Archive for May, 2026

Curiosity: The Missing Link in Transforming the Guest Experience

Lemon Eight

From scripted service to unforgettable connection—powered by curiosity

I remember standing at a port, watching two experiences unfold at the same time.

Same destination. Same tour. Same timing.

But completely different energy.

In one group, the guide delivered the script—facts, timings, checkpoints. It was smooth, efficient… and forgettable.

In the other, something shifted.

The guide paused, looked at the guests, and asked,

“Where are you visiting from—and what do you love when you travel?”

Suddenly, everything changed.

The stories became more personal. The stops felt intentional. The guests leaned in, laughed more, connected deeper.

That’s curiosity in action.

And it’s not just a feeling—it’s backed by data. Research from Deloitte shows that organizations that foster curiosity see up to 20% higher performance. Insights shared by Harvard Business Review also highlight that curiosity strengthens connection and improves decision-making in real time.

In our tourism, that matters.

Because no two guests are the same.

And the best experiences aren’t delivered—they’re discovered.

Curiosity is the driver who shares a local secret.

The team member who notices hesitation and adapts.

The guide who turns a tour into a story guests will tell long after they leave.

I always say: “Curiosity is where the magic lives—it’s how we turn moments into epic memories.”

And when we lean into it?

We don’t just meet expectations.

We create something guests carry with them, long after the journey ends.

When curiosity becomes part of your culture, your teams don’t just deliver—they connect. They don’t just provide service—they create moments that travel far beyond the destination.

 

claudine pohlClaudine Pohl

Claudine Pohl is the Founder & CEO of Lemoneight, the cruise industry’s first accredited training center, delivering high-energy, interactive, and fun guest experience training powered by curiosity—creating memorable, story-driven moments across 5 continents—while serving on the Caribbean Tourism Organization’s Allied Board of Directors and as a Social Engagement Partner for Seatrade Cruise Global.

https://www.linkedin.com/in/claudinepohl/
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CTO Presents 2026 Caribbean Sustainable Tourism Award Winners

SAN PEDRO, Belize (May 1, 2026) — The Caribbean Tourism Organization (CTO) has unveiled the winners of the 2026 Caribbean Sustainable Tourism Awards, spotlighting top-tier innovation in the region’s journey toward sustainable and regenerative tourism. Honorees from Belize, Guyana, Jamaica and Turks and Caicos Islands were recognized for their leadership in pioneering sustainable tourism practices that protect the Caribbean’s natural and cultural assets.

Established in 2000, the awards honor individuals, organizations and destinations driving positive change through environmental stewardship, community empowerment, cultural preservation and climate resilience. This year’s winners underscore the Caribbean’s continued leadership in building a more sustainable and resilient tourism sector.

The awards were presented on Thursday during CTO’s Sustainable Tourism Conference in Belize, where regional leaders, industry stakeholders and international partners gathered to share best practices and advance the sustainability agenda.

Representatives of the winning organizations were present to accept their awards, including Craig Hayes, Owner, Turneffe Flats in Belize; Candace Phillips, Senior Manager of Product Development atthe Guyana Tourism Authority; Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund; and Dr. Jasmine Thomas, Executive Director of the Turks and Caicos Islands National Trust.

Excellence in Sustainable Tourism Award (Sponsored by Norwegian Cruise Line Holdings Ltd./Belize Island Holdings Ltd.)

Turneffe Flats, Belize, received the program’s highest honor, recognizing comprehensive and measurable sustainable tourism practices. The property demonstrated excellence across environmental management, community engagement and innovation, delivering a world-class visitor experience while contributing to long-term sustainability.

craig hayes accepts CTO excellence in sustainable tourism award in Belize 2026

Community-Based Tourism Award (Sponsored by Carnival Corporation & plc)

Guyana Inni Lodge — Toka Village, Guyana, was recognized for its community-led tourism model, placing local people at the center of development. The initiative delivers authentic visitor experiences while generating tangible social and economic benefits for the community.

Candace Phillips of the Guyana Tourism Authority accepts the Community-Based Tourism Award on behalf of Guyana Inni Lodge — Toka Village. Also pictured are Charlene Drakes, Manager, Stakeholder Engagements, Caribbean Region Carnival Corporation & plc, and Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization.

Destination Stewardship and Resilience Award (Sponsored by CTO)

The Jamaica Social Investment Fund (JSIF) – REDI II Programme, Jamaica, was recognized for its exceptional contribution to tourism resilience and disaster risk management. The REDI II Programme demonstrates a comprehensive approach to strengthening tourism-dependent communities and enhancing their capacity to withstand and recover from shocks.

Larisa McBean of the Jamaica Social Investment Fund accepts the Destination Stewardship and Resilience Award from Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization, on behalf of the REDI II Programme.

Regenerative Tourism Award (Sponsored by CTO)

The Turks and Caicos Islands National Trust, Turks and Caicos Islands, was honored for initiatives that go beyond sustainability to create net-positive impacts. The organization has demonstrated leadership in ecosystem restoration, cultural preservation and community engagement, setting a benchmark for regenerative tourism in the Caribbean.

Dr. Jasmine Thomas of the Turks and Caicos Islands National Trust accepts the Regenerative Tourism Award from Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization at the CTO’s Sustainable Tourism Conference in Belize. Pictured at right is Brian Been, Tourism Policy, Planning, Monitoring and Evaluation Manager, Ministry of Tourism, Turks and Caicos.

“The Caribbean continues to demonstrate that tourism can be a powerful force for good, driving economic growth while protecting our natural and cultural heritage,” said Narendra Ramgulam, Deputy Director of Sustainable Tourism at CTO. “This year’s awardees represent the very best of our region’s innovation, resilience and commitment to sustainability.”

The winners were recognized during the ceremony and will also be featured in CTO’s Sustainable and Regenerative Tourism Good Practices database.

STC 2026, hosted by the Belize Ministry of Tourism, Youth, Sports & Diaspora Relations and the Belize Tourism Board, was sponsored by Carnival Corporation & plc and Norwegian Cruise Line Holdings Ltd./Belize Island Holdings Ltd. (BIHL).

Additional Belizean sponsors and supporters include Belize Bank, Belize Trade and Investment Development Service (BELTRAIDE), Belize Water Services, Border Management Agency, Bowen & Bowen, Courts, Development Finance Corporation, DigiBusiness, Gongora Construction and Supply, Greater Belize Media, Hol Chan Marine Reserve, Insurance Corporation of Belize (ICB), LED Belize, National Institute of Culture and History, Protected Areas Conservation Trust, smart!, and Wine Smith Ltd.

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