Key Partners Sign On As Main Sponsors of CTO’s Sustainable Tourism Conference in Grenada

BARBADOS (April 18, 2024) – The Caribbean Tourism Organization (CTO) has secured key industry partners and sponsors for the upcoming Caribbean Sustainable Tourism Conference (STC 2024), hosted by the CTO in partnership with the Grenada Tourism Authority in Grenada to be held April 22–24.

Partners and sponsors for STC 2024 include LINK Strategic Partners, Little Caribbean NYC, Royal Caribbean International, Silversands Grenada Beach Resort, and Six Senses La Sagesse Grenada Resort.

Airline partners include interCaribbean Airways and Virgin Atlantic.

Sponsors of the Caribbean Sustainable Tourism Awards are the Grenada Hotel and Tourism Association, Grenada Investment Development Corporation, International Institute of Tourism Studies at the GW School of Business, and World Sustainable Travel and Hospitality Awards.

Media partners signed up for the conference are Breaking Travel News, Caribbean Broadcasting Union, Caribbean Media Corporation, and Wanderlust.

As a testament to its commitment to sustainability and environmental stewardship, Royal Caribbean will be staging a series of exclusive events at the conference. This will include a sustainability ship tour and onboard luncheon, the first of its kind at a CTO Regional Conference.

Dona Regis-Prosper, CTO’s Secretary-General and CEO, expressed appreciation for the cruise line’s support, stating, “We are delighted to have Royal Caribbean as a sponsor for our Sustainable Tourism Conference. The company’s commitment to environmental conservation and sustainable tourism perfectly aligns with the objectives of our conference, and we eagerly anticipate showcasing their exemplary practices to our delegates.”

Royal Caribbean will offer an exclusive tour of Explorer of the Seas where delegates will have the unique opportunity to explore the energy efficiency initiatives and industry-leading environmental programs implemented on the vessel. Led by subject matter experts, participants will witness firsthand the intricate operations within the Engine Control Room and gain insights into the diligent waste management sorting processes that occur around-the-clock, 365 days a year.

“Royal Caribbean Group is thrilled to support the Caribbean Tourism Organization’s Sustainability Conference,” expressed Wendy McDonald, Regional Vice President, Government Relations, Caribbean, Royal Caribbean Group. “We are keen to foster meaningful collaboration with our destination partners to advance sustainable solutions across the Caribbean that not only preserve our planet but also energize local communities.”

Centered around the theme of The 5 Ps – People, Planet, Prosperity, Purpose and Partnership, STC 2024 aims to address pressing issues facing the Caribbean tourism industry and foster collaboration among stakeholders to promote sustainable development. The conference is poised to deliver impactful discussions and initiatives that will drive positive change within the region’s tourism sector.

For more information about the conference and details on registration, visit caribbeanstc.com.

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CTO’s Sustainable Tourism Conference Presents Dynamic Study Tours to Promote Sustainable Practices

BARBADOS (April 15, 2024) – The Caribbean Sustainable Tourism Conference (STC 2024), slated for April 22-24, 2024 in Grenada, will feature a series of exclusive study tours aligned with the conference theme, The 5 Ps – People, Planet, Prosperity, Purpose and Partnership. These tours have been thoughtfully curated to offer participants an enriching and unique opportunity to delve into innovative sustainability practices and glean insights intended to catalyze transformative action for a more resilient and sustainable Caribbean.

STC 2024 is jointly hosted by the Caribbean Tourism Organization in collaboration with the Government of Grenada, through the Grenada Tourism Authority, and will welcome a wide range of participants, including government officials, tourism professionals, environmentalists, members of the media and researchers.

This valuable addition to the conference will allow participants to visit various sites and interact with local communities, gaining firsthand knowledge of best practices in sustainable tourism management, conservation efforts, and community engagement.

Study Tour Options:

  • The Underwater Sculpture Park/Grand Anse Artificial Reef Tour: Led by Aquanauts Grenada, guests dive into the intricate ecosystem of the Underwater Sculpture Park and Grand Anse Artificial Reef and learn about sustainable practices aimed at protecting and preserving these vital marine habitats.
  • Grand Etang Nature Tour: Dr. Guido Marcelle, an esteemed botanist, guides participants through the lush rainforests surrounding Grand Etang Lake to explore Grenada’s rich biodiversity and gain valuable insights into rainforest conservation efforts.
  • The Rasta Roots Expedition: Immersive Journey into Rastafari Culture and Lands: Led by Ras Ginga, an elder of the Nyahbinghi Tribe, guests experience the Rastafari culture firsthand, learning about organic living practices and farming practices of Grenada’s Rastafari community, complete with a taste of local culinary delights.
  • Mt. Parnassus Plantation and Cocoa Pod Botanicals: Experts Michael Jessamy and Tricia Simon guide participants through the cocoa and spice plantation, uncovering innovative applications of these crops in cosmetics and health products.

The conference’s diverse program, comprising presentations, panel discussions, workshops, study tours and networking opportunities, aims to foster collaboration and facilitate knowledge sharing to advance sustainable tourism in the Caribbean region.

Event sponsors and partners include interCaribbean Airways; Royal Caribbean International; Silversands Grenada; Six Senses La Sagesse, Grenada’s newest resort; and LINK Strategic Partners, an international strategic communications and community engagement consulting firm with offices across the U.S. and in Manchester, England.

Visit caribbeanstc.com for further information about the conference and registration details. To learn more about the Grenada Tourism Authority, visit puregrenada.com.

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Caribbean Destinations Amplify Health and Safety Measures in Preparation for Upcoming Major Events

FORT LAUDERDALE, Fla. (April 7, 2024) – As Caribbean destinations prepare to host major events, including vibrant festivals, carnivals, homecomings, and the highly anticipated International Cricket Council (ICC) Men’s T20 Cricket World Cup, tourism and public health stakeholders call on the region to remain diligent while reaffirming their commitment to health safety measures.

Amidst the excitement of these upcoming events, there is a unified push to recommit to essential health protocols and practices, ensuring the protection of employees and visitors alike. A vital element of this initiative is the expansion of the Caribbean Public Health Agency’s (CARPHA) Tourism Health Information System (THiS) to capture and respond immediately to negative health events. CARPHA is also building capacity in countries to encourage the widespread practice of food safety and to prevent and control the spread of infectious diseases in the hospitality sector.

This move builds on a decade of collaboration between health and tourism officials in the Caribbean. The partnership has laid the groundwork for the region’s swift recovery from the global COVID-19 pandemic declared by the World Health Organization over four years ago. This collaboration was formed through the Caribbean Tourism and Health Program (THP) in 2014, following a Memorandum of Understanding signed by CARPHA, the Caribbean Tourism Organization (CTO), the Caribbean Hotel and Tourism Association (CHTA), and the Organisation of Eastern Caribbean States (OECS).

The Caribbean’s successful navigation of the pandemic, marked by one of the lowest per capita COVID-19 rates and among the fastest recoveries worldwide in tourism and the economy, sets a strong foundation for rebuilding its events and group business segments. With groups and events accounting for over 20 percent of the region’s tourism business, ensuring a healthy environment is paramount to its success.

Nicola Madden Greig, President of CHTA, underscored the importance of “cohesive regional cooperation,” which was advanced during the pandemic. She said she had full confidence in the unified public-private sector approach to collaboration: “With the Caribbean being on such a positive growth trajectory, we cannot be complacent, and our efforts must be bolstered by a strong communications approach to continue to protect our residents and visitors while reaping the rewards of our resilient tourism industry.”

Dr. Joy St. John, Executive Director of CARPHA, concurred, asserting, “Globally, we are witnessing a resurgence of diseases such as measles, dengue fever, Respiratory Syncytial Virus (RSV) and noroviruses, while new COVID-19 variants continue to develop. As one of the world’s leading travel destinations, we must remain vigilant to protect our employees and visitors.”

Similarly, CTO’s Secretary General, Dona Regis-Prosper, stressed, “As we continue to welcome visitors to experience the Caribbean’s breathtaking natural beauty and vibrant cultural heritage, we must uphold our commitment to ensuring a healthy environment.”

Dr. Didacus Jules, Director General of the OECS, shared his commendation of the relaunch and stated, “The OECS is delighted to see the return of major events allowing residents and visitors to share in our authentic experiences, and is pleased to continue its partnership with CARPHA and other regional tourism organizations towards healthier, safer tourism.”

In support of these goals and response to recent health and safety concerns, CARPHA is redoubling its outreach to the tourism industry, offering training, online tools, and resources to enhance health safety protocols.

Dr. Lisa Indar, Director of the Surveillance Disease Prevention and Control Division and Head of the Regional Tourism and Health Program at CARPHA, noted, “This year, we have launched a robust outreach effort to urge all Caribbean tourism-related businesses to renew their commitments to health and safety, refresh their training and protocols, and participate in the highly effective Tourism and Health Information System (THiS), a confidential online knowledge, help center and reporting system, and other CARPHA trainings, all towards advancing a healthier safer tourism product.”

For more information about CARPHA’s training programs and THiS, visit https://carpha.org.

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Celebrating Caribbean Tourism: Caribbean Week in New York, June 16-21, 2024

NEW YORK (April 5, 2024) – The Caribbean Tourism Organization (CTO) has announced the return of the much-anticipated Caribbean Week in New York, from June 16 to June 21, 2024.

“The CTO’s flagship event is returning to New York City with an exciting agenda that offers an immersive examination of the vibrant culture, innovative technology, and influential figures shaping the future of Caribbean tourism,” reported Dona Regis-Prosper, Secretary-General and CEO of the 25-member intergovernmental organization.

2024 marks a significant milestone for the CTO, celebrating its 35th anniversary under the theme “Connecting the Globe, Celebrating Diversity”.

Held during Caribbean-American Heritage Month, the week begins with a church service, setting a reflective and spiritual tone for the days ahead, during which delegates will dive into the evolving landscape of digital marketing technologies. The agenda includes the popular Caribbean Media Marketplace, the return of the Caribbean Media Awards, and a celebration of cricket, recognizing the region’s role as host of the ICC Men’s T20 Cricket World Cup.

Caribbean Week will cover the CTO’s business proceedings – including meetings of the Board of Directors and the Council of Ministers and Commissioners of Tourism – and will put a spotlight on the work of the CTO Foundation and the recently launched Jean Holder Scholarship. A special session on artificial intelligence will underscore the organization’s commitment to innovation.

Women’s empowerment will be at the forefront with a leadership breakfast and awards ceremony, coupled with a Juneteenth commemoration to honor the contributions and resilience of, and synergies between the African American community and the Caribbean Diaspora. In addition to featured discussions around the airline and cruise industries, attendees will benefit from educational sessions on sales strategies and media engagement.

CTO Chairman Kenneth Bryan is enthusiastic about the upcoming event: “Caribbean Week in New York isn’t just an event; it’s a landmark engagement to celebrate the Caribbean’s vibrant, diverse and resilient spirit. As we celebrate our 35th anniversary, we’re especially excited to highlight the innovative strides we’re making in digital marketing, AI, and women’s empowerment. I am also pleased to see the return of the Caribbean Media Awards. This week is an incredible opportunity to showcase the Caribbean, not only as a premier tourist destination, but as a region of forward-thinkers and cultural ambassadors.”

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Adam Stewart of Sandals Resorts to Deliver Keynote at CTO’s Sustainable Tourism Conference in Grenada

BARBADOS (April 3, 2024) – Adam Stewart, Executive Chairman of Sandals Resorts International, will keynote the Caribbean Tourism Organization’s Sustainable Tourism Conference, which will take place in St. George’s, Grenada, from April 22 to 24, 2024. The pivotal conference, produced in partnership with the Grenada Tourism Authority, will explore the 5 Ps – People, Planet, Prosperity, Purpose and Partnership, with the aim of catalyzing transformative action towards a more resilient, inclusive and sustainable future for Caribbean tourism.

An industry pioneer and staunch advocate for sustainable tourism, Adam Stewart brings a wealth of knowledge and experience in sustainable development, community-focused tourism, and responsible tourism practices to the conference. As President of the Sandals Foundation, Stewart is deeply committed to enhancing the Caribbean community’s future. Additionally, his role as chair of Jamaica’s Tourism Linkages Council underscores his dedication to boosting local supplier capacity and competitiveness, ensuring the broader benefits of tourism work for all.

“We are honored to have Adam Stewart, a globally respected thought leader, as our keynote speaker for the Caribbean Conference on Sustainable Tourism Development,” said Dona Regis-Prosper, CTO’s Secretary-General and CEO. “His commitment to sustainability and his dedication to the Caribbean make him the ideal choice to inspire our delegates and drive the discussion on advancing sustainable tourism in the region.”

For decades, Sandals Resorts International has led by example in sustainable tourism, spearheading various initiatives through the Sandals Foundation to support community-based environmental projects. These efforts range from marine conservation to education and the preservation of natural resources.

“We are certain that Mr. Stewart’s words will challenge attendees to leave with the unwavering commitment to integrating sustainable practices into their operations, enhancing destination resilience, and positively impacting local communities,” underscores Petra Roach, Chief Executive Officer of the Grenada Tourism Authority. “As we continue to prioritize these sustainable values, it is imperative that our region puts forward meaningful action that will benefit the Caribbean for generations to come.”

The conference, sponsored by interCaribbean Airways, Royal Caribbean Cruises and Silversands Grenada, aims to provide a collaborative platform for industry leaders, policymakers and experts to tackle the environmental, social and economic challenges facing the Caribbean region. Attendees will leave with actionable insights on integrating sustainable practices into their operations, enhancing destination resilience, and positively impacting local communities.

For further information on the conference and registration details, visit caribbeanstc.com. To learn more about the Grenada Tourism Authority, visit www.puregrenada.com

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