Caribbean Tourism Professionals Receive Certification in Sustainable Tourism Destination Management

BRIDGETOWN, Barbados (22 Feb. 2022) – Close to 20 senior tourism professionals from the region are now certified in sustainable destination management after completing a six-course programme designed by the George Washington University International Institute of Tourism Studies through a partnership with the Caribbean Tourism Organization (CTO).

The programme, which exposes the participants to practical tools that facilitate the successful planning, development, management and marketing of sustainable tourism destinations and businesses, also presents them with the opportunity to improve their professional standing, expand their industry network, and deepen their understanding of tourism’s ability to contribute to environmental, social and economic goals.

Already, nearly 50 participants from CTO member countries, including permanent secretaries and directors of tourism, have completed at least one of the six-course online programme, 18 of whom have completed the full curriculum.

“We are pleased to see how this partnership with the International Institute for Tourism Studies, which was envisioned to equip tourism professionals across our membership with the skills needed to move the sector into the future, has been embraced by so many,” said Faye Gill, the CTO membership services director and the programme lead at the CTO. “We congratulate everyone who has enrolled in the professional certificate course on the success achieved and we look forward to seeing even more of our tourism leaders take up the challenge to broaden their knowledge and build on their expertise.”

Also commenting on the success of the collaboration, Seleni Matus, the institute’s executive director, said: “We are thrilled with the broad success of our partnership with the CTO through which we jointly offer a professional certificate in sustainable tourism destination management. Many tourism directors are graduates, as are professional staff from destination organisations throughout the region.  Because tourism is critically important to Caribbean economies, George Washington University is committed to working closely with the CTO to introduce new professional development programmes that will aid Caribbean nations in tackling relevant industry issues such as visitor management, product development and climate change adaptation.”

Each of the six self-managed, expert-led courses is offered over a one-week period. The six core courses include an introduction to sustainable tourism, destination management, destination marketing, product development, destination investment and finance and destination policy and planning.  Students must complete the six online courses to earn a sustainable tourism destination management certificate.

The certificate programme will be offered in three-course sets twice in 2022, with the first course scheduled to begin in June and the second in October.

About the George Washington University International Institute of Tourism Studies 

For more than 30 years, the International Institute of Tourism Studies has been a global leader in tourism education, research, and consulting. We are helping to build a sustainable industry that balances visitor interests with destination well-being by providing guidance and support to community development and governance projects around the world. We also offer professional certificate programs in cultural heritage tourism, destination management and event management to prepare the next generation of doers, leaders and thinkers in these growth fields.

For more information on the GW International Institute of Tourism Studies, please visit https://business.gwu.edu/research/IITS and follow GW IITS on Facebook and LinkedIn.

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