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New York To Wake Up To Caribbean Wellness During Enhanced Caribbean Week 2018 From 2-8 June

NEW YORK, NY (26 March 2018) – Caribbean Week New York (#CWNY18) will have a special feel this year as the city of over 8.5 million people gets a taste of the re-energising and rejuvenating power of Caribbean wellness.

During the weeklong event the wellness theme will be incorporated into many of the bespoke activities, including a trade show and educational forum for travel agents on Tuesday 5 June to better prepare them to sell the Caribbean as a wellness and rejuvenation destination.

Caribbean Week New York is the largest regional tourism activity in the New York area. Artistes, performers, celebrity chefs, investors and other strategic partners join government officials and the media as all converge on the Big Apple for a week of festivities designed to raise awareness for the Caribbean’s diverse tourism industry and provide opportunities for member destinations to promote their individual products and services.

Ministers, directors of tourism, national tourist office representatives and other tourism and hospitality officials will participate in meetings, seminars and other business development events to further enhance the Caribbean brand and provide necessary updates and critical support to the travel agents and press who influence key traveler demographics.

One of the key changes this year is the “Getting up Close & Personal with Top Journalists”, event, Caribbean Media Marketplace which is set to be even more effective with a refreshing morning schedule on Thursday, 7 June. The media will have an additional opportunity to network with tourism officials and industry executives later that evening with the expanded, Jamaica co-sponsored Caribbean Tourism Industry Awards Dinner. In addition to the traditional media categories, this year’s programme will recognize excellence and innovation in digital marketing and social media news coverage.

Caribbean Week New York culminates with a star-studded cultural celebration at the iconic Capitale in New York City for the annual Rum & RhythmTM Benefitthe Ultimate Food and Rum Experience in New York City – where the region’s top food and beverage talents will serve as flavour ambassadors for Caribbean gastronomy and mixology on Friday 8 June.

The week-long agenda of consumer and trade events includes:

Celebrity Chefs Programme
Multiple locations

The Caribbean is well known for its culinary diversity with a variety of gastronomic influences. Throughout the week, Caribbean celebrity chefs will prepare authentic Caribbean dishes at highly visible, upscale locations whose customers match the profile of Caribbean vacationers.

Tourism Industry Workshop: 9:00 a.m. – noon on Monday, 4 June

Wyndham New Yorker Hotel, 481 Eighth Avenue, New York City

NTOs and other government and industry representatives will receive valuable insights on “Employing Successful Sales Strategies” to increase confidence and performance.

Caribbean Diaspora Forum: 5:00 p.m. – 8:00 p.m. on Monday, 4 June

Wyndham New Yorker, 481 Eighth Avenue, New York City

The Caribbean Diaspora Forum engages New York’s vibrant Caribbean-American community as unofficial brand ambassadors and gives it a powerful voice via stimulating dialogue between members of the Caribbean Diaspora, regional tourism officials and other industry and civic leaders.

Trade Show and Educational Forum for Travel Agents: 5:30 p.m. – 9:00 p.m. on Tuesday, 5 June

Wyndham New Yorker, 481 Eighth Avenue, New York City

Provides travel retail professionals with tools and information to keep the Caribbean’s diverse product at the forefront of the warm weather vacation industry with a focus on wellness and rejuvenation to aid in the planning of travel experiences that soothe the mind, body and spirit.

Caribbean Students Colloquium: 5:30 p.m. – 8:30 p.m. on Wednesday, 6 June

Wyndham New Yorker, 481 Eighth Avenue, New York City

Co-sponsored by Academy Engraving with a focus on Sustainable Tourism Development, the Caribbean Students Colloquium will see “Students Taking Centre Stage” in a programme designed to serve as a catalyst for creativity while engaging future tourism leaders of the Caribbean.

Caribbean Marketing Conference: 8:00 a.m. – noon on Wednesday, 6 June
Wyndham New Yorker, 481 Eighth Avenue, New York City
Scott Wiseman, President of Travel Impressions, will return to join other experts offering insights on cutting-edge trends and best practices for innovatively developing and marketing niche tourism sectors with an emphasis on wellness travel.

CTO Press Conference: 8:30 a.m. – 9:30 a.m. on Thursday, 7 June

Wyndham New Yorker, 481 Eighth Avenue, New York City

Members of the press will learn about the latest developments originating from the CTO Board of Directors meeting along with Caribbean tourism performance data and forecasts predicting future growth in the region.

Caribbean Media Marketplace: 9:30 a.m. – noon on Thursday, 7 June – NEW TIME

Wyndham New Yorker, 481 Eighth Avenue, New York City

A broad section of television, radio, print and digital media will gather to network with top representatives from CTO-member governments and the private tourism sector, including high-level tourism officials and industry executives who will be on-hand to showcase their respective brands and influence the media narrative on the regional tourism industry.

Caribbean Tourism Industry Awards Dinner: 6:30 p.m. – 10:00 p.m. on Thursday, 7 June

Wyndham New Yorker, 481 Eighth Avenue, New York City

An expanded awards programme will feature a more prestigious dinner presentation honoring journalists and influencers who have made an impact on Caribbean tourism. With digital media radically altering the way information is shared on social platforms, this expanded event will recognize journalists who utilize innovative ways to communicate the allure of the Caribbean as well as destinations that develop successful campaigns to attract visitors to the region.

Rum & RhythmTM Benefit: 6:30 p.m. – 11 p.m. on Friday, 8 June

Capitale, 130 Bowery Street, New York City

The CTO Foundation will celebrate the diverse sights, sounds and flavours of the Caribbean at the 7th annual Rum & RhythmTM Benefit – “The Ultimate Food and Rum Experience in New York City” – and the signature flagship event of Caribbean Week New York open to the public with tickets on sale at the early bird rate of $80 until 31 March 3l.  Participants will enjoy authentic Caribbean entertainment as they sample the region’s cuisine in support of a scholarship program for Caribbean nationals pursuing studies in tourism, hospitality and language training. Click here for more information or to purchase tickets.

For more information on Caribbean Week events contact the Caribbean Tourism Organization at 212-635-9530. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/

Sponsorship opportunities are available. For more information on exhibiting at any of the Caribbean Week events or to learn about sponsorship opportunities, click here or contact the Caribbean Tourism Organization at 212-635-9530.

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

 

Posted in: 2018 News, Blog, Caribbean Week

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New Categories Added For Caribbean Travel Media Awards

BRIDGETOWN, Barbados, 5 March, 2018 –   Two new categories have been added to this year’s Caribbean Travel Media Awards to be presented by the Caribbean Tourism Organization (CTO) during Caribbean Week New York.

Both awards are for social media and are among changes for this year’s Caribbean Tourism Industry Awards programme.

This year the CTO introduces the Up the Social Ladder award for best social media campaign by a member country and the Look, I’m Going Social award for most outstanding social media coverage of an event or activity in, or about, a CTO member country by a journalist or influencer.

In addition, for the first time ever the awards will be presented at a dinner, after being a luncheon event from its inception.

“Social media has become an important tool in the coverage of tourism, and both our members and the media are increasingly using the various platforms to tell compelling Caribbean stories. Therefore, we believe now is the time to introduce these awards to make the categories of awards more reflective of the ways the public consumes information,” said Sylma Brown, the head of the CTO New York office, which organises Caribbean Week New York.

“The decision to make it an evening event came after feedback from our members, who felt this was one way of giving the awards programme the stature it deserves,” Ms. Brown added.

During the Caribbean Travel Industry Awards Dinner, the CTO will also present its Lifetime Achievement Award, the allied members’ Jerry, Allied and Special Recognition Awards will be presented, and Jamaica will hand out its Marcia Vickery and Marcella Martinez awards. Tickets are US$250 per person or US$2250 for a table of ten.

The following are the categories for this year’s Travel Media Awards to be presented to journalists from US and Caribbean-based media:

I Couldn’t Have Written It Better Myself

  • Best Feature Article in a US-based Consumer Newspaper

Been There, Wrote That

  • Best Feature Article in a US-based Consumer Magazine

Inner Circle King/Queen

  • Best Feature Article in a US-based Trade Publication

Oh Snap!

  • Best Photograph in Conjunction with a Feature Article

Golden Mic

  • Best Feature Broadcast

 Virtual Visitor Award

  • Best Feature in an Online publication not including blogs

Up the Social Ladder

  • Best Social Media Marketing Campaign by a CTO Member Country

Look, I’ve Gone Social

  • Most Outstanding Social Media coverage  of an event or Activity by a journalist or influencer

Me Too! I Rediscovered Home! 

  • Best Feature by a Diasporan Journalist in US or Caribbean Media

No Anansi Story!

  • Best Feature by a Caribbean-based  Journalist that appeared in Caribbean-based media

Oh My Word, I Blogged!

  • Best Caribbean Travel Blog Posting

The deadline for receiving entries is Friday 6 April at 11:59 Pacific Standard Time.

The blog award is given to the person voted as having written the best travel blog posting about the Caribbean or any CTO member country. The winner is decided by public vote.

Bloggers are asked to enter via the following link: https://ctobesttravelblog2018.pgtb.me/z5k1wp. Voting begins on Monday 9 April at 12:01 a.m. Eastern Standard Time and ends on Friday 18 May at 11:59 p.m. PST.

All other entries must be submitted in the following formats via https://caribmediaawards.pgtb.me/dDmC8s.

Caribbean Week New York, which takes the sights, sounds, tastes, colours and attributes of the Caribbean to the vibrant American city, takes place from 2-8 June, 2018.

Posted in: 2018 News, Blog, Caribbean Week, Media Awards

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CTO Investment Guide Distributed in Toronto and at Caribbean Business Events

TORONTO, Canada , 21 November, 2017 – The Caribbean Tourism and Hospitality Investment Guide, a bi-annual publication of the Caribbean Tourism Organization (CTO), was distributed during Caribbean Week in Toronto to Canadian entrepreneurs, business organizations and Diaspora leaders.

Caribbean Week activities in Toronto and Montreal run from November 10-17.

The Investment Guide showcases a wide range of investment opportunities in the tourism and hospitality sector in CTO member states and lists incentives that Caribbean Governments are offering to attract new business.

The publication was distributed at the recent Caribbean Hotel Investment Conference and Operations Summit (CHICOS) in Bermuda and is available to delegates at this week’s Miami Conference on the Caribbean organized by Caribbean Central American Action (CCAA).

Tourism Ministers from across the region and selected companies and business organizations received copies of the publication during Caribbean Week events in New York.

The publication includes information on the performance of the region’s tourism industry with highlights from the CTO Secretary General Hugh Riley and Acting Director of Research Ryan Skeete. It also provides an outlook for the region’s hotel sector.

The Investment Guide highlights new investments in the region’s tourism and hospitality sector including properties in The Bahamas, Barbados, Antigua and Barbuda, Jamaica, Saint Lucia, Grenada, Turks and Caicos Islands and the Cayman Islands.
“The Caribbean has a strong competitive advantage due to our natural and physical resources, and is ripe for new hotel and tourism infrastructure projects. There are opportunities for investments in airports, seaports and shopping centres, as well as unique tourism products such as outfitting heritage sites with modern technology and clean energy sources,” CTO Secretary General Hugh Riley said.

The Investment Guide is produced by Marketing, Communications and Investment Promotion Specialist, Sandra Ann Baptiste, who heads Florida-based Carigold Signature.

“CTO member countries are also seeking investment to expand the medical tourism and health and wellness sectors. There are investment opportunities for new restaurants and cafes, sports tourism facilities and new convention centers, yachting and marine services, new attractions, river and land transportation services, and to develop the creative industries,” Baptiste said in the editorial.

The Investment Guide is one of the projects of the New York-based CTO USA Inc. office headed by Sylma Brown Bramble.

The publication will be available on www.onecaribbean.org for a minimal fee.

Posted in: 2017 News, Blog, Caribbean Week, Corporate News

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The CTO Declares 2018 The Year of Wellness And Rejuvenation In The Caribbean

TORONTO, ON, 14 November, 2017 –   The Caribbean Tourism Organization (CTO) has declared 2018 the Year of Wellness and Rejuvenation in the Caribbean.

The CTO’s secretary general Hugh Riley announced the theme for next year at a news conference here on Monday 13 November, as part of the programme for Caribbean Week Canada 2017.

With wellness and rejuvenation being important aspects of the Caribbean tourism product offering, the CTO is encouraging member countries and private sector partners to plan and organise events and activities around the theme that will appeal to consumers, travel agents and tour operators.

“For those who focus on renewing body and spirit, the options are virtually endless; from beachfront workouts and yoga retreats, to wellness resorts and spa treatments, the notion of being rejuvenated in the Caribbean is one more reason to let us pamper you in 2018,” the secretary general said.

“The region’s diverse tropical landscape with mountain ranges, valleys and volcanoes, provide excellent opportunities for a variety of ages and physical abilities. Individual trekking, group hiking, health walks, fun-runs, marathons and a range of water-based health-related activities are held throughout the year in our CTO member-countries.”

The global wellness sector is a $3.72 trillion industry, according to the Global Wellness Institute, a Miami, Florida-based non-profit-making organisation that provides global research and insight into the wellness industry.

The 2018 Caribbean Year of Wellness and Rejuvenation will be promoted through social media and traditional media channels and will create opportunities for travellers and holiday planners to share their experiences and ideas of how to welcome visitors to the region for wellness and rejuvenation.

Through the campaign, CTO, its member countries and private sector partners will highlight the Caribbean as the leading choice for wellness and rejuvenation.

At the briefing, Mr. Riley also announced that the Canadian market was a strong performer during the first half of 2017, with arrivals up by 6.4 per cent over the corresponding period last year, and is expected to continue to register growth this year despite the hurricanes which impacted about 25 per cent of CTO member countries.

“The Conference Board of Canada is predicting that decent capacity and relative value will support growth and expects a transfer of demand from affected destinations to unaffected countries, with the overall impact likely to be minimal,” he said.

In addition, the Conference Board of Canada predicts that Caribbean air lift from Canada will be stable, with capacity up by double digits to about a dozen Caribbean countries through to July, while several others showed strong growth of between five per cent and ten per cent.

Posted in: 2017 News, Blog, Caribbean Week, Corporate News

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Freelance Journalist Robert Osborne Wins Top Prize at CTO Travel Media Awards in Canada

CTO Travel Media Award winners with CTO secretary general Hugh Riley (left) and Saint Lucia’s minister of tourism Dominic Fedee (right). Missing from photo are Robert Osborne, Michele Petersen and Sarah Staples. Ms Staples will accept her award at the CTO’s media awards luncheon in Montreal on Friday.

TORONTO, ON, 13 November, 2017 –   A story about diving in the Cayman Islands has copped freelance journalist Robert Osborne the top award at the Caribbean Tourism Organization (CTO)’s Caribbean Travel Media Awards programme.

The article, From Cayman With Love, which appeared in Diver Magazine, captures Osborne’s experiences ten years after he had first visited the CTO member country.

It earned the experienced writer the Best of the Best award at today’s awards luncheon sponsored by Saint Lucia, at the Doubletree Hilton Toronto Downtown, part of the programme for Caribbean Week Canada organized by the CTO.

“A well-crafted travel story by a keen observer can entice, inspire, and literally transport the reader to the destination. Robert Osborne achieved that feat with his entry, From Cayman With Love. He returned to the Cayman Islands after 10 years to revisit some of his favourite dive sites and vividly shared his memories and his discoveries while taking his readers on a series of adventures under the water and on land,” said chief judge Tim Doyle, a Toronto-based writer, editor and media executive who helped drive the digital transformation of many of Canada’s major newsrooms, and who teaches journalism in the School of Communications, Media and Design at Centennial College where he co-ordinates undergraduate and postgraduate journalism programmes. Osborne was one of seven travel writers and photographers awarded today for their coverage of the Caribbean.

The winners of this year’s Caribbean Travel Media awards are as follows:

Been There, Wrote That – Best Feature Article In A Consumer Magazine

Robert Osborne – From Cayman With Love – Diver Magazine

I Couldn’t Have Written Better Myself – Best Feature In A Consumer Newspaper

Michele Petersen – Spotlight on Nevis: The Broadway Musical “Hamilton” Shines Attention on this Luxe Caribbean Hideaway – The Montrealer

Inner Circle King/Queen– Best Feature Article In A Trade Publication

Ann Ruppenstein – You’ll Never Be Blue in Colorful CURAÇAO  – Travel Courier

Virtual Visitor Award – Best Online Feature

Josephine Matyas – Dominica lets visitors stay active or chill out – thestar.com

Not Lost in Translation Award –  Best Feature by a Canadian Journalist that appeared in Foreign Media.

Mark Stevens – Seven Great Reasons to Visit Antigua & Barbuda – Caribbean Business and Travel

Oh Snap!– Best Photograph accompanying a feature 

Sarah Staples – Havana: Then, Now & Its American Future –  Luxe Magazine

Oh My Word, I Blogged! (Best Blog Post)

Reanna Khan – Ortinola Great House: Your source for Cocoa Goodness – Never See Come Sea.. This winner of this award was determined by voters in an online poll.

They Like Me, They Really Like Me – Best of the Best

Robert Osborne – From Cayman With Love – Diver Magazine

Organized by the CTO, Caribbean Week Canada 2017 combines business sessions and consumer-oriented events with Caribbean-inspired food, lively entertainment and networking opportunities.

The remainder of the Caribbean Week Canada 2017 agenda includes:

Toronto, Canada

  •  Trade Show and Educational Forum for Travel Agents: Tuesday, 14 November, 2017, 8 – noon., Improve Canada
  •  Tourism Industry Panel Discussion: Tuesday, 14 November, 2017, 12:30 – 3:30 p.m., Improve Canada

 Montreal, Canada

  •  Trade Show and Educational Forum for Travel Agents: Thursday 16 November, 2017, 5:30 – 9 p.m.  InterContinental Hotel
  • Media Marketplace: Friday, 17 November, 2017, 10:30 – 12:30 p.m., InterContinental Hotel
  • Media Awards Luncheon with National Tourist Offices: Friday 17 November, 2017, 12:30 – 2 p.m., InterContinental Hotel

For more information on any of the Caribbean Week Canada events contact the Caribbean Tourism Organization at 905-857-1986 or visit canada.caribbeanweek.com.

 

Posted in: 2017 News, Blog, Caribbean Week, Corporate News

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Grenada Born Social Justice Advocate Jean Augustine Honoured with CTO’s Highest Award

Jean Augustine (right) receives CTO Lifetime Achievement Award from CTO secretary general Hugh Riley (centre) while close friend Rita Cox (left) looks on.

 

Chef Raymond Chung (right) of Doubletree Hilton Downtown Toronto presents cash donation to CTO secretary general Hugh Riley

TORONTO, ON, 13 November, 2017 –  The Caribbean Tourism Organization (CTO) has bestowed its most prestigious honour on social advocate Jean Augustine.

The Grenada-born retired Canadian school teacher and politician was given the CTO Lifetime Achievement Award – the first person ever to be given this award in Canada – at a glitzy Caribbean Ball in Toronto on Friday evening.

“For your many years of passionate involvement in civic and diaspora activities, your extensive advocacy for education and social justice, your dedication to the development of the Caribbean and your leadership in investing in our youth by the establishment of the chair in education, community and Diaspora at York University; for these and other outstanding achievements which are symbols of your commitment to our youth, the African Caribbean community and all citizens, we honour you,” the citation said.

Ms. Augustine was a trailblazing politician and social activist, having worked her way from a nanny when she first arrived here in 1960, to become the most powerful black woman in the Canadian parliament.

She was the first black woman elected to the Canadian parliament and the first black cabinet minister, acting as Prime Minister Jean Chrétien’s trusted voice on committees and at international meetings and in Parliament when he was absent from the house of commons.

During her acceptance speech, the Ms. Augustine described how she once persuaded the Canadian prime minister to meet Caribbean leaders in the region instead of having them travel to Canada. That meeting was held in her country of birth, Grenada. She also described her battle to get the government to ease visa restrictions on Caribbean nationals, a battle she said she lost.

Prior to serving in parliament, Ms. Augustine was a school teacher and during her career in the teaching service she was an activist in Toronto’s Caribbean communities, volunteering with grassroots organizations to strengthen immigrant and women’s rights and to combat violence against women, drug abuse and poverty. In 1967, she served on the committee that helped organise the first Caribana festival, and in the mid-1990s she played a crucial role in establishing Black History Month in Canada.

“The Caribbean Tourism Organization’s Lifetime Achievement Award honours individuals who have made an outstanding contribution to society and who, by their example, have inspired at least one generation.  Ms. Augustine’s achievements have far exceeded those criteria,” the CTO said.

Ms. Augustine promised to place the award in a fitting location where it can be seen and appreciated by members of the public.

The honouree was introduced by her close friend Dr. Rita Cox, who shared compelling stories of Ms. Augustine’s advocacy on behalf of the region and her dedication to teaching.

The event was addressed by Ontario’s minister of education Mitzie Hunter, while minister of tourism, culture and sport Eleanor McMahon, who was unable attend, sent a message of welcome in which she described Caribbean Week Canada as “a wonderful way to celebrate our vibrant Caribbean-Canadian culture, which is such an important part of many communities in Ontario”.

“I invite everyone to take advantage of the opportunity to network and discover new and exciting ways to strengthen tourism ties between Ontario and the Caribbean. I would like to thank the Caribbean Tourism Organization, its partners and volunteers for their commitment to a sustainable tourism industry that contributes to the well-being of the people of the Caribbean,” she stated.

The Caribbean Ball, which was held at the Doubletree Hilton Downtown Toronto, was a fundraiser for the CTO’s hurricane relief fund and the CTO Foundation, the organisation’s scholarship programme which provides scholarships and grants to Caribbean nationals pursuing studies in tourism and hospitality.

During the event, the hotel’s wait staff presented over $1,000 to the CTO’s secretary general Hugh Riley, monies collected through their own fundraising efforts to help Caribbean countries that had been affected by hurricanes Irma and Maria.

Organized by the CTO, Caribbean Week Canada 2017 combines business sessions and consumer-oriented events with Caribbean-inspired food, lively entertainment and networking opportunities.  

The remainder of the Caribbean Week Canada 2017 agenda includes:

Toronto, Canada

  • Trade Show and Educational Forum for Travel Agents: Tuesday, 14 November, 2017, 8 – noon., Improve Canada
  •  Tourism Industry Panel Discussion: Tuesday, 14 November, 2017, 12:30 – 3:30 p.m., Improve Canada

 Montreal, Canada

  •  Trade Show and Educational Forum for Travel Agents: Thursday 16 November, 2017, 5:30 – 9 p.m.  InterContinental Hotel
  • Media Marketplace: Friday, 17 November, 2017, 10:30 – 12:30 p.m., InterContinental Hotel
  • Media Awards Luncheon with National Tourist Offices: Friday 17 November, 2017, 12:30 – 2 p.m., InterContinental Hotel

 For more information on any of the Caribbean Week Canada events contact the Caribbean Tourism Organization at 905-857-1986 or visit canada.caribbeanweek.com.

Posted in: 2017 News, Blog, Caribbean Week, Corporate News

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