CTO News

TTAL appoints overseas marketing representatives for Tobago

SCARBOROUGH Tobago, Tuesday March 05, 2019: The Tobago Tourism Agency Limited has appointed overseas marketing representatives in Scandinavia and Germany, as part of the organizations’ continued efforts to strengthen destination marketing in these source markets.

These reps are strategically selected individuals and organizations who use their intimate knowledge of Tobago’s various source markets to effectively reach local consumers, outbound operators, and local media in order to drive destination sales and increase visitation to the island.

Tobago’s overseas rep in Germany is Angelika Wegner, owner of Tourimax: a full-service marketing and public relations agency that specializes in working with clients in all areas of the hospitality industry, from tourism destinations, accommodation providers and tour operators. Tourimax has high profile experience in representation and marketing strategy work for international tourism boards including Fiji Islands, New Zealand and South Australia.

In the Scandinavian region, the TTAL has engaged the services of Tapani Kauhanen, General Manager of AVIAREPS Nordic: a tourism representation agency with strong physical and organizational market presence in Denmark, Finland, Norway and Sweden.

AVIAREPS also represent German leisure airline Condor, which Tobago has existing contractual agreements with. This synergy presents an opportunity for the Tobago Tourism Agency to secure airlift out of the Scandinavian region- one of the objectives outlined in the TTAL’s Road Map for Growth.

The Tobago Tourism Agency also has existing overseas representatives in other major source markets. In the UK, Tobago is represented by Advantage Management Group (AMG) Ltd. and its CEO Nadine Rankin, while in Canada, the destination is represented by Jesille Peters.

Posted in: 2019 News, Blog, Destination News

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Tobago to engage German market at ITB Berlin

SCARBOROUGH Tobago, Friday March 01, 2019: A delegation from Tobago will be attending ITB Berlin in March 2019 to promote the destination among the German travel trade and key distribution channels, and strengthen relationships with industry stakeholders in this critical source market.

Internationale Tourismus- Börse (ITB) in Berlin, Germany is the world’s leading travel trade show of historical magnitude in the tourism industry, addressing important issues in the global tourism industry and presenting solutions to help mitigate current and future challenges.

This convention is also a strong networking platform for the international travel and tourism trade and encompasses all levels of the tourism value chain. Germany, combined with its neighboring landlocked and socio-culturally similar countries Austria and Switzerland, comprise of the GAS (German, Austrian and Swiss) market which provides Tobago with more than 15% of the island’s international passenger arrivals.

Attendance at ITB Berlin will be used as an avenue for the Tobago’s tourism officials to strengthen current business relationships between the lucrative German tourism business unit and the destination.

The Tobago delegation will be led by the Chief Secretary of the Tobago House of Assembly and Secretary of Tourism, Culture and Transportation, Councillor Nadine Stewart-Phillips, and includes officials from the Tobago Tourism Agency Limited.

They will be meeting with key stakeholders in the German media, travel and tourism industries to identify and explore new opportunities to stimulate additional passenger arrivals to the destination, and generate economic activity for industry stakeholders in Tobago.

A significant undertaking at ITB Berlin by the Tobago delegation will also be the launch of the Tobago Beyond brand and “Go To Market Strategy” specifically tailored for influential German speaking travel media and travel trade stakeholders.

Posted in: 2019 News, Blog, ITB & WTM

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Top Influencers to be Recognised at Caribbean Week New York

BRIDGETOWN, Barbados (3 March. 2019) – For the first time since its introduction in 2003, influencers will be able to compete for an award in the Caribbean Tourism Organization (CTO) travel media awards programme this year.

In keeping with social media trends and the organisation’s objective of recognising all media, the CTO has added the ‘I Have Influence’ award to the contest in recognition of the growing number of influencers who contribute to telling the Caribbean’s story.

The ‘I Have Influence’ award will be given to the influencer judged to have executed the best campaign that has delivered results based on agreed objectives. Entrants will be required to submit a summary of the brief, the objectives and goals of the campaign or activity, any key performance indicators agreed to measure the success of the campaign,  how the campaign was planned and what collaboration took place, any research undertaken, tools and technologies used and challenges that were overcome, the methodology used use executing the campaign, and how it satisfied the performance indicators.

It was only last year that the CTO introduced two social media categories to the contest -the ‘Up the Social Ladder’ category for the best social media marketing campaign by a CTO member country and ‘Look, I’ve Gone Social’ for the most outstanding social media coverage of an event or activity by a journalist. Both categories will be part of this year’s awards programme.

There are twelve categories altogether for this year’s awards, which will be presented at the Travel Industry Awards Dinner on Thursday 6 June during Caribbean Week New York. The deadline for the receipt of entries is Friday 5 April 2019.

For further details, including the categories, the rules governing the contest and guidelines for submission, as well as to submit entries, visit www.onecaribbean.org or click on the following link: https://bit.ly/2XCqIlw.

Organised by CTO-USA, Inc, Caribbean Week New York will take place from 1-8 June with a programme throughout New York City that includes key business meetings held at the Wyndham New Yorker Hotel. The week is designed to raise awareness of the Caribbean’s diverse tourism industry and further enhance the Caribbean region’s cultural tapestry. Combining exciting consumer-oriented and informative business sessions with Caribbean-inspired cuisine, lively entertainment, authentic cultural experiences and networking opportunities, Caribbean Week New York is the largest Caribbean tourism activity in the city.

Posted in: 2019 News, Blog, Caribbean Week, Media Awards

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Saint Martin/Sint Maarten Annual Regional Trade Show (SMART) to Be Held May 21–23, 2019

NEW YORK, NY (February 25, 2019) – The Saint Martin/Sint Maarten Annual Regional Trade Show (SMART) offers international and regional buyers the opportunity to meet and network with suppliers and other key tourism industry partners from the neighboring Caribbean islands from Tuesday, May 21, to Thursday, May 23, 2019. The event promises to provide three days of inspiring and innovative master classes, workshops, activities, festivities, and opportunities for industry professionals to expand their networks. SMART is a collaborative initiative between the St. Martin Tourism Office, the St. Maarten Tourist Bureau, the Saint Martin Hotel Association (L’ Association des Hôteliers de Saint Martin) and the St. Maarten Hospitality & Trade Association (SHTA).

“SMART is one of the largest marketplace events where buyers and suppliers can meet one-on-one in the Eastern Caribbean Islands and is the most highly anticipated tourism industry event on-island,” stated Stuart Johnson, St. Maarten’s Minister of Tourism, Economic Affairs, Traffic & Telecommunication. “It is our goal to further connect the Caribbean’s tourism entities, ultimately strengthening its tourism-based business as a whole. We look forward to welcoming our tourism partners back to our shores in 2019.”

Early bird registration officially began on February 19 and will run until April. Those looking to express their interest in attending can contact SHTA at [email protected]. Further event information will be provided on SHTA’s website: SHTA.com/SMART.

“We look forward to welcoming everyone back to our beautiful island to participate in this year’s SMART conference,” remarked Ms. May-Ling Chun, Director of Tourism of St. Maarten. “In the 16th edition of the event, we hope to continue fostering new and long-lasting relationships between industry leaders from across the world.”

This year’s marketplace will allow for a full day and a half of one-on-one meetings with notable buyers and suppliers from across the globe. SMART annually incorporates the nearby allied destinations of Anguilla, Saba, St. Eustatius, St. Barthelemy, St. Kitts and Nevis, Dominica, and Tortola. This year’s event will also feature suppliers from other destinations throughout the region, including Antigua, Aruba, Barbados, Barbuda, the British Virgin Islands, Curaçao, Guadeloupe, Martinique, Montserrat, St. Lucia, and Trinidad and Tobago, to name a few. The event is attended each year by tour operators, travel agents, travel writers and event planners from the U.S., Canada, Europe and Latin America.

New to SMART’s three-day program is a not-to-be-missed “mystery dinner,” which will further highlight the island’s status as the Caribbean’s culinary capital.

Posted in: 2019 News, Blog, Destination News

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CTO Foundation Expands Programme with Industry-Specific Scholarships for Caribbean Nationals

BRIDGETOWN, Barbados (25 Feb. 2019) – In an effort to provide more opportunities for Caribbean nationals pursuing higher education and careers in the tourism industry, the Caribbean Tourism Organization (CTO) Scholarship Foundation has enhanced and expanded its programme.

With the support of partners in the private sector, the foundation is this year introducing scholarships of up to $5000 in public relations and communications; tourism education or human resources development; hotel, resort, or villa development, design and/or planning; and aviation or air transport technologies. In addition, the Arley Sobers Memorial Scholarship for those seeking to enhance their skills in tourism research or statistics is being doubled from US$2500 to $5000, while a master’s degree scholarship of no less than US$5,000 is being offered for studies in tourism-related disciplines, including language, agriculture, fisheries, horticulture, event management, interior design, medical tourism, architecture, sports, culture and heritage, environmental protection and preservation.

The foundation is also offering a US$5000 scholarship to Caribbean nationals interested in pursuing a first degree in tourism management or marketing, as well as study grants of US$2500 to those seeking to improve their skills in any tourism-related field of study that will enhance the development of a sustainable tourism industry and boost service excellence in the region.

“By expanding the programme to include financial support for study in this wide range of tourism-related subjects, the CTO Scholarship Foundation seeks to meet its objective of ensuring that the brightest and the best are attracted to careers in the tourism sector or in areas that impact tourism, thereby helping to build a Caribbean tourism industry that is globally competitive and sustainable,” says Jacqueline Johnson, the foundation’s chairman. “The foundation is profoundly thankful to our partners who have come on board to make these industry specific scholarships possible, and we look forward to welcoming other partners in the future.”

The private sector partners financing various scholarships include Zelman Style Interiors which is funding the hotel, resort, or villa rental scholarship, and Delta Air Lines which funds the aviation and air transport technologies scholarship.

The full list of scholarships and grants, along with criteria for qualification, can be found at https://bit.ly/2JhVfO3. Applications are currently being accepted and the deadline for submitting entries is Friday, 19 April 2019 at 11:59 p.m. Pacific Time. All applications must be submitted online at https://bit.ly/2VeNQUX. Applications will not be accepted via mail, email or fax. The foundation selects individuals who demonstrate high levels of achievement and leadership both within and outside the classroom and who express a strong interest in making a positive contribution to Caribbean tourism.

Individuals who wish to make a contribution to the CTO Foundation can do so via its GoFundMe page at https://www.gofundme.com/cto-scholarship-foundation.

The CTO Foundation is a 501 (C)(3) entity established in 1997 with the aim of training and developing future leaders for the Caribbean tourism industry by funding studies in tourism and tourism-related subjects, hospitality and language. Since its inception, the foundation has raised over US$1 million in scholarship funds and has provided over 280 grants and scholarships.

Posted in: 2019 News, Blog, Scholarship Foundation

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Nelson’s Dockyard in Antigua Voted Best Caribbean Attraction

St. John’s, Antigua (February 22, 2019) – Nelson’s Dockyard in Antigua and Barbuda, has been voted Best Attraction in the Caribbean. Nelson’s Dockyard, the only continuously working Georgian naval dockyard in the world, topped the category in the annual 10Best Readers’ Choice Award, as voted by USA TODAY readers.

Declared a UNESCO World Heritage Site in 2016, Nelson’s Dockyard, which was nominated by a panel of Caribbean travel experts, is still used today as a working dockyard for numerous yachts and ships. Fully restored to its original splendor, the eighteenth- and nineteenth-century buildings of the Dockyard house modern amenities such as shops, hotels, and marina businesses. Outside the dockyard, historic forts dot the landscape of the park accessible by hiking trails which allow visitors to enjoy the park’s scenic and natural beauty.

Antigua and Barbuda’s Minister of Tourism & Investment, Hon. Charles ‘Max’ Fernandez has high praises for the park’s staff. “We have a remarkable team at the Nelson’s Dockyard and other National Parks, that bring our intriguing heritage and rich cultural traditions alive. It is our hope that visitors to the island will experience this award-winning attraction and tour with our hospitable guides other fascinating sites such as the recently restored Clarence House, built for King William IV and visited by members of the royal family, inclusive of Princess Margaret and Prince Harry in recent years; alongside Dow’s Hill Interpretation Centre, Shirley’s Heights, and Betty’s Hope,” notes Hernandez.

According to Chief Executive Officer of The Antigua and Barbuda Tourism Authority Colin C. James, this latest accolade is welcomed and underscores the attractiveness of our island to visitors. “While we may be best known for our 365 beaches and breathtaking views, Antigua has a variety of attractions which makes it a most sought-after destination for visitors looking for relaxation, fun and great adventure. We need to extend a tremendous thank you to the scores of individuals those at home and abroad who showed their appreciation for the Nelson’s Dockyard and the work of the National Parks Authority, by voting the park into the number one spot.”

The Nelson’s Dockyard is the home to annual world-renowned events such as the Talisker Whisky Atlantic Challenge, the RORC Caribbean 600, the Antigua Classic Yacht Regatta, Antigua Sailing Week, the Antigua Charter Yacht Show and a host of other events for sailors and families. The Dockyard also hosts a weekly Seafood Friday, popular amongst visitors and residents.

Antigua enjoyed a number of other top ten finishes: Among them, Catherine’s Café, third in the Best Beach Bar; and Curtain Bluff, sixth in the category Best Resort. Antigua was also voted 6th in Best Island for Romance category while Dickenson Bay and Deep Bay, were seventh and eighth respectively in the Best Beach category.

Find more information on Antigua and Barbuda at www.visitantiguabarbuda.com

Posted in: 2019 News, Blog, Destination News

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