NEW YORK, NY (1 June 2018) – Caribbean tourism marketers, policymakers and practitioners will be privy to the latest tactics and best practices in marketing and brand reputation at the marketing conference during the Caribbean Tourism Organization’s (CTO) Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). Themed “New Markets. New Products. New Opportunities. The World Needs the Caribbean,” the conference will take place on Wednesday, 6 June 2018, 8:00 a.m. – noon at the Wyndham New Yorker (481 Eighth Avenue).
During the event, some of the most influential travel industry experts in the U.S. will provide detailed guidance about how to select and leverage well-known tools and platforms during times of constant change, to encourage travel and loyalty to the region.
Now in its 22nd year, the conference – which is organized and hosted by the CTO Allied members – will be moderated by Rosa Harris, Director of Tourism for the Cayman Islands and attended by ministers, commissioners, directors of tourism and other members of the tourism sector. The Allied members have assembled a line-up of some of the most innovative minds in business to share with participants, how the Caribbean can seize new opportunities to maximize revenue potential from expansion into new markets as well as cutting-edge market intelligence, trends that drive product innovation and new approaches that fuel sustainable tourism development.
The Caribbean Tourism Marketing Conference, which includes breakfast and lunch, is open to the public. To register, visit HERE.
“We have a stellar line-up of speakers to offer guidance to attendees to capitalize on their marketing opportunities,” said Sylma Brown, Director, CTO-USA, adding: “Every year the Allied Members, led by Jacqueline Johnson, devote considerable time to developing a program that provides relevant takeaways for the attendees.”
Presenters for this year’s conference include:
- Cees Bosselaar, Vice President Business Development at Phocuswright, will kick-off the morning with an opening presentation on the Overview International Travel Market and the Caribbean’s role in the Marketplace.
- Brian Staffa, Cannabis Operations Expert, Partner and Chief Operator, BSC Group will be speaking about Profiting from the Legalized Cannabis Business
- Sallie Fraenkel, President, Mind Body Spirit Network, will discuss the topic How Lucrative is the Wellness Market?
- David Appleby, Director, Latin America & Caribbean Routes & ASM UBM, will talk about Americas Airline Industry Outlook and Recent Caribbean Global Passenger Traffic Trends & Development
- Scott Wiseman, President of Travel Impressions, will speak about Post-crisis Rejuvenation of the Caribbean Brand
About the Experts
Cees Bosselaar is Vice President Business Development at Phocuswright, one of the leading research companies in the global travel, tourism and hospitality industry. In addition to working with hotels, airlines, cruise lines and other suppliers, Bosselaar is a destination marketing specialist and helps national tourist offices worldwide formulate successful strategies, including Brand USA, German National Tourist Board, China National Tourism Office, and others. Bosselaar has 30 years’ experience in the global travel industry including executive positions at the Netherlands Board of Tourism in New York, Uniworld River Cruises in Los Angeles and StarCite/Lanyon in Philadelphia.
Scott Wiseman leverages a uniquely balanced background in sales, marketing, and operations for his responsibilities as President of Travel Impressions. In what is one of North America’s largest and most prominent agent-only, high-end global tour operators, Wiseman’s deeply ingrained emphasis on customer service is one that resonates strongly with the brand and its customers. Wiseman’s range of experience has spanned multiple decades and responsibilities. Past appointments have included executive positions at various luxury tour operators, his most recent role being President of Cox & Kings, The Americas. Wiseman also served as President of luxury adventure safari provider Abercrombie & Kent USA. Wiseman’s medley of experience has made him a valuable board member for the United States Tour Operator Association (USTOA) as well as an in-demand public speaker on matters of the industry.
Brian Staffa is a Partner and Chief Operator of BSC Group, a distinguished and forward-thinking cannabis consulting firm with an international client base. BSC Group leads operations through concept creation, build-out, and expansion phases, helping them become and remain competitive as the industry grows and consolidates. BSC Group also advise private equity investors and funds, and ancillaries like enterprise seed-to-sale software companies, insurance firms, and law firms, helping them make profitable decisions on their way in and out of the space.
Sallie Fraenkel is the founder and President of Mind Body Spirit Network, a company that brings together like-minded individuals through events and travel. Former CMO & COO of SpaFinder and EVP of the Global Spa and Wellness Summit. Fraenkel has over 30 years of experience in the spa, wellness and entertainment industries. Fraenkel draws upon expertise of many professionals with whom she has collaborated during her career. She values creativity, ingenuity, authenticity and integrity in her work and that of others.
David Appleby is the Director of Latin America and the Caribbean for British aviation companies Routes and ASM, both of which are part of United Business Media (UBM) plc portfolio. After attending the University of Newcastle-Upon-Tyne, David started working for US Airways in 2001, initially with corporate accounts for the airline’s Spain-US operations and later expanded into the Mexican market upon US Airways’ launch of services to Mexico City. In 2005, Appleby was promoted to Analyst, a role which he performed for two and a half years prior to joining Routes in 2007. He was relocated in March 2008 to Mexico in order to build and lead the Latin American and Caribbean business for Routes, within the region. During this time, he was able to significantly expand the business, leading to a much increased Latin American and Caribbean representation in all areas of route development activity which brought about key benefits for the region, over time. In 2011, his remit expanded to include the route development consultancy arm of the business, ASM, where he currently provides route development consultancy, analytical and training services for clients. Appleby has played a key role in establishing numerous air services for clients around the region using his wide ranging aviation and analytical experience. He was relocated in August 2015 to Miami, FL where he is currently based.
Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at https://www.caribbeanweek.com/events.
About Caribbean Week New York
Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.
Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Bloomingdale’s, Calabash Cove Resort & Spa, St. Lucia, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dolphin Cove, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and Williams Sonoma. Media Sponsors: Meredith Corporation, UBC Network, and Zee TV.