Anguilla Appoints New Sales & Marketing Representative for the USA

The Valley, Anguilla,  February 4, 2022:     The  Anguilla  Tourist  Board (ATB) is pleased to announce the appointment of Ms. Vivian Chambers of the Muse Collection to the position of USA Sales and Marketing Representative, effective February 1st, 2022.  Ms. Chambers will be responsible for planning and implementing the destination’s marketing and sales activities; she is tasked with selling, promoting, and securing group and leisure travel business opportunities for Anguilla as well as retaining and growing the existing leisure market base.

“Vivian brings a wealth of experience to the position, and a proven track record as a Sales,  Marketing and Event Planning professional,” declared Kenroy Herbert, Chairman of the Anguilla Tourist Board. “We are confident that our partnership with The Muse Collection will bring Anguilla the visibility, relationships and insights we need to expand our clientele, increase our arrivals, and position our island as the premium destination in the region.”

“It is an honor to have been chosen to represent Anguilla in the USA,” stated Ms. Chambers, in accepting the position. “The people of Anguilla embrace many of the same core values that our company does,  health, wellness, family,  culture,  history and traditions.  We  are  confident that together we will grow our presence in this important market.”

Vivian Chambers began her career with JP Morgan Chase after graduating with a degree in finance. She soon discovered that her passion lay in the hospitality industry, and shortly after joined The Leading Hotels of the World, Ltd. where she was responsible for Event Marketing & Management for their portfolio of hotels on a global platform.

After a brief hiatus, which she took when her daughter was born, Vivian rejoined the industry as a luxury sales consultant for LXR Resorts – Waldorf Astoria Hotels & Resorts. As her portfolio of luxury clients grew, she launched The Muse Collection. The Muse Collection specializes in providing their clients, which they consider their partners, with bespoke sales and marketing representation in one of the most competitive and dynamic markets in the world, North America.

“We are delighted to be partnering with Vivian as we accelerate our marketing initiatives,” said Georgios Tserdakidis, Chief Marketing Officer for the Anguilla Tourist Board. “We sought a candidate who has marketing thought leadership, is familiar with analyzing market research and consumer behavior, and who will drive our business forward by nurturing our current relationships and securing new trade partners. Vivian excelled on all counts.”

For information on Anguilla please visit the official website of the Anguilla Tourist Board:; follow us on Facebook:; Instagram: @Anguilla_Tourism; YouTube; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Posted in: 2022 News, Blog, Destination News

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