The table below shows the list of CTO’s services and products. You can include any text in the Search field to search the table’s content.
Download Excel sheet of CTO products and services (updated June 2022).
| CATEGORY | SERVICE / PRODUCT | DESCRIPTION | TARGET | CONTACT |
|---|---|---|---|---|
| Marketing | Media Engagement - Media Awards (US, Canada, Europe, Caribbean) | CTO recognizes key media influencers covering Caribbean tourism news. | Media | Kevin Pile |
| Marketing | Media Engagement - Media release circulation | Circulating members' press releases to key contacts in regional and international media houses. Press releases are also uploaded to social media sites. | Government | Kevin Pile |
| Marketing | Media Engagement - Media Contacts database | CTO has created a comprehensive database of key media Please Contacts regionally and internationally. | Government | Kevin Pile |
| Marketing | Industry Engagement - Allied Member Bulletin | A bi-monthly informtional publication created for Allied members. | Allied | Membership Services |
| Research | Reports - Monthly statistical report | CTO publication which provides monthly tourist arrivals statistics. | Government/ Allied /Public | To purchase statistical reports, contact Sharon Coward. |
| Research | Reports - Quarterly statistical report | Quarterly tourism performance review produced by the CTO. | Government/ Allied /Public | To purchase statistical reports, contact Sharon Coward. |
| Research | Reports - Annual statistical report | Provides Annual tourism indicators | Government/ Allied /Public | To purchase statistical reports, contact Sharon Coward. |
| Research | Reports - On-demand reports | Customized reports can be produced to meet specific information and data requests. | Government/ Allied /Public | To purchase statistical reports, contact Sharon Coward. |
| Research | Reports - Segmentation report | Country and market specific reports which identify key visitor segments for a destination | Government | To purchase statistical reports, contact Sharon Coward. |
| Research | Surveys - Visitor Satisfaction Survey | CTO can conduct satisfaction surveys in member countries. | Government | Sean Smith |
| Research | Surveys - Exit survey | CTO can conduct visitor exit surveys in member countries. | Government | Sean Smith |
| Research | Surveys - Event survey | CTO can conduct event surveys at major tourism related events in member countries. | Government/ Allied /Public | Sean Smith |
| Research | Surveys - Expenditure survey | CTO can conduct expenditure impact surveys of major tourism related events in member. countries | Government/ Allied /Public | Sean Smith |
| Research | Surveys - On-demand surveys | CTO can conduct bespoke surveys in member countries. | Government | Sean Smith |
| Research | Touism Satellite Accounts -TSA Readiness Assessment Survey | CTO can conduct a survey to assess a member country's readiness to implement TSA. | Government | Sean Smith |
| Research | Touism Satellite Accounts-TSA Technical Assistance (Execution) | Provide technical assistance to TSA ready countries. | Government | Sean Smith |
| Research | Touism Satellite Accounts- TSA Readiness Workshop | Workshop with key stakeholders to raise awareness of the importance of TSAs and the requirements of implementation. | Government | Sean Smith |
| Research | Touism Satellite Accounts- TSAFT | Tourism Satellite Accounts Facilitation Tool is an online application that automatically facilitates the transformation of the data required for TSAs into the 10 TSA tables. It is also a monitoring and evaluating tool that informs the user how far the user have progress with producing the TSA tables and highlights the missing data. | Government | Sean Smith |
| Research | Tools - Tourism Information Management System (TIMS) | Tourism Information Management System is a major upgrade of the Management Information Systems for Tourism (MIST); it is a database and reporting system designed to capture and analyze visitor information entered on ED cards. | Government | Sean Smith |
| Research | Tools - Visitor Intelligence Database for Analytics (VIDA) | Visitor Intelligence Database for Analytics is a geodemographic segmentation system that simply requires a zip code or postal code as an input. It was designed to provide members with information which will enable them to market and position their destination, as well as develp their product. | Government | Sean Smith |
| Research | Tools - Survey Analysis System (SAS) | Survey Analysis System (SAS) is an online database and reportng tool designed to simplify the process of reporting on visitor exit surveys. | Government | Sean Smith |
| Training | The Successful Taxi Driver Workshop | Aimed at taxi driver professional development and best practices. Also provides an opportunity for taxi drivers to enhance their skills, knowledge and attitude. This programme will assist in attaining high quality service delivery in the transportation sector, and by extension the tourism industry. | Taxi Drivers , Operators in CTO Member Countries | HR Dept |
| Training | Tourism Education Workshop for Teachers | A programme designed to equip teachers with the skills and knowledge necessary to teach tourism at both the primary and secondary levels of the education system. | Public, Private Educators in CTO MemberCountries | HR Dept |
| Training | Customer Relations for Frontline Personnel | A programme designed for frontline personnel in the tourism sector who have a role in offering a quality experience to visitors/tourists in the destination. This training is intended to develop skills, improve knowledge and understanding of tourism and the tourism sector, improve people relations through the utilization of effective communication and to develop positive attitudes, self-motivation and self-esteem. | Frontline Employees in Tourism in CTO Member Countries | HR Dept |
| Training | Communicate Like A Pro | A practical course for senior personnel to help them communicate effectively; how to ensure they are not 'misquoted' or 'taken out of context'. It helps them to develop a strong message that gets the media's attention and ensure that they are quoted. This course also helps participants to prepare for interviews. | Senior Officers in Public and Private Sector from CTO Member Countries | HR Dept |
| Training | Effective Crisis Communication | A practical course is designed to guide personnel on how to communicate effectively when speaking to the media, especially in the time of a crisis | Senior Officers in Public and Private Sector from CTO Member Countries | HR Dept |
| Training | Management of Service Quality | This workshop provides an opportunity for senior managers to develop a working knowledge of a broad range of key quality management concepts and tools | Senior Officers in Public and Private Sector from CTO Member Countries | HR Dept |
| Training | Introduction to Dynamic Supervisory Management | This workshop is intended to introduce participants to some important cutting-edge approaches to managing people. The workshop aims to balance technical and administrative competence, with the human and conceptual skills, consistent with the central theme of focusing on the role of the supervisor at three levels. It is inteneded to create managers and supervisors who are multi-faceted and who can function effectively in the demanding and ever changing tourism and hospitality environment. | Managers and supervisors working in private and public sector tourism enterprises in CTO Member countries, who have little or no formal education or training in management. | HR Dept |
| Training | Management of Sites and Attractions | This workshop equips managers with tools and techniques that they can apply to the management of their own site or attraction. | Owners and managers of sites and attractions; persons working in government departments and NGOs with responsibility for sites and attractions, from CTO Member countries. | HR Dept |
| Training | Online Language Training | In partnership with the Barbados Community College, CTO offers online language training in Spanish & English to strengthen the foreign language/cultural skills of persons across the region to build capabilities to attract and cater to different linguistic markets. | Government Members | HR Dept |
| Training | Tour Guiding Curricula | The curricula will provide standardized training across the region and improve the overall quality of training and level of professionalism of Caribbean tour guides. | Government Members | HR Dept |
| Training | Hospitality Assured | A certification programme geared towards strengthening the business performance and overall competitiveness of tourism enterprises in the Caribbean by promoting a culture of quality, service excellence and continuous improvement through the use of a business improvement tool and framework that is internationally recognized. SITE: http://www.hospitalityassuredcaribbean.com/ | Government/Allied Members | HR Dept |
| Training | CTO-Travel Foundation Sustainable Tourism Training Course | An online training course providing training and capacity-building in sustainable tourism principles and practices to Ministries and government departments engaged in destination management and tourism product development. | Government Members | Amanda Charles |
| Education Programme (Students) | Common Core Curricula | Common Core Curricula for specialty areas of tourism/hospitality programmes for the Associate Degree Programme in tourism/hospitality in the region. | Tutors, lecturers or teachers in tourism/hospitality at regional tertiary institutions | HR Dept |
| Education Programme (Students) | Youth Congress | A regional activity involving students between the ages of 14 and 17, structured to mirror a CTO Board of Directors Meeting. Its main aim is to stimulate greater awareness and excitement about tourism among young people in our Caribbean communities, by allowing them to research various facets of the tourism sector and share their ideas and vision, with respect to future directions for Caribbean Tourism. | Secondary school level students in CTO member countries | HR Dept |
| Education Programme (Students) | CTO Internships | The objective is to ensure that students, who are pursuing studies in tourism and hospitality, and language training, get practical work experience, in a professional and stimulating working environment, which would promote self-confidence and help them to develop a positive attitude to the world of work. | Persons from CTO member countries, interested in pursuing training in hospitality, tourism and languages. | HR Dept |
| Education Programme (Students) | Scholarships and Awards - CTO Foundation | Provides scholarships and study grants to students and industry personnel who want to pursue studies in areas of tourism, hospitality and language training. | Nationals of CTO Member Countries | HR Dept |
| Resource Materials | Competing with the Best Handbook | This handbook provides helpful tips and resources on how to find, train, manage and retain good employees. | Government Members | HR Dept |
| Resource Materials | Training Modules in Tourism for Primary School Students | Designed to create an awareness of tourism in students at all levels of the primary school system within the Caribbean thus enabling them to be able to recognize the importance of the industry and the career opportunities it offers. | Government Members | HR Dept |
| Resource Materials | Teaching Tourism in the Caribbean | Teaching tool developed for tourism educators at the secondary level of the education system within the Caribbean. Valuable teaching resource to facilitate tourism education. | Government Members | HR Dept |
| Resource Materials | Teaching Modules in Tourism for Secondary School Students | Designed to help students understand the importance of tourism to their country and the region, and how they can play a part in its continued growth and development. | Government Members | HR Dept |
| Resource Materials | Tourism Education for the Caribbean e-series | Tourism Education for the Caribbean is an audiovisual series of four (4) eWorkbooks, Activities and Videos designed for use by teachers and students ages 6-11. | Government Members | HR Dept |
| Human Resource Management Services | Guidance on Staff Manual development | The CTO provides technical assistance with the development of staff manuals. | Government Members | HR Dept |
| Human Resource Management Services | Review of Job Descriptions | The CTO provides guidance in the development of job descriptions. | Government Members | HR Dept |
| Human Resource Management Services | Review of Staff Procedures and Processes | Comprehnsive review staff procedures and processes and the provision of guidance in the development of procedures and processes. | Government Members | HR Dept |
| Human Resource Management Services | Review of HR Policy | The provides guidance in the development of human resource policy. | Government Members | HR Dept |
| Human Resource Management Services | Recruitment and Selection | Key members of the CTO team can assist with staff recruitement and selection for member countries. | Government Members | HR Dept |
| Human Resource Management Services | Training Needs Assessments | Conduct an audit of training needs. to identify any skill gaps or areas of need | Government Members | HR Dept |
| Resource Mobilization | Funding Assistance | CTO will help our government members identify donors for development projects and programmes in their respective countries. | Government Members | HR Dept |
| Resource Mobilization | Funding Proposal Preparation Assistance | The CTO provides member countries with support in the development of funding proposals. | Government Members | HR Dept |
| Resource Mobilization | Funding Database | A user-friendly and comprehensive database of funding sponsors available exclusively to CTO government members. | Government Members | HR Dept |
| Sustainable Tourism | Caribbean Tourism Climatic Bulletin | The bulletin was designed as Climate Forecasting Tool for the tourism sector and will be issued quarterly to provide seasonal forecasts on impending climate conditions with potential implications for extra-regional tourism demand and impacts to intra-regional tourism activities. | Government Members | Amanda Charles |
| Sustainable Tourism | How climate impacts the tourism sector | Regional knowledge product to explore the need for and potential/actual use of climate information by the tourism sector and how climate tools and information can improve tourism business operations. | Government Members | Amanda Charles |
| Sustainable Tourism | Multi-Hazard Contingency Planning Manual (Coming in 2018) | This manual functions provides a Programme of Action for the Tourism Sector for comprehensive disaster management. The purpose is to reduce the vulnerability of the Tourism sector to natural hazards. | Government Members | Amanda Charles |
| Sustainable Tourism | Sustainable Tourism Policy Guidelines (Coming soon)) | Online training platform to facilitate hosting of professional online seminars (webinars), which will ensure that training courses are accessible by a wide regional audience. | Government Members | Amanda Charles |
| Sustainable Tourism | Disaster Risk Management for the Tourism Sector (Coming soon) | Online training platform to facilitate hosting of professional online seminars (webinars), which will ensure that training courses are accessible by a wide regional audience. | Government Members | Amanda Charles |
| Sustainable Tourism | Regional Tourism Health Information, Monitoring and Response Systems and Standards to Enhance Sustainable Tourism (THIMRS) project (Coming soon) | CTO in collaboration with the Caribbean Public Health Agency (CARPHA) aims to strengthen the links between tourism, health and the environment. | Government Members | Amanda Charles |
| Sustainable Tourism | Caribbean Culinary Council Alliance | An initiative spearheaded by IICA and the CHTA to promote Caribbean cuisine and support networking and knowledge exchanges among Chefs and Mixologists on food and agro-tourism inclusive of Rum. | Government Members | Amanda Charles |
| Sustainable Tourism | Regional Disaster Risk Management Strategy and Plan of Action for the Tourism Sector in the Caribbean | The Strategy identifies Regional Strategic objectives and key activities for the Caribbean Tourism sector and provides a strategic framework by which the countries of the region can support tourism amidst natural hazards and climate change. | Government Members | Amanda Charles |
| Sustainable Tourism | CTO Sustainable Tourism Policy Framework | The framework is an amalgamation of broad policy guidelines for sustainable tourism development, in thematic areas identified as Regional priorities. the framework supports national and regional policy development and planning to enhance the sustainability and competitiveness of the sector. | Government Members | Amanda Charles |
| Sustainable Tourism | Caribbean Rum Route | A campaign designed as a Regional Flagship initiative to support and promote Rum Tourism as an authentic local/regional tourism experience. | Government Members | Amanda Charles |
| Sustainable Tourism | Sustainable Destinations Alliance of the Americas | A collaborative programme with the Organization of American States, Sustainable Travel International, Royal Caribbean Cruises Ltd to promote sustainable tourism product development and provide tools for sustainable destination management. | Government Members | Amanda Charles |
| Sustainable Tourism | Caribbean Sustainable Tourism Awards (STA) | The STA are aimed at recognising and showcasing sustainable tourism good practices in the Caribbean. The Awards are open to individuals, groups, organisations or communities in any CTO member country engaged in implementing initiatives which embrace sustainable tourism core values. | Government Members | Amanda Charles |
| Events | State of the Tourism Industry Conference (SOTIC) | An annual event, held in a CTO member country, where Caribbean tourism policy makers, public and private sector partners, and travel professionals, gather to discuss issues, identify solutions and ways to keep the region competitive and therefore benefit its tourism industry. | Government /Allied/Public | CTO |
| Events | Caribbean Week | A week of activities including public and private sector engagement as well as interaction with the Caribbean Diaspora and a focus on developing Caribbean youth. Held annually in New York, Caribbean Week creates opportunities for members to share their product stories with members of the media and provides an opportunity for CTO to recognize media for their tremendous support through features and photography. It is also the period to fund-raise for the CTO Foundation. The week is intended to provide significant publicity for the Caribbean in its major source markets. SITE: http://www.caribbeanweek.com/ | Government/Allied/Public | CTO |
| Events | Sustainable Tourism Conference (STC) | The STC has been held since 1997. The Conference is designed as a forum for networking and knowledge exchanges among the High level Tourism Authorities, private sector executives and other Tourism industry professionals, experts and functionaries from the region. | Government/Allied/Public | Amanda Charles |
| Events | Tourism Human Resources Conference | The main aim of the Tourism Human Resources Conference is to bring together tourism practitioners, from both the public and private sectors, human resource professionals, tourism educators/trainers and consultants as well as tourism & hospitality students of tertiary institutions to share strategies and best practices on areas and issues affecting the tourism and hospitality sectors, to provide updated information on various aspects of tourisms development, to enhance skills and to allow opportunities for professional networking. | Government /Allied /Public | HR Dept |
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