CTO Vacancy: Director of Research

Deadline: 29 February 2024. Only those persons selected for interviews will be acknowledged.

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The Caribbean Tourism Organization (CTO) is seeking to fill the position of Director of Research. The Director of Research is a senior management position at CTO’s Headquarters in Barbados, reporting to the Secretary General and CEO. The Director will lead and oversee all aspects of the research and market intelligence functions, supervise research staff and ensure timely, tangible outputs of the Department.

In addition, the individual will work closely with the CTO member countries’ tourism research teams and international and regional tourism statistics agencies as a partner in helping them achieve greater efficiency through training, capacity building and provision of technical assistance that will ultimately drive destination growth and development.



A key responsibility will be the development and implementation of the organization’s research strategy and developing strategic initiatives to maintain and enhance the position of CTO as the most the foremost tourism research and market intelligence entity in the region. This would include:

  • Determine the research agenda in collaboration with the appropriate sub-committee of the Board of the CTO and prepare the related work plan of the department.
  • Identify new areas for research, ensuring activities are aligned with the organization’s strategic goals and objectives.
  • Generate market knowledge and identify good practices for the successful development and marketing of tourism destinations and innovative approaches to leverage data and insights for sustained competitive advantage.
  • Manage the organization’s Research resources including budgets, human resources, software programmes. This may also include identifying sources of funding for projects, determining revenue generation activities as well as recruiting and managing human resources and support services.
  • Foster collaboration and partnership with CTO members and external stakeholders, including academic institutions, regional and international organizations, research organizations and industry partners, to ensure the organization stays abreast of trends in research and market intelligence.
  • Oversee the planning, execution, and delivery of research and market intelligence projects, ensuring that they are delivered on time, within budget, and to the required quality standards.
  • Manage the organization’s intellectual property including identifying and protecting valuable patents, trademarks and other intellectual property generated by the organization’s research activities.
  • Commission, where appropriate, additional research in areas consistent with the organization’s strategy and research agenda.
  • Initiate and propagate systems and procedures to facilitate the timely processing, analysis and dissemination of tourism data, market intelligence, tourism projections, trends and research for the region.
  • Preview and supervise all contractual arrangements and agreements that the organization enters into in relation to research and market intelligence.
  • Cooperate with the Director of Finance and Resource Management and other Directors in the preparation and monitoring of this department’s budgets and preparation of project proposals for funding.
  • Develop and implement strategies for revenue generation from the work of the department by way of digital platforms and other means.
  • Represent and promote the research interests of the organization, adding to the body of knowledge through the publication of reports and papers, delivery of presentations, and by encouraging and identifying opportunities for research staff and partners to do the same.
  • Build relationships and partnerships with tourism research organizations and entities regionally and internationally to encourage the exchange of research data, market intelligence, tourism publications, et and to maximize the synergies to be gained through collaboration and cooperation in areas of research that are mutually beneficial.
  • Represent the organization as a thought leader through participation in industry events, media engagements, workshops, conferences, meeting and other engagements.
  • Stay abreast of industry developments; emerging trends; and advancements in data analytics, artificial intelligence, and other relevant technologies to enhance the efficiency and effectiveness of CTO’s research and the research process.
Qualifications and Requirements

Qualifications and Requirements:

Must possess advanced skills in research including a track record for producing and presenting tangible deliverables, in a timely and acceptable fashion.

Specific skills and qualifications include:

  • Forward thinking and able to identify opportunities for innovation and growth, with a strong understanding of research methodologies and market analysis and the ability to apply such knowledge to the tourism research landscape.
  • Strong technical background and understanding of research, including market knowledge and expertise in modeling, analysis of data and forecasting, enabling the provision of guidance and supporting the decision-making process.
  • Excellent communicator who can effectively convey technical information to both technical and non-technical audiences while being skilled in listening and providing feedback to team members.
  • Ability to inspire and motivate their team, providing guidance, feedback and support as required.
  • Demonstrated record of initiative and problem-solving abilities; open to change and new ideas; willingness to embrace new technologies and approaches; and pivots when required.
  • Computer skills, particularly with Advanced Statistical Software (e.g. SPSS) and Microsoft Office suite of applications.
  • Ability to foster CTO member relationships that lend to the smooth coordination of regional tourism research systems.
  • Excellent oral and written communications skills in English. Proficiency in another language would be a valuable asset.
  • Knowledge of the regional and international tourism industry.

Minimum qualifications for the position include a Bachelor’s Degree in Economics, Statistics, Social Sciences, Tourism or a relevant field and ten (10) years’ working experience in research and market intelligence, especially related to tourism, including at least five (5) years at a senior professional level.

The Director must also possess an ability to think strategically, delegate responsibility, build consensus and communicate effectively at the highest level with governmental agencies and senior tourism practitioners across the region as well as internationally, and advocate effectively in an organization that caters to a diverse membership with varying needs. The Director must work closely with the CTO’s IT department in the development and execution of activities and programmes that are related to the work plan of the research department.

Interested candidates must supply a letter of interest and curriculum vitae which includes the names of two persons, with their contact information, who can act as references. Applications can be made by mail, fax, electronically or submitted by hand to the Profiles Caribbean Inc. in Barbados. All applications must be addressed as follows:

Application for the post of Director of Research

Attention Peter Downes, CEO

Profiles Caribbean Inc., Belmont Road, P.O. Box 687, St. Michael, Barbados


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Deadline: 27th February 2024 at 4:00 p.m.

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View Request for Proposals – CTO Events Special Projects Coordinator


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Deadline: Friday, 29th February 2024 by 4:00 p.m. Atlantic Standard Time 

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View Terms of Reference – Sustainable Tourism Technical Consultant


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View full vacancy notice.


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Deadline: Friday 1st March 2024.

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View St. Kitts vacancy notice – Chief Marketing Officer.