BRIDGETOWN, Barbados (18 Dec, 2017) – Hugh Riley, Secretary General of the Caribbean Tourism Organization (CTO), the region’s tourism development agency, urged building upon the resilience of tourism and supporting Caribbean tourism to prepare, manage and recover from crises, to more than 1,500 participants at the Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism, held recently in Montego Bay, Jamaica.
Mr. Riley called for exploring potential strategies for the tourism sector to plan for future preparation, management and recovery, specifically after the category five hurricanes that impacted a handful of member counties. He advised participants of the scope, size and resilience of the tourism sector and of the CTO, and highlighted CTO’s focus on sustainability and the depth and breadth of the relationships CTO has created, as well as the resources the organization makes available for CTO member countries.
The secretary general also urged establishing energy policies and observing protocols that improve the region’s climate resilience, effective disaster risk management and reduction, enforcing and maintaining proper building codes.
“It was truly an honour to present at this conference where the goal was centered on a new, collaborative framework for tourism, moving towards the 2030 agenda for sustainable development,” he said.
Addressing the topic of resilience, Mr. Riley shared the six areas of focus that the CTO considers essential to building support for Caribbean tourism: sustainable development, resource mobilization, brand leadership, research and market development, human capital development and advocacy.
“Resource mobilization should utilize available resources to sustain, develop, improve and rebuild,” he told the audience. “Rapid recovery of tourism is needed for debt reduction, employment and poverty alleviation, and to most especially to generate foreign exchange.”
Brand leadership should reinforce the value and attributes of the Caribbean brand, Mr. Riley noted. “We need to educate the public and the travel industry on the geography of the Caribbean,” he said, adding: “Every one per cent decline in arrivals could mean a significant loss of revenue.”
Regarding human capital development, the secretary general wants to train, re-train, certify and equip. But he was quick to add: “Being good hosts is not just the responsibility of a select few. As long as the region continues to boast that its people are its most sought after tourism asset, every citizen has a role.”
In closing, Mr. Riley urged the region to enlist champions among celebrities as well as public and private sector leaders. “Effective advocacy speaks powerfully to the issues that facilitate the development of travel and tourism globally,” he added.
In addition to his presentation, Mr. Riley moderated the “Caribbean Tourism within the Context of the Americas” session.
Organised by the World Tourism Organization (UNWTO), the Government of Jamaica, the World Bank Group and the Inter-American Development Bank, the global conference brought together world leaders from governments, the tourism industry, donors, and international development and finance organizations, to design and coordinate an international road map and foster collaborative relationships for inclusive economic and social development of tourism.
An official event of the International Year of Sustainable Tourism for Development 2017, the event gathered more than 1,500 participants and over 150 speakers to help identify successful models and initiatives of public-private partnerships that will contribute to sustainable tourism development globally. In order to achieve results, the conference yielded practical plans to guide future development initiatives including specific development protocols and opportunities related to the achievement of global partnerships for sustainable development.
For more information about the UNWTO Global Conference on Building Partnerships for Sustainable Tourism for Development, visit http://know.unwto.org/event/unwto-global-conference-building-partnerships-sustainable-tourism-development.