Caribbean Tourism Organization Appoints New Communications Consultant

BRIDGETOWN, Barbados (9 May, 2022) –  The Caribbean Tourism Organization (CTO) has appointed Kevin Pile as Communications Consultant, effective May 9.

Mr Johnson Johnrose, the former Communications Specialist who was at the CTO since Feb 2002, has moved on.

Mr. Pile is a career media and communications practitioner of 27 years and brings a wealth of experience and knowledge of the Caribbean media landscape to the position. He has in the past served as a Managing Editor with the Caribbean Media Corporation (CMC) and has worked extensively in public relations with the Caribbean Premier League.

Mr. Pile will collaborate with the CTO team in driving and implementing the organization’s public relations and communications strategies and programmes.

The Communications Consultant is primarily responsible for establishing and maintaining a positive image of both the CTO and Caribbean tourism and raising the awareness and understanding of the importance of the sector to the Region.

He will also be expected to enhance the visibility of CTO members, increase their social media presence, and improve communications between CTO and  member countries.

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The Caribbean Joins Airbnb “Live and Work Anywhere” Campaign to Welcome Digital Nomads to the Region

May 06th, 2022: As flexibility becomes a permanent part of so many company cultures, Airbnb wants to make it easier for workers to take advantage of their newly enshrined flexibility. With more than 6 million listings worldwide, the platform launched last Thursday its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.

For the Caribbean region, Airbnb found that[1]:

  • The share of nights booked for long term stays in Q1 2022 almost doubled compared to the same period in 2019.
  • In Q1 2019, almost 6% of all bookings were for long term stays, while in Q1 2022 this percentage reached almost 10%.
  • The number of nights booked for long term stays tripled in Q1’22 compared to Q1’19.

With this being said, Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, through the launch of their “Work from the Caribbean” campaign. This Campaign is designed to highlight and promote the various destinations through a landing page that provides information on digital nomad visas for each respective country, and also highlights the best Airbnb options to stay in and work from.

This promotional landing page will be unique to others worldwide and will highlight the following 16 participating destinations as options for Digital Nomads: Anguilla, Antigua & Barbuda, Barbados, Belize, British Virgin Islands, Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St. Eustatius, St. Kitts, St. Lucia, St. Maarten, Trinidad.

The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region.  The CTO is pleased that Airbnb has identified the Caribbean as one to highlight in its global Live and Work Anywhere program, and in doing so, support the continued success of the region”.- Faye Gill, CTO Director, Membership Services

Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within. This campaign is a new joint effort that will continue to help with the promotion of the wonderful region”. – Airbnb Policy Manager for Central America and the Caribbean Carlos Muñoz

This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism and shine a light on digital nomad programmes in their destinations. 

About Airbnb

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way.

About The Caribbean Tourism Organization (CTO)

The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

[1] Airbnb Data comparing Q1 2019 vs Q1 2022 on Long Term Stays in the CTO participating countries.

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Bartlett Calls for Full Debate on Tourism Recovery Challenge

Minister of Tourism, Hon. Edmund Bartlett today called for a full debate at the United Nations and relevant agencies on the challenges to tourism recovery, with a focus on resilience-building through funding for Small Island Developing States (SIDS) that are highly tourism-dependent but weakly resourced.

He noted that the issue of supply chain disruptions in terms of goods and services as well as human capital, due to the COVID-19 pandemic, had made the prospects of an equitable recovery challenging. Minister Bartlett was delivering his keynote address at the United Nations General Assembly Roundtable today under the theme “For People: Leaving No One Behind Through Inclusive Tourism”.

It was part of the General Assembly’s High-level Thematic Debate on “Putting Sustainable and Resilient Tourism at the Heart of an Inclusive Recovery” held at the UN Headquarters, New York. The debate was organized in collaboration with the United Nations World Tourism Organization (UNWTO), the United Nations Development Programme (UNDP), the United Nations Environment Programme (UNEP), and the United Nations Conference on Trade and Development (UNCTAD).

For further information contact:

Corporate Communications Division  |  Ministry of Tourism  |  64 Knutsford Boulevard  |  Kingston 5
Telephone: 920-4924,  |  Fax: 906-1729

Kingsley Roberts  |  Senior Director, Corporate Communications  |  Ministry of Tourism

Tel: 920-4926-30, ext.: 5990  |  Cell: (876) 505-6118  |  Fax: 920-4944

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Jamaica to Benefit from 40% More Seats from JetBlue

NEW YORK, New York, May 4, 2022 – One of Jamaica’s long standing airline partners, JetBlue, has announced that by July 2022 they will have 40 percent more seats operating between the United States and Montego Bay compared to July 2019, well before the onset of the COVID-19 pandemic.
The announcement follows a meeting led by Minister of Tourism, Hon Edmund Bartlett, his senior leadership and top JetBlue Executives at their New York City headquarters.
“We continue to see positive signs of a strong recovery for Jamaica’s tourism and more seats mean more arrivals which ultimately will give us more earnings for the country. Jamaica is perhaps the most connected destination in the region, and this has helped us to attract more visitors. We have been focused and always looking ahead even in the midst of the worst of the pandemic. We are now reaping the rewards.” said Minister of Tourism, Hon Edmund Bartlett.
JetBlue is one of the largest carriers in the United States and has been an airline partner for Jamaica for over ten years.
“We are grateful for our partners like JetBlue who will be integral in our recovery strategy, so this is very good news for the destination. JetBlue has reinforced its partnership with Jamaica as a core part of its Caribbean operations. The airline also welcomed the lifting of pre arrival COVID testing and travel authorization which it says has helped with the increase in interest in Jamaica.” said Donovan White, Director of Tourism, Jamaica.
About The Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’; as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on FacebookTwitterInstagramPinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
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Contact:
Cathy A. Preece / Victoria Polansky
Lou Hammond Group

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Jamaica Ranked #1 in the Caribbean for Summer Bookings

KINGSTON, JAMAICA May 2, 2022 – Destination Jamaica ranks at the top for bookings by US travelers heading to the Caribbean in coming weeks and months.

The announcement was made during a high-level meeting lead by Tourism Minister, Hon Edmund Bartlett today, between Senior Executives of Flight Centre Travel Group Limited (FLT), one of the world’s largest travel groups at their US headquarters in New Jersey and JTB team members.

The Executives also shared optimism for 2023 and 2024 with strong bookings for Jamaican vacations.

“This is great news as we actively work on recovery in the US, which is our biggest source market. Based on these booking numbers Jamaica may experience the best summer ever since the pandemic,” said Minister Bartlett.

Flight Centre is a 40-year-old travel agency that is headquartered in Australia with offices in the United States and other countries across the globe.

“Part of our recovery strategy is meeting with our long-standing tourism partners like Flight Centre to get a feel of market sentiment and projections and we are happy that Jamaica remains top of mind,” added Minister Bartlett.

“We are aggressively working towards recovery, and we cannot do this without partners like Flight Centre. As travel rebounds, we aim to ensure that Jamaica is the first choice for visitors,” said Donovan White, Director of Tourism, Jamaica.

Jamaica Tourist Board and Ministry of Tourism team members who were apart of the discussions include Donnie Dawson, Deputy Director of Tourism, Americas, Francine Carter- Henry, Manager, Tour Operators and Airlines, Delano Seiveright, Senior Strategist and Advisor, and Fiona Fennell, Public Relations and Communications Manager.

For more information about Jamaica, please visit www.visitjamaica.com.

About The Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

This year, the JTB was declared the ‘Caribbean’s Leading Tourist Board’ by the World Travel Awards (WTA) for the 14th consecutive year and Jamaica was named the ‘Caribbean’s Leading Destination’ for the 16th consecutive year as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’ as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, Jamaica was named the WTA’s ‘World’s Leading Wedding Destination,’ the ‘World’s Leading Cruise Destination,’ and the ‘World’s Leading Family Destination.’ Also in 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).  Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.

About The Global Tourism Resilience and Crisis Management Centre

The Global Tourism Resilience and Crisis Management Centre, headquartered in Jamaica, was the first academic resource centre dedicated to addressing crises and resilience for the travel industry of the region. The GTRCMC assists destinations in preparedness, management and recovery from disruptions and/or crises that impact tourism and threaten economies and livelihoods globally. Since its inception in 2018, several satellite Centres have been launched in Kenya, Nigeria and Costa Rica.  Others are in the process of being rolled out in Jordan, Spain, Greece and Bulgaria. gtrcmc.org

Contact:

Cheree Morris  |  1-876-296-3049  |  [email protected]

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