Theme: “Recognizing the Media: Honouring Top Caribbean Stories”
Date: Thursday, 22 August, 2019
Despite the ever-changing faces of media, travel writers and photographers remain critical to helping the region tell the Caribbean tourism industry story. With social media having radically altered the way people consume news, platforms such as Facebook, Instagram, Twitter, Snap Chat and YouTube, as well as blogs and vlogs have increasingly become important vehicles through which we reach consumers. Therefore, travel journalists are using fresh and innovative ways to communicate effectively, reaching a broader audience via more creative means.
The Caribbean Media Awards celebrate the very best in Canadian travel journalism and reward the individuals, organisations and destinations that produce and present exceptional work. In keeping with social media trends and our objective of recognising all media, this year we have added yet another category, the I Have Influence award for best campaign by an influencer.
The closing date for entries is Friday 7 June, 2019.
The shortlist will be announced on or about 12 July following a rigorous and robust judging process.
The winners will be revealed at the Media Day luncheon on Thursday 22 August, 2019.
Awards will be presented to journalists from US and Caribbean-based media, in the following categories:
I Couldn’t Have Written It Better Myself
- Best Feature Article in a Canadian-based Consumer Newspaper
Been There, Wrote That
- Best Feature Article in a Canadian-based Consumer Magazine
Inner Circle King/Queen
- Best Feature Article in a Canadian Trade Publication
- Best Photograph in Conjunction with a Feature Article
- Best Feature Broadcast
Virtual Visitor Award
- Best Feature in an Online publication not including blogs
Up the Social Ladder
- Best Social Media Marketing Campaign by a CTO Member Country
Look, I’ve Gone Social
- Most Outstanding Social Media coverage of an event or activity by a Canadian journalist
I Have Influence
- Best Executed Travel Influencer Campaign that has delivered results based on agreed objectives
Me Too! I Rediscovered Home!
- Best Feature by a Diasporan Journalist in Canadian Media
Oh My Word, I Blogged!
- Best Caribbean Travel Blog Posting by a Canadian blogger
- TERMS AND CONDITIONS
- The closing date for entries is Friday 7 June 2019. Please ensure you complete your entries by this date. Entries must be received by 11:59 p.m. Pacific Standard Time on Friday 7 June. Entries received after that time will not be accepted.
- Please complete all sections of the form. Incomplete entries will not be accepted.
- Please ensure you read the criteria for the awards category you are entering. Entries entered in the wrong category will not be judged.
- All completed entries will be acknowledged online at the time of submission. If you do not receive a confirmation email, please contact Johnson JohnRose at [email protected]
- The CTO shall not accept any responsibility for loss or damage of any entry.
- The judges’ decision is final and no correspondence or discussion will be entered into or feedback given regarding the selection of short-listed nominations or winners.
- The CTO reserves the right to shorten entry titles for the purpose of the winners’ trophies. Please try and keep your entry title concise and to the point.
- The CTO reserves the right to extend the closing deadline, amend categories or not award categories should the standard of entries received not reach the required standard.
- Contact Johnson JohnRose at [email protected] if you need further advice.
- SELECTION CRITERIA
The judging panel will feature leading professionals in marketing, communications, advertising and digital, who will judge the submissions based on the criteria outlined below.
- Only entries submitted by CTO government members, their public relations agencies or qualified media shall be eligible.
- Submissions by Canadian-based journalists who contribute to foreign-based media are eligible.
- Minimum circulation for newspaper or magazine entries is 20,000
- All entries must have been published or broadcast in the 2018 calendar year.
- Only one entry per person per category will be accepted.
- Entries must be submitted by Friday 7 June, 2019.
- All submissions must be made online at https://ctomediaawardscanada2019.pgtb.me/wPpvCg#&gid=1&pid=1
- Submissions should showcase creativity and thoughtful knowledge of the Caribbean and have a provocative story angle.
- Award recipient agrees to allow his/her winning work to be published in part or in whole on onecaribbean.org, www.caribbeantravel.com, www.CaribbeanWeek.com and/or on the CTO’s social media platforms.
- By submitting an entry, the participant grants the CTO an irrevocable, royalty free and perpetual license right to use without restriction and reproduce all submitted work, whether article or photo, including without limitation the copying, transmission, distribution and publication for display or promotion purposes. The participant will be credited every time the article or photo is used.
- By submitting an entry, the participant represents and warrants that he/she is the author of the article or photo entered for the award and shall defend and hold CTO harmless from any action, claim, loss, damage, liability and/or expense arising from or connected to the infringement of intellectual property rights or copyright with respect to the submitted work.
- The winner agrees to allow his/her photograph to be taken and utilised for publicity purposes.
- Awards will be presented on Thursday 22 August, 2019 at the Caribbean Tourism Awards Luncheon in Toronto
- Where the selection criteria herein stated have not been met, the entry shall be disqualified.
- GUIDELINES FOR SUBMISSION
- Only entries submitted by CTO government members, their public relations agencies or qualified journalists shall be eligible.
- No fee is required to submit.
- Entries must be submitted in the following formats via https://www.transferbigfiles.com/dropbox/2019CTOCanadaMediaAwards
- Print (newspaper and magazine) entries must clearly show the name of the publication, the date of publication, the title(s) and the name(s) of the journalist(s).
- Broadcast entries must include name of entity that broadcast the piece, the date and time of broadcast and the names of the producer(s) and presenter(s).
- Eligible participants may enter as many categories as they wish but may not submit more than one (1) entry per category.
- For the Golden Mic (Best Broadcast Feature), where an entry is a series or serial, only one programme from the series or serial shall be submitted.
- Entries will not be accepted after the stated deadline.
Print: A scanned copy from the publication(s) in pdf or jpeg and, where possible, a web link.
Broadcast: A copy of the script (to include transcript of the SOTs and lead ins) and a digital link to the feature.
Photo: One jpg copy of the photograph AND one electronic copy of the publication (to include the photo) in which the photograph appeared, in pdf or a link to the story (with photo).
Online: A link to the feature.
Social: A description of the campaign/coverage together with documentary support – a collage of photos, links, etc., in jpeg, png or pdf
Influencer: The brief, the objectives and goals of the campaign or activity to include any KPI’s agreed to measure its success; how the campaign was planned and what collaboration took place; the creative/innovative methodologies used; and how the KPIs were met or exceeded .
- JUDGING PROCESS
- The CTO’s communications department shall scrutinize all entries upon receipt and tabulate for the judging process those entries which meet the selection criteria and adhere to the submission procedures.
- The CTO shall appoint a panel of judges and shall designate from among them a Chief Judge.
- The size of the judging panel and its modus operandi shall be determined solely by the CTO.
Criteria for the judging of entries shall be:
- Content – Relevance, accuracy, cohesiveness of material and adherence to journalistic standards.
- Structure & Form – Relevance of topic, clarity, pace, structure (introduction, development and conclusion), presentation of information & ideas.
- Title – Relevance of title, conciseness & clarity.
- Quality of Language – Use of language, quality of syntax, quality of sentence structure.
- Originality – Originality of ideas, ability to spark audience’s curiosity, boldness, creativity.
Additionally, criteria for the social media awards shall include:
- Best representation of the Caribbean/destination as an attractive region/destination to travel to
- Best representation of the destination featured
- Best promotion of the key unique selling points of the destination featured
- Originality of the piece and overall a great campaign, feature, video or blog
- For the best influencer award, entrants must submit a summary of the brief, the objectives and goals of the campaign or activity, any KPI’s agreed to measure the success of the campaign, how the campaign was planned and what collaboration took place, any research undertaken, tools and technologies used and challenges that were overcome, the methodology used use executing the campaign, and how it satisfied the KPIs
- Judges reserve the right to re-allocate entries into another category if deemed appropriate
- Depending on their assessment of the standard of entries, the judges may withhold awards in any category as they see fit. They may also ascribe “Special Mention” (without award) to an entry where warranted.
- Decisions of the judges shall be final.