Guyana Wins Best “Stay Safe” Video at ITB Awards

Georgetown, Guyana (March 19, 2021): Destination Guyana has once again secured first place at the International “Golden City Gate” Award for a video contributed in the category “Stay Safe”. This multimedia contest took place for the 21st time during this year’s Internationale Tourismus -Börse (ITB) in Berlin, Germany, the world’s largest travel trade show, which was held virtually from March 9 to 12, 2021 due to the pandemic.

A total of 122 film entries were submitted from 23 countries. The 32 members of the international jury honoured the “Welcome back to Guyana” (http://bit.ly/3eMOLsE) video produced by the Guyana Tourism Authority and REEL Guyana, highlighting the beauty of the country’s diverse natural and cultural heritage, and promoting to visit the country when the corona pandemic subsides. It is important to note that much of the footage seen here was filmed before the COVID-19 pandemic. Anything filmed since the pandemic began was done adhering to strict safety protocols. Tours and lodges have also implemented government-recommended hygiene and sanitation protocols to safely host guests.

This is the second time that Guyana has been awarded first place in the “Golden City Gate” competition. In 2019, Guyana also secured first place after submitting a video in the ‘Destination” category.

Director of the GTA, Ms. Carla James expressed her satisfaction at Guyana once again being recognised for its efforts, “The GTA team is so proud of this achievement. No one could have prepared the world and Guyana for the negative impact of COVID-19. However, as a destination management and development agency, the GTA very early on during the pandemic modified and refined its marketing strategy based on how its core and investment markets were responding to the crisis. She further explained that “this included improving the tonality of all our messaging and maintaining a green content to give hope and inspire our audience by bringing the Destination Guyana brand to our audience’s homes through storytelling. Guyana’s video was honoured first place out of 122 submissions from 23 countries and we are filled with so much pride because this video was produced 100% by our very own Guyanese company REEL Guyana. She concluded, “Over the past few months, the GTA and its partners have done their part to operate tourism in a safe way so we are eager to welcome back travellers to Guyana.”

For more information, kindly contact Sade Cameron at sade@guyanatourism.com, or call (+592) 219-0093-6 or (+592) 611-2998.

Posted in: 2021 News, Blog, Destination News

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