Responsibilities

• Strategic Positioning and Direction

1. Develop and implement the TCI Board of Tourism’s Strategic Marketing Plan with an aim at increasing local and overseas investment and leisure and corporate travel to the TCI.
2. Manage the activities of the TCI Board of Tourism through excellent leadership. Position the TCI Board of Tourism as the leading promotional body in the area.  Develop and maintain the high quality of TCI’s tourism products and services.
3. Execute a leadership role for hospitality and tourism industry with respect to destination marketing, and other core activities of the Board of Tourism.
4. Promote an excellent public image and draw awareness to TCI’s tourism assets, programs, events, cultural, community and tourism resources.
5. Oversee the development of annual advertising plans, creative messaging, and media buys.
6. Direct the collection of market research and statistical data, and general visitor information; ensure distribution of market research and statistical data to relevant sources.
7. Work closely with all tourism stakeholders to facilitate the expansion of tourism in the Turks and Caicos Islands.

• Destination Marketing

1. Market TCI as a tourism destination to stimulate economic development; attend consumer and trade shows; oversee familiarization trips, site visits and sales missions in collaboration with relevant stakeholders.
2. Build and maintain positive working relationships with Tourism Stakeholders, Government Agencies, and Community Groups; enhance Belonger participation and ownership in the tourism industry.
3. Oversee the development and distribution of brochures, marketing, advertising and other collateral materials.

• Promotions and Public Relations

1. Promote TCI as a tourism destination that is the sought after destination in the region.
2. Ensure that collateral materials are appropriately created and distributed to provide the most positive image of TCI tourism.
3. Increase the visibility of the TCI in the media and through public relations with timely placed articles through sought after publications to ensure that a continued relationship and goodwill is in the marketplace, at all times.

• Product Development

1. Identify new tourism products based on market and consumer research; maintain and enhance existing tourism products in keeping with the Board of Tourism’s annual product development plan.
2. Develop materials to promote the various tourism products in the TCI
3. Liaise with the Board, Government Departments, Non-governmental Organizations, the Private Sector and other relevant entities to execute Product Development plans and activities.

• Fiscal Responsibility

1. Develop and manage annual budget of the organization, operating within established budgetary guidelines as set forth by the Board of Directors.
2. Provide monthly/quarterly/annual reports on tourism activities to the Board, and keep the Board updated and informed on matters of relevance.
3. Prepare annual reports and make presentations on the economic impact of tourism within the Turks and Caicos Islands.
4. Identify sources of financing for marketing, product development, training and other core activities of the organization.

• Other

1. Comply with the policies, procedures and guidelines of the TCI Tourist Board.
2. Perform other duties as directed by the Chairman of the Board.

REQUIRED QUALIFICATIONS, EXPERIENCE, COMPETENCIES AND SKILLS

• A Bachelor’s Degree in Tourism, Public Relations, Marketing or a related field with a minimum of 10 years’ experience in the travel/tourism industry, or an equivalent combination of education and experience.
• Five or more years’ experience managing staff in a public sector environment with tourism management experience.
• Management experience with ability to supervise others.
• Ability to represent the Board of Tourism at the highest levels of interaction.
• Considerable knowledge of TCI’s tourism products and services, with the ability to administer all aspects of tourism programs.
• Knowledge, skill and ability to develop and implement marketing and strategic plans.
• Ability to maintain effective relationships with the Board of Directors as well as local and international tourism sector stakeholders and partners in the public and private sector.
• Ability to develop, coordinate and evaluate travel and tourism promotional activities.
• Proficiency in MS Office software, Word, Excel and PowerPoint.
• Ability to communicate effectively both in written format and oral presentation.
• Excellent social and interpersonal skills.
• Good health and high energy level.

WORK ENVIRONMENT

Self-managed in a results driven environment.
A dynamic work environment.
Interface with relevant government ministries and departments and tourism private sector entities.
Ability to travel extensively, and at short notice.
Goal accomplishment within an environment of change and flux.
Work hours may extend to evenings, weekends and holidays.

SALARY:

Salary for this position is commensurate with qualifications and experience.   For consideration please submit the following documents to [email protected]  or submit to The Chairman, Turks and Caicos Tourist Board, Providenciales, Turks and Caicos Islands:

Cover Letter
Current Resume
Two (2) reference letters
Current Police Record
Resident Status

Only persons shortlisted for an interview will be contacted in this regard