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The Bahamas Celebrates Highest Visitor Arrival Numbers in History

NASSAU – January 23, 2019 –The Bahamas Ministry of Tourism & Aviation has exceeded a record-breaking seven million visitors in 2019. The Ministry attributes this historic success to data-driven, agile marketing, authentic storytelling, and aggressive PR, sales and airlift strategies. While the impacts of Hurricane Dorian are still felt, the hard work and dedication of Ministry partners have ensured that The Bahamas is still rockin’.

“It is with great pride and pleasure that I report The Bahamas’ strongest tourism numbers in history,” said Minister of Tourism & Aviation, Dionisio D’Aguilar. “We look forward to building upon the success of our marketing efforts and continuing the momentum in 2020 as we show the world that The Bahamas continues to be Open For Business and has so much to offer visitors.”

“This tremendous achievement would not have been possible without the hard work and dedication of the team behind the scenes at the Ministry of Tourism as well as our industry and agency partners,” said Director General, Joy Jibrilu.

RECORD ARRIVALS
The impact of Hurricane Dorian has not slowed The Bahamas’ tourism growth. Since 2009, the islands have continuously seen a steady increase in air and sea arrivals with an impressive 52% increase in just 10 years.

According to the Department of Immigration, Port Authority and Customs, 2019 was a record-breaking year for The Bahamas, with the highest number of arrivals by air and sea recorded in the country’s history. By the end of 2019, foreign air and sea arrivals had totaled more than 7.2 million, a 9.0% increase from 2018. Stopover visitors alone were the highest in recorded history at 1.78 million with American visitors accounting for 1.45 million.

AIRLIFT INCREASE
The Islands Of The Bahamas expect to see this trend of increasing arrivals by air continue as major airlines, including United Airlines, British Airways and Delta Airlines have increased their airlift to Nassau in 2020.

United Airlines has added Saturday-only non-stop service from Denver to Nassau. The service begins March 7, 2020 in time for the peak spring travel season and continues through August 15, 2020. Beginning March 29, 2020, British Airways will operate non-stop service between London Heathrow and Nassau every Tuesday. British Airways will now offer non-stop service between London and Nassau Mondays, Tuesdays, Thursdays, Fridays and Saturdays. Delta Airlines has also expanded its airlift to Nassau this winter. Beginning December 21, 2019, the airline introduced daily nonstop flights from Boston Logan Airport to Nassau’s Lynden Pindling International Airport. Flights will run through April 30, 2020.

AWARDS AND ACCOLADES
The Bahamas Awarded in Condé Nast Traveler’s 2019 Readers’ Choice Awards – The Islands Of The Bahamas placed tenth in Condé Nast Travelers’ 2019 Readers’ Choice Awards for the Top 10 Islands in The Caribbean & Atlantic. Despite the trying hurricane season, The Islands continue to be a leader in Caribbean travel.

Bahamian Islands Recognized in Travel + Leisure’s World’s Best Awards The Exumas, Harbour Island and The Abacos were named some of the top islands in the Caribbean, Bermuda and The Bahamas in Travel + Leisure’s 2019 World’s Best Awards. The World’s Best Awards are among the most prestigious in the travel industry and are selected by the publication’s readers.

Caribbean Journal’s Travelers’ Choice Awards – Nassau / Paradise Island were recognized in two categories of Caribbean Journal’s Travelers’ Choice Awards. The Graycliff Hotel & Restaurant was named the Best Restaurant in the Caribbean while Nassau / Paradise Island was voted the Best Golf Destination. The Travelers’ Choice Awards celebrate the best in Caribbean travel as chosen by thousands of Caribbean Journal subscribers.

CHTA’s Caribbean Hospitality Industry Exchange Forum Awards – The Islands Of The Bahamas took top honors at Caribbean Hotel and Tourism Association’s annual CHIEF Awards. Small Hope Bay Lodge in Andros placed first in the Environmental Sustainability category for its solar power initiatives. Valentines Resort & Marina on Harbour Island placed first in the Sales and Marketing award category through its social media and email marketing efforts. Nassau Airport Development Company placed second in the Business Operations category for its new operation procedures to improve passenger experience.

Media Accolades – Following Hurricane Dorian, travel and lifestyle media rallied behind The Islands Of The Bahamas to encourage their readers to plan their travels now. The following awards round out a growing list of media accolades and consumer travel trend reports positioning The Bahamas as a must-visit destination in 2020:

CONTINUING THE MOMENTUM WITH FLY AWAY

THE BAHAMAS IS STILL ROCKIN’

Following Hurricane Dorian, the Ministry also revealed a multi-channel campaign which reveals the resilience of the Bahamian people. Through authentic storytelling, the campaign shows travelers why The Bahamas is still rockin’ and urges them to add the destination to their 2020 travel plans.

Earlier this year, the Ministry debuted a new, multi-channel creative campaign featuring Bahamian-American rock legend Lenny Kravitz which reveals the authentic spirit of The Bahamas as a destination of adventure and discovery. Set to the lyrics of Kravitz’s hit song Fly Away, the television commercial and supporting marketing campaign capture his deep personal connection to The Bahamas, as well as the pure adrenaline rush of exploring the archipelago’s 100,000 square miles by boat and plane. Behind-the-scenes video follows Kravitz around his home base of Eleuthera, where he records music and embraces island time.

Supporting digital content at www.bahamas.com/flyaway allows the Bahamas Ministry of Tourism & Aviation to raise awareness of the destination’s many islands, which include The Exumas, Andros, Bimini, The Berry Islands, Cat Island, Harbour Island and Eleuthera, Long Island, San Salvador, Rum Cay, Mayaguana, Inagua, Acklins, Nassau-Paradise Island and Crooked Island. The new hub draws visitors into island-specific microsites delivering inspiring vertical market video content on a variety of cultural and travel topics. The campaign underscores The Bahamas’ powerful appeal as a destination and its proximity as a quick Fly Away destination.

Posted in: 2020 News, Blog, Destination News

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Delta Air Lines Adds New Service from New York City to Grand Cayman

Grand Cayman, Cayman Islands (January 21, 2020) – Delta Air Lines will add a new seasonal flight between Grand Cayman and New York, N.Y., starting June 13, 2020. The flight will operate on Saturdays through August 20, 2020, between John F. Kennedy International Airport (JFK) and Grand Cayman’s recently renovated Owen Roberts International Airport (GCM).

“We are excited to welcome increased airlift from New York City to Grand Cayman this summer, particularly with a long-time international partner like Delta Air Lines that has an extensive network of travellers in the tristate region,” said Hon. Minister of Tourism, Mr. Moses Kirkconnell. “With Delta’s new seasonal service and the Department of Tourism’s annual, destination-wide summer promotions, we are poised to provide even more New Yorkers with a memorable and easily-accessible Cayman Islands vacation this summer.”

“Delta is New York’s No. 1 airline, and this service to the Cayman Islands joins the ranks of our more than 200 daily departures to more than 80 destinations in 30 countries,” said Chuck Imhof, Delta Vice President — New York Sales. “Families and vacationers seeking escape from the big city this summer will find the perfect adventure in this culturally rich island getaway.”

The launch of the new flight on one of the world’s largest global carriers, coupled with the Cayman Islands’ unmatched summer offerings, allows visitors the ultimate opportunity to experience an unforgettable, hassle-free summer vacation. To book, go online to www.delta.com or contact your local travel professional.

New York-JFK to Grand Cayman

Flight                     DL 0489
Departure           10:55 a.m.
Arrival                   1:37 p.m.
Frequency          Saturdays

Grand Cayman to New York-JFK

Flight                     DL 0490
Departure           2:50 p.m.
Arrival                   7:28 p.m.
Frequency          Saturdays

“Each new flight introduced to Grand Cayman provides visitors with more options to explore our beautiful destination while creating additional tourism and business opportunities among our valued airline partners,” said Ms. Rosa Harris, Director of Tourism. “We thank Delta for continuing to serve and invest in the Cayman Islands, and look forward to bringing even more travelers from the tristate area to experience our sun, sand, sea and Caymankind vibes this summer.”

Available in 2020, the Cayman Islands’ “Summer Only in Cayman” promotion will be valid for travel bookings from May through September 2020 and includes discounted accommodations, activities, meals, car rentals, attractions and more. Not to mention, travellers arriving in Grand Cayman will experience destination’s new-and-improved Owen Roberts International Airport which underwent a massive expansion to allow the island to accommodate more passengers, including an expanded departure hall, food court, VIP lounge, restaurants, children’s play area and a variety of new concessions. To learn more and book your vacation in the Cayman Islands, go to www.visitcaymanislands.com.

Posted in: 2020 News, Blog, Destination News

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Discover Dominica Authority Receives Platinum Award at HSMAI Adrian Awards for Excellence in PR

NEW YORK, N.Y. (January 22, 2020) – Discover Dominica Authority was awarded with the esteemed Platinum Award in Public Relations by the Hospitality Sales & Marketing Association International (HSMAI) last night at their annual Adrian Awards. The Adrian Awards recognize the best, and most innovative practices in advertising, marketing, and public relations within the travel and hospitality industry.

Discover Dominica Authority’s Platinum Award in Public Relations recognizes the strategic work put into rebuilding the narrative post 2017 Hurricane Maria, to secure the cover of the April 2019 edition of Travel + Leisure. The cover was paired with a three-page feature story titled “A New Day for Dominica,” which highlighted the resilience, recovery and perseverance of Dominica and its people.

The cover story represents 12-months of collaboration between Dominica’s US representative agency, MMGY Myriad, host property Secret Bay, and Travel + Leisure Editor in Chief, Jacqueline Gifford, writer Gina DeCaprio Vercesi and photographer Noe DeWitt. The April Issue celebrated not only Jacqueline’s EIC debut for the publication but also the first time that Travel + Leisure have executed two cover runs of one issue.

It is estimated that over four million traveling Americans were exposed to this piece, with the placement providing an ad investment equivalency of over three times Dominica’s annual US operating budget.

Posted in: 2020 News, Blog, Destination News

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Cayman’s Second Economic Pillar Comes of Age Delivering Over Half Million in Stayover Visitors

Castries- (January 22, 2020) Fresh off the heels of the announcement naming Saint Lucia as the World’s Leading Honeymoon Destination 2019, the inspirational Caribbean Island has done it yet again, this time capturing the title of Caribbean’s Leading Honeymoon Destination 2020, at the 27th Annual World Travel Awards (WTA) that took place on January 20, 2020 in Nassau, Bahamas.  Saint Lucia has won this award a record 11 times, with the most recent honor coming in 2019. World Travel Awards is the pre-eminent leader in the travel and tourism industry recognizing and upholding excellence across all sectors.

Upon receiving the award, Tourism Minister, Honourable Dominic Fedee noted, “We are encouraged by this award and it demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offerings.  The destination offers limitless inspiration that is second to none and it just doesn’t get more romantic than that.”

The red-carpet World Travel Awards Gala Ceremony also bestowed honors on several distinguished industry partners. Marigot Bay Resort Spa & Marina has been named Saint Lucia’s Leading Beach Resort 2020, Boucan by Hotel Chocolat – Saint Lucia’s Leading Hotel 2020 and Hertz Car Rental – Saint Lucia’s Leading Car Rental Company 2020. Sandals Grande St. Lucian Spa and Beach Resort was named in two categories, namely Saint Lucia’s Leading resort 2020 and Caribbean’s Leading Honeymoon Resort 2020.

Apart from winning the highly coveted award, Saint Lucia was also nominated in three other categories, namely Caribbean’s Leading Cruise Destination 2020, Caribbean’s Leading Destination 2020 and Caribbean’s Leading Luxury Island Destination 2020.

The Saint Lucia Tourism Authority (SLTA) remains resolute in its mandate to market Saint Lucia globally as the experiential destination of top choice and the island where the greatest love stories unfold and where romance is unsurpassed.  In that vein, the Authority will continue to target the weddings & honeymoon market – a major niche in its marketing agenda.

Posted in: 2020 News, Blog, Destination News

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St. Lucia Does It Yet Again Capturing Numerous Accolades at 27th Annual World Travel Awards

Castries- (January 22, 2020) Fresh off the heels of the announcement naming Saint Lucia as the World’s Leading Honeymoon Destination 2019, the inspirational Caribbean Island has done it yet again, this time capturing the title of Caribbean’s Leading Honeymoon Destination 2020, at the 27th Annual World Travel Awards (WTA) that took place on January 20, 2020 in Nassau, Bahamas.  Saint Lucia has won this award a record 11 times, with the most recent honor coming in 2019. World Travel Awards is the pre-eminent leader in the travel and tourism industry recognizing and upholding excellence across all sectors.

Upon receiving the award, Tourism Minister, Honourable Dominic Fedee noted, “We are encouraged by this award and it demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offerings.  The destination offers limitless inspiration that is second to none and it just doesn’t get more romantic than that.”

The red-carpet World Travel Awards Gala Ceremony also bestowed honors on several distinguished industry partners. Marigot Bay Resort Spa & Marina has been named Saint Lucia’s Leading Beach Resort 2020, Boucan by Hotel Chocolat – Saint Lucia’s Leading Hotel 2020 and Hertz Car Rental – Saint Lucia’s Leading Car Rental Company 2020. Sandals Grande St. Lucian Spa and Beach Resort was named in two categories, namely Saint Lucia’s Leading resort 2020 and Caribbean’s Leading Honeymoon Resort 2020.

Apart from winning the highly coveted award, Saint Lucia was also nominated in three other categories, namely Caribbean’s Leading Cruise Destination 2020, Caribbean’s Leading Destination 2020 and Caribbean’s Leading Luxury Island Destination 2020.

The Saint Lucia Tourism Authority (SLTA) remains resolute in its mandate to market Saint Lucia globally as the experiential destination of top choice and the island where the greatest love stories unfold and where romance is unsurpassed.  In that vein, the Authority will continue to target the weddings & honeymoon market – a major niche in its marketing agenda.

Posted in: 2020 News, Allied News, Destination News

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Watch Cayman’s Rosa Harris at Davos

Spreading the benefit of tourism throughout the economy of the Cayman Islands through sustainable development was the focus of an exclusive interview with Cayman Islands Department of Tourism Director Mrs. Rosa Harris in advance of the World Economic Forum (WEF) 2020.  The interview series will be aired during the Annual Meeting of the WEF, and in key source markets in the US and further.

Viewed as a thought leader in travel and strategic tourism planning, this invite only interview is the sole travel focused segment of the series, providing an opportunity for Mrs. Harris to discuss the three island experience and how the Cayman Islands are moving forward as leaders in the travel industry.

This feature will place the Cayman Islands as the only Caribbean nation on this global stage thereby raising the brand profile of the country. To view the interview in its entirety, visit: https://davosinterviews.com/cayman-islands-moving-forward/

Posted in: 2020 News, Blog, Destination News

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