SCARBOROUGH Tobago, Tuesday March 05, 2019: The Tobago Tourism Agency Limited has appointed overseas marketing representatives in Scandinavia and Germany, as part of the organizations’ continued efforts to strengthen destination marketing in these source markets.
These reps are strategically selected individuals and organizations who use their intimate knowledge of Tobago’s various source markets to effectively reach local consumers, outbound operators, and local media in order to drive destination sales and increase visitation to the island.
Tobago’s overseas rep in Germany is Angelika Wegner, owner of Tourimax: a full-service marketing and public relations agency that specializes in working with clients in all areas of the hospitality industry, from tourism destinations, accommodation providers and tour operators. Tourimax has high profile experience in representation and marketing strategy work for international tourism boards including Fiji Islands, New Zealand and South Australia.
In the Scandinavian region, the TTAL has engaged the services of Tapani Kauhanen, General Manager of AVIAREPS Nordic: a tourism representation agency with strong physical and organizational market presence in Denmark, Finland, Norway and Sweden.
AVIAREPS also represent German leisure airline Condor, which Tobago has existing contractual agreements with. This synergy presents an opportunity for the Tobago Tourism Agency to secure airlift out of the Scandinavian region- one of the objectives outlined in the TTAL’s Road Map for Growth.
The Tobago Tourism Agency also has existing overseas representatives in other major source markets. In the UK, Tobago is represented by Advantage Management Group (AMG) Ltd. and its CEO Nadine Rankin, while in Canada, the destination is represented by Jesille Peters.