Archive for Caribbean Week

CTO’S Caribbean Media Awards 2024 to Celebrate Excellence in Journalism

NEW YORK (April 18, 2024) – The Caribbean Tourism Organization (CTO) has announced the return of its Caribbean Media Awards, the prestigious honor given to journalists and influencers whose work has significantly contributed to the promotion of Caribbean tourism.

The awards ceremony, set to spotlight outstanding media contributions from the United States and the Caribbean, is scheduled to take place amidst the vibrant celebrations of Caribbean Week in New York, from June 16 to 21, 2024.

Submissions from public relations agencies, member countries, and the journalistic community are welcome.

“We’re thrilled to bring back the Caribbean Media Awards,” stated CTO Chairman Kenneth Bryan, who serves as Minister of Tourism and Ports for the Cayman Islands. “These awards are not just about recognizing excellence, they are a testament to the enduring spirit of the Caribbean and its vibrant culture. Our goal is to spotlight the stories that capture the heart of the Caribbean, stories that inspire, inform and engage audiences worldwide. It’s a celebration of the impactful narratives that contribute significantly to our tourism landscape.”

Entries are sought in the following award categories:

Best Feature Article or Story: Recognizes excellence in long-form storytelling (print or online) that provides in-depth analysis, compelling narratives, and unique perspectives on Caribbean culture, history, etc.

Best News Reporting: Honors exceptional reporting of breaking news, events, or issues of significance to the Caribbean region that demonstrates accuracy and journalistic integrity.

Best Podcast/Radio: Celebrates excellence in podcasting/radio reporting, whether itʼs storytelling, interviews or discussions offering engaging and informative Caribbean content.

Best Photojournalism: Celebrates impactful visual storytelling through photography, capturing the essence of life in the Caribbean region, from daily life to cultural events, natural landscapes, or social issues.

Best Video Production: Honors outstanding video production, including broadcast news segments, short films, or online video content that showcases the richness and diversity of Caribbean culture, people and landscapes.

Best Social Media Campaign: Recognizes innovative and effective social media campaigns (by journalists or influencers) that engage audiences, raise awareness, or promote positive change on issues relevant to the Caribbean region.

Best Personal Immersive Story: Highlights a feature story that demonstrated time in the destination, integration and deep exploration of off-the-beaten-path in a destination.

Diaspora Journalist of the Year: Honors members of the Diaspora community who impact tourism in the Caribbean region through their storytelling.

Emerging Journalist of the Year: Spotlights the achievements of up-and-coming journalists, reporters or content creators who have demonstrated exceptional talent, potential and commitment to excellence in Caribbean media.

Only entries submitted by CTO government members, their public relations agencies or qualified media shall be eligible.

Minimum circulation for newspaper or magazine entries is 20,000 (1,000 for Caribbean media).

All entries must have been published or broadcast in the 2023 calendar year.

Only one entry per person per category will be accepted.

Submissions should showcase creativity and thoughtful knowledge of the Caribbean and have a provocative story angle.

Criteria for the judging of entries shall be:

● Content – Relevance, accuracy, cohesiveness of material, adherence to journalistic standards

● Structure & Form – Relevance of topic, clarity, pace, structure (introduction, development and conclusion), presentation of information and ideas

● Title – Relevance of title, concision, clarity

● Quality of Language – Use of language, quality of syntax, quality of sentence structure

● Originality – Originality of ideas, ability to spark audienceʼs curiosity, boldness, creativity

Entries that do not meet the selection criteria will be disqualified.

Depending on their assessment of the standard of entries, the judges may withhold awards in any category as they see fit. They may also ascribe “Special Mention” (without award) to an entry where warranted.

Decisions of the judges shall be final.

Entrants are required to submit their contributions at https://bit.ly/caribbeanmediaawards by the deadline of May 8, 2024.

For questions or further information, contact caribbeanweek@marketplaceexcellence.com.

Posted in: 2024 News, Blog, Caribbean Week

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Celebrating Caribbean Tourism: Caribbean Week in New York, June 16-21, 2024

NEW YORK (April 5, 2024) – The Caribbean Tourism Organization (CTO) has announced the return of the much-anticipated Caribbean Week in New York, from June 16 to June 21, 2024.

“The CTO’s flagship event is returning to New York City with an exciting agenda that offers an immersive examination of the vibrant culture, innovative technology, and influential figures shaping the future of Caribbean tourism,” reported Dona Regis-Prosper, Secretary-General and CEO of the 25-member intergovernmental organization.

2024 marks a significant milestone for the CTO, celebrating its 35th anniversary under the theme “Connecting the Globe, Celebrating Diversity”.

Held during Caribbean-American Heritage Month, the week begins with a church service, setting a reflective and spiritual tone for the days ahead, during which delegates will dive into the evolving landscape of digital marketing technologies. The agenda includes the popular Caribbean Media Marketplace, the return of the Caribbean Media Awards, and a celebration of cricket, recognizing the region’s role as host of the ICC Men’s T20 Cricket World Cup.

Caribbean Week will cover the CTO’s business proceedings – including meetings of the Board of Directors and the Council of Ministers and Commissioners of Tourism – and will put a spotlight on the work of the CTO Foundation and the recently launched Jean Holder Scholarship. A special session on artificial intelligence will underscore the organization’s commitment to innovation.

Women’s empowerment will be at the forefront with a leadership breakfast and awards ceremony, coupled with a Juneteenth commemoration to honor the contributions and resilience of, and synergies between the African American community and the Caribbean Diaspora. In addition to featured discussions around the airline and cruise industries, attendees will benefit from educational sessions on sales strategies and media engagement.

CTO Chairman Kenneth Bryan is enthusiastic about the upcoming event: “Caribbean Week in New York isn’t just an event; it’s a landmark engagement to celebrate the Caribbean’s vibrant, diverse and resilient spirit. As we celebrate our 35th anniversary, we’re especially excited to highlight the innovative strides we’re making in digital marketing, AI, and women’s empowerment. I am also pleased to see the return of the Caribbean Media Awards. This week is an incredible opportunity to showcase the Caribbean, not only as a premier tourist destination, but as a region of forward-thinkers and cultural ambassadors.”

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Caribbean Week in New York Comeback a Success

NEW YORK (June 13, 2023) – Kenneth Bryan, Chairman of the Caribbean Tourism Organization (CTO), described the first post-pandemic Caribbean Week in New York as a success as public and private sector leaders and stakeholders addressed priority issues impacting the region during various meetings and activities.

The week’s events in New York comprised business meetings; an informative tourism marketing forum, during which speakers examined current travel trends and future projections for the region’s main economic driver; and a bustling Media Marketplace, where officials shared travel and tourism updates with the members of the working press.

Speaking at a press conference on the final day of Caribbean Week, Chairman Bryan, who also serves as the Minister of Tourism and Ports for the Cayman Islands, stated that the CTO was committed to continuing the development of research, knowledge, and information. This approach is intended to guide its members on “how best to be effective in the tourism industry, but also to help us market what we do as a region.”

A critical issue discussed during the ministerial meetings was the persistent problem of sargassum washing up on the region’s beaches, damaging foreshores and negatively impacting tourism. Suggesting the phenomenon was caused by global warming, Bryan stated that the CTO was endeavoring to identify strategies to manage the onslaught of the malodorous seaweed, such as implementing preventative measures or collecting the sargassum for positive uses.

Air connectivity was a significant point of discussion for the assembled tourism directors, ministers, and commissioners of tourism. Bryan acknowledged the challenges destinations are facing due to the high costs associated with airline operations, saying “There’s no easy solution.” In addition to dialogue with the World Bank, CARICOM and the Caribbean Development Bank, studies are underway to explore solutions for financing increased connectivity in the short- and medium-term.

Chairman Bryan revealed that destinations with their own airlines, such as the Cayman Islands and the Bahamas, “are trying to work on ways of helping our brothers and sisters with connectivity.”

During the meeting, the CTO officially welcomed Bermuda back as its 25th member. Chairman Bryan expressed his ambition to increase the membership to 30. The CTO recently celebrated the U.S. Virgin Islands’ return to its fold.

Discussing the organization’s financial condition, Bryan reported improvement as member countries and territories continued to recover from the impacts of the COVID-19 crisis. Many destinations, he noted, were performing better than they were in 2019 with average daily rates “through the roof”. “So our finances are back (on stream),” he said, enabling the organization to restructure and adapt its marketing strategies to the evolving landscape.

“Marketing today is totally different than it was even five years ago,” Bryan asserted, citing strategies such as leveraging influencer marketing and using artificial intelligence to maximize arrivals and revenue.

Bryan disclosed that the CTO is also exploring ways to augment revenue through data sharing and data research. Furthermore, progress has been made in identifying a candidate to fill the position of Secretary General and the Chairman said he anticipates an announcement in the near future.

During the week, some member countries hosted independent events and gatherings with strategic partners, travel trade stakeholders and members of their diasporas, leveraging their presence in The Big Apple to strengthen those critical relationships.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com.

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on FacebookTwitterLinkedIn and Instagram to be part of the conversation.

Posted in: 2023 News, Blog, Caribbean Week, Corporate News

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CTO, CBU Forge Partnership to Showcase Caribbean Week in New York

NEW YORK (May 29, 2023) – The Caribbean Tourism Organization (CTO) and the Caribbean Broadcasting Union (CBU) have announced a joint partnership, which will have as its first action amplification of the coverage of the highly anticipated Caribbean Week in New York, scheduled to take place from June 5 to 8, 2023.

This strategic collaboration between the CTO and CBU aims to create a platform for showcasing the latest developments and trends in the Caribbean’s vital tourism industry, reaching regional and international audiences through content sharing and distribution.

Under the agreement, the collaborative will leverage CBU’s extensive media broadcast and digital network spanning 20 countries to disseminate tourism updates and interviews with key stakeholders, including ministers, commissioners, directors of tourism, and other participants during the week’s activities.

“By providing insights into the initiatives led by Caribbean tourism leaders, this partnership will offer viewers within and beyond the region a comprehensive understanding of the ongoing efforts to revive and strengthen the Caribbean’s tourism industry,” said Neil Walters, Acting Secretary General of the CTO.

Dr. Claire Grant, President of the CBU, expressed her enthusiasm about the collaboration, stating, “This partnership allows us to showcase the rich diversity and allure of the Caribbean to our vast audiences. We are thrilled to work alongside the CTO to promote the region’s tourism industry and foster engagement with the media.”

Caribbean Week in New York, organized under the auspices of the CTO Foundation, will be an exceptional occasion to highlight the vibrant Caribbean culture, encourage networking within the tourism industry, and promote thought leadership. The event will feature a dynamic lineup of events and business meetings, including sessions with the CTO Executive Committee, Board of Directors, and Council of Ministers and Commissioners. These discussions will center around critical issues shaping the direction and growth of Caribbean tourism, facilitating robust and strategic dialogue.

Throughout the week, attendees can look forward to a Welcome Cocktail Reception hosted by CTO Allied Members, and a Tourism Industry Marketing Conference to explore the latest trends in destination growth.

The CTO will also host a press breakfast and the popular Media Marketplace, enabling Caribbean countries to engage with close to 50 trade, consumer, and diaspora media.

Funds raised during the week will contribute to scholarships and grants for Caribbean students in the region and the diaspora.

More than 20 CTO member countries and territories will be in attendance, demonstrating their collective commitment to rebuilding the region’s largest source market.

For more information about Caribbean Week in New York, please visit caribbeanweek.com

About the Caribbean Broadcasting Union

The Caribbean Broadcasting Union (CBU) is a not-for-profit association of public service and commercial broadcasters in the Caribbean, reaching over 4.8 million people in the region. As a regional institution, it facilitates discussion and analysis that assist in policy formulation on major integration issues. For more information, visit www.caribroadcastunion.org.

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Henry Harteveldt to Deliver Keynote Address at Caribbean Week, New York

NEW YORK (May 19, 2023) – Renowned travel industry analyst Henry Harteveldt will keynote the highly anticipated Caribbean Tourism Organization (CTO) Tourism Industry Marketing Conference, scheduled to take place during Caribbean Week in New York from June 5-8, 2023.

Harteveldt, a widely respected travel industry analyst and founder of Atmosphere Research Group, an independent and unbiased travel industry strategic research and advisory firm, will keynote the conference on “A Changed Traveler; A Changed Airline Industry: Understanding Both”. With his extensive knowledge and expertise, Harteveldt will provide valuable insights into the shifting landscape of traveler behaviors and the evolving airline industry.

The theme of the marketing conference, to be held on Wednesday, June 7 at the Martinique New York on Broadway in midtown Manhattan, is “Tourism Industry Resurgence in a Whole New World”.

From capitalizing on changing dynamics and building awareness in new markets, this conference, held under the auspices of the CTO Foundation, offers valuable insights into current industry trends with discussions covering destination performance, leading strategies, the impact of artificial intelligence, and Caribbean tourism success stories.

Following the keynote, a panel discussion will examine “Capitalizing on the Changing Dynamics of Today’s Traveler”, and will emphasize the importance of an integrated approach that aligns marketing, product development, and technology to enhance the visitor experience. Panelists include moderator Susan Black, CEO of Susan Black Associates LLC; Danny Cohanpour, CEO of Trove Tourism Development Advisors; and Sindy Diab, Vice President of Travel Performance Data at MMGY.

The panel discussion entitled “Building Awareness and Driving Growth in New Markets” will explore the opportunities presented by market expansion and diversification in the Caribbean. Sarah Glover, Vice President of News & Civic Dialogue at WHYY News; Dawit Habtemarian, Global Tourism Reporter at Skift; and Henry Zamarripa, Latin America and Emerging Markets Executive, will shed light on attracting visitors from the Gulf states, Latin America, and the African American market. Melissa Noel, an award-winning, New York-based Caribbean-American reporter and media entrepreneur, will moderate the session.

The final panel on “The Winning Formula: Success Stories from the Caribbean” will highlight the remarkable post-pandemic recovery of the Caribbean tourism industry. Tourism ministers who will drive the discussion include CTO Chairman Kenneth Bryan, Minister of Tourism and Ports for the Cayman Islands; St. Lucia’s Deputy Prime Minister and Minister for Tourism, Ernest Hilaire; Joseph Boschulte, Commissioner of Tourism of the United States Virgin Islands; Ruisandro Cijntje, Minister of Economic Development of Curaçao; and Josephine Connolly, Minister of Tourism of the Turks & Caicos Islands. John Peters, Founder of Strategic Partnership Advisors, will moderate this panel discussion.

Peters will also deliver a feature address, providing an insightful exploration of post-pandemic travel trends, with a focus on the potential impact of artificial intelligence on future trends.

Caribbean Week’s Tourism Industry Marketing Conference promises to be a pivotal event for industry professionals seeking to navigate the evolving landscape of travel and tourism.

Funds raised during Caribbean Week will go towards scholarships and grants for Caribbean students in the region and the diaspora.

Caribbean Week in New York sponsors include Bahamas Ministry of Tourism, Investments and Aviation; Cayman Islands Department of Tourism; interCaribbean Airways; Jamaica Tourist Board; Tobago Tourism Agency Limited; and United States Virgin Islands Department of Tourism.

2023 partners include the Caribbean Broadcasting Union, MMGY, Strategic Partnership Advisors, Susan Black Associates LLC, and Trove Tourism Development Advisors.

For more information about Caribbean Week 2023, please visit caribbeanweek.com.

 

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