CTO News

Jamaica Tourist Board Launches Join Me In Jamaica Marketing Campaign

KINGSTON, JAMAICA – May 12, 2018 — The Jamaica Tourist Board (JTB) recently launched its Join Me In Jamaica digital marketing campaign. The campaign is a series of 90-second videos featuring local Jamaican celebrities and friends of Jamaica sharing unique stories about the love for their profession, and their homeland and what makes it a great place to visit.

As part of the JTB’s effort to capitalize on the power of social media, the video series is being used as a means of attracting and engaging potential visitors and to further grow its social media following.

“The Join Me in Jamaica campaign was created with today’s savvy traveller in mind as purchasing decisions as to where one will vacation are often made after a series of online searches.  These short videos will serve to entice visitors to come experience our destination and our greatest asset, our people,” noted Donovan White, Jamaica’s Director of Tourism.

During the first phase of the campaign, a total of eight videos were produced covering a variety of interests and passion points highlighting our music, our cuisine and our attractions. Each video was created using the unscripted responses from each celebrity as narrative and accompanied by the spectacular visuals related to their natural surroundings.  The featured celebrities are Tessanne Chin, singer/songwriter; Chef Martin Maginley of Round Hill Resort and Villas; Konshens, recording artiste; Edgar ‘Puddin Man’ Wallace; The Rousseau Sisters, restaurateurs, caterers, and authors;  Ras Natango, Jamaican  artist; Alton Bedward, coffee expert, Craighton Coffee Estate and Bruce Croxon, entrepreneur and philanthropist.

The videos are being promoted via the JTB’s social media channels including Facebook, Instagram, Twitter, and YouTube, as well as through a digital ad campaign aimed at reaching consumers where they look for inspiration while making travel decisions.

To join the conversation, use the following hashtags: #joinmeinjamaica and #visitjamaica.  Follow us on Facebook and Instagram @visitjamaica and on Twitter @visitjamaicanow.

Posted in: 2018 News, Blog, Destination News

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New Airlift, Award-Winning Hotels And Last Minute Deals In The Bahamas This May

Fort Lauderdale, FL, May 7, 2018 – The Bahamas is heating up in May with more attractive flights, hotels and vacation packages for travelers looking to book their summer vacation. An upward trend in arrivals is ushering in added airlift from major U.S. gateways, while new and trendy boutique hotels are putting The Bahamas at the top of magazine rankings, and travelers’ minds. The debut of Bahamas Ride, a ride-hailing app, has made exploring the capital of Nassau more convenient than ever, no matter what the size of your group. With vacation packages that make last minute planning less stressful, it is always better in The Bahamas.

NEW AIRLIFT

American Airlines – the largest international carrier to operate service to The Islands of The Bahamas has announced that it will add five new flights with a total of 453 seats to multiple islands in The Bahamas beginning December 2018. The airline will introduce nonstop, weekly flights from O’Hare International Airport (ORD) in Chicago to Lynden Pindling International Airport (NAS); two weekly, seasonal flights from Miami International Airport (MIA) to Freeport, Grand Bahama (FPO); and year-round service from Charlotte Douglas International Airport (CLT) in North Carolina to North Eleuthera Airport (ELH) and Marsh Harbour Airport in Abaco (MHH). For more details visit www.aa.com.

Delta Air Lines – as part of its Caribbean expansion out of New York City, Delta is adding a second daily flight from New York City’s John F. Kennedy International Airport (JFK) to Nassau (NAS) beginning October 1, 2018. For more details visit www.delta.com.

Bahamasair – On May 3, the national carrier launched new service from Miami International Airport (MIA) to South Bimini Airport (BIM) via a 50-seat ATR 42 aircraft. The new service connects Miami-area travelers to Bimini four times a week with flights on Wednesday, Friday, Sunday and Monday. Travelers can take advantage of attractive introductory rates and book now at www.bahamasair.com.

AWARD-WINNING HOTELS

Three Bahamian hotel properties made the prestigious Condé Nast Traveler “Hot List” of the year’s best new hotel openings, in the Caribbean & Central America category. SLS Baha Mar, The Cove at Atlantis and Bahama House were all recognized by the magazine’s discerning editors among hundreds of new hotels. View the complete list at www.cntraveler.com.

BAHAMAS RIDE

The Bahamas’ first-ever ride-hailing mobile app, Bahamas Ride, puts passengers in direct contact with licensed and vetted taxi drivers, providing on-demand, safe and reliable transportation in Nassau. The app features automatic payment with debit or credit card, GPS tracking, a driver rating system and a choice of three types of vehicles: standard for up to four riders, large for up to six riders and extra-large for 10 or more riders. Bahamas Ride has plans to expand beyond the capital with service in Grand Bahama, Eleuthera, Abaco and The Exumas. For more details visit www.bahamasride.com.

PROMOTIONS AND OFFERS

For a complete, up-to-date listing of deals and packages for The Bahamas, visit www.bahamas.com/deals-packages.

$250 Air/Cruise Ferry Credit – Last-minute vacation planners can book a trip by May 14 for travel through October 31, 2018 and receive a $250 credit toward their air or cruise ferry-inclusive trip for four consecutive nights or longer at a participating Out Islands Promotion Board member hotel. The promotion is limited to travelers from the U.S. and Canada and blackout dates may apply. For the list of participating hotels and to book, visit www.myoutislands.com/bahamas-vacation-packages/250-air-credit.

FESTIVALS AND EVENTS

Regatta Time in The Abacos – The 43rd Regatta Time in The Abacos (RTIA) is fast approaching and excitement is steadily building for the week-long event held from June 24 – July 3, 2018. The event, which begins in South Abaco and ends in North Abaco, attracts up to 1,400 people every year who come to experience different cays in The Abacos through a week of boat races, parties and island hopping. Visit www.regattatimeinabaco.com for more information.

Vertical Blue Freediving Competition – From July 16-26, more than 50 professional divers representing 21 countries will gather on Long Island for a nine-day diving competition at the world’s deepest blue hole, Dean’s Blue Hole. The winners of the competition will take home the titles for the world’s deepest man and woman free diver. For more information on the competition visit https://www.bahamas.com/event/vertical-blue-free-diving-international-competition.

Posted in: 2018 News, Blog, Destination News

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Students Colloquium to Feature Rising Stars in Caribbean Tourism During Caribbean Week New York

NEW YORK, NY (15 May 2018) – The Caribbean Tourism Organization (CTO) will host its eighth annual Caribbean Students Colloquium on Wednesday, 6 June 2018, from 5:30 – 8 p.m. at the Wyndham New Yorker (481 Eighth Ave., New York). Co-sponsored by Cititech Solutions and Academy Engraving, the Colloquium – an event where students are challenged to present well-researched, practical and financially viable sustainable tourism projects – is dubbed “Students Taking Center Stage: A Forum for Rising Stars in Caribbean Tourism.” This event is open to the public and free to registered attendees (click here to register).

The Colloquium will take place during Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18) when it brings together students enrolled in tourism and hospitality programs that have a devotion to the Caribbean and are eager to make a contribution to its sustainable development.

The Colloquium is designed with three main goals:

  • To serve as a catalyst for creativity through competitiveness and scholastic research
  • To enhance in-class learning among students by heightening sensitivity to sustainable initiatives in the Caribbean
  • To provide a platform for understanding the Caribbean tourism product and contributing to its development as a world-class destination

Teams are provided with the following three optional topics for their presentations: developing a strategic plan to confront one of four specific challenges facing the industry; designing a detailed tourism attraction proposal; or presenting an empirical and feasible initiative that governments can implement to boost tourism economic benefits within their local community.

Submitted presentations were reviewed and four schools were selected to participate in this year’s contest to capture the coveted title of 2018 Student Colloquium Champions: Monroe College – New York; University of the Bahamas – Nassau, Bahamas; University College of the Cayman Islands – Grand Cayman; and University of Technology – Kingston, Jamaica.

The final free-style presentations will be judged during the Students Colloquium by a panel of sustainable tourism and finance practitioners – Hugh Hough, Partner and President, GreenTeam Global, NY; Petra Roach, Director-USA, Barbados Tourism Marketing Inc.; Reginald Canal, Founder & Partner, Les Cayes Partners; and Rob Holmes, Founder & Chief Strategist, GLP Films.

“Tourism education is a critical element of sustainability in the Caribbean and the CTO is committed to ensuring that the brightest and best lead the tourism industry into the future,” said Sylma Brown, Director, CTO-USA, adding: “The Colloquium allows students to shine and to share their best ideas and original case studies.”

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the reenergizing and rejuvenating power of Caribbean wellness. During the week-long event (June 3 – 8), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Haiti, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and William Sonoma. Media Sponsors: Meredith Travel Group, UBC Network, and Zee TV.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

Posted in: 2018 News, Blog, Caribbean Week

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Caribbean Week NY 2018 Celebrates Rejuvenation of the Region with ‘Revival’ Programme June 3

NEW YORK, NY (11 May 2018) – The Caribbean resiliency will be centre stage as visitors from the region join the New York Diaspora for a lively spiritual celebration highlighted by inspirational words from religious leaders and uplifting performances during a Revival for the Caribbean programme.

The revival will kick-off Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18) on Sunday, 3 June. This free event is open to the public and will begin at 4 p.m. at the Meredith Global Corporation (225 Liberty Street, 5th floor auditorium). Attendees are asked to register via https://www.caribbeanweek.com/event/revival/.

Master of ceremonies, the riveting gospel singer, Pastor Wendy Mitchell Lewis of Regenerating Lives Ministries in Covington, GA, will join other religious leaders and musicians, including Caribbean nationals and youth representing various faiths. The programme will feature gospel performances and motivational messages by talented and accomplished Caribbean nationals, all out to show their support for Caribbean nations affected by last year’s hurricanes and to give thanks for the recovery efforts.

The Revival for the Caribbean will include:

  • Welcome address by Hugh Riley, Secretary General and CEO, Caribbean Tourism Organization
  • Motivational message by a dynamic youth, Deacon Leandra Lambert, Episcopal Diocese of Long Island
  • Message of hope from Rabbi Bob Kaplan
  • Message of peace from Mohammed Razvi, Makki Mosque
  • Message of thanksgiving from a Guyanese pundit
  • Inspirational reading by Merisalyn Roberts, Miracle Temple Ministries, Brooklyn
  • Invocation by Pastor Gilford Monrose, Director, Faith-Based & Clergy Initiatives, Office of the Brooklyn Borough President Eric L. Adams

Participants will enjoy performances by:

  • Pastor Wendy Mitchell Lewis – Trinidad & Tobago
  • Minister Janice Charles – Grenada
  • Minister Cora Moore Williamson – Guyana
  • Minister Wayne Johnson – Trinidad & Tobago
  • Keeyana Lampkin – Saint Lucia
  • Braata Performing Arts Group – Jamaica

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the reenergizing and rejuvenating power of Caribbean wellness. During the week-long event (June 3 – 8), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Haiti, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, Trip Advisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), William Sonoma. Media Sponsors: ASIA TV USA, Ltd., Meredith Travel Group, and UBC Network.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

Posted in: 2018 News, Blog, Caribbean Week

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Ready, Set, Connect!

The Barbados Tourism Marketing Inc. (BTMI) is going to ‘town for its 13th instalment of Connect Barbados – the destination’s annual four-day business-to-business market place. The 70 tour operators coming will mix and mingle with local industry players under the stars at the Nidhe Israel Synagogue and Museum in Bridgetown, during the Welcome Cocktail Reception on Wednesday, May 9.

CEO of the BTMI, William ‘Billy’ Griffith, said the choice for the Jewish synagogue was driven by the tour operators’ calls for immersion in the destination’s product offerings each year. “The reason we are able to attract so many tour operators to Connect is primarily because of the desire to actually see and experience all of the selling points of the destination. When they come here, they want to see what’s new, what’s interesting, and what’s unique about Barbados, that they can then take back to their markets and sell. So that’s what we’re doing this year – we have hotels and attractions on board to showcase the best of what we have to offer.”

The Nidhe Israel Synagogue is the oldest Jewish synagogue in the Western Hemisphere and traces Jewish history in Barbados back to the 1600s. Beyond the historical element, tour operators will also get a chance to view some of the newly built and refurbished accommodation properties, including the refreshed Sea Breeze Beach House in Maxwell, Christ Church, and the recently opened Sandals Royal nearby, where the official after-party will be held on the Friday night. Guests will party Bajan style to some of the best in local entertainment, getting a foretaste of the destination’s pinnacle Crop Over festival.

70 tour operators on the way

All of Barbados’ top source markets for tourism arrivals will be represented in the 70 tour operators who have registered to attend, including Virgin Holidays out of the U.K., Air Canada Vacations out of Canada, American Airlines Vacations out of the U.S.A, and online travel agencies Expedia and Booking.com.

Of special note is the large contingent coming from Europe, with 13 companies registered, which is a first for the market. This comes as Barbados continues to increase its presence and activity in Europe, set on increasing business from that market.

The visiting participants will have the opportunity to meet face-to-face with local service providers during the two days of business-to-business (B2B) meetings at the Hilton Barbados Resort on Thursday and Friday. Thursday morning will see presentations from the BTMI, the Barbados Hotel and Tourism Association (BHTA) and the Barbados Tourism Product Authority (BTPA), as they give the tour operators a visual walk-through of all the new development on island over the past year, including new hotels, restaurants and attractions. Some of the highpoints are sure to be Rihanna Drive, Nikki Beach, Hugo’s restaurant and the upcoming Heritage Railway by St. Nicholas Abbey.

These presentations will be immediately followed by the B2B meetings. Days before the conference opens, over 2000 meeting requests have already been submitted as both visiting tour operators and local industry partners are eager to meet with each other.

“Connect Barbados is really a win-win for both local and visiting participants,” Griffith added. “In addition to the first-hand experiences available to tour operators, it offers a platform for our local partners – who may not otherwise have the opportunity to travel to the big shows overseas like WTM or ITB or Virtuoso – to interact with the guys who are out there every day selling Barbados. They’ll get to hear feedback on what’s working and what isn’t; learn about global tourism trends; and see how they can improve or adapt the product here to meet the needs and demands of potential travellers.”

On the final day, Saturday, May 12, the BTMI will host a round-the-island Attractions Day on-board a vintage Bajan Open Bus. Tour operators will get to see first-hand some of the attractions discussed during the conference.

Culinary theme

Taking a cue from the Year of Culinary Experiences, this year’s theme for Connect Barbados is ‘Blending Exciting Business Opportunities’. Barbados’ diverse culinary landscape will therefore be on display throughout the conference, exposing tour operators to a range of tasty delights from some of the island’s best chefs and mixologists, and showing them why Barbados is considered the culinary capital of the Caribbean.

Connect Barbados begins on Wednesday, May 9 and continues until Saturday, May 12. For more information, see https://connect.visitbarbados.org.

Posted in: 2018 News, Blog, Destination News

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Pure Grenada, Spice of the Caribbean: Increased Airlift, Improving Cruise Guest Experiences and Adding Value for Summer

The Grenada Tourism Authority has announced a number of new initiatives and programmes aimed at improving the product offerings as well as increasing visitors to the tri-island destination.

Cruise Guest Experience Project Consultancy

Following the visit to Grenada of a high level delegation of the Florida Caribbean Cruise Association (FCCA) in June 2017, Grenada’s Minister for Tourism and Civil Aviation Hon. Clarice Modeste Curwen spearheaded a policy initiative to engage a cruise consultancy to improve the Pure Grenada Cruise Guest Experience.

Since then, Mico Cascais with 30-plus years’ experience in the global cruise industry has been engaged to fill this role. A six-month consultancy was approved by Minister Modeste-Curwen with the aim of developing a Grenada Cruise Guest Experience project proposal and road map.

The project is a 50/50 public private partnership between the Ministry of Tourism/Grenada Tourism Authority and private tourism stakeholders to be funded by both parties.

Today, one of the private sector partners George F. Huggins and Company Grenada Ltd. pledged its financial support for the project with the handover of a cheque to Permanent Secretary in the Ministry of Tourism and Civil Aviation Arlene Buckmire Outram. Making the presentation on behalf of company CEO Anya Chow Chung was General Manager of the Services Division Sheldon Alexander. Speaking about the contribution, Mrs.Chow Chung said, “As the main tour operator for cruise ships in Grenada, we are delighted to significantly support this initiative aimed at improving the experience of cruise passengers who visit Grenada.”

Speaking of the project, GTA Nautical Development Manager Nikoyan Roberts said, “Team Grenada wants more passengers to come off the ship, experience Grenada and book tours.”

PS Outram thanked all private partners for joining the Ministry and the GTA in the initiative.

Additional Flights to Pure Grenada for Summer

A number of airline partners have announced more exciting opportunities for travellers to get to Pure Grenada for Summer from the main source markets.

From New York’s John F. Kennedy Airport, Jetblue has announced a daily service from June 21  – September 4, 2018. Further to the daily flights, Jetblue has increased capacity from August 15 – September 04 with a larger aircraft.

Additional airlift out of New York will include two non-stop Caribbean Airlines flights in August.

Delta Airlines announced two additional flights from Atlanta’s Hartsfield–Jackson International Airport in August.

From Canada, airlift capacity has doubled from Toronto Pearson International. Air Canada Rouge announced an additional flight increasing the service to two weekly flights from May to August. September and October will continue with one weekly flight making it an all year round service.

Additional airlift out of Toronto will include one charter flight by Sunwing on August 1 and one non-stop flight from Caribbean Airlines on August 9.

Speaking about the additional airlift, GTA Marketing Manager Francine Stewart said, “ We are thrilled for the additional airlift from our source markets since Pure Grenada, Carriacou and Petit Martinique is in-demand making it a year round destination”

#NextStopGrenada Summer Campaign

Following a particularly long Winter in North America and Europe, Grenada is enticing travellers to come to the destination for Summer deals with its #NextStopGrenada Campaign.

From May 1 to October 31, Grenada’s extended Summer season will provide visitors with the opportunity to enjoy up to a 50% discount on hotel rates, take advantage of room upgrades, complimentary massages, children discounts, complimentary yoga classes, tour discounts and so much more. This campaign is perfectly timed with Grenada’s increased airlift, providing more opportunities for visitors to experience the destination and enjoy savings.

According to GTA CEO Patricia Maher “The value proposition for people booking in the summer period is tremendous and they get to enjoy quality accommodation offerings and excellent customer service that bring visitors back year after year.”

For a complete list of summer deals and participating hotels, guesthouses, villas and tour operators visit www.puregrenada.com/summerdeals.

 

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