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Barbados Targetting Foodies For Summer With New Campaign

The Barbados Tourism Marketing Inc. (BTMI) has partnered with the Expedia Group to offer even more value and further enhance the Year of Culinary Experiences 2018 with a special summer campaign, ‘Brilliant Barbados: Year of Culinary Experiences’. The campaign places a strong emphasis on Barbados’ rich food history and rum as they promote the destination as the culinary capital of the Caribbean.

The announcement of the new campaign was made during the Connect Barbados conference by William ‘Billy’ Griffith, CEO of the BTMI. “The Year of Culinary Experiences is off to a great start. We recently launched it in our top source market – the United Kingdom, with much fanfare, and it was well-received by all in attendance. Everyone is excited to come to Barbados and to see what all the fuss is about. We think that partnering with a giant like the Expedia Group, on top of all the interest and intrigue the Year of Culinary Experiences is gathering, is going to bring a phenomenal boost to our summer business,” Griffith said.

Under this campaign, visitors travelling to Barbados receive up to 40 percent off accommodation rates in participating hotels and access special dining options including lunch discounts at participating restaurants. The offer is valid for booking dates between May 1 and October 31, 2018 and the travel window is open until November 30.

Visitors and locals alike can enjoy top class dining at some of Barbados’ best restaurants for just US$50.00 per person, including VAT and service charge, and a bottle of wine per couple for dinner. For lunch meals, the programme allows savings of 10 percent at participating restaurants.

There are currently over 20 accommodations participating in the summer campaign, across several categories. From all-inclusive options such as Sugar Bay on the South Coast, to boutique hotels such as The Atlantis Hotel in the East, and the recently renovated Fairmont Royal Pavilion on the West have come on board for this major promotion.

Those who book through Expedia will be spoilt for choice as they choose from 14 restaurants offering breakfast specials, 48 with lunch, and 30 for dinner as part of the Re-Discover dine-around programme.

Strong digital focus

“We are already marketing the summer campaign aggressively in all of our international markets through our traditional channels; however, we are also supplementing these efforts with a strategic, integrated digital marketing component,” Griffith said.

The campaign is also supported by other digital initiatives including robust social media campaigns on Facebook and Instagram, as well as newsletters and online advertising in prime digital real estate.

“As consumers’ booking habits continue to diversify, we are charged with ensuring we remain competitive, particularly in the digital field. This is why we are especially excited about this partnership with the Expedia Group, which is not only our biggest Online Travel Agent (OTA) partners, but also the largest OTA in the world. Expedia naturally has a very robust digital marketing focus, and our in-house digital team is working very closely with them on this campaign, and beyond, to augment our efforts in marketing destination Barbados,” Griffith added.

Posted in: 2018 News, Blog, Destination News

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New Caribbeanevents.com Provides At-A-Glance Resource For Travel Agents

CASTRIES, SAINT LUCIA (May 9, 2018) – A new online portal for events and festivals scheduled throughout the Caribbean recently launched, providing travel agents with a much-needed resource to help plan and enhance their clients’ vacations.

Caribbeanevents.com currently features more than 200 events, with new events added daily, across the region. This intuitive, easy-to-use calendar provides information for travelers interested in culinary, cultural, musical, and other events, with the ability to search for events by date, island, and even event type.

“The Caribbean has a reputation for some of the world’s most authentic and inspiring festivals and events that on-island partners invest significant human and financial resources in each year,” said Nerdin St. Rose, founder of Caribbeanevents.com. “We developed Caribbeanevents.com to meet a specific need to provide a platform to promote these events while also providing travel planners with concise, up-to-the-minute information that can enhance their clients’ vacations to the region.”

St. Rose brings more than two decades of marketing and event management expertise to the development of Caribbeanevents.com. An authority on doing business in the Caribbean, she has worked and lived in several islands, including the Bahamas, British Virgin Islands, the Cayman Islands, Saint Lucia, and the Turks & Caicos Islands.

St. Rose also noted the benefit to event organizers and planners to submit information directly onto the site, at no cost in this initial phase.  Destinations can list events for free, with fuller details and live links available at a nominal cost.

Planned enhancements include opportunities for hotels and destinations to add richer, customized content as well as value-added advertising opportunities that include homepage features, video, and direct links for ticket sales.

Travel planners can visit Caribbeanevents.com to search the full calendar of events and follow along for updates on Facebook and Instagram.

About Caribbeanevents.com: Caribbeanevents.com is an online portal for events and festivals scheduled throughout the Caribbean. Travel planners and consumers can research by date, island or type of event to find what’s happening in destinations across the region.  Destinations and event organizers can upload information directly onto the site, with enhanced content packages available.

CONTACT:  Stephanie Strommer   |   [email protected] | 212-229-0119

Posted in: 2018 News, Blog, Destination News

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St. Kitts Shines in US Roadshow

Basseterre, St. Kitts (May 4, 2018) – A signature activity in US, the St. Kitts Tourism Authority conducted its 1st annual Destination St. Kitts & Nevis US Roadshow 2018 from Monday, April 23 to Friday, April 27. The week-long series of events was held in New Jersey, New York and Atlanta in order to grow these gateway markets and, in the case of Atlanta, support the Midwest flow market, all of which support St. Kitts’ target demographics and current airlift. These events were designed to educate travel agents, tour operators, MICE planners, media, experiential lifestyle consumers and St. Kitts & Nevis diaspora about everything the destination has to offer travelers.

“Connecting face-to-face with travel industry professionals in the top gateway and feeder markets for our non-stop flights is a vital part of our marketing strategy,” said Racquel Brown, CEO of the St. Kitts Tourism Authority. “It is important to develop strong, lasting relationships with these individuals and expand our base of ambassadors in order to grow arrivals into the destination year over year.”

Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority, added, “I am very pleased with the quality of attendees and overwhelming success of the week of events. The responses we have been receiving from the media, tour operators, travel agents, MICE planners, golf consumers and diaspora including members of the St. Kitts and Nevis Association of Atlanta with whom we interacted has been nothing but positive.”

Kicking off the week of events on Monday were networking functions held at Caffe Aldo Lamberti in Cherry Hill, New Jersey, an affluent suburb of Philadelphia, and at the Molly Pitcher Inn in Red Bank, New Jersey, an upscale borough in the northern part of the state near the shore. On Tuesday, the delegation interacted with guests at a high-tech, virtually immersive event at Lightbox NYC where video of the destination played on all four walls of the venue. After flying to Atlanta on Wednesday, the action continued in upscale suburbs of the city, with events at The Manor Golf & Country Club on Thursday and the Grand Hyatt Buckhead on Friday.

The events each attracted between 35 and 65 attendees, all of whom were top travel professionals representing some of the most respected organizations in the business. In addition to being treated to videos and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from a hotel stays to island or catamaran tours and bottles of Brinley Gold Shipwreck rum to golf round trip VIP airport transfers, all of which were donated by participating tourism stakeholders. At the Lightbox and Manor events, the Grand Prize included two round trip tickets to St. Kitts as provided by Delta Airlines along with hotel stays and tours. As a result, many of the attendees are now adding St. Kitts & Nevis as a featured destination they will sell, promote or visit.

The delegation from St. Kitts consisted of: Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Racquel Brown, CEO of the St. Kitts Tourism Authority; Avenice Thompson, Director of Marketing of the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Michelle Reed, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; Adriana Suao, Vice President – Account Services, and Stephany Bermudez, Creative Director, of Tambourine; and Candice Kimmel, CEO and Founder, and Cathy Preece, Vice President & Accounts Supervisor, of Adams Unlimited, PR & Marketing Agency for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Chris Ghita, General Manager, Ocean Terrace Inn; Kayrecia Simmonds, Manager, Kantours Destination Services; Marielle Alexander, Manager St. Kitts & Nevis, Sunlinc; Christine Marshall and Rachel Roland, Sales Managers for Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Jennie Luppinacci, Owner, Hermitage; Natalie John, CEO, Dreamy Weddings; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

About St. Kitts
Intoxicating natural beauty, sunny skies, warm waters, and sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, which is an UNESCO World Heritage Site. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on the beach. For more information about St. Kitts, visit www.stkittstourism.kn.


Posted in: 2018 News, Blog, Destination News

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American Airlines Unveils Third Daily Flight To Barbados From Miami; Launches Dec. 19

Following a year of record-breaking growth, Barbados anticipates an even larger influx of U.S. visitors with the latest uptick in flight service to the country. This month, American Airlines, the largest airline carrier in the United States, unveiled its newest routes, which include a third daily flight from Miami International Airport (MIA) to Grantley Adams International Airport (BGI). Commencing December 19, 2018, the new route will hinge on Barbados ascension as the Caribbean destination du jour. In 2017, Barbados welcomed 188,970 U.S. visitors – a 30 year high and the country is showing no signs of slowing down.

“The U.S.A is a very important growth market for Barbados and the commitment we’ve seen from our airline partners to increase and enhance flight options is backing this trend,” said Barbados’ Minister of Tourism and International Transport, the Honourable Richard Sealy. “As we know, ease and accessibility are primary drivers for customers’ consideration of a destination, and with this increased service from the Miami gateway, we anticipate even more success with visitor arrivals from the USA market.”

High-level airline partnerships have been a cornerstone effort for Barbados Tourism Marketing Inc. (BTMI), and this latest announcement is testament to this strategy.

“We’re thrilled to continue growing our presence in Barbados this coming December with a new seasonal frequency, further strengthening our more than 40-year commitment to this key destination in the Caribbean,” said Alfredo Gonzalez, Managing Director- Caribbean. “With this new route we will now be operating up to four daily flights to Barbados during the winter season from our hubs in Miami and Charlotte.”

The new route will go on sale May 14.

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TCI Tourist Board welcomes leading wholesaler partners to the islands for its annual Turks and Caicos conference

For the 14th straight year, the Tourist Board is hosting a travel conference for leading travel partners called Turks and Caicos Conference (TACC). The event takes place on May 8th through 11th and is held on Providenciales for 3 days of meetings through networking and a variety of entertaining hosted events.

The opening event will be hosted at Beaches Turks and Caicos and will be attended by Government officials and tourism partners.

The event will see major industry players such as Expedia, Travel Impressions, Costco, Flight Centre (Gogo), Island Destination, AA.com, Southwest, Delta Vacations, United Airlines, JetBlue and many more including Brazilian, European and UK wholesalers.

“It is my distinct pleasure to declare open, the 14th Annual Turks and Caicos Conference and to welcome all participants that have travelled to the shores of our Beautiful by Nature Islands.
As I reflect on 2017, the number of misfortunes and devastations, and how quickly we were able to recover; I conclude that this is in part owed to you because of your commitment and dedication to brand Turks and Caicos; and your fervour to do whatever was necessary to aid in the road to recovery.
It is such partnerships that make up the very fabric of our success. I am looking forward to this week with much anticipation, and to our continued partnership and commitment to being great stewards of this amazing destination. This year, The Tourist Board will bring the TACC 2018 participants even closer to our beautiful turquoise waters with a scenic boat ride over to the island of South Caicos where we will visit the Iris Stubbs Primary School. Our TACC partners will donate shoes and supplies to each child as part of their community- based tourism initiative to Turks and Caicos. TACC will also visit all hotels on the island as we seek to foster stronger travel relations and create more awareness of our family islands .

Turks and Caicos Islands’ will be our partners slice of heaven to experience and explore. We will ensure a most amazing and unforgettable stay”! Commented Director of Tourism, Mr. Ramon Andrews.

The Tourist Board continues its efforts to promote these beautiful islands, build industry relationships and strengthen brand Turks and Caicos.

For more information, please contact our Providenciales office at:
Tel: (649) 946-4970
Fax: (649) 941-5494
Email: [email protected]

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American Airlines Announces Miami/AIA Service

KINGSTOWN, ST.VINCENT AND THE GRENADINES, May 2, 2018- American Airlines today announced St. Vincent and the Grenadines as one of the destinations to which its customers “will have new options to escape the cold with more seasonal and year-round flights”. A release issued by the Airline, states that “American is the first U.S. carrier to serve St. Vincent and the Grenadines (SVD) with the introduction of year-round Saturday service from MIA.” The release further states that the year-round service will operate on an Airbus A319 every Saturday commencing December 22nd 2018. According to the airline tickets will go on sale on May 14th 2018.

CEO of the SVG Tourism Authority Mr. Glen Beache expressing his elation with the announcement from American Airlines says “to have direct service out of Miami is a game changer for the country. This service will make it so much easier for visitors including the diaspora to vacation in St. Vincent and the Grenadines”. He further stated that “Miami being one of the main hubs for connections in the USA will be an excellent gateway for visitors from Atlanta, Chicago, Dallas and even the United Kingdom to access the beauty that is St. Vincent and the Grenadines”. In 2017, the North American market accounted for 42% of stay over visitors to St. Vincent and the Grenadines.

The American Airline scheduled non-stop service from Miami gives visitors and Vincentians another option to travel directly to and from the destination. Currently, Caribbean Airlines operates a weekly non-stop scheduled service from JFK International, USA and Air Canada Rouge a weekly non-stop scheduled Autumn/Winter service from Pearson International, Canada. There is also a chartered Sunwing service currently being operated out of Pearson for the Spring/Summer period.

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