Archive for Caribbean Recovery

CTO Guardedly Optimistic about Summer Travel

BRIDGETOWN, Barbados (20 July, 2020) –  With the 2021 summer season under way, there is increasing evidence in the marketplace that pent-up demand is roaring back much earlier and at a much quicker pace than forecasters had predicted. At the same time, the Caribbean Tourism Organization (CTO) is encouraged by the data from our member countries, who have worked tirelessly to contain the coronavirus and reopen their economies.

Although on the surface, a 60 per cent decline in the first quarter of 2021, compared to the same period last year, may not seem encouraging, a closer examination would suggest that the Caribbean is beginning to reverse the slide which began at the end of March 2020.

This is being demonstrated by a decrease in the levels of decline which the Caribbean has been recording for the past fifteen months. The first quarter of 2020 was the last period of regular levels of travel, when 7.3 million international overnight visitors (tourist arrivals) visited the region. In January and February 2021, arrivals to the region declined by just over  71 per cent when compared to the same two months last year. However, the 16.5 per cent drop in March 2021 compared to March 2020 is an indication of a level of reversal of the trend of declining numbers of tourist arrivals.

The data collected from twelve destinations reporting tourist arrivals for April 2021 shows that each of these destinations registered growth, when compared to April 2020, when tourism activity was curtailed globally. Similarly, tourist arrivals bounced back in the destinations reporting data for May. It must be pointed out, however, that the number of stay-over visitors is still below the corresponding levels in 2019.

Recent statements made by key aviation players for whom the Caribbean is an important market, have been encouraging. During our recent series of online discussions, both the CEO of British Airways, Sean Doyle, and the VP of sales for the Caribbean at American Airlines, Christine Valls, spoke of the high levels of interest in travel to the region. In fact, Ms. Valls indicated that the Caribbean has been booming for American Airlines, with an average 60 per cent load factor by late May 2021, and that the airline planned to have more daily flights to the region this summer than it did in 2019. American Airlines told the CTO this week that it added five new routes to the Caribbean this summer, with a sixth to be added in November – and will serve 35 destinations in the Caribbean.

Based on these indicators, the CTO is guardedly optimistic about the prospects for summer travel, and for the rest of the year into 2022.

It is recognised that any optimism must be tempered by the fact that new COVID-19 cases are rising rapidly in both the UK and the US, two of the Caribbean’s major source markets. These are signs that the virus remains a major threat which can quickly reverse any progress we have made.

Posted in: 2021 News, Blog, Caribbean Recovery, Corporate News

Leave a Comment (0) →

Strong 4th Quarter Performance Signals Tourism Recovery

Roseau, Dominica – (February 01, 2019) The months of October to December 2018 produced arrivals of 22,178 from all source markets, representing 35.3 % of total stay-over arrivals for the year which stood at 62, 828. This is an increase of 95% over the same period in 2017. Increases were registered at 91%, 113% and 78% respectively during the last three months of the year compared to 2017.

The quarter also represents a marginal increase of 0.9% over the same period in 2016. November 2018 was the first month to show an increase over the same month in 2016, with an increase of 15.6 % over November 2016. Arrivals amounted to 5,271 which is the highest arrivals for that month over the past 12 years of reported data, representing a record for the destination in that regard. December figures showed that the upswing continued, registering a 6.7 % increase over December 2016 arrivals.

The year-end figure of 62, 828 visitor arrivals, represents a 13% decline over 2017 figures of 72, 228. This performance surpassed the projections given for countries which had suffered a natural disaster of the magnitude of Hurricane Maria during the previous year, as expected declines are normally in the vicinity of 30%. In addition, the 2018 numbers represent only a 20% decline over 2016 arrivals which is also of significance.

The focus of DDA’s marketing and product development efforts for the past year was to provide current information on available product and communicate pertinent updates to all relevant publics.

Timely updates on the destination’s positive recovery efforts and stories of optimism were communicated to all relevant publics, internal and external to Dominica. Vicky Chandler, DDA’s Destination Marketing Manager indicates “We embarked on an aggressive communications strategy which saw the development of a separate website specific to destination updates; awareness and discount campaigns and a concerted effort in our Press outreach globally, hosting media from all of our main source markets and communicating outward via social, digital and print media to potential consumers as well as to our travel trade network.”

The cruise season was modified as a result of the passage of Hurricane Maria resulting in an 88% decline in arrivals in the first 6 months of 2018 vs same period in 2017.   However, there was a major improvement in cruise arrivals during the last two (2) months of the year.  The destination also recorded Cruise visitor arrivals in July, August, & September for the first time in 5 years which contributed to a total of 134,469 arrivals in 2018, a 14.4%  decline over 2017 (154,040).”

Minister for Tourism and Culture, Hon. Robert Tonge opines, “These figures are the direct result of the cumulative efforts of Team Dominica in many different aspects of the destination’s recovery. The government’s investment in site rehabilitation and enhancements along with the celebratory season which started with the exciting WCMF in October, through to Reunion and the 40th Anniversary of Independence in November were key drivers of interest among our loyal Diaspora market and friends of Dominica. The recorded figures augur well for the future of the industry and the people of Dominica on the whole.”

For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.DiscoverDominica.com, see Dominica’s updates on the tourism sector post Hurricane Maria: www.dominicaupdate.com, follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.

Posted in: 2019 News, Blog, Caribbean Recovery, Destination News

Leave a Comment (0) →