Archive for 2026 News

Caribbean Week in New York Returns with Strong Regional Leadership Presence

NEW YORK (May 26, 2026) — Governor Albert Bryan Jr. of the U.S. Virgin Islands, British Virgin Islands Premier Dr. Natalio Wheatley, and Caribbean Tourism Organization (CTO) Chairman and Barbados Minister of Tourism and International Transport Ian Gooding-Edghill will lead a high-level delegation of Caribbean tourism ministers, commissioners and directors at Caribbean Week in New York 2026.

The premier industry event returns to New York starting Monday, June 1, coinciding with the beginning of Caribbean American Heritage Month. Organized by CTO, this year’s gathering is being held at InterContinental New York Times Square under the theme “One Caribbean: Infinite Experiences.”

tourism officials photo

“Caribbean Week in New York is a critical platform for collaboration, strategy development and celebration of our region’s tourism industry,” said CTO Secretary-General Dona Regis-Prosper. “We are delighted to welcome Governor Bryan, Premier Wheatley, Minister Gooding-Edghill and senior tourism leaders from across the Caribbean as we highlight the strength, resilience and infinite potential of our destinations.”

Governor Albert Bryan Jr., the ninth elected governor of the U.S. Virgin Islands, will deliver remarks at the Opening Ceremony on Monday, June 1. He will be joined by ministers, commissioners, directors of tourism and senior industry executives from across the region for a full week of strategic meetings, workshops, networking and special events.

Premier Wheatley will participate in a highly anticipated session titled “Around the Caribbean in 60 Minutes” with the CTO Council of Ministers, while Minister Gooding-Edghill will deliver the opening keynote address.

The program features strategic discussions on tourism leadership, marketing strategies, airlift development, inclusive tourism, sustainability and the next generation of Caribbean tourism innovation. Additional highlights include an all-day marketing conference, Caribbean Media Awards, CTO Foundation Scholarship Awards Luncheon, the launch of CTO TV, a media and travel trade marketplace, an allied members showcase breakfast, and the official launch of a new supply-side initiative for Caribbean tourism.

Caribbean Week in New York 2026 is supported by the following sponsors:

Platinum Elite: United States Virgin Islands

Gold Elite: Antigua & Barbuda, British Virgin Islands

Gold: The Bahamas, St. Kitts

Silver: Global Ports Holding, Grenada, Sandals, SITA

Bronze: Barbados, Sojern, Travel & Adventure Show, Trove Tourism Development Advisors

Contributing Sponsors: Bay Gardens Resorts, Carnival Corporation (in partnership with Acordis International Corp.), Diamonds International, Expedia Group, Sunrise Airways, Travel Unity, TRÈFLE (British Virgin Islands), Virgin Voyages

Regional Nex-Gen Tourism Showcase Partners: Inter-American Development Bank, Royal Caribbean

Posted in: 2026 News, Caribbean Week

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Redefining Caribbean Luxury: How Destinations Can Attract the Global One Percent

 

plane near island

A strategic perspective on how branding, experience design, and digital presence can shape the Caribbean’s appeal to the world’s most discerning travelers.

Private Arrival: How the One Percent Experiences the Caribbean

For The One Percent, the journey is as important as the destination. Private aviation has become an essential part of how this audience experiences the Caribbean, offering not only convenience, but complete control over time, privacy, and access.

The Caribbean holds a unique position in this landscape. Its geography of islands, secluded coastlines, and exclusive enclaves makes it particularly suited to private jet travel. For high-net-worth individuals, the ability to move seamlessly between destinations, often within a single itinerary, creates a level of freedom that commercial travel cannot replicate.

Private aviation enables direct access to destinations that are otherwise less connected, unlocking a more intimate and curated experience of the region. Smaller airports, private terminals, and tailored ground handling services contribute to a journey that feels effortless from departure to arrival.

Beyond logistics, the experience itself reflects a broader expectation of lifestyle. Privacy, discretion, and personalization are fundamental. Travelers seek environments where every detail is considered, from arrival protocols to villa transfers, yacht connections, and bespoke itineraries designed around their preferences.

This creates an opportunity for Caribbean destinations to further refine their positioning. By aligning infrastructure, hospitality, and services with the expectations of private jet travelers, destinations can elevate their appeal to a highly valuable audience. Integration between aviation, luxury hospitality, real estate, and yachting ecosystems becomes essential in delivering a cohesive experience.

The Caribbean is not simply a destination for the one percent. It is a region that can define what seamless, elevated travel looks like. Through a thoughtful approach to access, service, and experience design, it can continue to attract and inspire this exceptional audience.

 

charley baouminaCharley Baouamina
Founder & CEO

Charley Baouamina is the Founder & CEO of Charley SIGNATURE, a global luxury branding agency, and creator of The One Percent, a media platform dedicated to high-end travel, hospitality, and UHNW audiences.

LinkedIn: Charley SIGNATURE LinkedIn
Instagram: Instagram: @charleysignature

Posted in: 2026 News, Allied Member Insights, Blog

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The Caribbean This Summer: Four Trends Every Traveler Is Chasing

ciic pr blog image

 

From Blue Mind escapes to Gen Z rediscoveries, here’s why the Caribbean is the destination story of summer 2026.

Something is shifting in how people plan their summer travel. After years of chasing bucket-list places and Instagram-famous locations, travelers are now asking different questions: Will I feel restored when I leave? Will my family actually connect? Is there somewhere just as beautiful that hasn’t been overrun yet? The Caribbean has always been the answer and in summer 2026, travelers are catching up.

Wellness travel is leading the surge. Fueled by the science of Blue Mind, the restorative mental state triggered by being near water, travelers are seeking ocean-centered wellness experiences that go far beyond the spa.

The most effective approach for hotels isn’t a spa package with ocean views. It’s building the water experience itself into the wellness narrative, think guided ocean meditations at dawn, free-diving instruction as a mindfulness practice, paddleboard yoga at sunrise, or beachside sound healing. These are the bookable moments that make headlines and drive conversions.

Multigenerational travel is reshaping the family summer trip. Grandparents, parents, and children are traveling together with a shared appetite for culturally immersive, genuinely memorable experiences. Multigenerational travel is not a niche, but a dominant force reshaping how resorts design programming, how destinations craft packages, and how PR teams pitch family stories.

The key insight is that these travelers are not looking for a kids’ club while adults relax separately. They’re looking for shared experiences that create lasting family memories across every generation simultaneously.

Europe’s over-tourism crisis is sending travelers looking for alternatives and destination dupes are having a major moment. With Santorini capping cruise ships and the Amalfi Coast managing pedestrian traffic, the Caribbean’s uncrowded beaches, authentic local culture, and accessible pricing have never been a more compelling sell.

And Gen Z is arriving. According to Google Flights, destinations like St. Maarten and Dominican Republic are among this summer’s trending international destinations. This generation isn’t chasing the Millennial resort experience, they’re going deeper, seeking local character, cultural authenticity, and the feeling of having discovered something real.

Knowing the trends is the starting point. Here’s how Caribbean destinations and hotels can convert them into measurable results this summer. Lead with water. Every wellness pitch this summer should center the ocean or coastline experience.

Design for the whole family. Multigenerational groups are the highest-value summer booking segment. Ensure your property or destination has a clear answer to the question every family is asking: what does everyone do?

Meet Gen Z where they are. This generation doesn’t want to be marketed to; they want to discover. Give them the local details, the off-the-beaten-path access, and the authentic cultural moments that make them feel like insiders.

 

amy sedenoAmy Sedeno, VP & Partner, Strategic Development, CIIC PR

Amy Sedeno brings over a decade of hospitality PR experience with a rich journalism background, leading CIIC PR’s travel, tourism, food & beverage, consumer, and hospitality divisions.


https://www.linkedin.com/in/amysedeno
https://www.linkedin.com/company/ciicpr
@ciicpr Instagram

Posted in: 2026 News, Allied Member Insights, Blog

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CTO to Launch Scholarship Fund for Caribbean Women in Tourism

NEW YORK (May 17, 2026) — The Caribbean Tourism Organization (CTO) will launch a new scholarship fund dedicated to empowering the next generation of Caribbean women in tourism at its Caribbean Women in Tourism Leadership Dinner & Awards on June 1.

Titled “From Her to Her: From Today’s Female Leaders to Tomorrow’s Tourism Stars,” the program will provide annual support for a promising female student from the Caribbean pursuing studies and a career in tourism. All proceeds from the June 1 event will directly fund the scholarship through the CTO Foundation.

The dinner and awards ceremony at the InterContinental New York Times Square during Caribbean Week in New York will honor leading female luminaries in Caribbean tourism. Honorees will include ministers and directors of tourism from across the region, recipients of the Secretary-General’s Distinguished Service Awards, and inductees into a new Hall of Fame designation recognizing outstanding leadership.

“As the first female secretary-general of CTO, fostering opportunities for women in tourism is both a professional priority and a personal passion,” said Dona Regis-Prosper, CTO secretary-general. “This scholarship embodies the spirit of mentorship, legacy and opportunity. We are investing in the talent that will shape the future of our region’s most vital industry.”

Jacqueline Johnson, Chairman of the CTO Foundation, added: “This initiative effectively captures the spirit of mentorship and the legacy we aim to build. The CTO Foundation team looks forward to a successful launch and to supporting the next generation of Caribbean women leaders in tourism.”

Valued partners, including Virgin Voyages, Diamonds International and TRÈFLE, have already committed support, with Antigua and Barbuda Tourism Authority sponsoring the dinner event. The initiative reflects a broader commitment to gender equity and leadership development across Caribbean tourism.

The Caribbean Women in Tourism Leadership Dinner & Awards is part of Caribbean Week 2026 celebrations. Tickets are US $199 per person. Space is limited and registration for the dinner closes on Friday, May 22.

Caribbean Week in New York is supported by the following sponsors:

  • Platinum Elite: United States Virgin Islands
  • Gold Elite: Antigua & Barbuda, British Virgin Islands
  • Gold: The Bahamas, St. Kitts
  • Silver: Sandals, Global Ports Holding, SITA
  • Bronze: Barbados Tourism Marketing Inc., Sojern, Travel & Adventure Show, Trove Tourism Development Advisors
  • Contributing Sponsors: Diamonds International, Expedia Group, Travel Unity, TRÈFLE (British Virgin Islands), Virgin Voyages
  • Regional Nex-Gen Tourism Showcase Sponsors: Inter-American Development Bank, Carnival Corporation, Royal Caribbean

For more information about the dinner and awards, visit https://forms.gle/m5cmQBVaT5hir2sp7.

Posted in: 2026 News, Blog, Caribbean Week

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Jamaica to Host 2nd CTO Air Connectivity Summit Next February

ANTIGUA AND BARBUDA (May 15, 2026) — Jamaica will host the second annual Caribbean Tourism Organization (CTO) Air Connectivity Summit in Kingston on Feb. 23, 2027, building on the success of this year’s inaugural event in Bermuda and aiming to advance regional air travel amid ongoing global challenges.

Tourism Minister Edmund Bartlett made the announcement while speaking at the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace in Antigua on Thursday.

“The summit will provide strategic insight for regional planning,” Minister Bartlett said. “Jamaica will use that as a means not only of bringing airline partners together, but also to engage in some cerebration … some thinking around the future of air connectivity in our region, which is so important.”

ed bartlett and dona regis-prosper

The Jamaican tourism leader noted the timing will coincide with heightened focus on resilience, coming just one week after the United Nations-designated Global Tourism Resilience Day on Feb. 17 — an initiative Jamaica championed.

The summit follows the first CTO Air Connectivity Summit held Feb. 24, 2026, in Hamilton, Bermuda. That event drew ministers and directors of tourism, airline executives, airport leaders and industry stakeholders to address capacity gaps, high taxes and fees, and the need for stronger intra-regional and long-haul services.

In her summit wrap-up remarks, Rosa Harris, chair of the CTO Airlift Committee and director of tourism for the Cayman Islands, described air connectivity as “our oxygen” and “an economic lifeline” for the region.

“If we can’t get off the island, we can’t develop business, we can’t feed our people,” Harris said. She highlighted two major milestones achieved: delivery of the CTO Airlift Study by ASM and the successful hosting of the inaugural summit.

Harris emphasized data-driven route development, noting the study showed steady traffic growth alongside capacity gaps in Europe and key South American markets — specifically Italy, Argentina, Chile and Brazil — with strong potential for new direct services.

Destinations were encouraged to build credible business cases for airlines, de-risk new routes through collaborative marketing, optimize existing infrastructure before expanding, and reduce reliance on high taxes and airport fees that hinder intra-Caribbean travel.

“Competition is our fragmentation — we must expand our collective marketing power,” Harris quoted Sint Maarten Deputy Prime Minister and Minister of Tourism Grisha Heyliger-Marten. Calls were made for a shift from competition to collaboration, stronger alignment among ministries of finance, immigration and tourism, interline agreements, and ensuring adequate and diverse accommodations while carefully managing seat capacity.

The Bermuda summit also produced a memorandum of understanding between CTO and Airports Council International – Latin America and the Caribbean to strengthen aviation-tourism collaboration.

Dona Regis-Prosper, CTO secretary-general and CEO, said sustained momentum is critical. “Hosting the 2027 summit in Jamaica will allow us to translate the insights from Bermuda into concrete actions — forging new partnerships, addressing persistent challenges in airlift and strengthening the One Caribbean vision for resilient, connected growth,” she said.

She will be heading to Jamaica soon to meet with Director of Tourism Donovan White to advance plans for the event which will focus on building credible business cases for airlines, optimizing infrastructure, expanding interline agreements and diversifying source markets.

It comes as the region grapples with geopolitical headwinds while celebrating gains from South America, which saw a 23.7% rise in arrivals to the Caribbean in 2025, reaching 2.4 million visits.

Separately, Saint Lucia will host the inaugural CTO Latin American Market Summit on May 5-6, 2027, with a strong focus on improving air connectivity to that fast-growing market.

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