TOR – Overseas Marketing Representation, Grenada
Deadline for proposal submission is on or before April 26, 2021
Terms of Reference – Representation to promote and market Pure Grenada, Carriacou, and Petite Martinique within the USA, Canada and the Caribbean
This document details the requirements for person(s), companies or agencies desirous of representing the tri-island state of Grenada, Carriacou and Petite Martinique in the USA, Canada and the Caribbean. It outlines the specific responsibilities that will be performed by the successful candidate and states the scope of work under which that representation will operate. It also stipulates the criteria by which success will be measured.
The importance of the tourism sector to Grenada, Carriacou and Petite Martinique’s economy cannot be overstated. Tourism has emerged as the leader in the generation of jobs, incomes and foreign exchange; therefore, realizing the full potential of this industry is the ultimate objective.
The USA is currently the largest source market representing 47% of visitors, while the Caribbean is the second largest, accounting for 18%. Canada represents 11% of visitors making it the 4th largest source market. Therefore, having professional representation is paramount to the destination’s success in these markets. It is important to note that the destination’s brand is Pure Grenada, the Spice of the Caribbean signifying our tactical geo tourism positioning which will guide the work of the Public Relations representative/company.
Download Terms of Reference document
TOR – Public Relations Representation, Grenada
Deadline for proposal submission is on or before April 26, 2021
Terms of Reference – For Public Relations Representation in the USA, Canada and the Caribbean to Promote and Seek Public Relations Opportunities for Grenada, Carriacou and Petite Martinique
This document details the requirements for person(s), companies or agencies desirous of representing the tri-island state of Grenada, Carriacou and Petite Martinique in the USA, Canada and the Caribbean. It outlines the specific responsibilities that will be performed by the successful candidate and states the scope of work under which that representation will operate. It also stipulates the criteria by which success will be measured.
The importance of the tourism sector to Grenada, Carriacou and Petite Martinique’s economy cannot be overstated. Tourism has emerged as the leader in the generation of jobs, incomes and foreign exchange; therefore, realizing the full potential of this industry is the ultimate objective.
The USA is currently the largest source market representing 47% of visitors, while the Caribbean is the second largest, accounting for 18%. Canada represents 11% of visitors making it the 4th largest source market. Therefore, having professional representation is paramount to the destination’s success in these markets. It is important to note that the destination’s brand is Pure Grenada, the Spice of the Caribbean signifying our tactical geo tourism positioning which will guide the work of the Public Relations representative/company.
Download Terms of Reference document
Dominica: Destination Marketing Manager
Closing date for receipt of applications: April 16, 2021.
The Discover Dominica Authority (DDA) requires a suitably qualified professional to join the leadership/management team in the position of Destination Marketing Manager.
Job statement:
Under the direction of the Chief Executive Officer / Director of Tourism, the Destination Marketing Manager is primarily responsible for making proposals for the development of the marketing strategy and plan to market the Dominica Destination Brand. The individual is also responsible for leading the marketing team and oversees the implementation of the marketing plan of the island.
Dominica: RFP Product Development Consultancy To Enhance Sites And Attractions
Dominica’s tourism products are based on an extensive range of natural environmental, heritage/cultural and urban assets. As outlined in various reports, Tropical Storm Erika and Hurricane Maria severely damaged the physical infrastructure underlying Dominica’s tourism products, thereby adversely affecting the growth potential of the country’s tourism sector.
Moreover, to date, Dominica has mainly relied on the natural attractions as the motivation for tourists to visit. This is a ‘primary factor driven’ approach, characterised by low investment and medium to low quality product.
Recognising that the future growth of Dominica’s tourism depends directly on having attractive ‘world class’ tourism products and experiences on offer, Government plans to implement an ‘investment-driven’ strategy over the next 3 to 5 years to achieve this.
To guide this ‘investment driven’ strategy, a comprehensive review of Dominica’s tourism products is required, with recommendations on a) enhancing the current tourism product experience and b) new product developments.
View RFP on Dominica’s tourism website.
Download RFP document.