict regulations on single-use plastics, access to financing remains a critical challenge.
“There’s a saying that faith without works is dead. We certainly have the faith in the Caribbean. We are willing to work – we are hardworking people – but the gap is that access to financing, and that’s how you get to work,” Regis-Prosper told attendees, referencing the Caribbean’s active participation at COP29 in Baku last year.
The panel, moderated by Professor Willy Legrand of IU International University of Applied Sciences and Heleri Rande of Think Hospitality, also featured Virginia Messina, Senior Vice President of Advocacy and Communications at WTTC, who highlighted that more than half of the world’s top travel and tourism companies have now committed to clear climate targets. “We are seeing some progress, but we know we need to do a lot more,” Messina said on the reduction of greenhouse gas emissions.
Glen Mandziuk, CEO of the World Sustainable Hospitality Alliance, advocated for global adoption of standardized metrics to measure sustainability. “We want [transparent], verifiable real-time data,” Mandziuk noted, adding that industry leadership is essential.
Misa Labarille, Policy Officer for Tourism with the EU, announced her organization’s plans to launch its first dedicated tourism sustainability strategy next year, saying the commission is prioritizing tourism amid mounting global pressures and challenges. “Going forward, what we want to do is to launch a new strategy, a new strategy for sustainable tourism,” Labarille said, noting extensive consultations planned throughout the year.
John Fitzgibbon, Managing Director of NECSTouR, underscored the essential role destination management organizations play in delivering these EU-wide strategies. “It’s really important that the voice of the regions, who are at the sharp end, in [the] frontline of delivering these EU strategies and national policies as well … have something to say about all of this,” he stated.
Concluding the discussion, the panelists each chose one defining word for the tourism industry in the year ahead. Regis-Prosper selected “reimagine”, reflecting her call for a fresh approach to tourism that balances economic growth and climate responsibility. Other panelists emphasized “together” (Messina), “innovation” (Mandziuk), “smart” (Labarille), and “opportunity” (Fitzgibbon).
ITB Berlin 2025, which attracted over 100,000 visitors (with 87% comprising international attendees), reinforced tourism’s pivotal role in shaping sustainable futures.
