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World Tsunami Awareness Day Videos

Today is World Tsunami Awareness Day and CTO has partnered with the United Nations Office for Disaster Risk Reduction Regional Office for the Americas and the Caribbean to produce a short video for information and awareness.

1 min video – English subtitles https://youtu.be/d5NTj_RWaiQ

5 min video – English subtitles. https://www.youtube.com/watch?v=HYeGO2aNg5k&feature=youtu.be

 

5 min video – Spanish subtitles https://www.youtube.com/watch?v=QpannwYnA-o&feature=youtu.be

1 min video – Spanish subtitles https://www.youtube.com/watch?v=-NaZQvxJwXw&feature=youtu.be

 

Posted in: 2018 News, Blog, Corporate News

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One of New York’s Finest Wine, Spirits and Food Festivals to Get a Special Caribbean Twist

~ For the first time ever, CTO member countries will participate in Toast of Brooklyn, while CTO Foundation will launch an auction at the 10 November event in Williamsburg ~

 

NEW YORK, NY (29 October 2018) – There will be a special Caribbean twist this year to one of New York’s finest wine, spirits and food festivals, the Toast of Brooklyn, which will be held on Saturday 10 November at the futuristic William Vale Hotel in Williamsburg, Brooklyn.

The organisers have revealed that a special feature of Toast of Brooklyn 2018 will be the promotion of Caribbean cuisine and tourism to the approximately 3,000 attendees, adding a unique Caribbean twist to a mainstream audience while maintaining an atmosphere of sophistication.

The Caribbean Tourism Organization (CTO) has been working with the organisers to secure the participation of member countries, which, at no cost to them, will be provided with a station from which their chefs will share samples of their signature dishes, although they will be required to pay a small fee should they wish to distribute promotional materials.

In addition, the CTO Foundation, which provides scholarships and grants to Caribbean nationals pursuing studies in tourism and related subjects, will launch an auction including Caribbean holidays at Toast of Brooklyn to help raise funds for the scholarship programme. The organisers have also chosen the CTO Foundation as one of the beneficiaries.

“Our choice of the CTO Foundation as a beneficiary of the 11th Annual Toast of Brooklyn event is in keeping with our objective of identifying organisations whose core principles are based on promoting academic achievement and leadership,” said Toast of Brooklyn founder Edmon Braithwaite.

“The promotion of these ideals is now more profound after witnessing last year’s natural disasters in the Caribbean. It is admirable that the CTO Foundation is committed to nurturing the young achievers of today to become the leaders of tomorrow in a very challenging and dynamic hospitality industry. We also believe that concomitant to our support of the CTO Foundation is the promotion of the rich, diverse Caribbean culture to the absorbing Brooklyn audience. We look forward to a great event and relationship.”

This expression of support to the foundation clearly demonstrates that companies and individuals from the Caribbean Diaspora are eager to contribute to its ideals by leveraging their contacts and providing access to their events in the marketplace to assist the CTO Foundation in meeting its objective, according to Sylma Brown who heads the CTO’ New York office.

“This is an excellent opportunity for the CTO and the foundation to liaise more directly with a young, upscale demographic with the propensity and means to travel to the Caribbean.  This is also an opportunity for us to invite them to support our activities during Caribbean Week New York,” Brown said.

“Thanks to Mr. Braithwaite for extending the invitation to the Foundation and providing us with one additional means of raising funds and promoting the region.”

Now in its 11th year, Toast of Brooklyn features a combination of global wines and spirits producers along with small batch boutique wineries and craft spirits. Exotic cuisine from world tourism hotspots, renowned chefs from the Food Network and local artisans also participate in this one-of-its-kind experience that capitalises on Brooklyn’s unique cultural diversity.

For further information on Toast of Brooklyn visit www.thetoastofbrooklyn.com or email [email protected].

Posted in: 2018 News, Blog, Corporate News, Scholarship Foundation

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Brand Specialist says HR can Unlock a Stronger Caribbean Tourism Identity

Managing Director of Blueprint Creative, Barbados, Ron Johnson will deliver masterclass on ‘Branding and HR Sitting in a Tree’ at CTO’s 9th Tourism HR conference in the Cayman Islands from 28-30 November 2018

BRIDGETOWN, Barbados (26 Oct. 2018) – A more globally competitive Caribbean tourism brand and stronger industry await if the power of human resource management is harnessed to enhance branding. That is the key message that Ron Johnson, the managing director of Blueprint Creative, Barbados, will deliver during the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018. The conference will be held under the theme ‘Building a Resilient, High-performing and Sustainable Caribbean Tourism Workforce for Global Competitiveness’.

Johnson will present a masterclass on ‘Branding and HR Sitting in a Tree’ on Friday 30 November.

“Taking an approach that branding starts on the inside of the organisation – not the outside – and having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage,” said Johnson.

Johnson and his team of brand specialists at Blueprint Creative work with chief executives, marketing teams and human resources departments to help solve their brand-related business challenges. He has advised clients in several industries, including energy, banking, insurance, convenience retailing, accounting and security. At the conference he will engage with educators, trainers, human resource managers and consultants, students, Caribbean tourism practitioners, policymakers, tourism development agencies and academicians.

The branding specialist, who describes HR professionals as ‘branding superheroes in disguise’, said it’s important to get the message across at the macro and micro levels.

“The potential gains for tourism include the ability for individual organisations in the industry to build stronger brands and stronger businesses; and collectively, the ability to build a much stronger industry and be able to compete more effectively on the global market,” Johnson said.

He warns that the consequences of not heeding the message could mean falling behind the rest of the world in areas such as branding, human resources, customer experience and overall competitiveness.

In the masterclass at the conference, Johnson will explain why branding must begin internally.

“Even the most clever advertising campaigns can be derailed by disengaged employees delivering poor customer service,” said Johnson. “Companies want customers to love their brands, but that won’t happen unless their employees love the brand first. It can be very dangerous for companies to try to build a strong customer-facing brand when they have a weak employee-facing brand.”

This will be one of two masterclasses at this year’s three-day intensive programme of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.

The CTO’s 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organisations. It also discusses pertinent issues impacting on, and relating to, the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.

The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech

“We believe this conference will help re-energise Caribbean Tourism HR professionals, inspiring them to focus on people initiatives which support an engaged, high performing and resilient workforce,” said Juliet Du Feu, Dart’s senior vice president of human resources.

For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/. And for a welcome message from minister of tourism Moses Kirkconnell, click here.

 

About The Cayman Islands

Located 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. To learn more about the Cayman Islands, please go to visitcaymanislands.com or www.divecayman.ky or call your local travel agent.

From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities – including snorkelling, diving, jet skiing, caving, and nature trails – and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion.

 

Posted in: 2018 News, Blog, Corporate News, HR Conference

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Caribbean Launches “The Rhythm Never Stops” Marketing Campaign

MIAMI (October 10, 2018) – Inspired by the Caribbean’s sounds and sights, the region’s leading tourism entities have joined forces to launch “The Rhythm Never Stops” – a vibrant marketing campaign enticing travelers to revel in the Caribbean’s incredible natural beauty, diverse cultures and hidden treasures.

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) unveiled the fruit of months of collaborative efforts to showcase the Caribbean in a new, dynamic digital campaign, which started on Wednesday, October 10.

Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display. It features the electronic dance music of “Lean On” by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify.

Hugh Riley, Secretary General of the Caribbean Tourism Organization, said the Caribbean aims to be the world’s most desirable tourism destination. “With the resilience of our people and the year-round nature of our product, we are determined to ensure that in the Caribbean ‘The Rhythm Never Stops’.”

“In undertaking this collaborative marketing thrust, we hope to reinforce the power of ‘Brand Caribbean’, definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean,” he said.

Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association, pointed out that, from Bermuda in the north to Barbados in the south, the region comprises more than 30 countries, territories and overseas departments, offering constantly evolving rhythmic segues for travelers.

“Visitors, past and present, have not been introduced to the offerings of our vast and diverse region. We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures,” he said, encouraging residents and visitors to experience more of the region’s rhythms.

The initial phase of the online campaign runs for 12 weeks. It highlights destinations such as The Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbor Saint Lucia, as well as Grenada and Trinidad & Tobago in the south.

Both CHTA and CTO will track results of the digital advertising and social media-sharing campaign and continue to encourage other tourism-related entities to get on board with their longer-term collaborations.

Click link for campaign video: https://youtu.be/yJlbu2Ig_m8

Phase two of the campaign will be announced soon.

For further information, visit www.caribbeantravel.com.

About The Rhythm Never Stops

The Rhythm Never Stops is a unique partnership between the Caribbean Hotel and Tourism Association and the Caribbean Tourism Organization. The campaign will operate in phases, with phase one made possible by Mastercard, Hilton Hotels & Resorts, Marriott International, the Saint Lucia Tourism Authority and Saint Lucia Tourism Enhancement Fund, Grenada Tourism Authority; Jamaica Tourist Board, Bahamas Ministry of Tourism, Martinique Tourism Authority, Cayman Islands Department of Tourism, and the Trinidad and Tobago Ministry of Tourism. The multifaceted awareness campaign calls attention to the rich diversity of the Caribbean – including its cultures, experiences and tourism products – and showcases that the entire region is thriving and open for business. For more information, visit www.caribbeantravel.com.

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Remarks by Hugh Riley Sec. Gen. CTO, State of the Tourism Industry Conference, Friday 5 October, 2018

I’m excited at the prospects for the CTO and the critical role it can play in unifying the Caribbean, not simply as a tourism destination, but as a people destined for greatness.

I’m convinced that a well-supported, well-funded, CTO can take its place alongside other venerable institutions to lift the people of the Caribbean to incredible heights that are attainable but not yet achieved.

The organisation’s leadership in tourism and its contribution to the development of our human resources will help drive strong economies and build reliable, competent and productive workforces and Caribbean populations that are ready to face an ever-changing global environment.

The CTO’s leadership was on full display this week through the experts we brought together to share insights into how we can better build a lasting and sustainable tourism sector that will benefit every individual, every community, every country in this region.

We dared to challenge the region to build better, not just the infrastructure, but the entire industry. We explored applicable recommendations for the use of technology, not only to improve the visitors’ experience, but our lot as a people. We boldly tackled controversial issues such as commoditizing our cultures without exploiting them and embracing the Caribbean as a region of roots.

We brought these issues to the forefront not because they’re popular, but because we are convinced they must be successfully addressed sooner rather than later, if we are to truly build a Caribbean tourism industry for the future.

And there’s no better way to shape the future than to involve our young people. There isn’t a single person among those who were in the room for yesterday’s youth congress, or among the approximately three thousand people who watched it live on the CTO Facebook page, who will disagree with me when I say we have some of the most creative, imaginative and smartest young people anywhere.

They are the ones who will be challenged to continue building the tourism industry on the foundation that has been laid by today’s leaders and yesterday’s pioneers. Based on the strength of their performances yesterday, I’m confident that the future of tourism is bright.

In this context, allow me to congratulate the youth congress winner, Jamaica’s Bryanna Hylton, as well as St. Maarten’s Kiara Meyers and Caroline Pain of Martinique, who placed in the top three.

I know you’d also like an update on our The Rhythm Never Stops campaign; I’m happy to advise that the campaign will be launched this coming Monday, thanks to the public- and private sector stakeholders who contributed to this important first phase.

On the region’s tourism performance, it has been a tale of two situations. On the one hand, we have robust growth in countries that were not affected by last year’s hurricanes.

On the other, we have seen dramatic decreases in arrivals to those hit by the storms, although the performances of these countries are steadily improving.

Of the 22 reporting destinations, 13 of them registered increases in tourist arrivals during the first half of the year, ranging from 1.7 percent to 18.3, while seven recorded decreases of between a negligible -0.3 percent and 71 percent.

The top performing destination during this period were Guyana at 18.3 percent, Belize at 17.1 percent, the Cayman Islands at 15.9 percent, and Grenada at 10.7 percent and the Bahamas at 10.2 percent.

These individual results substantiate the regional messaging of the openness of the destinations for business and the confidence in destinations to deliver quality experiences.

The performances of the key source markets varied considerably, with some destinations recording strong growth, while others registered declines.

In the US market, for example, while Jamaica reported growth of 8.4 percent, the Dominican Republic was up by 6.3 percent and 11 other destinations achieved growth, six of which were by double digits, the Caribbean received Seven million visits from the US during the first half of the year.

This was a 15.8 percent decrease when compared to the corresponding period last year, due mainly to a 54.6 percent fall in arrivals to Puerto Rico and decreases in arrivals to Cuba.

On the other hand, there was a new record in arrivals from Canada for this time of year, with 2.4 million overnight international tourists, representing a 4.7 percent increase.

Arrivals from Europe also increased, though marginally at 0.3 per cent, with three million tourists visiting the Caribbean during the first half of the year.

Belize led the way with 24.3 percent growth, followed by Guyana at 9.4% percent, Curaçao 6.2 percent and Saint Lucia at 4.5 percent. However, overall growth was impacted by steep falls in arrivals to Anguilla, Puerto Rico and Bermuda.

There was also a marginal decline of 0.5 per cent in cruise visits, although there are signs of improvement. Of the 23 reporting destinations, 15 realized improvement upon their 2017 performances with Trinidad & Tobago registering increases of 166 percent, St. Vincent & the Grenadines up by 84 percent and Martinique at 54.7 percent, leading on growth rates.

However, this was countered by declines of nearly 90 percent in the British Virgin Islands, Dominica was down by 88.4 percent, St. Maarten down 27.5 per cent, and the US Virgin Islands decreased by 22.5 percent. Puerto Rico, though hurricane-impacted, posted a 1.1 percent increase during the period.

The region’s competitive advantages of a diverse tourism product and safety and security are still intact. Destinations are rebuilding, and new tourism products and services are being restored daily in the destinations impacted by last year’s hurricanes.

Our research department anticipates an overall decline of between three and four per cent this year, but predicts a 4.3 percent increase next year.

Cruise, on the other hand, is projected to grow by five per cent to six per cent this year.

Let me take the opportunity to thank Minister Dionisio D’Aguilar, director general Joy Jibrilu and team at the Bahamas ministry of tourism, as well as our own CTO staff for working so hard to pull off a wonderful State of the Tourism Industry conference, and I thank you for your participation.

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Saint Lucia voted Chair of the CTO

NASSAU, Bahamas (2 October, 2018) – Saint Lucia has been voted in as chair of the Caribbean Tourism Organization (CTO), with the election today of its Minister of Tourism Dominic Fedee, ending the two-year term of the Bahamas, which ascended to the position in Barbados in 2016.

His election took place late this evening at the Atlantis, Paradise Island resort where the CTO held its annual general meeting ahead of the official opening of the State of the Tourism Industry Conference (SOTIC).

Following his election Mr. Fedee said he was humbled and proud that his colleagues had placed their trust in him. The new chairman also stated: “We have an opportunity to advance the strength of our collective purpose. We have to spare no effort to use our collaboration at the CTO level to help to advance the wider integration movement and the CTO can be seen in the same ilk as West Indies cricket and the University of the West Indies as success stories to unite the Caribbean further.

“The Caribbean is one of the strongest and one of the most iconic and aspirational travel brands in the world but also it is the most underutilised and the opportunity exists for us to ensure that we utilise the strength of the brand for the collective good of the destinations of the Caribbean.”

The Saint Lucian minister has named Tiffany Howard, the acting chief executive officer of the Saint Lucia Tourism Authority, as chairman of the CTO board of directors, since, according to the CTO constitution, the board chairman and the chairman of the Council of Ministers and Commissioners of Tourism must come from the same member country.

In addition to the election of the chairman, vice chairs were elected to serve on the executive committee of the board of directors to represent various sub-groups – Curacao, representing the Dutch Caribbean; Haiti representing the French Caribbean; Bahamas and Jamaica, representing the independent Caribbean Community countries and the Cayman Islands representing the British overseas territories. This committee will be completed with representatives from the private sector.

Today’s vote was in keeping with the CTO constitution which mandates that elections must be held every two years and that the chairman cannot serve consecutive terms.

This year’s conference at the Atlantis, Paradise Island resort is organised in collaboration with the Bahamas’ ministry of tourism and is sponsored by Martinique’s Aimé Césaire International Airport, Cititech Solutions, JetBlue and Delta Air Lines, with support from American Airlines, Bahamas Air, Caribbean Airlines and InterCaribbean Airways.

To view a short video clip of the new chairman, please click on the following link: https://bit.ly/2xPxQzB, and for more information on SOTIC, visit www.sotic.onecaribbean.org.

About the Bahamas

The Islands of the Bahamas have a place in the sun for everyone. Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining. The destination offers an easily accessible tropical getaway and provides convenience for travelers with preclearance through U.S. customs and immigration, and the Bahamian dollar is on par with the U.S. dollar. Do everything or do nothing, just remember It’s Better in The Bahamas. For more information call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.

Posted in: 2018 News, Blog, Corporate News, SOTIC

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