CTO News

Caribbean Week NY 2018 Kicks Off Business Sessions with Tourism Industry Workshop, June 4

NEW YORK, NY (16 May 2018) – Delegates from National Tourist Offices, government agencies and other trade representatives, will explore winning sales techniques during the Caribbean Tourism Industry Workshop as part of Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). The event will take place Monday, 4 June 2018, from 9 a.m. – noon at the Wyndham New Yorker Hotel (481 Eighth Avenue).

Facilitated by Steve Lang, CEO of Mon Cheri Bridals LLC, and themed “Employing Successful Sales Strategies,” the highly-anticipated event will help attendees identify their company’s sales style and learn when and how to modify it to become effective converting sales to profits. Lang will highlight the “must do’s” of an effective sales person, including a positive attitude, creative preparation, consistent performance and possessing unwavering confidence in their product.

Attendees will learn how to develop and tell their company’s story in a way that attracts prospects and converts them to customers. The workshop will also walk attendees through the process of building an effective sales calendar that takes advantage of all available opportunities.

For more information or to register, click HERE.

Lang is a marketing and sales guru responsible for the successful launch and sales of over $5 billion worth of products and services throughout his 30-year career. Holding an MBA in Marketing and Finance, Lang worked for major Fortune 500 companies before creating Mon Cheri, one of the world’s largest manufacturers of wedding gowns, social occasion dresses, prom and children’s dresses.

One of the keys to Lang’s success is his belief that successful sales practices can be learned to dramatically improve the end result. He has crafted a sales training course for owners and sales staff at the 10,000 retail establishments that sell Mon Cheri products. His seminar success has resulted in his being invited to be a visiting lecturer at Syracuse University in New York and Drexel University in Pennsylvania. One of his major accomplishments was a sales and business modeling tool he created in conjunction with the Wharton School of Business at the University of Pennsylvania.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the reenergizing and rejuvenating power of Caribbean wellness. During the week-long event (June 3 – 8), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

Posted in: 2018 News, Blog, Caribbean Week

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